The San Francisco Examiner from San Francisco, California • 41

Monday, Auguit 22, 1994 D-l Jtancbro jEnaroint Markets at a glance Monday's change from previous trading day's dote. D0W VECE 1 3,751.22 $41500 462.32 30-YEAR T-BONDS 7.65 0.07 It yoweoW stock getting hot? Find out by calling City-line at (4 15) 612-5000. Enter 9000 for market info. Enter 9525 for Stock quotes. PC MAGAZINES TURN TQPIHE TUBE liiiii 1 to buy 1 ill'1 cXAMNcnKUHT HUucHS Bill machrone sits in the studio where the computer shows he produces are taped.

The set for one show, seen on the computer TV, is taped separately, added later. them. "It's going to be a combination, of 'Regis and Kathy Lee' and This Old said Gina Smith, The Examiner's high-tech columnist, who will co-host the half-hour show with Jim Louderback, director of PC Week's labs in Foster City. "Well focus on fixing and repairing things, and showing viewers how to hook up CD-ROM See TELEVISION, D-6) literacy It's Gap Day: Firm turns 25 On Aug. 22, 1969, real estate developer Donald G.

Fisher and his wife, Doris, opened their first Gap as in "generation gap" store in San Francisco. Today, the company operates more than 1,450 Gap, GapKids, Banana Republic and Old Navy Clothing Co. stores in the United States, Canada, Great Britain and France. To honor the retailer's 25th anniversary, Mayor Jordan has issued a proclamation declaring Monday "Donald and Doris FisherGap Day" in The City. Begun as a jeans store, Gap stores today offer clothing including outerwear, blazers, shirts, sweats, skirts and dresses all sold under the Gap label.

Earlier this month the company reported a 55 percent jump in second-quarter profits to a record $44 million (30 cents a share) on sales of $773 million. Research brewing into java's genes There may be a genetically altered latte in your future. Escage-netics Corp. announced it has been issued a basic patent covering genetically modified C. arabia coffee, the world's most popular java bean.

Genetic engineering may one day allow biotech engineers to manipulate a coffee bean's caffeine content, increase its flavor and boost its resistance to pests, the company said. The C. arabia bean accounts for 70 percent of the world's $12 billion coffee bean market Don't expect to be sipping the results any time soon. Escagenetics is currently focusing on commercializing its potato seed and micropropagated date palms and building its pharmaceuticals division. It has no immediate plans to find collaborators to exploit its coffee bean patent, said CEO Richard Moser.

Continental to cost BankAmerica more BankAmerica Corp. said Monday it will pay $1.98 billion in cash and stock for Continental Bank Corp. of Chicago, up from the $1.9 billion it said it would pay when it announced the purchase in January. Each share of Continental will be exchanged for either 0.7993 share of BankAmerica common stock or $38.2790 in cash. Bank-America plans to issue about 21.5 million snares to Continental holders.

San Francisco-based Bank-America said the final exchange ratios set today were based on the average New York Stock Exchange closing price of its shares for the 10 trading days ended last Friday. Holders of 21.9 million shares of Continental stock elected to receive cash, holders of 27.8 million shares elected to receive stock and holders of about 500,000 shares didn't indicate a preference. Lilly is not actively seeking PCS partner Eli Lilly and Co. is not actively seeking a partner for pharmacy benefits manager PCS Health -Systems although that remains a possibility, spokesman David Pomfret said Monday. British pharmaceutical giant Glaxo Holdings PLC is interested in acquiring a $1 billion stake in PCS, the drugs distribution business Lilly is buying from McKesson the Sunday Times newspaper of Lon need for windows looking out on trees billowing in the wind.

It's the view from the office of Esprit boss Susie Tompkins only it's not It's what the show's producers call a "virtual set" a videotaped version of Tompkins' office that's been computerized and projected onto blue mats. The virtual set is somehow right for "The Personal Computing Show," which debuted Saturday as the first of a slew of new locally cur company Neutrogena stock soars at news firm to be sold for more than $924 million By Leslie Adler RTOTEHS LOS ANGELES Johnson Johnson, the diversified health care and consumer products company, said Monday it will buy the skin care company Neutrogena Corp. for more than $924 million. Under terms of the acquisition, which had been the subject of intense speculation on Wall Street earlier in the month, Johnson Johnson will pay $35.25 a share cash for all of Neutrogena's 25.7 million outstanding shares, minus some adjustments. News of the acquisition sent Neutrogena's stock soaring, gaining 6 164 to 34 4964.

New Brunswick, Johnson Johnson's stock rose V6 to 49V6 on the New York Stock Exchange. The boards of both companies 1 have approved the acquisition, the companies said. Neutrogena, based in Los Angeles, said the merger will enhance its image and improve growth pros-; pects. Diana Temple, an analyst with Salomon said the price being paid by Johnson Johnson is worth it because of their strategic interest in skin care." The merger will marry Neutrogena's brand-name skin care products with Johnson Johnson's skin care technology, paving the way for the development of new See NEUTROGENA, D-4 really didn't want other people to use without paying you, you didn't post it Butas I 1 thelnter- ELIZABETH comes more WEISE commer cial, issues payment are becoming more important umrn nit lpnHa in the need for a clarification of just how copyright applies in cyberspace. Recently, the government released "Intellectual Property and the National Information Infrastructure: A Preliminary Draft of the Report of the Working Group on Intellectual Property Rights." The report, called the green paper because it came with a green cover, makes suggestions for changes to copyright law that incorporate online communication.

Among the suggestions is one to amend copyright law as it currently stands so that distribution by electronic transmission would fall within the exclusive distribution rights of the copyright owner. What that means is that only the person who holds copyright to a work would have the right to distribute it electronically. One consequence of that is that ways would have to be found to charge to use copyrighted materials on the Net See ON THE NET, D-3) IB TV taps Local shows are rushed onto the air to fill growing niche By Zachary Coile Of THE EXAMINER STAFF "The Personal Computing Show" opens with its hosts in front of a background of cedar and oak furniture, set before multipaned. Is Barney headed for extinction? Dinosaur character's popularity flags By Maria Halkias DALLAS MORNING NEWS When free speech isn't so free anymore produced television programs about computers to air. The show, which will run at 11 a.m.

Saturdays on CNBC, is publishing giant Ziff-Davis' first foray into the world of television after a series of successful computer publications, like the best-selling PC Magazine. The program targets a growing audience of people who have bought personal computers, but don't know how to make full use of ul "it I nsr change, and what they decide here each Friday drives what consumers pay and what producers are paid for cheese and milk nationwide. There is no "pit." There are no frantic yuppie brokers, shouting out bids. Weeks can go by in which the trading doesn't last the half-hour allotted. Sometimes, nothing is bought or sold.

Most weeks, only a dozen or so representatives of the 40 to 45 members bother to show up. In fact, less than 1 percent of all the cheese made, bought and sold in the United States is actually marketed through the cheese exchange. If Battle heats up over ownership rights to electronic data YOU buy a book, you're purchasing the right to read, lend and even resell the actual physical compendium of paper and glue that contains the writer's words, not the author's words themselves. But what happens when those words are a collection of electronic ones and zeros zipping around the Internet? How does copyright law deal with that? Not very well. Until now, no one's been too concerned about copyright on the Net.

If there was something you Barney the dinosaur once ruled the Earth as far as the preschool set was concerned, starring at one time in 7 of the top 25 children's videos. cheeses' slice sways market Barney may be turning into a dinosaur. Though the bubbly purple character remains enormously popular on TV and in videos, sales of Barney dolls, bedding, toys and related products have plummeted in recent months, say toy manufacturers, analysts and researchers. "Kids still like watching the show, but the merchandise is dead," said Marion Szymanski of Toy Tips which runs focus groups to test children's response to toys. Preschoolers today want products with baby Simba, the cub in Disney's "The Lion King," she said.

The sales decline followed a rash of Barney bashing from some adults who found the dinosaur too sweet and painfully politically correct. But the Lyons Group of Richardson, Texas, which created Barney and licenses his image to manufacturers, ays the sales decline simply means Barney is maturing into a classic character, like Big Bird of "Sesame Street" Lyons said Barney's commercial popularity peaked between late 1992 and the end of 1993, though it doesn't offer details. Toy industry analysts estimate that sales of Bar- See BARNEY, D-2 don said Sunday. Earlier this month, Edward West, another Lilly spokesman, said the Indianapolis-based drug company is focusing on closing the $4 billion acquisition but afterward would be open to several options, including a partner. "What Ed said at that time is still appropriate and still stands," Pomfret said.

Some analysts have said they expect Lilly to take on at least one partner for PCS. 3 "We're really only a secondary market for cheese people," said Richard Gould, a lawyer and president of the exchange for the past 34 years. "It's a place where people with a surplus can sell and people who are short can buy." Yet, every cheese plant in the country looks to Green Bay to set its prices for the following week, said Bob Cropp, an agricultural economist at the University of Wisconsin at Madison. The government uses the exchange to establish the base price farmers will See CHEESE, D-4 Trading center sells 1 of all cheese, but sets U.S. prices By James Walsh MWNEAPOUS-ST.

PAUL STAR TRIBUNE GREEN BAY, Wis. The single-story, tan brick building at 1658 Morrow St looks like a vacuum cleaner repair shop. But it is the country's most important marketplace for one of our most cherished commodities. This is the National Cheese Ex.