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Edmonton Journal from Edmonton, Alberta, Canada • 9

Edmonton Journali
Edmonton, Alberta, Canada
Issue Date:
Extracted Article Text (OCR)

PAGE MB New Famous Players Theatre Is Most Modem In Western Canada -THE EDMONTON JOIRNAL, THIRDAT, JILT 3, 1953 Theatre Front Adds To Jasper Ave. Color PLANE CRASH-LANDS SINGAPORE, Reuters) A British air force twin-engined Valetta transport with 33 people on board flew around Singapore Island for four hours Monday to use up its gas before crash-landing at Chang airfield. The plane, which had a defective undercarriage, was slightly damaged but none of the passengers or crew of four was hurt. Comfort Is Keynote In New Paramount With the official opening of the new Paramount Olympics Out For Track, Field Star HARRISBURG, AP) Stella Walsh, a top track and field star, was ruled out of the Olympics Wednesday. Harry Hayworth, official of the National Amateur Athletic Union, said: "Stella automatically barred herself by previous competition for another country." Miss Walsh, holder of 65 world and national track and field records, competed for Poland in the The Edmonton Odeon Theatres Theatre, Edmontonians will be able to enjoy the last word in motion picture entertainment.

RIALTO AVENUE VARSCONA ROXY When You Rich Edmonton Folk's Plug Up Your Oil Wells And put down your money buckets long enough to relax at good show, it looks like you sure have a good show to relax in. The opening of the PARA-MOUNT calls congratulations to both the people of EdmonCbn and the Famous Player people. You now have Canada's most modern theatre. Another "firstest with the mostest" for Canada's fastest growing Province. Thoit Nice Neon Sgm ond Marquee Facing Wera Made By BAXTER SIGNS LIMITED WINNIPEG.

CANADA If YOU want a Baxter Neon sign to tell for see our Edmonton Rpresentatlve COMMERCIAL SIGNS 10418 100th Ave. 1932 and 1936 Olympic games. "I'm an American citizen now and Poland is no longer a state." Miss Walsh commented. "It's re- cognized as an over-run country. It's a satellite of Russia." I Demanding a wage increase, a guaranteed monthly salary and a six-hour day, port worker mem-, bers of one union in Uruguay went on a 48-hour strike.

Extend Best Wishes to Famous Players on the Opening of the New PARAMOUNT THEATRE in Edmonton. Famous Players Canadian Corporation has spared no expense in its efforts to make comfort the keynote, and the Paramount is the most modern theatre in western Canada. Built at a cost of more than $500,000 and with a seating capacity of 1,400, the Paramount contains every conceivable feature designed to make the movie-goer enjoy himself. Everything designed for the patron, from the soothing pastel color schemes to the ultra-modern air conditioning, sound and lighting systems. The new building is constructed entirely of steel and concrete, is fireproof throughout and embodies all the latest features in theatre design.

Even the deep-pile wall-to-wall carpets are fireproof, as are the stage curtains, drapes and seat covers. The front facade of the building is covered in Tyndall stone. Around the doorways and in the outer lobby, the finish is in Travertine marble, imported from Italy. Music In Lobby As the movie-goer enters the outer lobby through the large glass doors and approaches the I true I If A--J VV W'i A ll lm J-rf i The vertical sign, or "readograph" as theatre people call it. is 17 feet high.

It has 15 feet of glass set vertically on each side. Lights inside silhouette the letters which speM out the picture title and the names of stars. open ticket office, he is greeted with soft music from a concealed loudspeaker in the ceiling. From here, he enters the inner lobby, where the walls are finished in natural oak. Soft, indirect lighting and rich carpets complete the decorating scheme of the spacious lobby.

Walking up the stairs into the theatre proper, the "first-nighter" will notice an outstanding new feature. The stainless steel hand rails on the stairs are illuminated by built-in electric lights. As the usherette directs the patron to his seat, he finds another treat in store especially if he is one of those who can never get comfortable a theatre seat. The first of their kind in Edmonton, the seats are known as "push-backs." As the customer sits down, the seats swing back into a comfortable, semi-reclining position. When he gets up to leave, or when someone else wishes to get by, the back of the seat can be retracted and the bottom part pushed back.

City's Largest Picture Before the show starts, the patron sits in his seat and looks at 450 yards of curtain which operate automatically on 50 feet of curved track. The curtain is green, and during intermissions and before shows, colored lights play on it to give pleasant effects. When the house lights dim gradually and the show starts, the patron sees the biggest indoor screen in western Canada. It is made of seamless plastic, is 25 feet wide and 18 feet nine inches high. The screen is 130 feet from the projectors, and produces the largest picture in the city.

The seating arrangement in the theatre is specially designed so that the picture can be seen from any angle, even at the front and sides, with as little distortion as possible. The theatre is 80 feet in width, following a trend toward widen theatres. To make certain the customer obtains full enjoyment fiom the picture being shown, Famous Players has installed in the new Paramount all the latest developments in projection and sound equipment. The two giant projecting machines are equipped with special devices which enable the projectionist to focus the huge picture, to the finest degree. The most up-to-date sound equipment available distributes the various sound frequencies and tones equally to all parts of the theatre, with crispness and fidelity that is amazing.

Air Refrigerated The projection room would de Opening of the new Paramount Theatre will add much to the evening color of Jasper ave. The 17-foot vertical sign can be seen for blocks in either direction, and the marquee presents a colorful spectacle of dancing electric lights. The front of the modern building is finished in Tyndall stone, and around the front entrance the wails are of Travertine marble, imported from Italy. Equipment in the building is completely up to date, including the latest developments in air conditioning, projection and sound systems. The theatre is fireproof throughout, even to the curtains, carpets and seat covering.

Congratulations Paramount Theatre Confections Ltd. Toronto, Montreal, Winnipeg, Vancouver Everything In Confections Agents for the famous Cretors Popcorn Machines "Confections Host Frofn Coast To Coast" mechanical failure. In older projectors, when the pre-amplifier would die out, the sound just stopped until repairs were. made. In the new projectors at the Paramount, the pre-amplifier is in a separate unit which can be pulled out of the machine and replaced with an auxiliary unit in a matter of seconds.

Similar precautions are taken against most other possible mechanical failures. Ingenious automatic controls keep the air inside the theatre comfortable and the temperature constant at all times. The controls are all pneumatic. Any temperature change sets Into motion a compressed air valve which operates the controls. Fresh air is sucked from outside into the conditioning system, filtered and refrigerated before it is allowed to flow into the main auditorium.

Another unit "de-humidifies" the air. So much moisture is taken from the air that a drain has been built into the bottom of the unit. The fully automatic air conditioning system even takes cold weather into account. If the air coming Into the ducts from outside is cooler than that desired inside, the refrigeration is automatically cut off. Sponge Under Carpet Other features designed for comfort include a powder bar in the women's lounge, with a lighted mirror the length of one wall.

All the carpets are laid with an underpadding of sponge rubber. A strip of white rubber has been placed at the edge of every step for safety, and there is a shaded light on every aisle. Even the convenience of the theatre staff was considered. Repainting of theatre floors always has been a problem, because of the few times the theatre is empty. In the Paramount, inside floors are made of brick red concrete, which will never need painting.

For the movie-goer who desires a snack during intermission, an attractive refreshment Bar has been installed in the new theatre. The counter is finished smartly in quilted leather. Equipment includes ice cream cooler and soft drink dispenser. The counter will stock 150 different candy items, ranging in price from five cents to 35 cents. The exterior of the theatre will definitely add something to the evening brilliancy of Jasper ave.

1 PROJECTION V- Montreal 3nd I sound 1 Vancouver EQUIPMENT light the heart of any amateur electrician or mechanic, not to mention the projectionist. One feature which is outstanding is the precaution against poos v. mm Mi. Relax in the lounge chair comfort of the deeply-uphol' stered Push-Back seats. Enjoy the wonders of the newest and finest in motion picture projection and sound.

Enjoy healthful, year'round temperature scientifically 3 EMM in HZ: Odi ciqI I. St is ADMISSION PRICES I Opening to 1 o'clock, Adults 40c 1 p.m. 6 p.m., I (Except Saturdays 4 p.m.) After 6 p.m., Adults 65c Matinee, Children 15c Evening, Children 20e Tax included Mil Li. Mi-' ''inniiiiHi'iir 'II SPECIAL CHILDREN'S SHOW SATURDAY MORNING at 10 o'clock, doors open 9.30 FREE to the first 1,000 children a packet of Planters peanuts FAMILY ENTERTAINMENT TELEPHONE 27981.

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