The San Francisco Examiner from San Francisco, California • 57

A ttim dtmSm FaMu Smif rnailaei tad Clmikli SAN FRANCISCO EXAMINER 1994 I SMITH from E-4 Adults who are currently turned off by smurfy characters like Super Mario and 8onk the Hedgehog might consider buying a CD box if they can play games and titles that look more like movies than car- Electronic Arts, Broderbund, Absolut Entertainment Spectrum Holobyte. MayU their programs arent as whiiiy, but they clearly have the distribution know-how and contacts that Star has yet to demonstrate. What really remains to be seen is whether Star will be able to attract the large group of top-notch, inventive developers it needs to shine. Star needs big hits in the marketplace to survive. All the money, hype, partners and visibility in the world wont make a difference unless you've got a wide selection of fun, entertaining, quality titles for consumers to choose from.

The University of Phoenix, Northern California, specializes in master's programs and bachelor's degree completion programs in business and management Courses meet one night a week Degree completion sooner than you may think Small classes taught by seasond business professionals, and leaders in their field At least the people financing Star are betting on it They figure that by 1997, Star will have attracted enough games business, mer-chandiaing and other deals to be worthover $340 million in market value, with a net income of over $20 million, according to the prospectus Obviously, Star has a lot of hurdles to jump between now and then. For one thing, Star doesnt expect to have a positive cash flow until the third quarter of 1986 due to the cost and difficulty of building titles, according to the prospectus. (To help, Crystal will be pro-viding its development tools to software makers.) And if there's anything to the gossip that Zelnick is about to leave Crystal for a top spot at BMG Records, that could damage the deal significantly. A lot ia riding on his name value. Phis, Star isnt the only firm applying the Hollywood studio model to software publishing.

As Inside Silicon Valley reported last summer, WordStar CEO Ron Posner is doing something similar with his StarPress company (except he ia also investing in participating companies). And Macromedia CEO Bud ColUgan ha been talking about starting a publishing arm for sometime. A customized educational plan based on your individual needs Designed specifically for the working adult Locations throughout the Bay Area I WllMMMkMe Strauss Zelnick But the biggest competitors to Star will undoubtedly be the software companies who already have active affiliate label programs and lota of retail store shelf space Ziff-Davis planning NEUTER INDIAN WELLS, Riverside County Magazine publisher Ziff-Davis Publishing Conjoining a growing list of companies offering computer online services, plans to roll out its own independent service aimed at experienced computer users. Ziff-Davis publishes several computer trade magazines, indud- (415) 4954370 or 1-8004486775, ToUtltrter-jmbetetokernJrmom. tforlbtrt CdXfonda AmocMoi of CoMnw and Seta and a manber ol he Amercan AiolC(liSoIBuiWt.

100 SPEAR ST. SUITE 200. SAN FRANCISCO. CA Ur.i:rZc!r.!ii aStobbcrn software the days. According to the prospectus, Crystal will bs ft ting a fixed annual payment of $1 .6 million and a 10 percent ihtrt of Star's profit just for Ha management help.

And in return for ita diatrlbutkm aarvioaa, Crystal will be getting a fee of 22JI percent of Star's gross receipts. Even if Star's success is Just mediocre, the deal is probably enough to keep Crystal in the black. Given the topical subject, Star is already involving a number of well-known multimedia financiers and executives. Crystal investor Kleiner Perkins --in particular, partner Vinod Khosla is report edly in on it, sources say. Mark Beaumont former senior vice president of The Software Toolworks will be heading up the effort as Star's CEO.

Crystal Executive VP Judith Lamge and VP ofsalee Allen Chaplin will presumably be running the distribution arm. And sources report that Star is looking to dig up five or six more senior management people, phis another 10 Junior employees by March 1995. The company, incidentally, will either be based in Santa Clara County or San Mateo County. Games are an $8 billion market And with the advent of more sophisticated CD-based game systems that allow games to show motion video instead of animation, the market is bound to mushroom. Transfer Your IRA! Call for Details.

No VVV 4T las- owSS' I 055-017 jjr Iyer eUweUflWI Average Aaaual Total 1 Returni Eaded 123113 California's Largest 4 ProfitMe Ova 100 Consecutive Quarters FIRST REPUBLIC THRIFT 101 Pine Street (at Front), Saa Frandsco, CA 94111 (415) 392-1400 (415)7513888 1068 Stockton Street (at Jackson), Awdsco, CA 94106 (415)834-0888 Plow open ray Month liratmenl Cettfe (nuxknun Kcoum toe I FREE Smc Malll QMeiteimdiuinoRicifoinulunonFMKepublkio I IWM Oina Smith it editor-in-chief of Electronic Entertainment, a new monthly mataeine covering multimedia entertainment, family computing and interactive TV. She alto co-hottt the nationally tyndicated radio talk ihow On which airt here on Sun-dayt on 680 AM from 10 to noon, online services ing PC Magazine, PCComputing, PC Week and MacWEEK. The Windows version of the online service, named the Interchange Online Network, will be available on a test basis in the spring and commercially available next fall, Ziff-Davis said. Pricing has not yet been set Interchange is organized into special interest content areas, starting with personal computing. the market change.

on management fees and Inc. iH.M tut, tadmikt Mbm Off Suk Op ioc 8a. (Fat tag.) Wqihone Jointly WHh Binh A Sijnufe Pat Birth Signature Dae UmHed offce Peaalty far carh; wtdMtmral ATO Mmumm depoot lo open any account IS.000. CALL T011 REE FOX LATEST BATES M39M400 Under penalty of perjury, I certify that my taxpayer Idemilcadon number (SSI) comet, and that I am not ubjea to badat wtth- hoidtag under the code. SFNA after rebate With 160MB HD $1962 W160HD 4 modem $2185 Powerbooks 1 Apple Powerbook 165 Dreyfus Growth and Income has more than doubled the performance of the 500 for the period since its inception (123191)? This Fund is now concentrating on dividend-producing stocks and convertible securities.

In addition, with the Fund's flexibility, the managers may shift small or laree Notebook Macintoah penormance. 4MB RAM, 80MB HD after rebate $1642 Apple Powerbook 145B, 4MB RAM, 80MB HD rebate.StXLT Powerbook 165c, 4MB RAM, 80MB HD LOW PRICE Powerbook 180, 4MB RAM, 80MB HD after rebate.SlW Powerbook RAM, 120MB HD Powerbook 180c, 4MB RAM, 80MB HD Powerbook 180c, 4MB RAM, 160MB HD after Powerbook 180c, 4MB RAM, 160 parts of the portfolio into bonds or money market securities. if immediate prospects for Apple Macintosh Quadra 610 1 sales load Low $2,500 minimum investment $750 for IRA. Power and performance at an affordable price. RAM, 160MB HO i aa For a Prospectus with complete information expenses, call our toll-free number below.

Please read it carefully before you invest Morilor keyboard extra Macintosh Quadras rast periormance is no guarantee 01 tuture results, unlike the Fund, which can invest in both debt and equity securities, the Standard Poor's 500 Composite Stock Price Index is a widely accepted unmanaged index of stock market performance and is composed of only equity securities. Dreyfus Quadra 650, 8MB RAM, 230MB HD $2195 Quadra 650, 8MB RAM, $2536 Quadra 650, 8MB RAM, 500HDCD $3086 Quadra 660AV, 8MB RAM, 230MB HD $2107 Quadra 660AV, 8MB RAM, 230HDCD $2356 Quadra 660AV, 8MB RAM. 500MB HD Quadra 660AV, 8MB RAM, 500HDCD $2919 Quadra 840AV, 8MB RAM, 230MB HD Quadra 840AV, 8MB RAM, 230HDCD Quadra 840AV, 16MB RAM, 500MB HD $4099 Quadra 840AV, 16MB RAM. 500HDCD $4311 With 230MB HD $1678 With 230MB CD $1999 StyleWriter II $278 LaserWriter Select 320...4876 LaserWriter Select 360.41469 AppleCD 300 4382 Macintosh 16" Growth and Income Fund, DeskWriterC $384 DeskWriter 550C $489 LaserJet 4MI LaserJet 4MP. $1359 1-8CW3REFU (M00-373-9387) Ask for Extension 1182 T1950CT a T1950CT 320MB IN STOCK T1950CS 120MB IN STOCK $2529 200MB IN STOCK $3109 om Net asset vshie snd invettment return of the Fund fluctuate so that upon redemption you may receive more or leu thin original investment.

The Dreyfus Trust Company, as Custodian, is waiving its Dreyfus IRA annual maintenance fee for investments in the Dreyfus Growth and Income Fund There sre no minimum balance or special transaction requirements. If this waiver is terminated, Dreyfus IRA investors will receive notice. "Source: Lipper Analytical Services Jncj total returns for the 500, 123191-123193 and 123192-123193; 18,43 and 1000, respectively. Dreyfus Service Corporation, Distributor. iti.