The San Francisco Examiner from San Francisco, California • 18

PiOt EXAMINER Mon Feb. 7. 1977 A bid to de-fizz some drug ads iraisii" A SIGN WARNS VISITORS TO CITY aimed at "screening out ad decep-Uon. not ingenuity." Drug Industry lawyers say proposed FTC regulation power would prevent ads from using synonyms for approved terms. That, says Washington attorney Terrence Fortune, violates free speech and prevents advertiser from making claims that are neither deceptive nor false.

CCA believe drug ads should be allowed to claim "only what medical authorities have said the product is good for." Anything less or anything more is deception, it says. CCA was awarded $38,000 by the FTC to represent consumer in the upcoming bearings. The drug industry will spend r.W.OOO to defeat the new regulations, Thompson said. CAA will ask the FTC to force drug ads to stick to labeling language approved by the FDA It also will ask the FTC to go further by: Prohibiting ads that continue to use the same trade name when a product' ingredients have been changed. Prohibiting exaggerated portrayals of symptoms and effects, Requiring manufacturers to say that their products have not yet been found effective.

Requiring ads to stick to specific claims, knocking out "plop, plop, fizz, fia." "more than a mouthwash," and the like. Requiring pnnscreening of commercials before panels of medical experts and consumers. FTC attorney Joel Brewer said it is unlikely the commission will adhpt any of these proposals immediately. But. be said, "the (suggestions) might plant ideas In the commissioners' minds and lead lo future hearings." elation, drug industry trade organization.

"I cant think of a single product that won't be changed either in content or labeling," Products proven safe and effective, he says, will receive "the government'! stamp of approval." Critics, however, say drug ad-vertbemenU sometime constitute i hazard lo our health. "All drugs are unsafe when no (benefit) can occur and only adverse reactions result," says Dr. Cary Cupit, assistant professor of pharmacy at UC Med Center. "In an enlightened patient." Cupit says in FTC testimony, "the benefits of using OTC (over the counter) drugs far outweigh the risks; in an uninformed patient, there are (only) risks." The drug industry says it realizes the need for regulation; its critics say they realize the Industry must sell its products, They part company over how stringent regulation should be and who should impose it. The drug Industry is proud of Its self -policing efforts, particularly Its code of advertising practices.

But former FDA Commissioner Charles Edwards has railed OTC drug ads "atrocious In their deception." And FDA research that concluded chicken soup was as effective in fighting colds as nonprescription cold medicines cast doubt on the sincerity of some ad claims. Usterine advertised for years that its mouthwash killed germs on contact and could reduce the severity of colds. It stopped when the government concluded that, although as a mouthwash it was fine, as a cold fighter it was punchless, CCA, which points out that more than 80 per cent of OTC drugs have never been proven effective by the FDA. says its proposals are U.S. policy: Hands off Ian Smith NAIROBI The United State is committed to playing a greater role in Africa but will not support black demands that it help topple Khodeniin Prime Minister Ian Smith, U.N.

Ambassador Andrew Young said today. Young told reporters here that "in no sense is this administration committed to assuming the full burden" or to heed African demands that Washington help in gettong rid of Smith. Young, who met with Kenyan Foreign Minister Munyua Waiyaki, later flew to Nigeria where he will attend the Festival of African Art and Culture in Lagos. It was to be the last stop of his African tour. Young met yesterday with President Julius Nyerere in Tanzania, who afterward called on the United States to "help get this stumbling block (Smith) out of the way" by tightening economic sanctions against Salisbury.

But Young said In Nairobi "Any solution has to be worked out with the people In power and I do not see the United States role as one of upsetting the indigenous leadership of any country, whether It be Smith in Rhodesia or any other nation in Africa." Both Nyerere and President Kenneth Kaunda of Zambia urged the United States to play a more active role In trying to avert a racial bloodbath in southern Africa and engineer a peaceful transition of power in Rhodesia. Young said he was "well satisfied" with his talks with the two leaders and that he had found "deep desire for peace" among African leaders. Nyerere said the United States must tighten sanctions against Rhodesia and repeal the Byrd Amendment that allows the United States to import Rbodesian chrome despite U.N. sanctions. Earlier in bis Africa trip, Young said he could "almost guarantee" the controversial agreement would be repealed within 30 to 60 days.

Nyerere said the United States could not take over Britain's role in the Rhodesian peace efforts but should "encourage the British and nationalists to agree." Nyerere urged the immediate resumption of the Geneva talks on Rhodesia, even without Smith. Young, who previously had said this was not practical, has apparently modified his position and told a Joint news conference that if the talks resumed now, "a kind of consensus might emerge without Smith." Officer Bruct Crayton shows notice at Van Nest entrance City Hall swarms with vigilant police From Page I will have a lot to say about whether drug companies can ask consumers to "Give their colds to Contac," "Sleep better tonight with Somi-nex." or swallow Anacln'i "extra ingredient." Evidence submitted by CCA to the FTC includes testimony from Dr. Robert Day, associate dean of the UC Medical Center School of Pharmacy: There was a time in my life when I believed that mouthwashes could prevent or even cure rolds, that sore throats could be healed by antibiotic loenges, (and! that hair loss could be prevented by conscientious application of lanolin containing pomades." "I am not embarrassed to admit now that I was wrong, for there is not a shred of fail In any of these 'beliefs' which began to change shortly after 1953, the year I entered a school of pharmacy." "Although my state of Ignorance began to end (then), it did not for many millions of persons who did not have the advantage of four years of professional training. Day's testimony goes on to detail ways In which drug ads create the impression that products possess greater powers than they actually have. He cites ads that recommend laxatives for "occasional irregularity" without defining what that means; ads for Iron supplements that show tired, run-down people, although no doctor, he says, would diagnose anemia on the basis of patient appearance, and ads that show a nose wearing a mitten and other animated cartoons none of which conveys information the consumer needs to make an intelligent decision about drug use.

"Advertising over the years has been one of our image problems," admits drug Industry spokesman Louis Thompson. "But In the last 10 years I think we've seen marked Improvement" "It all comes back to the consumer If they get turned off, they wont buy." A Field Poll commissioned by CCA shows that 63 per cent of Californians believe drug companies market products not yet proven safe. More than nine of every 10 persons would like to see additional restrictions on over-the-counter drug ads. Thompson believes FDA labeling regulations, most of them not yet finished, will revolutionize the drug industry. "The FDA review will result in a whole new generation of products," says Thompson, who is vice-president of the Proprietary Asso- Weather Bay Area Increasing clouds tonight.

Chance of showers tomorrow. Highs upper 50s to mid 60s. Lows mid40s to low 50s. Chance of rain 30 per cent Extended forecast Wednesday through Friday: A chance of showers northern California Wednesday along coast and over northern mountains. Highs in low 50s to low 60s; lows mid-30s to low 40s.

In Central California, the outlook is for continued dry skies. California DIABLOSAN RAMONLIVERMORf VALLEYS Increasing clouds tonignt Chance at showers Tuesday. High 60s. Low 30s. Law winds.

NAPA SONOMA VALLEYSSANTA ROSA PLAIN Becoming mostly cloudy with chance ot showers late tonight and Tuesday. Variable winds to IS mph. MONTEREY BAY ARIA Increasing Clouds tonignt Chance ot showers Tuesday Highs upper SOs mid 60s. Lows 40s. Mostly southerly winds to IS mph.

SALINAS VALLIV Increasing clouds tonight Chance ot showers Tuesday Highs 60s. Lows irud 30s mid 40s. Light winds. SANTA CLARA VALLEY Increasing ctouds tonight. Chance ot showers Tuesday.

High 60s Lows upper 30s mid 40s. Vanaoie winds to 15 mph SANTA MARIASAN LUIS OBISPO ARIA Fair tonignt with patchy tog or low clouds ntRht and morning. Increasing clouds Tuesday. Highs mid 60s low 70s. Lows mid 30s mid 40s.

Variable winds to IS mph. SIERRA NEVADA Increasing clouds tonight with chance ot showers Tuesday. Snow down to 7.000 ft. MOUNT SHASTASISKIYOU AREA In-Creasing clouds tonight with chance of showers Tuesday. Snow down to 6,000 It.

Tuesday. SACRAMENTO VALLEY Increasing clouds tonignt. Chance of showers Tuesday. Highs 60s. Lows upper 30s mid 40s.

Light winds. Temperatures and City Hi Albany 16 Aibuqrque 53 Amaritlo 51 Anchoraee 41 LoWth 08 35 21 34 CY 10 21 17 46 CY 13 25 21 PC 03 PC 20 PC 16 56 CY 08 CY Juneau 47 41 Kansas City 17 10 PC Lasvegas 68 37 Little Rock LosAngels Louisville Memphis Miami Bch Midland Milwaukee MulsSt PI Nashville New Orlns New York Norfolk Va 40 75 22 21 PC 53 PC 07 PC Asheville 34 Atlanta AlinticCty Austin Baltimore Billings Birmgham Bismarck Boise Boston Bmsville Buflalo Burlgtn Vt Casoer fhrKtn tr 40 24 69 57 68 33 PC 11 -1 CY 09 -8 PC 32 50 22 11 30 13 17 04 21 PC 32 Nrth Platte 23 Okia City 57 Omaha Orlando Pmidiphia Phoenix Pittsburgh 23 04 62 36 PC 21 08 Chrlstn WV 17 73 44 12 06 PC Chariot NC 40 Cheyenne 42 Chicago 13 Cincinnati 16 Cleveland 10 Columbia SC45 Columbus 13 Oal-Ft PortlndMe 28 Portlnd Or 47 Providence 21 Raleigh 34 Rapid City 28 Reno 58 04 38 PC 14 12 16 25 CY 13 -3 PC 06 20 03 37 PC -4 21 -2 PC 03 PC -9 CY 44 PC 00 PC PC 19 33 13 16 73 48 CY -7 29 CY 27 PC Richmond St Louis Dayton 19 03 PC 41 22 Denver DesMoines Detroit Duiutn El Paso Fairbanks Fargo Flagstaff Great Falls Hartford Helena Honolulu Houston InrtnanrjJi SaltLkCity San Antmo 58 46 CY San Diego 73 52 PC San Frncsco62 50 CY San Juan PR83 71 PC St SteMne 06 -9 CY Seattle 5' 43 rr Shreveport 57 31 CY Sioux Falls 16 01 Spokane 27 CY Syracuse Tampa Tucson Tulsa YVashngtn Wichita 10 CY 38 PC 40 PC 17 PC 14 13 Jackson Ms 52 Jacksnville 51 Clfjr CY -Cloudy PC- Pjitly Cloudy lihoweri SSi'ow H-HuVt) TS -ThuiiUc- HALL (Mmntr Photo by Cordon Siont that tightening of security at City Hall "would be the prudent thing to do." The New World Liberation Front began threatening city officials in communiques mentioning health care for the Indigent in the fall of 1975. The candy box bombs were delivered the following spring. The latest communiques have complained of medical care offered prisoners at the San Francisco County Jail and demanded appropriations to improve that care. Mayor Moscone was asked today what considerations would be given those demands during the current budget sessions.

He said: "Any demands made by people who purport to be terrorists will have no relevance to our consideration of the prison health budget" Carter turns to the Navy for CIA chief From Page 1 to open most of the Cabinet meetings at least portions to the press. The cabinet session today was closed to the press because Powell said that the President wanted to discuss the procedure with members. Tomorrow, Carter plans his first formal news conference as president. He has scheduled personal visits to government departments later In the week. Turner, 53, is visiting In the Washington area.

The commander of NATO forces in Southern Europe, he was graduated from the Naval Academy in 1946. Carter was in the class of 1947. The admiral is a former president of the Naval War College and commander of the 2nd Fleet. His naval career has been primarily in destroyers. sign goes AP Photo From Pse 1 John Barltepelata have received bombs mailed to their homes in candy boxes.

Barhagelata's realty office has been fired upon. A plastique bomb misfired at the home of Supervisor Dianne Fein-stein. The bomb ex ploded Freltas'i car. City Hall has been emptied by bomb threats. Police Chief Charles R.

Cain said he thought of the security clampdown at City Hall and was instantly convinced of the need for it at about 3 a.m. last Friday, in the aftermatfh of the Freitas bombing. The necessity for the security was underscored two and a half hours later when a caller to the police department announced: "I'm going to say this once and once only. This is the Black Clan. A bomb is going off at City Hall at 8 a.m.

unless you meet our demands for one million. You will hear from us later." City Hall was searched, once again. No bomb was found. Mayor Moscone, asked today about the careful security and accompanying atmosphere at the usually open and relaxed City Hall, said: "It's sad, but at least the employes will know they've got some security." Supervising Cap. Agustius Bruneman said "this is the tightest security ever imposed at City Hall." i In fact, there were few complaints about the Inconvenience caused by the new caution at City Hall.

Workers mostly Joked about the new facts of their working lives. "We're happy to have it," said Gilbert Boreman, clerk of the Board of Supervisors. "Well, it's better than being blown up," said his assistamt, Margaret Maguire. Moscone said Gain told him Buck stops, tow massacred was not known where they were af the time of the attack, but they were thought to be safe. The attack was the most serious against the missionary community during the four-year guerrilla war to end white rule in Rhodesia.

On Dec. 5. a lone guerrilla killed a retired Catholic bishop, a priest and a nun after stopping their car in western Rhodesia and demanding money. Another nun was wounded but escaped by pretending to have been killed. The Roman Catholic Church has been a frequent critic of Prime Minister Ian Sm th's white-minority government and has accused the security forces of atrocities against black guerrillas taken prisoner.

FORECAST lo 7AM EST -77 3000, 7 I BOSTON EMEZINOj NEW YORK 30 24 S.F. temperatures Owntn Arpt Owntrt Arpt Sam. 49 48 12 noon 17 56 9 am. 52 48 1 58 58 10 a 54 48 2 58 59 11 am. 56 48 Yesterday's high 62, low 50.

Normal for date: High 58, low 48. '77 high to date: 66 on Jan. 23. Season low to date: 40 on Jan. 18.

Sea level pressure, 4 a.m.: 30,14 in. State temperatures jHOWtR a Ar CcXVP jrZ 7 missionaries From Page 1 started. One of the guerrillas rushed the group out of the building and 100 yards down a dirt road and ordered them to stand there. "Eventually they bad three people there and they said (to the other guerrillas), 'Right, off you go' or some such words, and the rest of the bunch scampered off north. "Then these three opened fire," Meyerscough said.

He said the entire incident lasted about half an hour. The mission staff also included another white brother and another white nun. The spokesman said it NATIONAL WEATHCR SERVICE 3000 V3 UH WIAtHlt'OTOCAM SAN JOAOUIN VALLEY Increasing high Clouds tonight eno Tuesday with slight chance of showers Fresno north Tuesday Htgh 60s. Lows upper 30s mid 40s. Ligni winds.

NORTHEASTERN CALIFORNIA Increasing clouds tonight witn chance ot a few showers Tuesday. NORTHWESTERN CALIFORNIA Chance Ot showers tonight and Tuesday. SOUTHERN CALIFORNIA Some patchy locally dense fog and low clouds along coast night and early morning hours otherwise fair tonight with some variable high clouds Increasing cloudiness Tuesday. Slightly cooler days. LOS ANGELES Some patchy locally dense fog and low clouds along coast mgm and early morning hours otherwise fair tonight witn some variable high clouds Increasing cloudiness Tuesday.

Si'ghtiy cooler Tuesday with hign near Lows near SO. forecast PAN AMERICAN City wtnr Acapulco Bermuda PC Guadaiaiara Havana PC Macallan PC Mexico City Mnnlerrev PC Hi Lo 86 73 71 63 81 46 73 66 81 53 72 44 72 48 77 66 88 71 72 60 INTERNATIONAL CityTimeWtnrTertii Aberdeen ip rr si Amstrdm lo CY Ankara Antigua Athens Asuncion 3p CY 8a 2p PC 8a PC Nassau PC San Juan PC Veracruz CY CANADA City Wthr Calgary PC Edmonton PC Montreal CY Ottawa PC Toronto Vancouver CY Winnipeg Auckland Mdnt Berlin IP Brussels lp B'n's Aires 8a Cairo 2p PC C'sablncaNoon CY Cnn'nhauen 10 CY Dublin lp CY Geneva lp Hong Kong 8p PC Lima 7a Lisbon Noon London lo CY Madrid Malta Manila Mont'video Moscow New Delhi Nice Oslo Paris Peking Rio Rome Saigon Seoul Sofia Stockholm Sydney Taipei Tehran Tel Aviy Tokyo Tunis Vienna Warsaw lp lp 8p 9a 3p PC 5p lp PC lp lp CY Sp 9a lp PC 8p PC 9o Sun and moon The sun will set today at 5:38 p.m rise tomorrow at 7:09 a and set at 5 40 m. The moon rises today at 9 54 p.m sets tomorrow at 9 35 a and rises at 11 01 m. Last quartan Feb. 10 2007 New Moon: Feb.

17 1937 First quarter: Feb. 25 18 50 Full moon: March 5 0913 2p PC 45 lp 32 10P CY 8p 3p PC 2p CY 9p CY lp lp lp CY Tides at Golden HIGH LOW 7 01 52 5 4 07 32 1 5 8 02 29 5 5 08 28 12 9 03 10 5 7 09 37 1 0 Rjm Fob 10 03 59 5 7 10 49 0 7 11 04 55 12.02 0.3 A' rmA v-ti. i OENVEW 10'n1JI IOWIST TEMrilATUIEf 'A I New study backs tough mining rules WASHINGTON A new gov-ernment study claims that strip-mining legislation, twice vetoed by President Ford and now before Congress again, would have little effect on either unemployment or coal production. The study disputes claims by Ford administration officials that the measure was so restrictive it would throw tens of thousands of miners out of work and hamper the nation's drive for energy self-sufficiency. The Senate Interior Committee began hearings today on a new strip-mining bill patterned after the ones Ford vetoed in 1974 and 1975.

President Carter has vowed to support strong strip-mining controls. The Environmental Protection Agency and the Council on Environmental Quality said in the study that the cost for the industry to comply with the legislation would not be great. And, it said, "these cost (effects) are not likely to significantly affect national coal production, coal consumption, coal prices, employment or electricity prices." If Congress passes the strip-mining bill in roughly the same form as the earlier versions, the price rise will be about $1 a ton by early 1979 in Appalachia and the Central West and 50 cents a ton in the rest of the nation, the council said. "These increases would increase the average residential consumer's electricity prices by less than 1 per cent per year," the study said. It said the legislation could bring a loss of about 1,400 jobs in surface mining in Appalachia.

Fishermen stranded SAN DIEGO An attorney says that 14 tuna fishermen are stranded aboard the fishing boat Gemini at the west end of the Panama Canal without money to get back to San Diego. Temperatures tor 24 hours ending at 4 a.m. Hi LO Hi LO Bakersfieid 64 45 Red Bluff 70 41 Eureka 56 43 Sacramento 70 42 Fresno 63 38 Salinas 65 43 Los Angeles 75 53 San Diego 73 52 Molten Field 63 Santa Barbara 71 44 Monterey Stockton 64 40 Neeoies 73 52 Tahoe 50 20 Oakland Arpt 57 46 Thermal 76 42 Paso Rubles 66 34 Yosemite 68 26 State rainfall Last July Normal to Normal 24 to to Date July 1 to Mrs. Date Onto Last yr, June 30 San Francisco 0 8.49 13.38 4 07 20 68 SF Airport 0 7.59 12.67 3 81 19.53 Eureka 0 7.60 25 39 19 44 39 76 RadBlufl 0 S.44 14.01 6 03 22 06 Oakland Arpt 8.34 11.95 6 04 18 69 Sacramonto 8 198 10.98 3 23 17 22 SanJoit 4 76 8.33 3.24 13.65 talmas 0 8 75 837 3 06 13.81 Frasno 0 5 22 5 60 3.08 10 24 Bakersfieid 0 2.19 300 1.71 5.72 Santa Maria 0 6.88 612 2 11 12.25 Los Angelas 0 7 21 8 36 2 67 14 05 San Diego 0 5.86 5.77 2.97 9.45 Road conditions Maior roads clear with these exceptions: Cat 88 Carson Pass, fey Silver Lake to Red Lake grade Cat 89 Icy spots at many points. Cat 299 Icy spots Areata to Redding Cal 4 Ebbetts Pass.

Icy Bnce to Mt. Reba turnoff closed beyond to let. Call 89. Cal 49 Yuba Pass. Icy Grass Valley to Sattley.

Cal 108 Sonora Pass. Icy Long Barn to 5.4 mi. east of Strawberry. Closed beyond to id. US 395.

Winter conditions change swiftly For late Information call CalTrans 557-3755 in SF. Gate HIGH LOW Tidal difference San Mateo Bridge 4 55 mm OaklandRichmond t-70 iniiif Dumbarton Brings 4 70 mm Carquinai Strait 125 mm 13 37 5 0 19 40 0 4 14 37 4 6 20:24 1 0 15 51 4 1 2115 15 17 15 39 22ll 20 18.48 3.9 23:19 2.4 During his years in the White House, Harry Truman kept this sign on his desk in the Oval Office. Today the slogan adorns the Truman memorial library in Independence, but it will soon be on its way back to the White House. President Carter has requested it as a loan for his own desk. A small replica of the sign will rest in the memorial library until the original is returned.

In 1980 maybe. Km. tr t3 )kU jVLl jj at, ai i 1 I..