The San Francisco Examiner from San Francisco, California • 9

FORESIGHT IN HOME BUYING IS URGED BY S. REALTOR Fine Roads Cut "White Oaks" Market and Polk raw WOO DEAL NEW QUO "IISOW hue great hotel Street Property Figures in Deal ,11 -V "LSI Plans for a "Del Monte of Continued building activity In bakland la Indicated by reports fie Realty Syndicate Company of that city to the effect that plans have been completed for the construction of another group of houses In Smith Reserve, Its newest subdivision; In the Piedmont Hills. A house designed by Hamilton Valuable Market street rroperty and a recently completed Poik street comer were Involved In an exchange Just made. According to the terms of the deal Martin Stelling Jr. and Roy Van Vliet transferred to Bert Sehlesslnger and Leon Molse three separate units at the northeast corner of Polk and Green streets.

The Polk street frontage was valued at $120,000. This property adjoins the new T. D. Junior Theater, which is now nearlng completion. Milton Meyer A Company represented both parties to the only an hour from Saa Francisco, were said yesterday ta be so near completion that war: would be started soon oa a high-class.

200-rocm hotel and the development of a l.00-acre estate surrounding it. The development, to be known as the Sleepy Hollo Inn Country-Club, ia to be situated on the Sieepy Hollow Ranch, the old Hotaling property, a short distance from Emporium, according to revealed plans. Many. See What Subdivisions Have Done in Yet Still Defer Investing, Says Sol Koff Murdock, a prominent Oakland A sale of unusual Interest to the owners of property In the South of Market Industrial Section was consummated yesterday in the transfer of the holding on the southeasterly line of Harrison street, 300 feet Southwest of Third, having a frontage of 175 feet on Harrison street, from the Investment Properties Corporation to the William Irwin Estate Company. This parcel of land comprises over sS.OiHi square feet and is Improved with a one-story and tase-ment with messanlne brick building covering the entire lot.

The entire building is under lease -to H. S. Crocker and Union Lithograph Company for a long term. As part of the consideration the William G. lr In Estate Company transferred' to the Investment Properties Corporation the remaining unsold lots In the famous Irwin Tract In the heart of Hillsborough.

It is reported by Lyon 4 Hoag, architect, which Is now nearlng completion on Smith Reserve, is "Ability to foresee is perhaps the greatest asset that may be possessed by a real estate investor," said Sol Koff, president of the Koff Realty Company of San Francisco, who are the owners and developers of "White Oaks" and other -Peninsula, residential districts. "Those said to be attracting the major share of attention, because of the complete utilization made of the most modern conveniences in all parts of the house. "The 'development of home conveniences and artistic qualities has progressed fully as rapidly as Improvements in radio, transportation by air and other phases of present d.iy life," says Murdock. "In this who haven't It should strive to cuM VJ I 1 1 bmlth Reserve heme, we have who acted as agents for both parties In the transaction that this AY.n-v. ft.

vv A Bite Old Spain I House 1-20 sale and exchange of properties Involves close to $400,000. ALL IMPROVEMENTS are being made at the Koff tract in San Carlos, including .4. many wide streets. made use of every popular, modern I feature in home construction and have at the same time set a style of architecture which Is particularly suited to that locality. "The romantic history of Smith Reserve and Its prominent location In a district rich in stories of the Golden State's development called for an adobe style of stucco house following the early California lines of the Spanish colonial dwellings.

"Next came the matter of placing the house on the lot In a manner which would afford the maximum enjoyment of the world-famous Commenting upon this sale, Walter. Sullivan, president of the Investment Properties Corporation, said, speaks well for the future of the South of Market District when the trustees of an estate, such as the William G. Irwin Estate Company, see fit to Invest It funds in sound real estate Investments of Portal Heights GILLETTE BLDG. Homes Have Many Novel Features this character, as they realised the splendid investment possibilities of I SOUGHT IE an iranclscna Industrial prop view of San Francisco Bay. which ertles, wherein It is possible for its windows will frame and at the handsome profits to accrue solely by the natural growth of the city." same time make the greatest utill Added impetus was given the real A steadily Increasing demand for sat Ion of the warm sunshine for estate activity in the district bor Gleaming white walls, framed amid lovely trees, a roof of rich hand-made tile, I louse 1 is like a bit of Old Spain rxansplinted to beautiful St Francis Wood.

On a large south-facing corner, set broadside to the south with a central entrance; a delightful old-world garden enclosed withia tile wall, enhanced with decorative flower pots. Talis downstairs of textured plaster, large fire place, metal window sash with large plate glass window. These are outstanding features that will make this house appeal to you. Four large bedrooms, dressing room, two baths, with art tile, leparat ihower; maid's room and bath downstairs; 2ar garage. Term which the hills of the Piedmont district are noted.

dering on San Bruno avenue, west "A large patio court front con tributes to this scheme. The In terior Is also handled with an eye to fcpanlcn effects by means of spe clal plaster treatment, painted woodwork and ement mantel. "Having satisfied architec tural requirements, however, the remaining features of this new Smith Reserve home switch from early day aspects to the latest word WATCH THIS SPACER in modern home equipment. For (This Is one of 27 houses just i St Frtncu MTood thit will be sdvemsed from week to week in this spice. For further infomutioa phone ui and witch out aundsr cUstttied.

jT This Stucco Home $792 By machinery rutting the' lumber for your home, sove vou JS' In cot of srecilon. All pieces msrked ready for use. A remsrkably flexible building method. Hunt nrk! out from Vour own lit-. Cll (vr lntr mint details.

Simplex Unit Const. Co. UK! Uth SL, Sun Francisco Mason-McDuffie Company instance, a double garage Is Incorporated Into the design, for it has become the accepted thing In most families now to have a second car In order that the housewife mi; out be left cooped up at home. "Plumbing fixtures in all parts Of the house are of the most ap-proved type. Having in mind the frequent need In this climate for an instantaneous supply of her for shjrt periods la the evening and early mornings, we have Installed Weal electrlo air heaters of the wall type In every room.

tivate it, for it will pay great aiv-idends. "We lapse into a reverie sometimes, as we pass through a beautiful residential development. 'If I only had Invested a little here a few years we reflect It is easy 'now to vision, what our profits would have been had we made that investment. We had? no foresight. We couldn't believe that this district come into being as others' had -vlsloned it for us.

"The real tragedy is that some of 'tis gain no lesson from such an We are 'told that here la. another district -In the making, one that will just as beautiful and one thsfwlll come into being just as quickly. There ia little to support the picture that is painted for us, and we are unable to see it. Again our doubt deters us and we make no Investment. -A very few years from now we will very likely say, as we drive through this development, 'It I had only Invested little "The city, county or state announces that it will construct a superhighway here where only a gravel road exists today.

If we are devoid of foresight, that announcement will mean nothing. This gravel road will become a magnificent thoroughfare, flanked by store buildings and jammed with traffic as we watch in bewilderment. Acres will mature into home districts. Building will be sweeping on and on and on out beyond us. Too lata for the big profit now! That has been taken by the man who knew that superhighways are not built where lanes will suffice.

The profit we migh have hnd has gone to the man with foresight. "Develop an ability to foresee. Tou are told that this strip of land Is to become a city park. See the park as it is to exist, with its lawns and its groves, its drives and its playflelds. See-how beautiful It la and see the eagerness of people to live near It.

They want home-sites the one you buy today is ought. Somebody Is willing to pay you an profit. The profit thev pay Is ltrlbtp to your foresight. "Strive to vision the things that are to but don't permit your vlsien to carry you beyond reason. Tlnd property that Is served by important highways.

Find property that is not too far from existing development. Assure yourself that it can be bought at a fair price, and then buy It. That property will make money for you. "Opportunity still waits for many. Peer into the future and see the San Carlos and 'White Oaks' of the future.

Here is a place for real investment" concluded Koff. Concession Stores Planned on Highway Plans are being completed for construction of twenty-five one-tory frame concession and store buildings with 800-foot frontage, the first unit if which Is under construction now. It Is being erected on the east side of the Great Highway near the Cliff House, San Francisco, for Dunn-Williams Company, 15 Montgomery street. Ap-' proximate" cost of first untt la completed. J200.000.

TRACT OFFICE OPEN DAILY Lou S. Rhine, announces the sale of the Gillette building located at the prominent corner of Market. Ellis and Stockton streets to Richard J. O'Brien, Thomas Kier-nan and Ellas Rhine. The building Is an eight story concrete building, Consisting of seven stores and one hundred and fortv-seven offices.

This building is erected on the lot owr.ed by Cora Jane Flood and leased from this owner for a period of forty years, which lease expires June, 1947. This corner is considered one of the best corners in San Francisco. More people per hour pass the corner of Market and Ellis streets than any other crner in S. K. The proptyty has a frontage on Market street of 159 feet and 129 feet frontage on Ellis street; The stores are all leased to prominent merchants and the corner and basement is occupied bv the Anglo California Trust company.

This being their best branch in San Francisco. The building has an annual revenue of 1150,000.00 and will bring In during the full term of the leasehold a total rental of 13.150,-000.00. -f. The terms of the deal are strictly private and, according to Lou S. Rhine, the price paid is the largest ever on record for a leasehold in San Francisco.

Kternan, O'Brien and Ellas Rhine, as well as the sellers of this transaction, were represented by Lou S. Rhine. Laundry Sub-Contracts Let. Sub-contracts have been awarded In connection with the construction of a three-story and basement steel frame, concrete and brick laundry building for J. Mon, on California street near Broderlck, at a cost of $35,000.

distinctive design, larger rooms and adequate light and ventilation in homes is gradually breaking down the limitations of the standard 25 foot lot to a point where progressive builders are designing new types for the wliTer lots now demanded by many homeseekers. This fact is pointed out by Jas. Arnott Sons, who are developing the new Tortal Helgtits residence park, west of Twin Here the builders have created new, artistic designs in fully detached homes in a pleasing variety nf architectural style and finish. All homes in Portal Heights, it was announced, are being erected on wide sites, well set back from the contour of the streets to allow for lawn and flowers. Anticipating the trend of public preference for distinctive homes with greater roominess, Arnott architects have created many new bungalow designs.

The custom of building breakfast nooks off the kitchen, for example, is being abandoned In Jhese newest Arnott homes in favor of biiahUy 'finished breaV-fast rooms. Floor plans have also been, revised, the builders state, to give larger rooms and hallways than would be possible were the homes confined to standard size lots. Portal Heights Is the latest de-velopment to be launched by this pioneer home-butlding' concern In Sun Francisco. It Is marina view property, located at sixteenth avenue, near Taraval" street. In all, 220 individual homes are to be erected in the tract, some of which are already complete for public In CITY OFUCE Excituit AgfttU 178 POST STREET Sutter 4171 of Silver street, this week by the mass meeting of residents of the district, who unanimously passed a resolution and signed a petition calling on the Board of Supervisors to rezone 120 blocks In the section from first to second-class residential This was pointed out yesterday by the, Alberton Realty Company, through whose efforts great development is underway In the district.

Already several million, dollars worth of Industries are located In the adjacent Bayvlew Industrial trefet and other big manufacturers have within the last two weeks have announced their Intention of locating there. Hundreds nf homes are being ereeted by builders attracted by the demand for residences, but In order to rare for the rRpldly-lncreasIng population of this district. It Is necessary that some apartment houses be erected. Hence, the reason for the 'petition to the Supervisors to change the sone and allow this needed improvement. The rezonlng meeting was palled by the Portola Valley Merchants' Association, who are sponsoring the movement to name the new 650-acre nark, to be established close to San Bruno avenue, John MacLar-en Park, The association has also requested the Supervisors to chanpe the name of San Bruno ive-nue to South Pitrk boulevard.

This is the hilnesi" of the district and much b-gltlmate business has heen lost through contusion over the name San Bruno, the mer- I I I I MS 1 .1 II 111 ill I I I I Jf H7 1Q1 WI HOMESITES IN "WHITE OAKS" THE PENINSULA'S MOST DESIRABLE RESIDENTIAL DISTRICT NO FREE LOTS NO RAFFLES I it chants -l(m. spection. WE SELI VARIETY i 1 1 Pi MORE LOTS THAN ANY OTHER FIRM IN THE CITY OF SAN FRANCISCO. BEFORE THE! OWING TO OUR TREMENDOUS VOLUME OF BUSINESS WE CAN AFFORD TO UNDERSELL ANYBODY. 4 A I a fa I i i of Choice and Trictj WHEN you come to Miraloma Park to look at the new, high class homes now complete here, you are offered a variety of designs and prices, which makes selec tion very easy.

And the reputation of the builders assures you of uniformly high quality in material design and workmanship. We jnvitc you to inspect the charming English cottage pictured hercin(priced at 9,600 on easy terms) or any of the many othe; varied homes now on sale. INVESTIGATE San Bruno Avenue FOR YOURSELF THE WONDERFUL CLIMATIC CONDITIONS, TRANSPORTATION, LOCATION, IMPROVEMENTS, THE NATURAL BEAUTY OF THE LARGE STATELY OAK TREES AND THE LOW PRICE OF LOTS, THEN COMPARE fivwvs i i i a i 4 i i i MEYER BROS. 603 CROCKER. FIRST NATIONAL BANK BLDG.

Tthphmt Dtvglts ill Iltw tt Gfl ef-By Auto: Drive cut Mwket St. fff Mir-krt St. ittnion to PortoU Wiy. Follow onnp trroat 4iit Mlralomt Ptrk. By Street Can Tk Msniapl or en Market, through to writ ponil of tunnel.

WIk left (rut) oa ITuot St three block ta Keatinf Wiy, right hrf block te PortoU Wj The only business street to serve the great home section closest to the city's greatest manufacturing district A Real Investment Opportunity Get in on the Ground Floor Prices are low today Alberton Realty Co. 818 Hearst Building Kearny 2603 "WHITE OAKS" WITH ANY OTHER PROPERTY IN THE STATE FOR VALUE AND DECIDE FOR YOURSELF FOLLOW THE TREND OF PROGRESS BUY, BUILD, LIVE AND INVEST IN lTHE, PRIDE OF THE PENINSULA. REALTY CO. GOLDEN GATE THEATRE DLDG UOF Completely Furnished HOME Owner golna et will sell fully furnished l-room Tbres car line. nesr Golden Gate.

First floor. J-car sn tubs, (net 2nd fir, lg. rm din. brk. kit.

toilet; (rrnuins turn finish, walnut and mohair Mt In features, rur; 3rd fir, hedr(H-mi, butb. showeT. walnut OrM class (sprlnits, mattress, rut. drapes. Flower crrsss shrubs.

Sacrifice at tts.S0. very vxnv trrmn. Evergreen 411', :3 Are. 1 MIRALOMA PARK HOMES $7,750 TO $10,250 25 TAYLOR ST. SAN FRANCISCO.

Phcncs PROSPECT -mr -r-a 1 1 Ti 111 4.