Daily News from New York, New York • 314

THE MEWS DS: WE'ISE stoppage obviously could not be Our Time I Ran Out For the last three weeks of I estimated. There would be no way of figuring out, for example, how much out-of-town resorts, manufacturing companies de- pendent on New York City ad-' vertising and such businesses as bookshops, specialty stores and travel agencies, suffered. i Survey Seea Huge Loss 05 Numerous surveys have been httans irn dailies, resumed publishing before today. On Feb. 28.

Mr. iJorothy Schiff, Post publisher, resigned from the Publishers Association after making private agreement with Local President Bertram A. Power. She rcnurnn) publishing March 4. The strike's finish ram at 12:10 P.M., when about 350 engravers, who joined the printer" strike Marrh IX.

voted by 213 to 104 to crept the parka- Last Wednesday they had rejected it, in slightly different form, by 191 to 111. Both votes took place at the New York School of Printing, TJ W. ilith St. Fag ravers Snagged It The strike could have been ended on Marrh 24, when the printers approved the settlement, had it not been for the engravers. The engraver wanted a week, 75 minutes less than their normal srhedule, but its a v.

CO publishers, "and by all other enterprises which depend on newspaper advertising to sell their products. All this is apart from" the even greater tragedy of the people of the world's largest city deprived of their daily newspapers for so long a period." Newsstands Hard Hit The metropolitan area's 13,000 newsstands have lost about $12 million they would have made from newspaper sales, according to William Richter. attorney for the News Dealers Association of Greater New York. More than 200 of them, he continued, have been driven out of business permanently. Particularly vulnerable were the 259 licensed blind newsstand operators, 75 of whom had to close down.

Pat McKee. of the "Lighthouse of the New York Association for the Blind, said 20 of the sightless dealers had to go on relief. Others exhausted their life savings or depended on relatives for support. Many borrowed from the Lighthouse. Some department stores reported sales off as much as 20 said Edward Engels, of the National Retail Merchants Association.

New York's Federal Reserve bank said the monthly average for all stores ending March 9, the last date for which the bank has complete figures, is down 7. Stores, Railroads Suffer Robert Watt, deputy commissioner of the New York City Department of Commerce and Industrial Development, said January-February loss for department stores alone was conservatively estimated at "more than million." c- Railroad's vice president of marketing. Among those who suffered from the strike were local and out-of-town dealers in such newspaper supplies as ink. stereotype and engraving metals, photographic film and paper, nitric acid, wire, rope and art materials. A typical example is the case of Interchemical Intag division, a big supplier of rotogravure inks.

J. A. Quigley, company president, called the strike's effect "devastating. "Starting with a drop of 66 in newspaper orders for December, everything for January and February has gone, explained Quigley. "If it weren't for two big out-of-town customers, our losses would be just about complete." Restaurants, Theatres Suffer Badly-hit was New York's $900 million restaurant business, Frederick Sampson, the New York State Restaurant Association's executive vice president, said business dropped an average of 15 after the printers' strike began.

There, too, the losses were heavy. Irving Cheskin, executive director of the League of New York Theatres, said all shows suffered at the box office, a slash in mail orders affected even top hits, and other shows closed prematurely, due to lack of reviews and advertising. Hotels here lost millions, said James McCarthy, New York City Hotel Association executive vice president. Room occupancies dropped by 5 and lack of theatre crowds cut about 15 out of normal restaurant and bar business. Murray Kane, New York Florist Club president, said it was the worst Christmas and New Year's season in his memory, and added that the lack of advertising pages Sonic Glorv the newspaper blackout the huge electric clock and temperature device on The News Building Annex, 42d St.

and Second failed to function. Scores of persons wrote and phone. Thr News to find out why. The answer, provided by the Broadway Maintenance which is paid to keep the instruments running, is that its workers refused to cross a picket line. The clock and temperature gauge, which ave nothing to do with the publishing of the newspaper, are a public service.

tive estimate covering; only such strike-inspired losses os it could document, said the work stoppage cost at least $191 million. This included SU million in state and federal taxes. Newsprint Industry Ixint The Canadian newsprint industry alone lost 128,700.000, not counting wage losses to employes. Newsprint was not shipped to New York during the strike. Hardest hit, of course, were the papers themselves, which lost $10H million in sales and advertising revenue.

Of this sum, would have gone in wages and benefits to their employes idled by the strike. "This money has gone down the drain and cannot be recoved by either side, said the publishers' statement. "Beyond the known losses, the financial set-hack sustained in. the city as a result of the strike is so staggering that it defies any reasonable estimate. "No one can say accurately how much money has been lot by the city'a retail stores, added the made since the strike began, and all agreed that no reasonably approximate figure could be established for the cost of the walkout.

One of the most impressive surveys for the metropolitan area came from the advertising firm of Batten, Barton, Durstine Osborn. which estimated that, after nine weeks of strike, the economic cost was well over 2uO.OOO.0OO. At that rate, the 16 weeks of strike would run up a price tar of more than million. By the 59th day of the strike and presumably wver since, said BBD A 65 of New York's newsstands were closed, a 14 drop had been reported in stores' white sales, a 15-20 slash in florists' business was attributed to the lack of obituary notices, and real estate sales dropped 60' for lack of classified ad pages. Varied Substitutes Alt manner of substitute publications were employed to fill the vacuum, ranging from strike-duration papers to throwaways.

Railroad terminals and building lobbies became centers for distribution of free news sheets, stock market quotations, listings of stage shows and movies and even employment agencies. Some bars and restaurants installed stock markets tickers. Subway advertising, plus posters on city buses, took a hefty jump. One source said subway advertising was up more than $125,000. The Publishers' Association, in what it described as a conserva- I To Ilathc In Mayor Warner hail just stepped into the shower at tracie Mansion yesterday when fcis pre secretary, Debs Myers, phoned.

"Tell him have good news good enough for hint get out of the nhiiwcr," Myers told Mrs. Wagner. The Mayor went to the phone and Myers told him the newspaper strike was over. "Great, thank fiod'1 said Wagner and returned to finish his shower. I-ater, at City on of th reporters remarked that it was a beautiful day for the end of the strike.

get blamed for enough things," aid the Mayor. "I'll be happy to take credit for the weather." Railroads, which normally haul 8,000 tons of newsprint a week into the city, lost more than $2.1 million in freight invoices, reported Wallace M. Snow, assistant to New York Central (Continued en page 70 cof. J) I HERE WE GO L00P-T-L00P root. along- pay Increases, added welfare benefits and a fourth week of vacation after one year's service, would hjve (on t- about $5 more a week per man than the 2 nl in th Wagner-Kheel formula.

The alteration t-t money fr wages and other benefits was changed three times before it was a rrp'rd yesterday. Their Package The enrravers's package rails for a weekly hike the first ear, plus a fourth week's I it after one year work, estimated to c-'t 5.1 year's wage is with extra $1 a week per man paid into a welfare fund, and 5. cents assigned fvr a HS-hour week fur lafc-hift workers. The printers, too, oiginalty rejected the Mayor's proposal on Marrh 17 by a vnt of .12 1 to 1,557, depue ratification pleas by Powers and ITU President F.imer Brown. They reconsidered the following Sunday and ap-piovcd the contract.

'ZM'Z to Weeks of Futility Before the Mayor and Kheel entered the picture, federal officials worked futilely for weeks to find true formats. 1-abor Secretary W. Willard Wirti, Mediation Chief William Srmkm. Presidential Press Secretary Pierre Salinger, plus teams of federal mediators headed by Strphen Schlossberg, all came to New York, but got nowhere. At times, meetings lasted only five or minutes.

Simkin and 8-hlosrrrg once favored halting all talks until, they said, both publishers and printers showed more? interest in negotiating a settlement. JFK lids President Kennedy commented disapprovingly twice about the length of the strike, once saying it was running "beyond the limits of public toleration. and another time assailing Powers by name for puhing demands that. Kennedy said, might mean the death of one or more newspapers. Powers replied that the President was The full economic impact of the Only at National! DATE MATES-the smartest flats that ever crossed I aT or looped a band over your instep.

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