The Times Standard from Eureka, California • Page 26

Page 26 Sunday, October 10, 1971 McCrea Displays A Popular Import George MacDonald regards the 'records established by McCrea Motors-in the sale of Datsun trucks us outstanding. He says Humboldt County joins Ihe slate in 103 per cent increase in sales, over last year. The colorful little cars are economical MacDonald a with growing popularity in Eureka. The Japanese firm, he says' lias been making automobiles: since 1928. They now have nine giant facilities producing cars, ship the output in their own vessels, and have parts depots throughout the United States.

Last year a parts warehouse was opening in South San Francisco. MacDonald says that all of the Datsun 1972 line are now on the floor at McCrea Motors. McGrea Motors had its beginning in 1918 in its present locu- ion at Seventh i- Streets. Loy'd C. Robertson is president, arid MacDonald is vice president and' general manager.

Elaine Todd secretary. Today, there are 14 employes on McCrea's statf, most of whom have been the firm for a number Of 'years. MacDonald says is very little in employes. In. the sales department are Dean King, four years service; Gary Miller, three -and-a-lialf years; Anron Friediey, two years; Jim Stone, over two years; Jim McManus, two Floyd Briggs, with 20 years of experience, has served as shop foreman for the past four years.

Eureka, California' Ex-Pro Grid Player Runs VW Agency III 19-19, whet) Eta-le Stluiltz left in professional Football as a member of Uic Lo? Riims, he' headed for lo a job 'with Angeles Eureka GEORGE MACDONALD of McCrea Motors is of the records being made by (he Dalsun vehicles in (he country, slate and in Humbold! County. Ho says bolli passenger cars and trucks are popular items. Import Car Sales Appear Headed for New High car sales appear headed for a new high-' --unless President N'ixon's economic policies slow them down. The foreign -cars, paced by Volkswagen as usual grabbed off more than 16 per cent of the U.S. new car- market between January and August.

This was 3 per cent ahead of their pace last year. they seem certain to break the current import sales high of 1.3 million cars sold in 1970 and most people are betting they will wind up with million mark when this year is wrapped up. American car manufacturers concede their new U.S.-built minicars--Pinto. Vega and Gremlin--have failed to slow down the tide of import sales. Chrysler tried unsuccessfully to accomplish the same thing with two foreign built subcompact imports--the Colt and Cricket.

Detroit. auto men generally feel that President Nixon's economic package announced in mid-August help them in Iheir efforts lo sell more U.S.- built cars. 1 Excise Tax Help They say the -President's decision to seek Congressional approval of repeal of the 7 per cent federal excise tax on new cars will benefit, domestic and Foreign cal' manufacturers alike. However, his plan to.increase the surtax on imports--for at least the 90 days of his original order--seems most likely to hit the imports in their pocket books. Pre-Augusl tariff on ira- Fortuna Ford Dealership Old Established IHlimboldt Firm FORTUNA Ford Motors, of Fortuna probably has one of the shortest and effective slogans in the country.

Manager Graham Henderson says it goes like this: "LO-BD" or "Low ported cars and parts there-of were at a 3.5 per cent rate and these were upped to 10 per cenl for the dgration of the Nixon order. it cut down the price advantage which foreign cars had over American pro ducts and the imports lost one of their biggest selling points. For example, VWs Beetle which had been- selling at $20 under Ford's itself at $59 over the 1972 Pinlo list price. The minicar Pinto has a base price of $1,919. Jean Ordner.

president of Renault, one of the first foreign car manufacturers lo comment on the new surcharge, said. "Renault has been ii: business for 73 years and we have survived situations tougher than this one this Is nol going to be the end of the world." Volkswagen took a similai iew and raised the additiona oint as to what would happen to the fluctuations of the dollar- D-Mark exchange rate. "We pay tor cars with the D- and sell them for-dollars. Vhen the dollar buys fewer D- marks, we'' must charge more ollars for the cars. Essentially his can he an even greater pro- ilem to us than the higher ariffs.

"That is why we are hoping hat the President's new mport sales in view of possible luctitalions between the dolla ELIGO TANFEKANI is i and general manager of Fortuna Motors, an old-time Ford agency. He a a successful a a Lolcla a i a to an a i dealer. Overhead equals Better Deal." "We have that right, here in Henderson says. Ford Motors is an old firm in southern Humboldt, a the largest. It was established by Frank Brelle, a widely-known businessman, inventor ant sportsman.

At one lime, arouni 1911, he invented a self-sealin fruit jar lid, which earned a con siderable amount of publicity fo the late automotive man. In I960, Eligio Tanferani left a dairy ranch in Loleta, to lake over the Ford firm in Fortuna. It was quite a change for Tanferani. but one he proved -he could handle. He has been assisted in the management of the company by Graham Henderson who has been in the automobile business, in Eureka and Ferndale, since 1D35.

Henderson says a operations in Fortune involve 20 employes. The company offers a complete line of Ford products, the Mercury, trucks, used cars, service and parts. The i also has a tow service. Tanferani is president ol Forluna Motors, and general manager; Henderson, sales manager; Marvin Weed, service manager; Rusty Hacketl, parts manager; Paul LaPrelle, body shop manager; and Joyce Bones, office manager. In the sales department are Jack Mays, Arnie Simonsen, J.

nd D-marks. VWs View J. Stuart Perkins, president Volkswagen of America, salt 'Price increases never hel sales and the new 10 per cen will be no exception. "How ever our success throug le years has not been based as inch on price as on quality, ervice and reliability." Perkins added, "Anolher con- ern we have is whether the overnment will us to lake price adjustments based Oldsmobilc-CiidilliVc. Me stayed witli tile agency (or seven years; In the autumn of 1957, he moved'over to Redwood Motors is sales inH'iuigcr' of Volkswagen agency.

niter he-purchased the. business! The agency- had ils beginning in Hie same location on Broadway. The facilities were conslvitclet lo handle then, 105 in. Hum boldl-Del Norle Counties. Now, Schultz a a 3:200 in the territory.

As-aulomobiles go, he says, they, remain a popular leader, with' the "Beetle" still Ihe most popular. Volkswagen features a growing line of vehicles, 'squarebacks," "fastbacks," four door sedans, which appeal to the family minded Resale values hold up well in the VW line. Schultz states. Redwood, Motors has 25 employed in its operations. The firm offers a aulomotive parts and service.

Schultz says, "We are strong on service. Our latest feature is a diagnostic lane which speeds up the process of reporting lo the do computer for-analysis of The Scluiilz's have (Ive children, all married. finds jolf i major relaxation, Recently the family acquired a summer, home at Redwood, which the former football star feels Is in a bountiful'selling. He says soulhern Humboldl is. ideal for all-season relaxation.

Schullz is a past -president of Ih'e Eurckii'CDownlown) Kjwani.v'-. Clubl and'inlerested in civic activities. EBERLE SCHULTZ! any or what has to be done to his J. JOHANSON Whin go: cut. to 'car In' ing do.

you' wondtr (Vs to do thing it did yii-. "tefdVy, us at Eureka Motors. Foreign SERVICE AT ITS BEST, EUREKA FOREIGN MOTORS .2024 third Eurejci; 442-5118 economic program be elective and that it will strengthen tlie dollar world narket," said VWs No. 1 man the United Stales. Compact Action The sales battle between the and the U.S.

small cars also resulted in a lot of action in sales of the U.S. compacts as well as the subcompacls. For the first seven months of 1971. the small car portion of the market including i minicars and compacts--was 35.4 per cent, about 7 per cent ahead of a year ago. And most auto men were convinced that the low-priced segments of the market were where the action would be in the 1972 model run.

C. Claude Gtacomini. Ray, and Here is how the sales battle between the imports arid the small American cars shaped up for the first six months of this year: 13.71 1970 Volkswagen '271 i 1 3 Toyota 123.951 78,333 Datsun 31.87Q 35.394 Orel 47.207 Capri 24.897 Not Available Volvo 23.172 29,587 Fiat 19.918 18,711 Mercedes Beiw 16.30D 12.558 Pinto 162.257 NA VcgB 156.426 NA Gremlin 31.142 14.354 Coll 8.622 Cricket 11,225 NA Customers' Beefs Get Attention Now DETROIT (AP) When a customer lets out with a beef these days about something being wrong with his new car, it's a pretty safe bet that somebody is listening in Detroit. Consumerism is a much used Paoli Bros. Founded Firm with Durant The late Amadeo and Aladino Paoli founded Ihe automobile dealership of Paoli Bros, shortly after 1928.

In those days, the company featured the Duranl a i Its salesroom was located in the old California Garage. Tony Sepic, president of Paoli says "believe it or-not. we still have a Durant in the warehouse." Behind this is the story. Tony tells. Amadeo Paoli and Tony visiting a friend in they were talking about.cars, Amadeo asked the man.

"What ever happened lo the Duranl car I sold The man said it is out in the barn. The car was covered with hut the owner lold them they could have it if they wanted it. Tony says it was the first automobile sold by the Paolis. He has had il restored in memory of the founding brothers. Things have changed over Ihe years.

There have been moves' whicli have brought (he i to its present commodious quarters at Seventh Streets. Tony Sepic joined Paoli In 19-15. He sold one of the postwar cars in Eureka. Tlic auto business, he says, is a challenging uddertaking and more young men should consider gelling into it. He says all fields of the industry can he salisfyinng, for working conditions and benefits A WELL KNOWN figure in Eureka's automobile business is Jim Jandebctir of Paoii Bros.

He is a native Minnesolnn, who finds his adopted western liomc a pleasant place in which (n sell Chr.ys- Icr-Plymotilh-Impcrials. He is assisted by four lop salesmen. are excellent. An automotive education is net difficult lo find, if a person really wants it. Tony was born, raised and educated in Eureka.

In 1031 he joined the U.S. Navy, and at one period served aboard the USS Saratoga. He saw service ir World War II. He is a i has a sor Ronald, who resides in Oregon Tony is active in cor uinilj life. He-helieves in working with youth, and has served on til board of directors of Work Ex perience al Eureka High Sc'ioul as an advisor in the Hut mechanics department, also a Eureka High.

He has also been worker for the Downtowi Business Improvement group. There arc 25 employes in volvcd in Paoli opera tions. Soine liavc been with th company for many years, eluding Dario I'asini. scrvic manager since 1946. Jim Jandebetir is sales managei The Minncsolan is aided by ton salesmen, Forrcsl Willis, Rusl Miukslrom.

Tom Car Reynolds. Paoli Bros. features th hryslcr-Plymouth Imperial the Kial. (he Triumph, International trucks. It is equip pcd to provide and service fo all of its lines.

Tony Sepic says eve though in many quarters In past year or two has been con sidered "depressed." Pao is, this year, having on of ils best yet in many. ord as car makers try lo con ince customers that they really are. Kord pointed lo ils "We Listen eller" advertising campaigns late 1970 and to tlie fact lhat is set up a Fore usomer service division with Bonlon. Jr. as vice prcsi- cnt and general manager.

General Motors chairman ames Roche got inlo the ustomcr care field loo as he lersonally announced Ihe selling ip of an eighl-county area Chicago from which could call collect to jM headquarters in Detroit to air any complaints about their Crirs. This was a three-months xpcrimental program. GM got 8,921 calls from Ihe area in vhicn 1.9 million GM cars are egistered. American Motors gol inlo the swim will: its as it went a (ep further than anyone else in dsaid it would repair anything lhat wenl wrong on ils new c.rs 'or 12 months or 12.000 miles. Some observers thought AMC might have overreached itself on Un's one and lhal the expense and time needed lo keep all cars in tip-top shape would be too much.

But al leasl, Ciey agreed, the AMC move was inle'resting and should bolster the firm's standing with ils customers. Chrysler wasted no time in gelling into (he consumerism bit loo as il named vice president Byron Nichols as head of a consumer relations setup within the company. As Nichols explained, "We're no deeper involved in consumerism lhan before bul in Ihe face, of people going to Ihe government lo newspaper columns and wilh stales putting in consumer departments we i a said, 'We're Ihe manufacturers of the product, so look, consumers, i to us. We're the ones concerned." loo far-away. 11 will be possible for a VW owner to plug his velii of who No matter how tight the PAOLI HAVE A CAR THAT'S JUST RIGHT FOR YOU! Take your pick M735 You can actually purchase a comforlabla icdan thar provides operation dl low operaling costl for $17351 (plui the Jime added feet you have to pay for any new car liles Iranspwtation, license, tax etc-) And from this figure you can work your way up through Ihe fabuloui new CRfCKET (thai lisls for only 51915 plus lame new car fees irenlioned above) and on to a "super sporl super economy" FIAT 850 We feel lure the bojj and budgof will find tht righr match sorr.ewHcie.

Pcihaps h's the SCOUT II "WOW" Wagon tbat she likei lo drive and lhat likes to put to work on adventure Irips. And for tho finesl of the finest CHRYSLER IMPERIAL where you really go full clati! over 10000 ih-re in between iheie figures, $1735 to over $10,000 pleasing budget pleasing car or truck waiting for you at iJie vehicle iupermaiket Paoli'i. You can select frcm IMPERIAL, CHRYSLER, PLYMOUTH, TRIUMPH, FIAF and INTERNATIONAL HARVESTER a lina "from super economy to super luxury. AND DON'T FORGET becauie of our Iremendouj new car leledion we are a I way taking in exceptionally fine, low mileage, used cats. All are carefully lately checked.

Look lliem over oonl INC. PAOLI BROS. Imperial Chryjler Plymouth Triumph Fiat Infernational Harvistw Phone (707) 442-3744 7th and Streets in Eureka, California.