The San Francisco Examiner from San Francisco, California • 7

Wed, June 21, 1972 O.Exawtafr-Paqe 7 Chan With BART Si. Mary's Picks Dean William D. McLeod, superintendent of schools for the Diocese of Fresno, has been named dean of students of St. Mary's College in Moraga. A graduate of St.

Mary's, McI'od is a member of the executive committee of the Western Catholic Educational Association and other ucational groups. suburban Dearborn Heights homes yesterday after a sudden downpour touched off a flash flood. Flash Flood In Michigan DEARBORN HEIGHTS -(Mich.) (AP) More than a score of families were evacuated from their ges TO) 1 1 IAMOND Comer Market 5th i a ffWj V-' From Estate Brokers, Private Owners Dealer Overstocks TALKING BUSINESS IN THE MISSION DISTRICT The street is starting to revive after more than two years Latinos Ldv Into Mission llnsiness Awn Frank Hunt bought a two-btory building on Mission and 21th Streets for $250,000 In February. One of the largest really agents on the West Coast offered Hunt $600,000 for the building only last month. He turned it down.

The reason for the price explosion: BAltT. There will be Mission stations at 16th and 24lh Streets. Hunt, by the way, also bought up the old Bon Ami building on Mission, steps away from a 16th Street BAUT entrance. Matt Vasquez is the man behind the combine which put up the Mission Medical Dental Building on Mission between TJth and 20th Streets. Twenty-eight suites are rented to doctors and dentists.

Ground has already been broken for an addition to the building. When finished, the complex will house 48 physicians and eight dentists, the majority Latin. Necessity at Work BART had nothing to do with this. Here necessity is at work. The Mission needs Latin doctors.

And the medical dental building is considered a momentous accomplishment in the development of the Mission, especially for San Francisco's Spanish-speaking community. BART, necessity and ethnic consciousness are all responsible for the small Pan-American Federal Savings and Loan Association at 2773 Mission near 24th Street. Three months 1 Pan-American is hoping to draw depositors when BART starts operating. Its current sav- -Examiner Dhoto by Paul Giines neighborhood and with outsiders seeking Mexican and Central American specialties. Yet, Mission Street today, without BART, is still San Francisco's second biggest shopping area in volume dollars outside downtown.

Its furniture center on Mission, between 15th and 19th Streets, is pete in large retail ventures. Instead, many Latin businesses are smaller, off Mission street and unlikely to experience any volume increase because of BART. In fact, the opposite may be true as rapid transit lures customers away from neighborhood cafes, for instance, to spend their money downtown. It does little good to tell a cafe operator netting $7500 a year that he should spruce up his business and compete. Lending institutions like Pan- American may help, but many Latino businessmen retain a healthy cynicism about their prospects in the promised prosperity.

Bustling Streets A happy exception is bustling 24th St. east of Mission, where Latino-owned businesses do a brisk trade both in the ffnffil Afh 'iv .17 isp 20 2 lllf' me. x-. Runs Model Cilies Plan MCO Gains Power in the Mission ers and borrowers ar 80 percent Spanish -speaking. Pan-American, too, is a source of Latin pride developed and controlled by Latins.

Mopes on BART Mrs. Heidi Dupre a year ago moved her Church Street German delicatessen to 2943 Mission a block-and-a-half from the 24th Street BART station. "We put our hopes in the Mission because there are so many Germans here," she said. Business has fallen oil this second year on Mission Street for the Kaufhaus Delicatessen. But Mrs.

Dupre, who owns the building she occupies, hopes BART will add to her fortunes. This is an indicative glimpse of the Mission's commercial center Mission Street between 15th and Army Streets. Mission Street is sion, even minor ones. It would have to gain the respect of the community through deeds. Practical Work Mission residents wanted "Slop" signs.

The coalition got them. A Mission movie theater was set to show pornography. The coalition got it to show family films. Pawnbrokers eyed the Mission. One got a permit for Mission Street.

The coalition joined with the Mission Merchants Association in a successful fight to keep oilier pawn shops out of the Mission. Kids wanted 2Gth Street, between Folsom and Harrison, closed off as a play area. The coalition rounded up 300 people, stormed City Hall and the Board of Supervisors closed the street. Residents of one block complained of a gutted building attracting kids and vandals. The coalition pressed City Hall; the building came down.

Mission youths needed summer jobs. The MCO got more than 100 one year. It negotiated for jobs with two bread factories in the Mission; it took a militant stand with and Pepsi-Cola and the pressure paid off in jobs. starting to revive after the street was virtually closed off for more than two years by BART construction. The bad years are giving way to a cautious optimism because of the possible boom BART may create.

Who Will Gain? Some Mission businessmen, howrever, are wondering just who will share in this development. Families from Spanish speaking countries remember how Yankee companies like El Pulpo, the octopuslike United Fruit used to drain profits from Latin development into Anglo hands. They fear a recurrence of such profit skimming in the Mission, a sort of colonialism in miniature. While downtown stores establish branches, few resident-owned businesses have the capital to com With each success, the coalition's standing rose. By its second year, more than 100 groups belonged to the MCO.

It didn't matter whether a group agreed with the coalition's stands; as a member, a group had the power of the coalition at ready employ. Politicians started to take notice when the coalition arrived in City Hall with hundreds of people. The MCO's annual convention each October also impressed, the Here was true democracy at the grass-roots level, it appeared, as hundreds of delegates jammed the convention floor, much like a Democratic or Republican convention. Joint Policies With increased respect in City Hall, the coalition won control of the Mission's model cities program. Mayor Alioto selects two-thirds of the Model Cities Commission from names submitted by the coalition.

Those names come from the coalition's Delegates Council. As a result, the policies of the coalition are also the policies of Model Cilies. Model Cities, actually, is the administrative arm of the coalition. WAWT TO BUY A BUSINESS? There nre nearly l.r)0 opportunities in the Want Ad Supermarket in Unliiy's Kxannnor. Wl! a Dig drawing card.

Small businesses a 1 1 along Mission Street have given way to chain stores, some of i have outsold their namesakes downtown. Between 19th and 22nd Streets on Mission there are three movie theaters, two of them catering to the Spanish speaking population. The Mi Rancho supermarket, two blocks east of Mission Street, attracts Latins to the Mission from all over the Bay Area. Joel Tluinak isn't expected to hit the Mission until the program's second year (it's a five year program) coming up. However, the $225,000 day-care project, with from eight to 12 day-care centers proposed, has already started operating.

Other items in the first year budget include $800,000 for housing development, $700,000 for Mission public schools, $283,000 for a language center and $132,000 for two manpower training projects. The proposed budget for 1972-73 is $3.3 million. NEXT: Mission Schools. DNAL SUTTER I KEARNY 3S7-4740 For example, under the 1971-72 Mission model cities budget of $2.8 million, went to operate a community hiring hall. But it isn't model cities which has to drum up the jobs.

The MCO does that. Several coalition officers this past year took well-paying jobs with model cities projects. They had to resign as coalition officers, but nonetheless this shows how the coalition is linked with federal dollars, even though as an organization it doesn't depend on Washington's largesse. The impact of model cities IR lllustrotiom oclual siie ComparobU PricM Shown Hrein Conitilut What in Our Opinion and Belief Are th Replacement Valuei of This Tim Based Upon Present Market Prices CABLE CAR 3 CLOTHIERS San Fnvuxico't Grmt Natural Shouldtr Stort Smer li)4fi From Page 1 The coalition's first budget more than three years ago was $15,000. It has grown to $45,000, although two major contributors, the San Francisco Foundation ($10,000 a year) and the Northern California Council of Churches ($12,000 a year), bow ed out this year.

Union; Church Aid Other financial support over the years came from Local 261 of the Laborer's Union, the United Presbyterian Church, the Episcopal Church, the Bay Area American Baptists and the Northern California Conference of the United Church of Christ. Today the coalition i trying to raise $45,000 through fund-raising events. At the outset, the coalition made one strategic error. It vigorously supiwrlod, and its leaders marched with, the students during the San Francisco Stale College riots in 19(19 a move which had no revelance to the concerns of the people of the Mission. csX'cially its large Latino population.

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