Daily News from New York, New York • 428

A XQ 12 Cray on looSts forcjanfl to a nior coloifiil iorizon Last year, Binney Smith even began selling coloring books. "Our crayon market has always been as stable as any market can be," said Jim Wilson, manager of the Winfield plant. But parents were looking for other products for their children. "We knew mothers would love this," Wilson said of the felt-tip markers printed with "erasable" in large letters. "They were telling us they wanted it to keep markers off the furniture and walls." Also, the company is selling products in new places, from hotels to airlines, and planning products for teens and the growing adult crafts market since steered Hallmark into markets ranging from real estate to Spanish-language television, but he still thinks his first buy was a good one.

"It's hard to match the criteria we set But Binney Smith is incomparable as far as people recognizing the Crayola name and having good feelings about it We thought that feeling could be widened to different age groups, and we were right." Binney Smith plants in Winfield and at the subsidiary's headquarters in Easton, now turn out about 9 million crayons a day in 72 colors. But with marketing help from Hallmark, they also make new and higher-priced lines of washable felt-tip markers and paints for youngsters, and more precise erasable colored mechanical pencils for older children. They also produce the company's Liquitex brand of acrylic paints used by art students and professional artists. THE ASSOCIATED PRESS WINFIELD, Kan. It's a child's delight rows of bright red, yellow and green crayons that pop out of molding machines, roll along conveyor belts and slip into little boxes that have become a fixture in any toy store.

But Binney Smith is making more than Crayola crayons at its plant in this small Kansas town south of Wichita. The 85-year-old company has branched into art products designed to appeal to everyone from toddlers to professionals, as part of a larger diversification plan by parent company Hallmark Cards Inc. The Kansas City-based cardmaker bought Binney Smith for $200 million five years ago, shortly after Irvine O. Hockaday Jr. became Hallmark's president and chief executive officer.

Hockaday has We Dare beat our prices for quality! Get two estimates first then call us! y. Estimates must be written -Tnnl ear Warranty I Free Insulation viB INSTALLATION 38P AVAILABLE! i ii Burglar-Resistant pce ofl isM TkOOU84.EttH iSX-LL BACK CASH GUARANTEED Ask for Brothers DavidorRandy deal with the owners. APARTMENT HOUSE WINDOWS LANDLORDS INQUIRIES WELCOME Call Now For Free Estimate Shop At Home Service sf? (718) 347-8339 (212 863-2233 (516) 437-8589 246-1 2 Jericho Turnpike (Jamaica Avenue) Bellerose, NY Financing Available Layaway Plans xsm UttKt StftoftUceitalto 690SIH MY City liens Ha. 781087 PUBLIC NOTICE PUBLIC NOTICE 21st StQueensbrldge BQ JFK New Subway Service The train extended to Queens from 57th Street and 6th Avenue in Manhattan. When the train does not operate (weekends between 6 a.m.

and 1:15 a.m.), the train travels to and from 21st StreetQueensbridge Station. The JFK Express will service 63rd Street and 21st Street stations. New Subway Stations 63rd and Lexington Avenue, Manhattan Roosevelt Island 21st StreetQueensbridge, Long Island City New Bus Connections to 21st StreetQueensbridge Station Q19A Q102 Q103 Q66 For More Information Pick up a brochure at any token booth or connecting bus Call (718) 330-1234 Or send a self-addressed stamped envelope to: Marketing Department New York City Transit Authority 370 Jay Street Brooklyn, NY 11201 NOTICE OF A PUBLIC HEARING ON AH APPLICATION FOR A RATE INCREASE BY CHOiCECARE LONG ISLAND A public hearing will be conducted by the New York State Insurance Department and Department of Health at 11:00 a.m. on November 9, 1989, at 50 Charles tindbergh Boulevard, Uniondale, New York 11553. The hearing shall concern itself with an application for a proposed 18.94 average increase to affect all of its subscribers enrolled through participating employers, as well as participating direct-pay (non-group) subscribers.

The proposed rate increase would take effect on January 1, 1990. ChoiceCare Long Island serves approximately 19,125 subscribers in the counties of Nassau, Suffolk and Queens. The proposed increase in rates is based on presumed higher payments for hospital costs. If these estimated amounts prove to be inadequate when the actual hospital rates are announced, ChoiceCare may revise its requested rate increase. The Superintendent has the right to disapprove the requested adjustment if he finds that the requested premiums are excessive, inadequate or unfairly discriminatory.

Further, he reserves the right to establish a modified rate and that as a result of any such modification, the approved rate may be higher or lower than the rate requested in the application. The application and supporting data are available for Inspection at ChoiceCare Long Island, SOCharles Lindbergh Boulevard, Uniondale, New York 11553; Office of the Insurance Department of the State of New York at Agency Building One, Empire State Plaza, Albany, New York 12257; 160 West Broadway, New York, New York 10013; and at the Office of the Health Department of the State of New York, Bureau of Ambulatory Care Reimbursement, Corning Tower, Empire State Plaza, Albany, New York 12237. A brief descriptive narrative is available upon request from ChoiceCare Long Island 50 Charles Lindbergh Boulevard, Uniondale, New York 11553 or the Insurance Department's New York City address, telephone number 212-603-0428. All persons wishing to testify at this public hearing will be heard. Those unable to attend are encouraged to submit a written statement within 10 days for inclusion in the record.

Such statements should be addressed to: Public I nfor-mation Office, Insurance Department, State of New York, 160 West Broadway, New York, New York 10013. It would be tipptea'afe'er it thefee whWlah to testify would notify the De- "speakers-may be prepared. MTA New York City Transit Authority.