Edmonton Journal from Edmonton, Alberta, Canada • 20

EDMONTON FRIDAY. KKPTEMBER 4. 1M1 JftCRNAt PHONES 2M71 L4 1 1 THE STRAND THEATRE OPENS TONIGHT WITH PREVIEW of the "SQUAW MAN" at 8:30 P. M. Mayor Will Perform Warner Baxter, Lupe Velez, Eleanor Boardman, Chas.

Bickford, Featured in 'The Squaw Man" i i iim ii Jim i iw'iiii'ii') 1 1 Ceremony at Opening TWENTT "UT 1 4 i i Latest it Finest Equipment Available Will Be Used in Addition to Entwisle Theatre Chain Outstanding Attraction Booked 11 4 4 'She gave me the greatest emotional response I have in picture since the days of Gloria Swanson." Eleanor Boardman represents the ranks of beauty contest winners in the cast, playing Lady Diana. Miss Boardman got her chance with the Metro-Ooldwyn-Mayer company, when after a competition, she was selected as the Eastman Kodak girl. Charles Blckford deserted the stage about two years ago to become the most popular "he-man" on the screen. Roland Young and Paul 3avanagh are two clever young English stage actors' whom talkies brought to the films. 3.

Farreil McDonald, playing Big Bill, thi ranrh foreman mu a. HMMiKfrt mir-Tw-Ti-ViUrt LUPE VELEZ in "THE SQUAW MAN" With Mayor J. M. Douglas performing I he official inauguration ceremony, the now Ktrnnd theatre will he opened as Edmonton latest "talkie" lioimo on Friday evening. The theatre, formerly the FanfaRea, has been renovated and id regarded ns one of the heat equipped houses for talking motion pictures in Canada.

It is a new addition to the chain operated by Alex. Entwistle, Edmonton's pioneer theatre man. The Btrand haa been entirely rc- Wot tae "The Squaw Man." Cecil B. De-Mlllei new Metro-Ooldwyn-Mayer talkie thriller of England and Art. zona, will be offered at the Btrand Theatre for the next three day by an extraordinary film cast.

Not one or two but ten outstanding players portray the various roles of the famous Edwin Milton Boyle stage success. The careers of these players taken collectively make a very interesting tabloid history of the motion picture Industry. Warner Baxter, playing the featured male role of Jim Caw ton, was Just an ordinarily successful player until talkies came in, when "In Old Arizona" made him a star overnight. Cllmbi Ladder Lupe Velez, appearing as the pathetic Indian girl, Naturich, represents that small group of foreign players, who by virtue of extraordinary creative ability, have forced themselves upward to the very topmost rungs of the cinematic ladder. Cecil B.

deMllle says of the work of Miss Velei in "The Squaw I R. YOUNG and member of the famous old Blograph ROLAND company which produced David ri CAMAD BOARDMAN raontoti, to the complicated mass of equipment which la Indispensable to a modern sound projection room. Many of the parta on an up-to-date machine are ta delicate aa to mea- novated within, but special attention wae tlvrn to the construction of a new and thoroughly up-to-date aound projection room, conforming strictly with all government rcgula- WARNER BAXTER and ELEANOR BOARDMAN in "THE SQUAW MAN" a score of other stars. in the "SQUAW, MAN" tlonl. To guarantee Its being fire- fiUre one fifty-thousandth part of Congratulations and Sincere fioorl WitihH to you, Mr.

A. Entwistle, fin your oprnififr of the New Strand Theatre W'p wish ynu many jfsrs of nut inu rl auerrss. BILL GREER'S HARDWARE LTD. MARKET SQUARE pictures and to show them at the lowest prices. "I intend to carry on thl policy" he says "and I would like to ttate that of all the money spent by Ed-montonians at the box office, a large percentage of it remains right here in the city, in the payment of salaries, rents, taxea and advrtlalng.H The official opening of th new building will be performed by Mayor Douglas at 8:30 pjn.

Friday just before the showing of the feature film 'The Squaw Man" featuring Warner Baxter, Iiitpe Velez, Eleanor Boardman, Roland Young and Charles Blckford. This le a Cecil B. De MUle production and the Edmonton performance la the first showing of the film in Canada. Charles Wilson, doorman who has been with the Vantages in Edmonton since the theatre was constructed, will be at hand to welcome the patrons. Following the special show on Friday evening, the theatre will open at 12:00 noon on Saturday and continuous performances will be run as in other theatres.

Shows will change every Wednesday and Saturday, The next attraction at the Strand will be "These Charming People" starring Cyril Maude, who will be remembered for his excellent work in "Orumpy" Which showed in Edmonton some time ago. The Remodeling of the Plumbing and Heating IN THE New Strand Theatre Was Executed by JAS. FREEMAN Plumbing, Heating and Gas Fitting "SERVICE THAT SATISFIES" 9651 Jasper Ave. Phone 26366 proof, the projection room la con-atnicted of tile and brick walla, oon-trete floor, Steel windows end metal doors, while the operators' approach la by way of a metal atalrway. The sound reproduction machine Itself embodies all the latest development In this line, Including the new "speakers" recently perfected by the Northern Electric company.

These horns which are suspended behind the acreen weigh approximately 500 pounds each. Marked Change Seen It Is a far cry from the old hand-operated projection machines such as Mr. EntwWe first Installed In Ed- an Inch, and these parts, no matter how costly, must be replaced when the slightest indication of wear la noticed. Everything passible has been done to Insure the comfort of patrons at the new theatre. Painters have been busy for many weeka redecorating the inside of tho building and the seating plan in the balcony considerably changed with a number of seats eliminated in order to make It more comfortable.

New wicker chairs have been Installed In the logca. A new ladles' rest room fin-Ished in tile has been constructed just to the right of the entrance. All the materials used in the de THE SPIRAL STAIRWAY IN THIS THEATRE MANUFACTURED AND INSTALLED BY NORWOOD FOUNDRY LTD. 9111 111 Ave. Ph.

71742 --n-T ittTW All Sheet Metal Work in projection Skylights and General Alterations in this theatre, were handled by n. See Us About Your Furnace Heating and Repairs Before Cold Weather Comes Milne's Sheet Metal Works 9659 103rd AVENUE PHONE 22503 corating and construction work were purchased in Edmonton and Edmonton union labor waa employed. A large Illuminated sign using 600 lights has been purchased in eastern Canada and will be Installed in the near future. Tolicy is Unchanged Mr. Entwlsle is celebrating his twentieth anniversary in the theatre business In Edmonton this year, and during his entire career he has endeavored to secure the best possible I I IS QnW OF ME I knight I The CARPETS and Furnishings for the Strand Theatre were supplied by CECIL B.

deMILLE'S Mighty Drama may iara THE I 1 WBSH MSMMMi i I The Entwistle Theatre The Entwistle Theatre ii uircuu ceieorates us Circuit celebrates its 20th Anniversary with the opening of the STRAND THEATRE. This theatre is now equipped with the latest in high class talking-picture equipment, ensuring perfect sound reproduction. WITH A CAST OF 12 STARS WARNER BAXTER ROLAND YOUNG LUPE VELE? CHARLES BICKFORD eleanor boardman, paul cavanagh, raymond hatton, julia faye, de witt jennings, j. farrell Mcdonald, mitchell lewis, eiluan bond Chosen Once Again! Passed "TJ- All electrical installations at the Strand, including the lighting, power, telephones and latest talkie equipment, by Economy Electric. Saturday Monday Tuesday 1 1 First Showing in Canada! "Your Next Electricians" PRICES: MATINEES: 1 to 5:30 p.m.

Adults. 25a ChUdrea, 19e Loges, 35e EVENINGS: After 5:30 p.m. Adults, 45c Children. 15c Tax. 5e Lores, 5Se; Tat me The talking screen, which has given the world such monumental entertainments as "Trader Horn," and "Big House," now reveals its mightiest spectacular drama.

Months in the making. An unparalleled cast. The ultimate effort of Cecil B. deMille, who blends the exotic adventures of a society gone thrill-mad with the exciting career of a handsome gentleman alone in a world of primitive, fighting pioneer people. A breath-taking entertainment awaits you.

Preview Tonicht! FRIDAY AT 1:30 PJVL Doors Open, p.m. GENERAL ADMISSION: 45c. Tax 5c; 2 for $1.00 ECONOMY ELECTRIC Co. ILLUMINATING ENGINEERS AND CONTRACTORS 9981 Jasper Avenue. Phone 26033 "ii mn irLruuuxw.