The San Francisco Examiner from San Francisco, California • 55

San Francisco Examiner Juendny, July 5, 1988 D-7 ADS From D-1 Gold Lion contest a tame TV ad affair Agencies say award gives firms a chance to attract big business CHICAGO TRIBUNE Dressed tnifrEvih. The anti-smoking movement led to a new strategy for Topol, which was the 'smoker's toothpaste' Ids. "In the 70s, their market share began to deteriorate, and other products usurped what they had. It could have been a hopeless thing," he says. "The real problem they asked us to solve, with all these brands, was they were products that had fallen into disuse.

This was really a turnaround campaign." But it was for the company's widely known diet product, a caramel-like appetite suppressant called Ayds, that Lowe Marschalk faced a particularly tough challenge. Fifty years ago, when the product was born, there was no such thing as acquired Immune deficiency syndrome, or AIDS. "Here you have the greatest pestilence the world has seen in 500 years working its way over the planet," says MacDaniels. The prod-. uct name was now a major liability, he says, and the most pressing question for Dep officials and the ad agency's staff was whether to change it MacDaniels says the diet product has a long-established group of loyal followers.

Company officials believed that changing the name entirely would threaten that loyalty and might mean a loss of those longtime users. "There Is a really strong market for Ayds, with no advertising, as it is now," says MacDaniels. "But they wanted to make a move and come out from behind a screen. That means you're going to try and convince people who may have heard of the AIDS disease, but may not know about the product "Once you make a decision not to hide, to keep the name, you've got to do some advertising around it" The decision was made to preface the old name with the word diet, and to remarket the product as Diet Ayds. The key to this campaign is "not to be clever and cute," MacDaniels says.

"The rules must be set for this kind of advertising. It should be' conscientious, beneficial not the fun stuff we did with Dep." The print ads used the headline: mean the product or service is selling. As might be expected, many commercials shouldn't have been entered, and the Judges who cut the field to a manageable number 390 by the end of the week dont mind saying so. "It was depressing what we saw in the beginning (in the initial screening process)," Burt Manning, J. Walter Thompson Co.

chief executive officer and one of the 19 judges, told colleagues at a dinner hosted by Screenvision Cinema Network, the U.S. cinema advertising network, which represents 500 movie houses in this country and is the U.S. sponsor of the festival winners. Another judge said: "We saw lots of junk, which we got rid off Immediately. However, in cleaning up the field, somehow we knocked out commercials" that deserved to be in the competition.

One of these worthy TV spots was Lipton Tea's "Little Old Ladies" commercial, produced by Lintas USA, which had been an award-winner in the United States. For the record, 32 Gold Lions (the United States won 11, Burnett taking 3 alone), 57 Silver Lions and 74 Bronze Lions were doled out at this year's event meaning that the odds of winning were about 1 in 20. With judges under instruction to give out Lions, regardless of quality, in all categories, ranging from alcoholic drinks to public service, those aren't bad odds. And with an entry costing only a few hundred dollars, it's very easy to enter Cannes and brag about doing so, especially because few people will ever know that your commercial was quickly cut or almost made the short list CANNES, France What was billed as the world's best collection of TV advertising left many observ-ers and even the judges yawning at the International Advertising Film Festival. To be sure, a number of the Gold Lion awards earned by agencies, clients and production houses represented standout advertising, including the Bartles Jaymes spots produced by Hal Riney Partners of San Francisco, a Cheer commercial from Leo Burnett USA and a Volkswagen commercial from DDB Needham London that won the Grand Prix award.

But the lion's share of last month's top-award winners were ordinary or slightly above average advertising at best, something you would not expect from the finalists that survived a week-long elimination process that started with a staggering 3,462 commercials entered in this annual competition. At $305 an entry, this annual film festival adds up to big business. The number of entries has increased yearly, with the 1988 total up nearly 20 percent from the 2,895 entered in 1987. Agencies from the United States entered 743 commercials, or 21 percent of the total. To agencies, winning a Gold Lion can showcase the firm's creative resources and subsequently attract new business and sometimes retain an account even if a product isn't selling up to the client's expectations.

"It won an award" is a favorite response of those on the agency side when the firm might be having trouble with the client. But a creative award doesn't necessarily should be just as careful about your teeth," he says. Now, instead of being marketed as "the smoker's tooth polish," the box points up a variety of food stains, such as wine, that Topol handles. Lavoris, once a leading mouthwash that advertised itself as being found in dental offices, has been revived with a series of humorous ads targeted at readers of such leading magazines as TV Guide and People. Porcelana skin cream, once the favorite of little old ladies worried about fading their skin spots, is now being sold to the youthful black women's market through ads that tout its ability to even out skin tones.

And Cuticura, the medicated soap, is now aimed at teen-agers as a "cure all" for skin problems, MacDaniels says. Updating a product's image has to be done carefully, MacDaniels says. "You need a strategy you can't take down straw men," he "How to Make Dieting Sweet and Simple." Though Ayds was an advertising challenge, MacDaniels says it was actually tougher to develop campaigns for other products, such as Topol and Lavoris. Topol was once marketed as "the smoker's tooth polish." Ads showed smokers blowing into a handkerchief to illustrate the stains that end up on their teeth. Smokers, however, are an ever-shrinking audience, and any association with them is as appetizing as bad breath.

'Topol had fallen into a very limited consumption pattern," says MacDaniels. "Only the older smokers who remembered the product were using it" Today, ads aimed at a younger, nipper crowd show a sleek high-fashion model, dressed in white, on white background, with the headline: "Dressed to the teeth." "We made the obvious connection that you pay attention to everything you're wearing, and you says. "Our idea was to bring some vigor and warmth and style to these products." Ad notes Fuju Photo Film USA decided to use the occasion of the Marin County Fair to launch a massive new product sampling for its Fuji Quick Snap camera. The company sold its disposable new camera for $6 (with a portion going to local charities) to the thousands headed for the popular LucMfilm exhibit Edolman Publio Rotations handled the account Tho Bulldog Roportor has compiled a directory of 1,500 West Coast media outlets, profiling newspapers, magazines, TV and radio stations. Sun Croativo System USA Ino.

has selected dolman A QrayLowry, San Francisco, for a national public relations campaign to push what is described as "the first labyrinth amusement park in the United States," called Wooz, to open on 12 acres in Vaca-ville in August GUENFED From D-1 The branch, originally scheduled to open last December, delayed its opening to July when asbestos was found in the building. But the problem has been cleaned up, and, Glendale is set to claim its stake in San Francisco. "San Francisco is a very strong market," said E. Gareth Plank, an analyst with Shearson Lehman Hut-ton Inc. In San Francisco.

"Glendale has historically been stronger in Southern California," its first financial district branch in San Francisco because there was a "defined downtown area." He said Glendale planned to open another branch in downtown Los Angeles later this year. The downtown branches will enhance Glendale's image of being a traditional home lender. Winslow said nearly 90 percent of Glendale's business was in home and real estate loans. The thrift makes no commercial real estate loans. said.

The new San Francisco branch will serve customers who reside in outlying areas but work in The City, Bortolussi said. Glendale projects that nearly 8,000 of its customers living in the Bay Area work in downtown Sar. Francisco, he said. David Winslow, a Glendale senior vice president and manager for the Northern California area, said the thrift had decided to open Plank said. "But its recent acquisition of Guarantee (Savings) filled a void In the Central Valley.

Now it wants to look toward Northern California." Glendale, the nation's fifth-largest purchased Guarantee Financial Corp. of Fresno last October for $144.8 million. Guarantee had about $3 billion in assets, compared with $23.1 billion for Glenf ed. Bortolussi, who until two months managed a San Francisco Citicorp Savings branch, said: "Glendale is vitally interested in developing its distribution system the branches to serve the customers." With the impending 1991 trigger date for full interstate banking in California, Bortolussi said Glendale recognized the Importance of having a strong branch network to remain competitive. "We want to be where we perceive our customers will be," he about, you probably wouldn't think we'd make it" branch manager Greg Bortolussi said Friday as construction crews finished preparations.

"But these are mostly cosmetic touches, just cleaning and polishing for the opening." COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE COMMERCIAL INDUSTRIAL REAL ESTATE 9770 Retail Space, LeaseSale 9750 Office Space LeaseSale 9750 Office Space LeaseSale 9770 Retail Space, LeaseSale 9800 Industrial Space, LeaseSale 9920 Commercial Investment Property 9920 Commercial Investment Property 9920 Commercial Investment Property 9920 Commercial Investment Property 9790 Warehouse Space, LeaseSale SUPER SPACE MONTGOMERY St 1-2 eec ofcs clerical, conf. Furn. 421-0833 SUTTER ST. BEST BLOCK approx 4500sf. Eve 892-3933 UNIQUE UNION SQ.

S'Mkt. Light 975-2800 Sf R0HNERTPARK Commercial complex, 50k sq ft SOMA Unique wee in turn of thecentury bldg. Architects, designers i computer co's, etc. 150sf-3000sf offices. 543-2424 RETAIL.

ALAMEDA CO. 100 Leased. 8 NNN Tenants. 8.7 Cap. $122Ft.

Req. Cash. Agent, 391-6600 So SF Dr-in Skylights WAREHOUSE FOR LEASE SF 475sf $275mo 1580sf smlofc $700mo 2350 34ft $800mo 48O0sf 37mft $1800mo VALENCIA nr 25th. Ofc deli 3000- 20.000 St 404 NO. BEACH.

200 sf storage. Historic brick bldg. 563-6900 GREAT OPPORTUNITY For InvestorUser, fine ranch home surrounded by 100 prime acres in Napa Valley Appellation for vineyard development or horse ranch. Anxious seller. Only $449,000.

707-965-3911 retail-tndust, freeway expo rest. 95USt. W5. M6-12bU Emeryville Dr-in. Skylights Ground fir space, 2nd fir rental rates.

Post St. Architectural gem. 3360 sqft. Ideal for agencies, salons, showrooms, offices, destination retail. Brokers J.UUU JU-154 st sure, AAA location, $2,575,000.

Pacific Coast Properties (415) 453-6765 or (707) 585-2310 OFCS MKTMONTG 155-6000sf. lease. 362-8783 Jeanne Bauman 546-7977 No Automotive uses BAYVIEW INDUSTRIAL PARK Griffith at Revere, SF 822-8255 SUNSET. Grd fir, 4500s. f.

or less. New bldg. Easy orkg $1 ps.f. NORIEGA prime 2tid fir. USOsf.

or less, new bldg, Agt 661-1500 10.5 RETURN BAY AREA LOCATION NEW NNN LEASE Beautiful new 56,000 sq. ft. office At bldg. Adjacent to maior freeway. Brand new net lease to single tenant.

Price $4.5 mil. Principals only. DAMON RAIKE CO. (415)781-8100 protected, owner mj-iiiw. OFFICE space.

1700 sf. Next to m. iion Hospital. 626-6266 WORK STUDIO SPACE SAN LEANDRO 1200-2400 sf. Individual metered.

24 hr. security. Hieh ceilings. OWNER UserInvestor. Multipurpose comm bldg.

Lse wop-Hon to buy. Aprox 8000s. completely remod $695K Sale or $5500moLse. B.W. 824-0700 BERKELEY for lease prime loc.

light comm. 17,500 sf. warehouse- 3500 sf offices; storage, shed, loading dock. CALIF ORNIA ST. Up to BOOsf 1-2, phone line, copier, Kitchen, conference.

WOO. 956-1300 OFFICE -16x16 $400. 165-8th St, FINANCIAL DISTRICT Sale lease-back. Attractive single-tenant building. Very strong tenant.

Rent $110,500 yr NNN. Price $1,300,000. Woods-de Wildl, 981-0400. st-, near qty wail. 55B-H988 SAN MATEO 14,000 sqft comm'l free standing bldg.

Sprinklers, AC, extra power, ample parking, dock doors. SARATOGA INVESTMENT CO. (408) 249-8100 No live-in. $480Mo. up.

On Of f-str. prkg Will divide, princi COMMERCIAL INDUSTRIAL REAL ESTATE site leasing office. 430-0133 POLKSUTTER ofcs. 2nd 3rd firs. 759-5000 pals only.

sot sqtt. se-w5U ENJOY Sunny Market St Renov. offices by Bart. View! Many sizes aailj325 Up. 362-491 5 BELMONT LEASE OFFICE BLDG.

National tnt. Prk loc. 10 yr. lease, ann 5 increases. $1,625,000.

Pnn. onlv. Douglas Morgan Assc. 989-7580 BRENTWOOD Center South SF. Small business-oriented ofc.

whse space. Single units rang ATTN: DEVELOPERS. Across Rincon CtrSpear. Nr Hyatt. 30.000s bldg.

Ask $3,300,000. Hanford-Freund (Rltrsl 981-5780 345 Folsom, 600 sqft, prvt ent 2nd fir ofc. natural light, views. Share bath. $650.

777-0764 PRIME Grand Av. Oakland. Free rent wlejise. Owner 652-1100 rms, ec loc. 3934 Geary Blvd, between 3rd4thAves 221-3575 606sf retail or ofc.

$725. AssxiatedRealty 761-2277 LIVE WORK LOFTS From 1000s. Avail 16-191 ceiling, skylites, views, decks patio. Security bldg. From $1200.

Tours Tues-Sun. 824-0240 BEST 10 acre site near StocktonTracy. Ideal shopping center loc. Zoned retail. Very visible.

Much new development in area. Easy access. Principals only RIEDY LAND. 415-490-7243 ing in size irom 440 to asqtt. What do you have to sell? Automobiles, airplanes, anchors, ash trays, adding machines, axles, axe handles, and irons, and other stuff? Try the Classified Marketplace INDUST.Multi-Tenant Req.

$800K cash. Assume 9.75 fixed loan. 9.4 Cap. 391-6600. Agl 9790 Warehouse Space, LeaseSale FILLMORE ST 1500-2500sf.

Calf Call Tom 592-2BU G. W. WILLIAMS CO. forniaFillmore 1500-3330sf 1st fir i 1635s 2nd fir. 928-8600 FOR RENT.

Geary14thAv. 700 sf Taylor St. 1300 sf. Ground fir. D-A-VH-Srlty.

221-9700 227-7TH STREET. SF FOLSOM Comm. Spce. approx 1225s incl. end prkng for 2 vans, loading dock, stor.

pvt. Otc. $850mo. W. 824-0700 Betw.

Folsom Howard. Clear $795 SOMA 2nd St nr Harrison. New ofc-skylts-hdwd 477-9226 SOMA 3130sf overlooking Park. 1 Ig space Lse. 957-1666 SUISUN 1.5 acre prime restr aunt location.

4,100 sf bldg. OWC $350,000. Call Agt. 707-447-9411 BERKELEY 2900 sqft Rollupdoor. Smallofc, high ceiling.

Fresh paint, prkng. $1600mo. Avail immed. EAST BAY BROKER 652-0304 span, brick bldg Gr. fl.

2250sf. GREAT LOC. in No. Berkeley, hi ceilings, beautiful store. Must SSF, NEW WHSE, 1340sqtt to 6300sqf t.

Auto use ok. 589-1262 RETAIL STRIP CTR Santa Clara. 40 national tenants. 100 full. $2,400,000 8 0 cap.

11 yrs. old. Pnn. only. POB 365, Redwood City 94064 LANDMARK Flood Bldg on Mkt by BARTUmon Sq.

Vus, conf. rm, unique suites. 982-3298 mezzanine. 1554s $1900mo. see to apprec.

1075sf. 845-8163 MCCORMACRLTRS 421-0910 TWO operating downtown Oakland hotels. Sale or exchange. 85 4 88 rooms. 865-2828 NATIONAL INDUSTRIES CITY SF Green Business Park FOLSOM pvt ofc.

studio appx 900s sep. intercom, sec bldg, skylgts, new kitch (, BA incl shower. $750 mo. 824-0700 SOMA. 70 Zoe St.

2200sf. Eicep-t'nl! Ideal Designers 673-4117 LEASE SF Apprx 2500s. Freight MARINA, Chestnut St. for lease. 135 27 basement.

By owner, 885-5765; 921-1395 MARKET AT CASTRO Furn'd ofc suite wconf. rm i kitchen, 1200 sf. $1500. 954-1566 passenger eiev access. Mtg.

photo, warehouse, etc. Plumb. BERKELEY 5000sf, 3 phase. 1200 amps. Fully improved 4.

refrigerated, new drains. NNN Lease $3500 mo. 2031 2nd St Addison POLLYK.HIGGINSR.E.845-9900 $450 Sunset. Corner storeoffice space. Ground level.

665-3355 PEN. commercindustr bldg. 4200s El Camino. Agt 348-3132 pwr, 5prink. $1100mo.

621-1920 534sfinc1600ofc. 55 5710sfinc1345ofc. 554 5690 sfinc 1500 ofc. 55j 5417sfinc1500ofcshwrm 55 2826sfinc726ofc. 60t 1800sfinc560ofc.

70 72 Ac. within S. San Jose City Limits, at Yerba Buena Rd. Nr. Silver Creek.

Avail, for develop. Seller finan. avail. Call Lynd-hurst Properties. 415- 381-2525 SAN MATEO: 4TH EL CAMINO.

NEW OFFICERETAIL BLDGS. FOR SALE OR LEASE 1829 1841 Market. Elevtr, Prkng. Capital Prop. 929-7800 Prime retail.

45O0sf $1 sf. Free MEDICAL OFCS. Daly City. Modern, to 4500sqft. Grnd level.

Pkng. Niel Hildebrand 755-6435 UNION ST Ig 4 small offices. Some bay vus. 673-0304; 673-4468 $99K. Redding 12ac It indus.

Vera Agt. 916-221-7550916-246-0280 rent wise. Pkg. Agt ss-zwi SOUTH SF, on 40.000sqft lot. NN lease or vac.

Steel bldg. 9.4 CAP. Princ. Only. All available now.

All have drive-in access and good public trans UNION ST. NR WEBSTER. Appr 800 s.f. $860. 759-5000 OAKLANDBERK.

Studios 1400 sqft. $850mo. High ceiling, kitchba. Small yard. New paint.

2700 s.f. $1500 mo. Rollup door. East Bay Broker 652-0304 776-3200 Jery 652-0304 Howard SPACIOUS Civic Center loc. Lots of traffic.

2000-4000 sq. ft. 530 Larkm St. 673-3778 MEDICAL OFFICES modern building parking Union St. 2001 Union St.

931-2445 portation. Central to all bay ar UNION St. Priv. EXECUTIVE Offices. $400mo furn, 931-5803 ea, a uorman sr.

415-282-4664 SOUTH OF MARKET Industrial bldg. woffices $975,000 OAMNER, PIKE 4 CO. 788-3100 $2500. 2000 sq ft 1000 sq ft storage, busy commc'l, hi ceiling, San Bruno Ave, SF 386-31 14 MODERN attractive, street level. Valencia nr 25th St.

tl650rmo. Valencia Properties 648-9010 SOUTH SF WAREHOUSES EMERYVILLE Sub-lease 5900 sq ft warehouse plus 2000 sq.ft. office. $3000mo. (415) 652-7655 GARAGE, SF Civic Ctr 11.000 sf incl.

10 office. Drlve- See how flexible and affordable leasing can be sf. storagemulti-use wotc. OFFICE space avail, from 200 sf up. 80-H 25 located behind Macy's Union Sq Call 391-4722 in dock-hi doors.

Sprinklers. 52t sf. gross. Lease STORE HayesGough, excl. galleryretail.

Beaut, in Car repair ok. 404 st up. 441-1668 15,800 sf incl. 10 office. Df ive- SOUTH of Market.

1400 St. Fully Office, kit, bath, alarm, parking 4 more. Zoned comm'l, no live-ins. $1275mo 333-7271 HAYWARO prime loc 7200 so ft 1 hmismmmm OFFICE comm'lcondo's-nr Del Norte BART. 1285-S140sf $104' Partnersbuyerswntd 653-4648 wotrice, overhead ors.

s.JOsq ft. Call Bob or Marsha VAN Ness Union. Storefront Otcretail. 2100 sf. $1.25 sf.

$2500mo. Agt. 221-5000 COMMERCIAL INDUSTRIAL REAL ESTATE in door. J9 sf gross. Lease.

17.300 -sq. ft. Fire sprinklers, 400 amp 3 phase power. Extra parking. 2drive-in doors.

504 sq. ft. gross. Lease. Casey Realty, Inc 877-0793 NAPA: 480051 ofcwarehse bldg BRAND NEW 60s A SQ FOOTS Corner of 3rdYosemite, 1700sf, Full Security, 415-755-5588 Henry.

$790. Balboa5th Ave. 982-5555; 474-1565. OPERA PLAZA lTOsf. 2-3 people wPlaia view.

Chris. am441-2677 pm441-6063 1 acs tenceo yd. ise. call; KEVIN at 415 235-1508 AUTO Repair Garage For Lease, BERKELEY. New prime enr devlp Pkg.

750-1500sf. left. 652-1100 EXCELLENT ART STUDIOS Live in $720mo. West Oakland. 626-4795 655-2553 raoo st, 351 Valencia.

931-2445 9770 Retail Space, LeaseSale DOWNTOWN AUTO CTR Oakland, leases Pontiac, Saab, Subaru, Toyota GMC Trucks. Call Party Sullivan 547-4436 HAYWARO ACURA 581-9900. Best Price Guaranteed. Dublin Honda 828-8030 OAKLAND, VAL STROUGH LEASING. 3330 Broadway.

All Makes Models. We Lease in Volume Pass the Savings On To You. Phone 800CAL-STRO For Your Best Value. RICHMOND DIST. BRAND NEW Immed occup.

700sl. Priv. ba dk, S87S. Agt 751-7000; 387-7000 DALYC.COLMA.Nu2400sqft OIVISIOERO Fulton approx 600sf, many uses, 221-1292 SMOsqft Industrial space, .38 WAREHOUSE SALELEASE SSF 2550s. SSF 2900sf, Pacifica 3200 sf.

SSF 9600sf. SanCarlos 12,000 s. SanCarlos DIOOATI PROPERTIES 583-2700 Niel Hiidebrand Bkr, 755-6435 sqtt. sculpture studio space avail. $450 mo 822-1272 SAN RAFAEL, 1201 Andersen.

1400 sq ft. Easy access to 101 1 Richmond bridge. 663-1240 aft 7 SAN PABLO 15,000 Sf. Hvy pwr, DOWNTOWN, nr. Hilton, 2700 sf.

$1 per sf. Agt. 752-4200 arive-in. uooo tight, -ytyo $900mo. So of Mkt, 6th St.

Min PACIFIC COMMONS Brand New Retail Corner 750 to 1500 Sq. Ft. $1 85Sq. Ft. Over 5 Yrs.

California at Divisadero St. 861-1515 Rich Statler SOUTH SF Nr airport. 4500 1 na. Basement norKsnop, 4000sqft. Prin.Only 387-5939 491 Guerrero17th.

650 sf $675. Like nu. Rtlofc. 421-0770 2000 sf Jackson Sq. Imprvd.

ofc. AC. Opr. windows. mo GRUBBi ELLIS (415)433-1050 9UUU S.t.

154 net. Agt B7J-Z929 4070 sq. ft. 350 sq. ft.

of ice. 2150 sq. ft. w150 sq. ft.

office. 1200 sq. ft. storage only Available NOWt NURSERY shop space. 1000 sf.

IRVING Approx 525625 sqft. $1600mo. 752-4200 Agt. Near Goodmans no auto repair. $445mo.

Bruce 337-5429 LOUIE JEW" RICHMOND MAZDA Leasing all makes models. 600 23rd St. 237-4700, SF 441-1600, ask tor Brad. 1485 Bayshore SF 94124 SMALL LOFTS. Central to Gallery area, 5-600sQft.

hi ceilings. Skylights. 752-7986; 431-4666 BURUNGAME SOUTHWEST LEASING, 1608 GILBERTH ROAD. WE LEASE ALL MAKES AND MODELS. 692-0200 BURUNGAME LEASING, Division of Burlingame Ford, Inc.

ALL MAKES. 344-1 1 1 1 344-8266. Don Kleiner, Mgr C0LMA, SERRAMONTE FORD. All Makes Models, Import Domestic. 999 Serramonte Blvd.

755-7007 C0LMA, STEWART LEASING. Leases tailored for your budget. All Makes! 780 Serramonte. 994-2400 E-Z DAVIES CHEVROLET, 1101 EL CAMINO REAL, REDWOOD CITY, 415-369-031 1. "E-Z LEASING" LESLIE LEASING SO.

SAN FRANCISCO. Serving Northern California since 1949. 393 El Camino Real. (415) 873-7120 MELODY LEASING All Makes Models. Ask for Jerry Robbins, 588-2313, 750 El Camino Real, San Bruno.

MIKE HARVEY LEASING, LET US MAKE WE NEW TAX LAWS WORK FOR YOUI All models. Credit approval over the phone. Call 579-4260 SAN BRUNO, LES VOGEL CHEVROLET. 50 yrs experience with cars 4 trucks. 222 E.

San Bruno Ave. 589-8850 467-0707 i (415) NO BEACH ColumbusGreen 450-750 Sf. Hi traf Agt. 956-3838 DOWNTWN San Bruno UOO-f-sf. Or tvein warehouseretailoffice.

Big secure yard. 6 auto bays. Parking $l600month. Associated Realty 761-2277 OAKLAND ShopWarehouse Nr HMrfw.iii' I bay bridge DH, full cmsn. 444-7500 G4.E 447 SUTTER Stockton 4.

Powell 982-3710 Betw. LEASE WAREHOUSE 1480 sf, small ofc, Dl door, SSF lean tt iini ntf ru hm. ccc POLKSUTTER. 2 stores 1050 -1800 s.f. 759-5000 SF: convenient Candle Stick loc.

COMMERCIAL INDUSTRIAL REAL ESTATE F3 if I FUSING SAN RAFAEL. Servino. Northern California PRIME Van Ness loc, grnd fir, appri. 600sf, suWse 543-6452 3K to 7K sf; 40051 2nd fir ofc avl. 45up.

Princ only. 822-1941 TWO MONTHS FREE1 Med Dental ofc. SO SF.exc loc.J1.15sq ft. Call Simon 681-8231, 761-3022 MT. VIEW, PrimeEICamino location at Crestview Dr.

New 1.000-6.000 sq. ft. Broker Co-op offered Rosemary Tanner, (408)354-4200 since 1949. 2955 Kerner Blvd. (415) 459-0293 SF.

Julian Ave. Sandblasted 2574 sf, approx. 15 ofc, SSF 4500 sf. small ofc, SSF 6161 sf, ofc. SSF 6784 sf, 25 ofc, hvy pwr, SSF 30,000 sf, enstrctnstorag j6 SF Industrial Condos For Sale FOLMER ASSOCIATES 761-2616 RETAILOFFICE.

Apprx 2200 s.f. 651 Divisadero $1650. 731-0430 MARIN MAZDA LEASING All MAKES MODELS. SINCE ARTIST Work space Possible live-in. $800mo.

Mike 282-7038 brick timber km. skylights, 90O0sqft, 394sqft. 552-1340 1926, CALL COLLECT (415) 454-9240 SAN RArAhL. RETAIL Space avail. Pier 39, choice location.

415- 692-4200 9870 Industrial Land, LeaseSale BERK. Unique upscale retail spaces in the Fourth Street Ctr. Good foot traffic restaurants 750,10008. 1700sf. 644-3002 WEST Oakland Studio Space BRISBANE office suite lOOOsf.

$875mo. Prkg. 467-0248 Agt SAN RAFAEL ISUZU Fleet Prices (Rick) 456-7071 SOUTH OF MARKET MiBafkg.tfcnuMo.util Incl. Meal for Artisans. 444-2030 SAN MATEO 3rd AveEI Camirto.

1150sqft. Retail. 342-0570 SONNEN VW AUDI 456-9040 Warehouse Office storefront. FILLMORE Union 550sf. Ground fir.

Modern. New cpls. 928-8600 137 GEARY Powell nr Union WHS for sale SOMA Dr-m High SAN RAFAELWest Francisco square, lease now ror sale CinnflfllAJ. $1100. 760 sf.

Van NessGreen. ceiling, phase power. $125K. Pnn only REVCA. 543-6666 Henry, 982-5555; 474-1565.

$500 2nd fir Remod. ofc Geary J. 17th Ave. Cpts. Agt 928-2727 4,500 sq.

ft Drive-in door. 6 ig skylights. Newly renov. Perfect for designer, gallery, photogra- engineer. High ceilings.

54 5th St. 648-616 lewelrycounters, etc. 421-4000 Blvd. Commercial property tor lease for Car sales 2yrs 26.200 square feet. Mm.

bid $2000mo. Available. August 1. Contact Dave Keba 93-4486 EMERYVILLE. Qual.

bldg 1650- 5,000 sq ft Prime dwntwn. loc. Terms negot. 474-9205 howaro at am, lOOOjQ.ft FlllS BROOKS LEASING ALL MAKES I MODELS. lsuust.

Keasenatxe 547-177 immeo occupancy, wl-69br MINT MALL Hot new SO A. mini-malt. Ideal for small businesses. High style O.J- 20-30 shops 864-4838 32 PRODUCE AREA FELL Gough, Comm'l Multi use. Business Personal.

Van Ness 4 Bush. 474-1 100 SSF Getlert shopping ctr. 1050sf Nr maior stores $1 60 386-1260 HAYWARO 10 AC centrally 'OC. 2 INDIA BASIN 2200 so ft 8 rms. Newly remod 9U 822-3150 Dr-in.

ground, hicetl 431-0066 meiai maps. 12 vmst, ri-ii 3BldgS; 10,000. 8000 4 8000 sq ft. Under Const. From $600,000.

COMBINED RtTY. 626-8679 SF: New 2500sf Ofc. $1,175 STOREFRONT: IgOOsf. remod to suit, 728 Divisadero. 681-3324 mo Rollup dr, skylites.

822-6960 UNION at Webster next toHiber-nia Bank. Approximately 7000 so ft Rear loading dock I storage. Mr. Parker 563-6900 MARINA. Prof.

Ofcs 1650 sf E2 prkg Short term poss 921-1726 MARINA.Lightcvtofc $275 'mo Recept prkng avl 567-5593 SOUTH SF 21.000sf Utah K.C. DODGE. WE LEASE ALL CARS, TRUCKS, AND VANS 3030 MISSION ST AT ARMY. 826-9191. OTEN SUNDAY S4C FORD Market Doiores.

861-6000 Lease all makes' models. One ol Bay Area's oldest Ise co. SF's only Ford dlr LESLIE LEASING SANTA ROSA, Serving Northern California since 1949. 2880 Cleveland Ave. Suite 4.

(707) 576-1170 SANTA ROSA EAGLE JEEP MAZDA Save You CALL RANDY COLLECT 707-528-4860 NEW WAREHSE OFFICE SUNSET StoreOffice. Beautiful $550 EZ prkg 664-9061 Avenue $10,000 922-2224 3-stories, 10,000 sqft zoned M-l Why drive all over town when you can tind the choicest orOiie'ties in our Open Homes Guide? Loc for it every Friday and Sunday! 15 dn. $575,000 4004 sq ft avail. New bldg in BRAND NEW STORES Richmond Dist. cm bldg.

Priv ba. $1 45s.f. 387-7000 SUTTER ST Store nr Powell, 421-2300 MISSION. Daly City 110 sf to 1397 sf. Newly remod.

573-6363 SKYLINE 161-1111 san leanoro. tan a iunn.