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The Indianapolis Star from Indianapolis, Indiana • E8

Location:
Indianapolis, Indiana
Issue Date:
Page:
E8
Extracted Article Text (OCR)

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Pickup ANYWHERE Accept All Vehicles Running or Not Tax Deductible Wheels For Wishes Benefiting IS -G IN 00 04 93 4- 01 Musical.ly’s PR representative, Hilary McQuaide, addressed the bullying that can occur via the app, not- ing: a positive environment is our top pri- ority, and we continue to work on additional and en- hanced measures in our commitment to this She cited in-app reporting, private account settings and keyword When not studying at home, Laverne spends hours communicating with her friends, both sup- porters and other social media stars around the world. In early June, more than a dozen teens arrived in Greenwood from as far as Texas and California, all to celebrate 17th birthday. They slept at the home for the weekend. Wright and Pemberton took turns running to the air- port to pick up friends Laverne had never met in per- son. parents put their kids on a plane and shipped them out parents that never even talked to Wright said.

really concerned gave one mother my phone number, and I woke up the next day with 35 new numbers messaging said Pemberton. One Musical.ly video Laverne recorded of herself at the party, by Orlove and a friend holding bal- loons, was nearly 400,000 times, with 26,400 supporters leaving birthday messages. Likes can mean money and opportunities Laverne and her family are not to the opportu- nities that come with such massive online numbers. Nor is Orlove, who quit school this year to focus on growing his following, largely by broadcasting his dai- ly routine six to eight hours a day to up to 50,000 view- ers at a time. treat it like a he said.

Musical.ly allows fans to send gifts to their favorite livestreaming musers which equate to actual cash. Brand partnerships and sponsorships can mean large paydays. dream, though, is to levy her online celebrity into an acting career. want to move to California and be she said. always begging my mom to contact people; I want to be in a TV show or a movie.

Just to be an extra in the back of a scene, love Pemberton and Wright have allowed their daughter to wade slowly into the world of sponsorships; the vi- ral cellphone app Pigeon Pop her over $3,000 a month for one minute a week sponsoring the game, Wright says. Pemberton says a representative from Nike has reached out at which point she realized her daughter needed legal representation. Laverne has earned thousands, not millions, but her opportunities continue to expand. do whatever it takes to make sure her future is Wright said. want to make sure taken care of for the rest of her Simultaneously, they say, they want to keep their daughter safe, and innocent.

has made her mature a little faster than most kids. She wants to get this career going, but we want to protect her. It all does scare me, to be Pemberton said. do designate no-phone time in the evening so we can sit at dinner and communicate together. But ready to get back on that phone.

got friends and fans and got to keep it mother, Debbe Pemberton, right, has grappled with a very-2018 question: How do you raise and protect a teenager who is an Internet celebrity, herself influencing millions of other teens? no simple answer. But the parents have allowed their daughter to start using her star power by wading into the world of sponsorships. Laverne Continued from Page 6E When not studying at home, Zoe Laverne Pemberton spends hours communicating with her friends, both supporters and other social media stars around the world. She recently hosted a dozen friends for her 17th birthday. PHOTOS BY EBONY want to be in a TV show or a movie.

Just to be an extra in the back of a scene, love Zoe Laverne.

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About The Indianapolis Star Archive

Pages Available:
2,552,232
Years Available:
1862-2024