The Yuma Daily Sun from Yuma, Arizona • Page 49

'Take Me to Your Liter' MATADOR NIGHT is New 7-Up Campaign Jazz Ensemble Entertains NEW YORK (AP) The U.S. is a long way from adopting tliu metric system of measurement, but a major soft drink company is planning a radio-TV campaign it hopes i inuke consumers say, "Take me to your liter." The firm, the Seven-Up Co. nf St. Louis, says it plans to begin its broadcast and print advertising campaigns for liter and half-liter bottles of its product in 1975. The company apparently is the first soft drink producer in the U.S.

to take the metric step, according to officials at the National Soft Drink Association and the Glass Container Manufacturers' Institute, two major trade groups. And the step will be limited at first. The radio-TV ads extolling Seven-Up as the "leader in the liter" won't be the only kind set loose, says Lee 'Lnrkin, the company's director of public relations. He says they'll just be one part of nn overall campaign urging consumers to simply buy the drink, he it bottled by the liter or in a i i a ounces, and a the litcr- phasc-in will be gradual. Lnrkin says bottled Seven- Up primarily is sold in units of 1C and 32 ounces.

A half-liter will work out to 16.91 ounces and the liter to 33.82 ounces, he says, but he doubts there'll be a slight price rise to reflect the extra sip provided liter- lovers. There are several reasons for giving the new measurement a tryout, says Larkin: "One is that we want to be the first to do it. The next is that it's a logical system of measurement. "And three, it's going to come sooner or later." Later is more probable, says William Sadd, president of the glass container association: "It's going to happen but there's been no industry-wide move that I know of for the soft drink industry to go metric at this time." Special to Que Pasa The public is invited to Arizona Western College's second annual homecoming party for the community, Matador Night, which will he in Southgate Mall and parking lot Friday, Nov. 1st.

The event is to run from 6 p.m. to midnight. The i i Stage Singers directed by Jeffrey Low will open with a number of vocal selections with instrumental accompaniment, followed by the Jazz Ensemble which will perform until 8 p.m. The Jazz Ensemble is directed by Marshall Olp. From 8-9 p.m., homecoming queen candidates will be presented and the AWC cheerleaders will be on hand to lead cheers for the Matador-Glendale Community College game the following evening.

In the Mall and on the sidewalk outside, AWC clubs and organizations will be selling refreshments including Mexican food by M.A.Y.A. (the Mexican-American Youth Assn.) and the College's student government; hot and cold drinks by Golden a women's service organization affiliated with Zonta; and Indian food, sold by Yoida Nava, the College's Indian club. Yoida Nava will be selling traditional Indian art and craft items too. All proceeds from club sales will go to help scholarship and activity projects during the year. Master of Ceremonies for the presentations in the Mall will be Robert H.

Garin, president of AWC. Starting at 9 p.m., and run- i i i i 1 a a "Mixed Breed" will play for a parking-lot dance in the lot outside Grants. Matador Night was started last year in an effort to bring the i and AWC closer together. Chairman for this year's event is Maria Lftnon, commissioner for rallies and traditions, assisted by Chuck Harrison, commissioner for special events, Nanette King, and Yvonne Bustamente and M.A.Y.A. 28 i Que Pasa? Oct.

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