The Bee from Danville, Virginia • 29

The Bee: Danville Va Monday March 16 1953 ive Good Appearance Cited As Important actor In i Building Successful Career The Wool Look' Spans The Continent (Wool Buxeiu Photo) Eut meets West and the fact Biggest news in Knitwear Takes Spotlight sell Alfred Lyon A wide range as Duke's avorite Sweaters Protect Against Sharp Spring Winds i as easy as a handkerchief Is one example of the old that behind every success its present Anglicized form The Welsh town Gwiamen implying al lied with wool in time became flannen and finally flannel bands Just remember to keep jour wife In the act de ap Avenues and the clothing merchants THE WELSH NAMED IT The lowtextured soft woolen fabric flannel underwent a series of name spellings before attaining Midwest (center) shown in tweed is less narrow in silhouette with welt pockets wider lapels and two button fastening which give it squarer lines The shirt has a semi spread collar and the tie features a neat geometric pattern A single but ton fastening distinguishes the West Coast worst ed model (right) which has patch pockets and is tailored to contours closely resembling those of the Midwest avored shirt in this region has collar points of medium length and is worn with a strikingly figured tie Historians frequently observe that this country Was built by peo pie who "broke all the and they cite many industrialists who resorted to previously unthought of means to achieve success Some people erroneously hold that this carries over into personal appearance forgetting that the giants of industry lived when elab orate clothing for men was a flourishing custom Executives whose responsibilities encompass the vast resources of huge corporations are among the best and most conservatively dress ed group of the country for they learned the importance of proper dress early in their lives Chief executives of three important busi ness organizations here discuss moments in their careers when grooming was a turning point the narrow' ALRED LYON Chairman of the Board Philip Morris Co Ltd Inc Well tailored clothes not only create the impression with others that you are alert but provide that inner assurance Coronation Spring styles by the Norfolk Jacket favorite of the Duke of Edinburgh Seen here in a brown and tan all wool shetland tweed it features an attached button over belt patch pockets and leather covered buttons TEVIAH SACHS President Waltham Watch Co Queens' Consort Sets Coronation Styles or Men Saville Row arbiter of fashions in the British Isles seems bound to have some influ ence on Spring styles here The Duke of Edinburgh husband of Queen Elizabeth has emerged in the pre coronat ion period as the leader of fashion This Is a role once held by the Duke of Windsor his Queen's uncle Edinburgh's leadership is in the tradition of British male royalty Charles II Edward VII George and his son George VI each in his time inspired some innovation in attire The Merry Monarch Is credited with the invention of the waistcoat Edward VII with the vogue of the Homburg hat and the Introduction of creased trousers George with the unpopular experiment of sidecreased trousers and George VI with a cprrect taste in fine clothes unpadded drape easy lines and a touch of elegance they think are not manly They believe in shoulders with a capital in which nature is amply assisted by male falsies They want neck w'ear broad and boastful when worn and shirts should have collars of amplitude in roll and points High buttoned Look In the meantime the high buttoned look the four and five button coat and trousers with and without cuffs are sneaking around the fashion corner Editorial writers sneer at it in manly prose and clothiers insist it is only one of those But the Eng lish are wearing them more and more a top shop on Madison Avenue with an international reputation for making Princeton clothes closets what they are an nounced the return of the classic the other day selling them too Of course ho four buttoned adherent would think of press ing his sleeves Neither would the Ivy League Look man graduated from two to three but tons after two years of wearing slimmer clothes narrower ties and more gracious shoes Certainly no five button man would consider the sleeve press That sort of preten tious nonsense is all right where it belongs but bets are now on the unpressed barrel sleeve the short rather narrow roll with only the fabric to guide it and trim trousers with two demure pleats Sweater styles for spring Include the novel and the traditional The newest of models (left) has a front and full collar of soft wool gabardine and sleeves and back of knit wool In beige it is worn with dark gray flannel slacks and navy blue silk th The all uool pullover (at right) Is clear yellow worn with tan gabardine slacks fabrics is the widespread use of raised balls' of wool yam called and of streaks of yarn of varying thick'? ness called In both woolens and worsteds for These sport jackets typify the trend on the left a creamy white open weave tropical worsted with an overplaid of vertical and horizontal black slubs on the right a lightweight gray all wool' tweed with over all nubbing of black and white Gray (left) and navy blue gabardine slacks (right) are worn with the jackets 4 Keeping in step with the trend to textured fabrics in suits and sportswear Spring knit wear for men offers a broad realm of new designs colors and patterns The traditional pullover sweater which has an important place in1 every wardrobe will be seen! in a variety of styles including i checks stripes shoulder yoke de signs and novelty which combine knit sleeves sweater bodies (or fronts) of all wool gabardine and other fabrics in both solid colors and patterns Diagonal stripes multi colored patterns and designs of Scandina vian flavor will be widely featur ed along with cable stitching dia mond patterns hunting themes and other novelties The adaptable sleeveless sweat er which is both a useful garment for sports and a source of added warmth when worn with suits and sports jackets will be offered both in pullover and button front ver sions It will also appear as the novel surplice a cross over style which has a single button at the waist The Knitted Outerwear ounda tion a member organization of the Wear Inter Industry Coun cil points out in its Spring survey of sweater styles that sleeveless sweater vests featuring plaids tat tersall ehecks and small stripes will be widely popular with men who enjoy wearing such vests with their Suits always pullover sweaters in solid colors will enjoy solid favor In addition to the new light colors featured for Spring heather ef fects and the traditional navy blues maroons and deep greens will be worn by many men i The lighter Spring shades tan yellow soft gray light blue' light green and medium red will have their appeal not only in' sleeveless and full sleeved pull overs but also in cardigans and' turtle neck models These colors! will be used too in the novelty' sweater which has sleeves and sometimes a back of knit and a front section of wool gabar dine either in a matching solid color or in a gay plaid Although the all wool sweater is the stand out favorite with men because of its durability softness resilience and ability to absorb moisture it will share the spot light this Spring not only with1 soft cashmere but with other nov elty fibers such as alpaca and cam hair'These fibers will be used both alone and in blends with wool The renaissance of the turtle neck sweater appears likely to con tinue with all wool jersey and flat knit fabrics as the favorite of men who lite this sweater model' in the new lighter weight versions a Spring tide vendetta brewing among the tailors of ifth and Madison ready to wear of Broadway and environs Not yet violent it is growing and threatens to become a national haberdashery argument full of gin ger and even bitterness The vendetta is over the grave questions of whether jacket sleeves should bear a sharp crease or retain their unsullied and un pressed barrel contour The more modish are determined that the pressed sleeve is a yokel insult The radicals espouse it and want rolled lapels fastened down also They say a further step in the neat clean look that men are retreating toward after a short generation of the casual clothes called sloppy by their girl friends Only Trouser Creases The restrained school decrees creases only in the trousers The lapel the sleeves and the body of the garment should hang un touched in easy drape The flex ibility and pattern of the wool fabric tweed cheviot br tropical worsted has its own beauty they exclaim There is no need to flat ten it out under the weight of a steam press The contingent crying for the pressed sleeve also wants the exclamatory necktie back They are protesting the increase in the sale of dressy shirts and the decline of the crying or baying sport shirt with Adams apple neckline and no cravat Casual ROBERT A WHITNEY President National Sales Executives Inc One of my earliest problems a salesman was figuring out where I could put my hat when I came Into one particularly purchasing agents office This man was im portant to me and each time I came to see him I had trouble try ing to find a place for my hat I told my wife about ft and one day she solved my problem She A Whitney saw' an ad in the paper for a soft crushabfe roll up hat It was one of those light weight jobs and fit into my pocket This saying ful man a smart wife I go along with this if for no other reason than that my wife taught me now niucii anoearanm rcaiiv so necessary in achieving busi ness success My business is cigarettes But even the sale of cigarettes found can pend on the pearance of the men who them why very sclous of what a man wears it has an effect on our cash register We realize that we are not try ing to create 1953 Beau Brum mells This is not the age of fash ion plates We are living in a realistic period Let me stress to young men In business the important relation of god appearance to getting ahead I asked one of my best salesmen if he considered a good appear ance a big factor in his success? He summed It up this way: sure you are well dressed Then forget yourself and concentrate on sell I am told that good appearance may not indicate how much money a man is earning but wager that the careful dresser Is on his way to earning a lot more Grooming Rated High By Leaders Tool Bure Pbotoi) of sweaters and socks will be seen this Sorina Tons among novelty models in knitwear (at left) is the all wool surplice shown in with its cross over fastening a single button at the waistline This model is clear yellow Other msdels Include the sleeveless navy blue sweater of soft wool shewn here with a golden yellow neckband and the pure alpaca sleeveless mode! with up to date vertical striping shown here in gray yellow and nary blue In socks (at right) traditional argyles and modern interpretations of the argyle will be in evidence New Patterns Designs Set or Sweaters (Wool Bureau Photo) amiliar scene of campus life Is the college man who combines his love of the outdoors with the need for solid study itting the scene per fectly Is this dark green all wool pullover with light gray dots throughout and a gray air Isle design across the chest Comfortable and durable It Is worn here with medium gray all wool flannel slacks that each section of the country has its own preference in suit styles becomes at once apparent The three button suit popular in the East (left) has narrow shoulders and narrow lapels and is tailored trim ly to body contours This all wool flannel suit combines flap pockets and side vents with the novel ticket pocket and Is seen here with strip ed tie and shirt with rounded collar points favor ed by many Easterners The suit preferred in the (Wool Bureau Photo) note is injected in The appearance of salesmen contributes to a business's success It was by observing such things as our sales force's grooming that my associ atei and I were able to inject new life into the Waltham Watch Co I learned my lesson about the impo a of Tevlah Sachs careful dress when I was the vice president of another company me how much appearance reallv 1 notJced that our Mlcs t0 onc means to salesmen or one thing Prtlcular store were falling off 1 always thought suspenders a My investigation turned up the an nuisancc until one morning when swer: our salesman was a sloppy I discovered my wife had put a4 dresser This may seem far fetch pair of non slip suspenders on myed but true The complaint pants I was In the office only his appearance came from few minutes when my boss who the store owner always took pride In his appear Among us we got together with ance mentioned I looked partlcu jthe salesman and tipped him off larly trim as diplomatically as we could That I became a reasonable fac Our suggestions believe it or simile nf a well turned out execu not paid off Not only did the live shows hope for al hus salesman's appearance spruce up ms saies aia too ms wnoie psy chological approach took a lift He felt better at the job and can cred it it I think to an interest in his appearance Sleeve Vendetta Stirring Tailors And Haberdashers I Be Well Dressed or Spring nH I jjrw rS iVAtiJMrr i i vv BISK I VW fa i ''M I St A 7 7 3L4' MkA I W' verlook I a tingle smart detail I lifMH The big emphasis in men's ashions i I for Spring is on little details They're I the important factors of a smart ap pearance Look for narrower lapels Look for side vents and the ticket pocket in tweeds and sport jackets If you want a brand new experience choose a miracle fabric that resists wrinkles spots wear in general! Look for texture in new woolens! Our spring IB stock is now complete Come in! 4 i jiljjjituuj That Safer Appearance i 11 '1 gj 4 I I 1 Bi Bl IBBBEHHHBBMMBMBMBBMMBMnHHHMMMBBHHHIHBHHEI WMiiA i aMtafaf T' bB Bl 'x Mi tx a (At 1 ESHBBBMBBHBflHBalLisjKSBBKflBaflBBBH 1 i A 'W in I.