Daily News from New York, New York • 187

Lincoln in Illinois;" Fredrle March, 'Florence Eldridge and Jason Robards in O'Neill's "Long Day's Journey Into Night. So, if anyone should ask why this entertainment has outlived all of its competitors and why the name of Port Chester's favorite son now adorns a theater marquee on Broadway well, by now you certainly have the answer. plays and musicals of the legitimate theater. Great Plays Since 1950, there has hardly been a drama or mueical comedy of distinction which has not been represented on his hour. The lengthy list includes "The Member of the Wedding," with Ethel Waters and Julie Harris; "There Shall Be No Night," with Alfred Lunt; Raymond Massey in "Abe Mayor Helps to Dedicate The Ed Sullivan Theater BY BEN GROSS (Reprinted from yesterday's late editlovs) 4 Our Ed Sullivan has made it.

To the amazement and probable discomfiture of the cynics and nay-sayers, Sunday night THE NEWS columnist-TV showman attained the NO SELLING FRILLS Just fine diamonds, hundreds of them, top dollar values. Our collection of qualities cute, settings, must he seen to lie appreciated. Viit our Diamond Supertnarket here on floor 12A. See what we show in your bracket. Refund -3 a CO a cd tn TO entertainment offering on a TV network," the Sullivan show since its premiere in 1948 has been the pace-setting apex of all variety hours.

More than 25,000 performers have appeared before its cameras. A Pace-Setter Prior to television, Ed had made his mark in radio with two shows on which he introduced such famous ones to the listening audience as Jack Benny, Irving Berlin, George M. Cohan and dozens of others. Ed, after almost 50 years as a newspaperman and 35 years in entertainment, is hailed today as a master showman, unequaled by anyone in broadcasting in the booking, assembling and routining of a variety show. Introduced Stars Proof of his keen eye for talent was in evidence during Sullivan's earliest TV days.

It was he who introduced to "the American public such stars as Jerry Lewis and Dean Martin, Elvis Presley, The Beatles, Anna Maria Alberghetti and many others. Too, Ed has been one of the great innovators of television, with his program serving as a showcase for sports personalities, figures in the news and for the without question within 30 days of -tiii 1J m'-i. aaBaaaaaamaaaaMaaiMn a SPECIALS 0.25 carat 73 I03 C.37 carat PHOTO ENIMCED 0.37 carat $103 0.54 carat $190 0.78 carat $463 0.83 carat $492 1.00 carat $510 mm TO SHOW DETAIL $175 value Ed Sullivan Pearl Bailey UNLIMITED to 48 YEARS' EXPERIENCE AS DIAMOND MERCHANTS 31 West 47th Street-take elevator to floor 12A Phone 265-4500 Open 9:30 to 5:30 ncept Sumteys Holiday; FIRST NATIONAL CITY CHARGE SERVICE ACCEPTABLE highest honor that can come to a star of the entertainment world: A Broadway showhouse was renamed The Ed Sullivan Theater. With Mayor John V. Lindsay participating in the ceremonies, and helping Ed to unveil the new marquee, the former CBS Studio 50 (once the Hammerstein Theater), on Broadway and 53d became the first New York playhouse to bear the name of a television personality.

The Mayor paid tribute to The News columnist as a top showman, and it was a dramatic moment when he accompanied Sullivan, with Sen. Jacob Javits, to the Broadway entrance. As the Police and Fire Department Emerald Society Pipe Bands played a 6tirring strain, Sullivan pulled the cord which revealed in bright lights the new name of the theater. entertain the theater audience as well as the millions of viewers who watched the proceedings over CBS from coast to coast, Sullivan offered an all-star program presented by performers, some of whom have been associated with his show since its beginning. Starry Program By far the most imaginative and funniest act was that of a and Shuster about a French chef practising his art in a diner.

Pearl Bailey and the chorus of ''Hello, Dolly" seored heavily? so did Gwen Verdon, the great dancer, and Alan King the standup comic. As for Robert Merrill, the Met baritone, his aria from Traviata" was a musical thriller. Also, highly enjoyable, the sing ing of Los Ninos Cantores, a boys' chorus from Argentina. Celebs in Audience Celebrities of show business, officials of the nation, state and city and leaders of charitable, civic and religious organizations packed the large auditorium. The demand for admission was so great that tickets for the event were dubbed "the hottest' ducats in town." Among the many famous ones in the audience introduced for bows were Richard Rodgers, Jack Dempsey, Mary King Patterson, widow of the founder of The News (Joseph Medill Patterson), Walter Winchell, Bob Otto Preminger and Frank Gif-ford.

Billed as the "longest running T'if (Vfl-' TonigHf TN ijl JXW I Shov7 yon wiy own Sj0.ec ml 1 LoodorixfSx-UI survives, 'if WIGLETS-i scud sun 100 Human Hair CC2SCLE 95 Duo! cmmw doiiTir 4 ipd cMitoaMtic rvcora cfcontar. nay II six records. 5 Automatic thtrt off offer fast record pfayt 1 4 spoakor storoo system 90 day Warranty WIGS $15.50 FALLS EASY TERMS HAMILTQ $27.95 Wig Styling On Premises FREE 1 SHOP-AT IM00M.YN HY 1-1010 I HOME SERVICc 135 QUEENS 793-1000 MANHATTiM-IRONX Kl 2-2000 EES 113-07OJEHSBLVO 2025 EASTEIN RWY KDRESTHIILS NEW YORK STATE EMPLOYEES wage increase Governor Rockefeller Is committed to a salary increase for 1968. State employees deserve more than the planned seven percent raise. They want sSir MicIiael Redgrave star tonight as Charles Dickens, and guides you through the evocative London that Dkkens knew and wrote about.

He takes you to the gloomy steps of London Bridge, where you'll sec a poignant scene from "Oliver aIwisti" You'll vbit one of the few remain itig inns that could haVe inspired uproa' ious scenes in the "Efckwkk Iaers. See' Covent Garden, Westminster Bridge, the Thames at midnight, the bleak site of Wa ppmg Worithouse. A memorable literary guided tour, brought to you by the 3M Company. and need a minimum of $2,000. COUNCIL COUNCIL SO CAN DELIVER FOR YOU QAn ABC News Special In Color 70 L-A -J 17 DOVE ALBANY, N.Y.

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