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The San Francisco Examiner from San Francisco, California • 21

Location:
San Francisco, California
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21
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SAN FRANCISCO EXAMINER Tuesday, August 9, 1994 B-5 Cocker will open festival, Gabriel will close it, organizers say village," featuring displays on environmental and other issues, and lots of memorabilia. Even if the concert is a sellout, the promoters say they will no more than break even on their $33 million investment, and are counting on television pay-perview sales, concession sales, and movie and recording rights to garner profits. Coupled with corporate sponsorship and other extras not readily available in 1969, a profit seems inevitable. It remains to be seen whether a flash thunderstorm turns the festival grounds into huge fields of mud, which would at least bring back one part of the original rules on using shuttle buses to get to the site, and searches for alcohol, drugs and weapons, the differences between Woodstock one and two outnumber the similarities. The concert, which starts with pre-opening acts Friday and runs through Sunday, is also 50 miles from the original site, which took place at a farm in the foothills of the Catskill Mountains.

The new site is also 20 times larger at 840 acres enough room for the two massive sound stages, an "environmental village" and extensive camping facilities. Organizers are also working on last-minute changes to the lineup of 43 bands. Last week they added veteran Grateful Dead guitarist Bob Weir but may have lost Johnny Cash, who was apparently upset that he was consigned to the smaller south stage. The festival offers an eclectic wait as much as 9V4 hours to get back to their parking lots in 800 chartered school buses. Despite the glut of available tickets, producers stress that no tickets will be available at the site.

Together with local officials, they are eager to prevent the rush of gate-crashers that turned the original Aug. 15-17, 1969, festival into a circus with a half-million on the site and another half-million trying to get there. While the original festival fell short of food and water, "Woodstock 94" will have 900 food stalls and numerous drinking fountains, fed by 2 million gallons of water. For those who get bored with the music, there will be the "Eco- fVrV THE LION KING iMtaf I 850 workers scramble to prepare Woodstock site By William Sposato REUTERS NEW YORK The widely touted Woodstock "94 concert will kick off with rock singer Joe Cocker, a veteran of the original festival 25 years ago, and end 36 hours later with singer-songwriter Peter Gabriel, organizers said Joe Cocker Monday. In between, there will be more ZELNICK from B-l Where Hollywood, high-tech do lunch mon in Executivespeak, of course.

But with Zelnick, still boyish-looking and trim at 37, what you hear and see is evidently what you get. In conversation, Zelnick is plain-spoken but circumspect, like the lawyer he is (he's a graduate of Harvard Law), a bottom-line guy who lapses into business school jargon (he's a graduate of Harvard Business School, too) Zelnick is affable, but focused and controlled. No stories circulate about Zelnick totaling a $75,000 car or frolicking with "modelactresses" in his Hollywood days. Indeed, the dossier on Zelnick suggests a model citizen: married, the father of a 22-month-old son, a resident of leafy, affluent Atherton To hear Zelnick tell it, he did all he wanted to do in Hollywood. "I'd always wanted to run a motion-picture studio," he says.

"I ran Vestron Inc. (a now-defunct film distribution company) when I was 29. When I was 32, 1 became president of 20th Century Fox. As much as I loved it, I also had a dream of working for myself that was highly entrepreneurial" NOW PLAYING I VJ 1N 7.3 WOO Pretanted Daly 1 1 1 Noon, 2:00. 4 OO.

6O0. (:00 a IOOO PM 11:00 AM, 5:50, 8:05 lo fan Volrfolri toi Alter 6 00 M.MO IM.AVINIC-. ATSKI.KCriCI) IIAY Tl Il'-A TUliS Sm; "ITm ion Kintf' Conn To lifn At ltKniylui(t. than 40 performers on two stages, as well as a world premiere movie and two overnight dance marathons to keep the incurably restless out of trouble. With only a few days left, 850 workers are doing double and triple shifts to build a temporary city that will contain up to 250,000 people in Saugerties, N.Y., some 100 miles, north of New York City.

"It's going great It's very exciting but it's a bit overwhelming," said John Scher, president of Polygram Diversified Ventures, which is producting the event with the organizers of the original Woodstock. "I dont think anybody's tried anything like this before," he said. The organizers have gone to great lengths to avoid the logistical nightmares that helped make the first concert a legend. With tickets at $135, compared with $24 for the original, strict have to "kill" TV sets to get out Loose atmosphere The air of controlled anarchy around Crystal Dynamics' offices reminds you that you are in the intergalactic world headquarters of a new entertainment company. The firm is housed in a vine-covered villa fronted by a fragrant flower garden.

Green "gecko" tracks painted on the sidewalk lead to the front door. In the lobby sits a 3DO Interactive Multiplayer. A rubber ball flies by and bounces off the wall, nearly beaning a visiting journalist The office environment is what one would expect at a company whose products are aimed at playful kids albeit older, technically literate kids who know how to use the 32-bit home console games that are replacing earlier 8- and 16-bit games. That means they're 18-year-olds instead of 12- or 14-year-olds. "Early adopters (of new media) tend to be young people," Zelnick says.

"Their minds are more open. Young people were the avid viewers in the early days of television; older people never gave up radio. "Another good example is rock 'n' roll In the 1950s, rock was a teenage business. In 1994, it's a middle-aged business. People who grew up with rock still listen.

Maybe in 20 years, hip hop will be a middle-aged business. "I expect the audience for games to grow as the audience ages. I dont expect them to play the same games at 30 as they do at 15. The games will probably be more intellectually engaging than action-oriented." For now, though, most video games including the ones Zelnick oversees at Crystal tend to be testosterone-driven: long on loud noises, fiery explosions and the frenzy of competition. "Games and sports are competitive," Zelnick observes simply.

That doesnt mean, he emphasizes, that Crystal's actionadventure games are also long on graphic sex and violence. "We make products squarely aimed at kids. There's an added burden of re- sponsibility for that" he allows. Like nearly everyone in the video-game industry, Zelnick opposes regulatory legislation. He backs a voluntary ratings system for sex and violence recently announced by the Interactive Digital Software Association.

The ratings, similar to the Motion Picture Association of America's film ratings, go into effect next year. A look into the Crystal ball Although the marriage between video games and movies is more intimate than ever, Zelnick is less romantic than some industry insiders about the future growth of games and the convergence of the two forms. For one, he thinks the audience for storytelling the basis of movies and other forms of narrative entertainment will always be larger than the audience for interactive games, because more people prefer to watch and listen than get involved in the story. And he thinks actors scrambling to clamber aboard the interactive bandwagon may be disappointed. Why use actors when you can create characters digitally in the computer that look and sound human? Moreover, why use so much video footage and live actors that you make games look like TV shows? Referring to the retail price of advanced video games, Zelnick remarks, "I dont see the audience paying $58 for a TV show, no matter how good it is." As for Zelnick's own future, the oft-restless executive says he's happy where he is.

Long-standing rumors have Zelnick decamping for a senior post at Bertelsmann, where he is a highly placed consultant Zelnick denies it, declaring, "I am committed to Crystal" Mention Hollywood, though, and Zelnick sounds a bit wistful "I miss my friends and colleagues," he says. "I still love the movie business." mix, ranging from the nostalgic southern rock of the Allman Brothers Band to the heavy metal 'of Metallica. But most of the performers such as Nine Inch Nails, Red Hot Chili Peppers and Spin Doctors are meant to appeal to the 20-some-thing age group. "What we're trying to do is another weekend of great music that's focused on this generation," organizer Michael Lang said. He said there would be some surprises for the audience, including a world-premiere movie.

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9.00, 770, 9 Dolby Stereo UNHID ARTISTS STONESTOWN lth Am 4Wmtten free Parking Ul-tM Bargain Matinee First SNmt Daily THE CLW NT (PG131 119. 15, 9 OS, 10:45 0 TRUE LIES (R) 12.15, 3:30, 7.15, 10.30 Finally, a comedy (hat will change the way you think, the way you feel, and most the way you dress. A happy marriage Crystal Dynamics' founding trio game-industry veterans Madeline Canepa, Dave Morse and since-departed Judy Lange brought Zelnick north to preside over a marriage between the star actors, writers and directors of movieland and the technological wizards of Silicon Valley, whose moves into multimedia CD-ROM home entertainment formats are providing ever more outlets for filmmakers. So far, all parties maintain, it's a happy union, a honeymoon. Canepa, Crystal Dynamics' executive vice president of product development, says of Zelnick, "I dont think IVe ever met a more intelligent individual in my life." Since Zelnick arrived, Crystal Dynamics has signed a development deal with game-maker Sega of America and a distribution pact with the German global media conglomerate Bertelsmann Music Group.

The company also has investment money from Home Box Office and King World. Zelnick himself is reported to own a chunk of Crystal, though no one is saving just how much. Canepa says Zelnick brings a savvy perspective on the entertainment business to the company. "We're used to bulldozing our way toward a goal," Canepa smiles. "But in Hollywood, there are lota of little branches and paths you have to travel before you're even on the path toward lunch." She also praises the collegia! way Zelnick works with the industry's creative work force: These gamers are pretty free.

If they feel repressed, they're out of here. He's very sincere and very open." Because of Zelnick, Canepa says, "We have been able to access excellent scriptwriters, who are working on our games. We've accessed actors and actresses." Crystal Dynamics has released, among others, The Horde," an interactive adventure game for the 3D0 player, that stars TV actor Kirk Pains" Cameron, and a car-racing game called "Crash Bum." This fall, it planning to unveil a game called "Gex," about a wisecracking gecko lizard, with the voice of comedian Dana Gould, who tumbles into a warped purgatory of B-movies and TV shows called the Media Dimension. Gex and the game hman players CP jl rhi EXCLUSIVE A FHANCISCO ENGAGEMENT TQTAHTQ I xs -ftii UJLC3 1 1 D0LBT Tonwrrot, at QS OiAAiO I rfjrrCk I 1:00.3 15.5.20, 735 49.30 VMV''VP I MJlUiKt I Kwcj.r-rm-Axtra TEAROOM MALI Aon-The LIV Shew: 12om'I 307J9 BJ. UUIina'sBLAfK FOR MORE PHMl.

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