The San Francisco Examiner from San Francisco, California • 55

LB 3 un nn ir cccc ft. ff. Examiner-Page 55 Successful hwcstimi It's Wise Plan to Diversify Stocks Advertising Ncivs Deadline Set in Media Contest By PETER DeWITT PEOPLE'S CAPITALISM Ads Promote By ROGER Deadline for submitting entries in the 1961 All-Western "I have followed your Advertising Craft competition, sponsored by the Advert ing Association of the West, has been set for Monday, May 15 Forms and entries for the Nation's only all-media com' column for some time but im confused about your Ameri Stock Owning pctitive event may be obtained from the AAW office, 337 World Tradu Center, S. F. 11.

The competition will encompass the 13 western states can Telephone Sometimes you say buy; other times, sell. I hold 78 shares of Should I exercise the rights and increase f'y 1 Including Hawaii, Alaska and British Columbia. There will be nine media competitions plus a special category for com plete campaigns. Nearly $5,000 in cash and hundreds of my holdings?" R.S. plaques and certificates will be awarded winning competi E.

SrEAR them before April 14, 1961. After this date, your rights will be worthless. "Would you give me your opinion on the growth prospects of these stocks over a ten-year period: American Photocopy, Baxter Laboratories, General Telephone Electronics, and Owens-Corning Fiberglas?" C.L. A Each af these stocks has excellent growth prospects for the next decade. All are fine selections In Indus'-tries which cater to expanding markets, where product or service leadership should bring big rewards.

Although these stocks are selling htgh in relation to current earn A To begin ith, I tors during the 58lh Annual AAW Convention, June 25-29. In Seattle. afraid you have misunderstood my recommendations. tnairman oi tne competition is waiter t. icrry, vice Taken as an Investment.

I president and general manager of Johnson Lewis, Inc. have always advised either purchase or retention of Marshall J. Weigcl, senior vice president of Lcnnen New ell, is vice chairman. Joel B. Goldfus, account execu HAL CR1SWOLD Dole leader SHELDON JOHNSON at Wettinghouse tive at will be presentation chairman; Roland Hauck, creative consultant, will be judging rules and Sales have been advised material chairman; Morris Sirdofsky will serve as art di rector.

only uhere a portfolio Mas top-heavy with the stock. In these cases, a partial switch to other stocks was advised at Crown Zellerbach, will be the featured speaker at the S. F. Junior Ad Club meeting Thursday evening at the I'ress Club. Title of his talk is: "A Layman's Guide to Advertis ing." ings, as do most growth Issues, I think you have compiled a very strong list.

Mr. Spear cannot answer all mail pcrsonailj but will answer all questions possible in his column. but solely to enable my correspondent to follow one of the basic financial principles, namely, diversification or spreading the risk. W. H.

Mills, Business Manager of The Examiner, will be the guest speaker at the regular Tuesday morning meet ing of The Examiner Classified Advertising Department. I continue to regard Tele phone as a fine growth hold Acl-Xotcs and IVeus Richard N. Meltzer Advertising, Inc. has moved from ing for the conservative Inves Dole Corporation has consolidated its advertising and merchandising activities into a single department, headed by Hal F. Grlswold as director of advertising and merchandising.

J. R. ten Bosch, merchandising manager since 1951, continues in the same position, as does Thomas J. Andre, assistant merchandising manager. Lorane Coolcy, Dole's "Patricia Collier," remains as part of the department's consumer service activities.

Foote, Cone Belding continues as advertising agency. People and Appointments Sheldon F. Johnson has been appointed advertising and promotion manager of the Pacific Coast region for the Westinghouse Electric Corp. He replaces Ronald B. Roberts, who returns to apparatus advertising headquarters in Pittsburgh after eight years in S.

F. Johnson was formerly manager of apparatus advertising for Westinghouse at Pittsburgh and regional sales promotion manager at tor. With that cleared up, I the Russ Bldg. to 165 Post where it occupies the entire John Witter, partner of Dean Witter Company, issued the follow-ing statement in recognition of advertising: "Advertising today is helping to spread true 'people's It is selling more people on the rewards of owning a share of business. "Who can deny that the healthiest condition of a capitalist economy is to reach for more and more people to share in its fruits by becoming capitalists themselves? With industry depending on venture capital for expansion and to provide jobs for our growing population, many billions of dollars of securities must be sold during this decade.

"It is easy to measure the effect of advertising in creating true 'people's Only In the last ten years has any real effort been made by the investment industry to communicate with millions of potential capitalists. "The financial community recognizes the significance of a major shift in purchasing power and is utilizing most of the selling, advertising and promotion methods which built mass markets for automobiles, foods and appliances. "As a result public ownership of stock is steadily expanding. In 1952 there were an estimated six and half mil-ion stockholders. Recent estimates show the num strongly advise you to exer fifth floor.

Charles K. Woldcn S. advertising cise your rights and take up and marketing consultants, expands its services into the cooperative advertising field. Peter Coates has estab lished a marketing, research, analysis and consulting service to be known as Peter Coates Associates in Oakland. Los Angeles Advertising Women.

announces April 28 as the entry deadline for its 15th Annual Achievement IBM PUNCH CARDS Available for imoll and wdlm tit baslniii WHAT IT WILL DO PO TOU rft Mirt Tt tin jtt htlit i Wii uii FlniiKial $tmM ttttn Hit t( mtHti ilt, by I. a M. fran tlntfWiifilly niM lM All CMrl lMf Mt4 4H kf niikini fir Hi nrrtnt ntuMi ti Pt4 tt-fntt Rnr4t CM kritl til -ytvt M-ft Thtti It invtitmtnt hr uipmtirt th.rt tlioitf, mtit In pur ummi withst Yftvr Inquiry In.itia WAITER T. "DINTY" MOORE Unit S.f. t-OtijIis 2 3347 the Telephone stock to which you are entitled.

Since 20 rights are needed for one share, your 78 rights will entitle you to three and a fraction shares. As fractional shares are not issued, I suggest you advise the company that you wish to purchase two additional rights so that you will have 80 rights, or enough for four full shares. Don't forget that you must exercise your rights or sell Awards Competition. Open to women of the West. Address is 4666 North Forman No.

Hollywood, Calif. Campaigns Northern California Ford Dealers Advertising Associa Bertrand J. Smith has joined The Connor national advertising and marketing agency here, as account execu JOHN WITTER Dean Witter partner tcr than twelve and half million. "Hundreds of thousands of dollars have been spent by the New York Stock Exchange to inform millions of people about the securities business, to acquaint them with rewards of investing. By this educational effort, by pointing out both the risks and the rewards, our industry is doing far more than helping just ourselves.

"We are selling a basic concept of the free enterprise system that has made it possible for over twelve and a half million people to be part owners of business. There is no question but that advertising has helped broaden share ownership. This has both strengthened our economy and been monetarily tive. He will handle marketing research and advertising on national industrial, electronics and marine accounts. tion will launch a special spring station wagon promotion John Peck, formerly a partner in an L.

A. advertising agency, has been named manager of the S. F. office of Petersen Publishing Co. Timothy B.

Layden, who joined the Wall Street Journal's campaign. On April 12th, Young Rubican will release a 1200 line, two-color ad promoting Armour franks. Otoe Food Products company will introduce their Morton House Oven Baked Pork and Beans with a large ad program in The Examiner during April, May, June and July. Compton, Chicago, is the agency. Quaker Oats Company will use The Examiner to in S.

F. advertising staff in 1955, has been named manager of the financial periodical's Oakland advertising sales office at 1330 Broadway. ICE IS FINE Clare Lyon, formerly production manager with Roy S. Durstine, Inc. (now Beaumont-Hohman Durstine, has been named production manager of California Medicine, troduce their new product, Life Cereal, with a large ad program.

J. Walter Thompson, Chicago, is the agency. journal of the California Medical Association. American Lamb Council is continuing its color ads A. I Harold J.

McCormiek, an advertising executive in the 4 I. home appliance and consumer electronics field since 1946, program, in The Examiner during the month of April. Potts, Woodbury, Denver, is the agency. NEW MOUTHWASH The new apothecary blue beneficial to millions." ber has increased to bet- has been named manager of advertising and promotion for B. F.

Goodrich Tire Co. He will make his headquarters at oral antiseptic, Micrin, which was introduced here recently company offices in Akron, Ohio. News of Accounts i is gaining strongly in popular acceptance according to Johnson Johnson. Examiner newspaper advertising has been a big factor in stimulating sales of the new product, the firm reports. Bane Advertising Agency here has been appointed by Pacific Terminals, division of Rollin J.

Lobaugh, South for Popsiclcs! FOR AIR CONDITIONING YOU NEED A SPECIALIST CALL San Francisco, to handle advertising and promotion. Overland Records of L. A. has named Frank DIMarco Associates to direct public relations in northern California "Nob Hill Nocturne," a new LP by former S. F.

pianist and musical conductor, Jimmy Sheldon, is the first of a scries Lane Bryant Aide Named Beverly Willensky, associated with Bonwit Teller and Lord Taylor of New Tire Dealers Meeting Here The annual spring dealer meeting of the Kelly-Springfield Tire Company's San Francisco district which covers northern California and part of Nevada will be held Thursday at the Sir Francis Drake Hotel. The meeting will be conducted by San Francisco district manager R. F. McCarthy; western division manager W. H.

Snow and officers from the firm's home office In Cumberland, Md. York, has been named assistant manager of the staples de partment of Lane Bryant here, according to Richard T. A. Flynn Named by Packard Bell Theodore A. Flynn has been appointed to the newly created post of manager of western sales and sales promotion for Packard Bell Sales a subsidiary of Packard Bell Electronics, according to Richard D.

Sharp, president of the subsidiary. Flynn joined Packard Bell in 1958 as sales promotion manager and will continue that function in addition to added responsibilities. VFW Elects Lee Tannen, general manager. of new albums to be introduced by the company. William Pettinger was named director of advertising for S.

five Auto-Torium Stores as well as its Service Center. In addition, William Falton was promoted to the position of assistant advertising director. Advertising Design Agency, San Jose, has been named to handle all publicity and advertising for Pappy's Pancakes, chain of pancake restaurants. Jack Wall is president of the agency and Wally Kain account executive. Curtis AllBrite Lighting, San Francisco and Chicago, has appointed Roche, Richerd Cleary, Chicago, as its advertising agency.

Allen, de St. Maurice Spitz, has been appointed agency for Interstate Container Red Bluff. Martel Scroggin has been named account executive. This Week She succeeds Mrs. Sally Win-nington who has resigned.

TONIGHT Cpi Manufacturers and Contractors of Store fixtum and Metal Equipment Complete installations of Storit, Banks, Hospitals, Restaurants, Bars. OYAL DO THE JOB ROYAL SHOWCASE CO. 770 McAllijlir St JOrdan 7-0311 uy The San Francisco Advertising Club will hear about "Brands and Mavericks," by Ray Weber, advertising mana Election of David W. Lee ger of Swift and Company, Chicago, this Wednesday noon as the 1961-62 commander of at the regular luncheon meeting in the Gold Ballroom of the Sheraton Falace. James Roddy, account executive of Chinatown Post No.

4618 Veterans of Foreign Wars LAND the PHARAOHS JACK HAWKINS Joan Collins OPEN YOUR ACCOUNT NOWI was announced yesterday. He McCann-Erickson will serve as chairman of the Day. Neil Stewart, consumer products advertising manager fa i Hfr I1 1 111 'SSS succeeds Fred C. Woo. EVERYONE new daily 3 Dewey Martin April 3 We open our office in SAN FRANCISCO savings Yugoslav Census BELGRADE, April Communist Yugoslavia has begun a census that is expected to show a populaton of more than 19,000,000.

The population was estimated last vear at 18,700,000. interest on savings is now paid on your daily balance. Alexis Mmotis Produced and directed by Howard Hawks The unparalleled ipectacfe -of building the fabulously filmed in Egypt. 9,753 playan in one scene alonel Htr trtothtry ataintd vtry stont tht Pyramid! Double Showing in color mTtI li 1) earn more on your savings Dividend Announcement Massachusetts Investors Trust (well, almost everyone) LISTENS TO 0 Deposits made by April 10th will receive 1-7000 DECLARES ITS Consecutive Dividend TONIGHT at 7:30 Each of the moives in this new series, "PREMIERE," fs shown twice weekly, Sundays at 7 p.m. and Mondays at 7:30 p.m.

Tonight set "Land of the and next Sunday at 7 p.m. or next Monday at 7:30 p.m. tune in for "Hondo" with John Wayne. interest from April 1st Over 214,000 own-I er will share in the paymenti from quarterly net in- come, amounting 1 to 10 rent a share, payable April 24 to iharrholdTg of word March 31, 1961. i ROBERT LADD, for Faster From FoMer" service on PIPE RAIL TRACK EQUIPMENT PILING PIPE PILE H-PILE SAN FRANCISCO, 233 California St.

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