Edmonton Journal from Edmonton, Alberta, Canada • 25

TIM ADVERTISEMENT THE EDMONTON JOURNAL, Saturdoy, July 11, 1964 25 .1.. High Quality Keynote Of Music Planned it it For Stereo Programs j'-w 4 A "Br -V 5 the solo piano or guitar takt on a new dimension. Among the hundreds of virtuosi in our library are numbered Rubinstein, Gould, Charles Munch, Leonard Bernstein, Ormandy, Heifetz, Dorati, and Segovia. "At 10 o'clock, you're front-row-centre when the show-stoppers of Broadway come On Stage, along with the Boston and Cleveland Pops, and the odd stand-up comedian. At 10:30, there's a particular treat in store for the stereo-conscious: A Stereo Showcase, reserved for stereo demonstrations, spoken-word features, tours of London and Paris in stereo, jazz artists, and quality live talent.

"To close our day, Nocturne will bring you the widest range of subtle and restrained jazz and strings: George Shearing, Sinatra, Peggy Lee, the Glea-son orchestra, Milt Jackson. In all, six hours of the finest entertainment and melody offered in Edmonton. For the opera-lover, there'll be Hie Barber of Seville. If you lean more to the skiffle-group, you could hear Chris Barber. And the barber, whose tastes presumably fall in between, will be satisifed, too." IT; 4 A barber might describe the separate stereophonic programming of CFRN-FM as "smoothly shaded on the sides reasonably thick, but trim, on CFRN-FM'i director, Jim Edwards, plans to maintain a high quality of music, and at the same time avoiding the pitfall of being labelled "the long hair He says roughly one-third of the schedule will be classical music, with the remainder devoted to dinner moods, stereo specialties, Broadway shows and popular light concert pieces, as well as late-night jazz-tinted ballads and small groups.

"The slogan 'A minimum ef talk, a maximum of beautiful music' has proved the byword J. S. EDWARDS FM director of success for FM-Stereo broad casters elsewhere on the con six with a full 10 minutes of Congratulations i and The Best in Music tinent," says Edwards, a 28-year-old Edmonton native and University of Alberta graduate. MUSIC LOVERS "We hope to appeal not only to the stereo and hi-fi hobbyists, but also to a substantial audience of good-music lovers, whether they be new arrivals in Canada accustomed to quality in all categories of music. news, mostly international and national.

This is followed by Prelude, two hours of dinner moods, in which the talents of such artists as Andre Kostela-netz, Henry Mancini, Manto-vani, Melachrino and Andre Previn will be heard. The only verbal interruptions will come at the quarter -hour periods, at which time the announcer will identify the music just presented, establish who or what firm is brincinz vou the to or whether they are fang of the old-time days of radio, when CFRM FM DECCA, CORAL and APEX RECORDS mere were raaio programs as program, and tell you in a sucb. proud yet restrained way whose AM radio will continue to I station you are tuned to. serve those who are seeking, "At 8 o'clock I'll sit in for quick information, weather re- two hours of the finest classical ports, and on-the-scene broad- music in stereo, on Music Of casts. We hope the FM Stereo The Masters.

This will be a full-listener will bring broadcasting 1 fledged serious music program, back to the living-room. It will without compromise in the dir-be complementary to, and not ection of 'popular arrange- compeuuve with, radio and ments'. We will very occasion- television." I ally become esoteric, but in the 60-Mile Stereo Transmission Radius LISTEN TO CFRN RADIO AT Modern Imports Featuring MARCONI! In commenting today on CFRN-FM 's six-hours-a-night, scven-nights-a-week broadcast schedule, Mr. Edwards emphasized the vast variety of stereo recordings available to lovers of good music, including those in his own production main, you'll recognize the melody. With FM-Stereo, you can enter the concert hall or salon, pick out the location of the solo instruments, or take in the fullness of a 100 piece orchestra.

NEW DIMENSION "If you've heard stereo recordings, you'll know that even This 360-foot transmission tower ot CFRN's Broadcast House on the Jasper Highway, just west of Edmonton, gives CFRN-FM a 60-mile coverage radius for its new stereophonic broadcasts which begin Monday. The broadcasts, from 6 p.m. to midnight, will be heard seven nights a week. They will feature high quality music with one-third of the schedule devoted to classical recordings. "We will begin each night at I The Journal Read by more Albertans than any other daily newspaper J8 YOU WILL CONGRATULAIE YOURSELF IF YOU USE A COMPONENT SYSTEM WHEN TUNING IN ON CFRN FM STEREO Drugs And Humor Help Fight Cancer Welcome to the Air Waves! Telegram News Service MODEL 4S3S I This thing Isn't going to get me because 1 won't let it." If you don't know Boll, it's easy to dismiss his stand as CFRNF bravado.

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