Daily News from New York, New York on January 31, 1964 · 137
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Daily News from New York, New York · 137

New York, New York
Issue Date:
Friday, January 31, 1964
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a YOUKfG tjj By IDEAS DICK YOUNG Baseball is on the witness stand in Washington again, making excuses for its existence and making headlines for a few Senators who feel a craving need to project their image to the folks back home in an election year. But what of baseball's image? Theieis a little item that has been made to look like the face in Dorian Gray's attic; a scarred, monopolistic, pock-marked, self-serving', dissolute, grasping quasi- Berra Welcomes Kids To Camp on Feb. 17 By Joe Trimble Two weeks from Monday, Yogi Berra becomes a big league manager in fact as well as in name. The Yog will make his speech of welcome to 49 players most of them youngsters at the team's Hollywood, Fla., minor league base. Can't Catch Em All The Boston Braved set an all-time record on June 14, 1876 when they committed 24 errors in a game against the St. Louis Cardinals. in. i, pmmmm. Satai-dM'a Heal Katatr 1 business which, we are told, should be ashamed for calling itself the national pastime. What baseball needs, more than a cow pasture for Charley Finley, is a press-relations department. If you call up the office of the baseball commissioner, which is listed in the Manhattan directory and proves that he's not trying to hide; if you call up and ask for "press relations, please," they think you're some kind of a nut. jii kind of Relation Are They? Actually, they don't know what to think, and the very lovely lady on the end of the line will says, when you ask for press relations, "Just what do you have in mind?" This leaves her open for all sorts of fun and jokes. When you pet around to being serious again, she invariably connects you with Frank Rlocum. who is No. 3 man in the echelon of the baseball commissioner's office. This sounds pretty grood until you realize there are three men in the baseball commissioner's office. Frank Slncum is a hrieht youne man who could very well handle a nublic relations department for baseball, if it had a public relations department. He is intelligent, personable, well-informed on baseball, and more closely associated with the players than anyone in his office. Besides, he is my friend. Whether or not baseball appoints Slocum to the iob doesn't really matter a much as the fact baseball needs the job created. It is losing the press relations fieht on all fronts. Each day. more and more fans are falHns? for the propaganda line that pro football has replaced baseball as the Xo. 1 sport, and the way the television people have been throwing their money at the football people these last few days, it's pretty toueb to believe otherwise. Fact is. baseball is workincr on the downhill side of a five-year TV contract fc rthe World Series that doesn't come up for renewal for another year or so. When it does, you can bet your antenna the numbers being tossed around right now by the football people will look like subway token? compared to the contract baseball will whip up if the networks have any money left by then. There is a chart printed in the current issue of Sports Illustrated that srives the Nielsen ratinps on the bijrgrest sports events for 1963 all daytime events, none in the prime-time period. Rijrht there, atop them all. is the Sundav World Series came, still the most looked at sports event, bv far. It is interesting to note how far some other events lag behind baseball's showpiece: Of this collection of talent. 18 are on the Yankee's 41-man roster, including fouor who have had experience in the AL. The quartet is composed of comebackers Bud Dalev and ill Stafford, rieht hander Tom Metcalf and catcher Jake Gibbs. THE OPENING date at the new base is Feb. 17. Ten days later mgr. Berra switches over to handle the varsity batterymen at Ft. Lauderdale. And ten days after that, the entire team will be struttin' in those pinstripes as they prepare to win their fifth straight pennant. Berra will hold one continuous workout a day in the rookie camp, bejrinninjr at 19:. 'JO A.M. but will operate on a two-a-day schedule with the big team. He will be assisted by coaches Frank Crosetti, Whitey Ford and Jim Hegan. DALEY NEEDS the work. The lefthander pitched only one inning last season before undergoing elbow surgery for bone chip removal. At age .'10, his chances of hanging on depend on a very strong comeback. Stafford just had a bad year (4-8 and 6.00 KRA) and, despite his past ex-eellance, the l5-year-old righthander will have to hustle to make the staff. Gibbs, 25, sustained a broken thumb and fractured finger in separate accidents last year at Richmond. A lefty batter, he has a chance to stick as the third-string catcher. He's one of 11 catchers Berra will be judging. Metcalf, 23, was 9-5 witfi Richmond and 1-0 with the Yanks last year. ASIDE FROM those four. Tf i will give special attention to handed batter who probably will be carried as fifth outfielder and pinch-hitter and Bob Meyer, a ffcst lefthander who has been in two rookie camps but hasn't impressed. He was 4-5 with a 4.55 ERA at Richmond last year and Berra woulud like to know why he doesn't do better. Berra also has to make a decision on a couple of first-year players, shortstop Chet Traif and outfielder Archie Moore. Both are bonus boys and must either count on the club's 25-player roster or be exposed to irrevocable which will make them available to anv other other club for $8,000. Jiminez is one of three kids with "baseball" names. His brother is Manny, KC outfieili i . Steve Sundra Jr., son of the onetime Yankee pitcher, and Ron Boyer, Clete's brother, will be on hand. too. Konnie, 19, also is a third baseman. IN HOMES 20.260.000 16..!3t.000 10.S07.000 8,615.000 7.619.000 5,179.000 PROGRAM RATING World Series ( Sundav) 39.5 M L (title uame) 32.8 NFL (runner-up bowl) 21.7 AFL (title came) 17.3 NFL (season average) 17.1 Kentucky Derby 15.3 College football average 13.4 Masters Golf playoff 10.4 AFL (season average) 7.4 The figures are based on an estimated 50 million sets in the U.S. The World Series then, for its peak day of Sunday, pulls over 20 million of those sets, or almost 40'';. For a single attraction, the Rose Bowl ranked second with 32.8r'r, or more than 16 million sets. The NFL title game, which sold for $926,000 and probably will go for about $3 million this year, runs well behind the World Series game and horse racing and golf, which have been banging away through their publicity mills about how the nation has gone berserk for their sports, aren't in the picture. Commissioner's Offiee .'10 Years Behind Times Baseball needs an office to let people know how good it is, how big it really is. For the most part, the commissioner and his staff seem to have the attitude that everybody knows about baseball, so why bother to merchandise it? That' might have been an all-right attitude 30 years ago, but the competition grows and grows, the pressure builds and builds, and smugness doesn't cut it these days, because people get the idea that baseball is a Congressional hearing, or a fellow named Charley Finley. Baseball should crow about its 39.' TV rating, and about its Shea Stadium and stuff. There is termendous enthusiasm for fellows Bill k shea: H FALL Guy like Bill Shea, who yesterday was the Fall Guy at the Saints and Sinners affair. Walter Kiernan, outlining the life and times of William A. Shea, related how Bill helped Mayor Wagner get an NL team back in New York, and how this so enhanced the prestige of the Mayor that he is being mentioned as a possible vice-presidential candidate. "We've had him for 10 years," said Kiernan, "and you'd be amazed how many people in our city now want to share our mayor with the rest of the country. If we have nothing else to thank Bill Shea for, we have that." Chiefs Sign Pair From Gramblinq Kansas City, Jan. 30 (API Two grid stars from Grambling College in Louisiana were signed today as free agents by the AFL Chiefs. GM Jack Stedman said Donald Williams, 6-4, 255-pound-er, will be given a shot at thn offensive center spot and Isadore Haynes, 5-11, 190-pounder, will he tried at defensive halfback. MO 5-1400 CALL FOR CREDIT '632 FORD H T '63 V0LKS sunroof 62 OLDS "98 H T '62 CHEV super spt '61 OLDS Star cony. 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