The Daily Oklahoman from Oklahoma City, Oklahoma • 22

Section A THE SUNDAY OKLAHOMAN January 16, 1983 Campus Radio Stations Have Come a Long Way Since 'Sandbox' Days with tne new some student groups and mm vnnn "an turn xne iuu-waii siauun broadcasts "Bie Band" higher quality broadcast journalists" and news reporters. 1 music during the majori mercial KGOU's Ryan said. t- KCSC's Dunn, though, said the classical gramming and "slower pace" of Central State's station could be an edu- cational handicap. "Commericial stations have a faster pace and- those elements," he individuals, ine stauon on Jan. 1 charged from a commercial station with a primarily rock format to one stressing classical music and programming from National Public Radio.

"We are licensed to the regents and we must serve the university's interests, for one audience," KGOU's Hinson said of the radical programming alterations, which were the result of a yearlong special committee study. KGOU also is heavily involved in local news production, and has a full-time news director, George Ryan. KGOU officials acknowledged that when the station sold commer-ical time, it helps students interested in the advertising arm of journalism. But Hinson said that KGOU, which started operations in the early 1970s, could no longer compete with other commercial stations in the metropolitan area and the station "was not offering a unique service." ty ot its air time, anu some country and western. It also broadcasts school regents' meetings and airs public service spots for community and civic organizations.

Jazz is the basic format for KOCC in Oklahoma City. KOCC faculty sponsor David Lowry said school officials were concerned about the lyrics of many rock 'n' roll and country and western songs and opted for a jazz sound and public affairs programming. "I think our programming appeals to a group of listeners that isn't served by the commercial stations. "Maybe that's one reason why our audience puts up our mistakes and supports us," Lowry said. Perhaps the one campus radio station that has gone through the greatest transition recently is KGOU in Norman.

Against the wishes of stations aren't without, their problems. Because of funding shortages, several of university stations in ru-ral areas only operate when school is in ses- sion. Attempts by KWGS to increase its powers could cause interference with the au-v dio broadcasting of TuK sa's Channel 6 television station. Channel 6 is fighting' KWGS "tooth and nail," and an FCC hearing on the matter is scheduled for July of this year. Staff Photo by Bob Albright of Oklahoma senior Steve Klein, from Bartlesville, cues a record at radio station KGOU.

IF YOU SHOULD DROP YOUR PENTAX CAMERA, WHO PAYS? OUR BREAKAGE INSURANCE IS FREE OF EXTRA CHARGE WITH PIPPY'S 2 awS FREE. 1-YEAR BREAKAGE INSURANCE FREE ROLL UOLUH KHIIM I MLlVi FREE PROCESSING PRINTS FREE LENS CARE KIT FREE GENUINE DISCOUNT COUPONS FREE CAMERA CLASSES EACH WEEK UPGRADE PRIVILEGE TO BETTER EQUIPMENT o-05 KIiooo s13495 ditional benefit." Most of th? larger stations also downplay the role of university spokesman. Yet that appears to be a vital function for several of the campus stations. "We want our listeners to know there's a college here," commented Jerry Emmert, station manager of Northern Oklahoma College's KAYE in Tonkawa. By playing contemporary rock hits, KAYE tries to reach a 16-22 age audience, one that might want to attend the school.

KNGX at Rogers State College in Claremore began operations three years ago and envisions itself as "an image builder for the communi- Shuttw speeds lo 11OO0 sec. I By Jim Killackey There were scratchy 45s and aged LPs played over airwaves with limited broadcasting muscle. Rip-and-read news replete with mistakes both human and technical was the order of the day. If ever there was a stereoptyped image, it belonged to college campus radio stations. They were all, it seemed, nothing more than "playthings" for students.

Sandboxes, some said. Administrators tolerated them, students loved them, the general public knew little about them, and listenership was hit and miss. Mostly miss, though. So much for stereop-types. In the last few years, Oklahoma's college and university owned radio stations have become towers of strength among the scores of broadcast beacons that dot the state's landscape.

Campus radio stations 10 in all are slowly but surely increasing the size of their listening audience. Many are currently in the process of upgrading their power to expand their broadcasting radius. And in many areas of the state particularly Oklahoma Ci'y and Tulsa they are attracting fervently loyal listeners while standing toe-to-toe with commercial stations. "We've quietly become a signficant force in broadcasting," said Frank Christel, station manager at the University of Tulsa's KWGS. Says Bruce Hinson, station manager at the University of Oklahoma's KGOU: "Campus radio stations are in a renaissance.

Maybe it's because so many people have become tired of the drivel on commercial stations." Campus radio station officials say that overcoming the amateurish image and an ability to offer programming that might not be acceptable for stations geared to making a profit such as classical and jazz music has generated this groundswell of audience support. All are non-commercial FM stations, with all but KGOU (106.3) assigned to the lower-left side "educational band" frequency between 88.1 and 91.9 megahertz. Station officials acknowledge the fortuitousness of the FM assignment by the Federal Communications Commission in the late 1940s. Until recent years, AM dominated the radio airwaves. Now, the majority of people listening to radio in the United States tune into FM stations.

The stations themselves have call letters that, in most cases, easily identify their higher education affiliation. For example, Oklahoma State University has KOSU; Oklahoma Christian College has KOCC, and Panhandle State University has KPSU. The campus radio sta-tion at Southeastern State University, KHIB, is named after President Leon Hibbs, while Northern Oklahoma College's KAYE was named after PENTAX ME Super w50mm f2 lens $189.99 away as Amarillo, Texas, Coffeyville, and Kansas City, Mo. At TU's KWGS which is named for Tulsa oilman William Grove Skelly a recent capital improvements fund drive netted $80,000. "A think we've got a very loyal audience," said KWGS' Christel.

"And it's picking up steadily as people keep shifting from AM to FM." Surveys have indicated that the station averages from 2,000 listeners to a high of 12,000 (or 18 percent of the market share) during peak periods. Christel said KWGS like the majority of campus stations tends to downplay its affiliation with TU. "We don't try to heavily sell the university. We mostly want to offer high-quality programming that is culturally uplifting," Christel said. "If intelligent students inquire about TU because of us, that's an ad Enjoy o.

structad by Dr. Saturday, 10 AM. pipkin CAMERAS jg "Photography Spoken Here Since 1947" "We know a lot of people listen to the station and that's a good feeling," said Dunn. According to a recent survey, the station's format is particularly appealing to men between the ages of 25 and 54. "Maybe we're proving that you don't have to be a snob to like classical music," said Dunn.

KCSC currently receives $61,000 from Central State and raises $85,000 annually in outside contributions from about 1,100 donors. The station currently receives many of its new-oriented programs via satellite from American Public Radio in St. Paul, and the Public Radio Cooperative in Boston, Mass. KOSU and KWGS also air classical, opera and jazz music, and subscribe to the Washington, D.C-based National Public Radio, which has 250 subscribers. NPR offers news and public affairs programs throughout the day, and each local station can select what programming it wants to use.

KOSU officials claim a listenership as high as 1 1,000 during certain weekday broadcasting times. During a recent fundraiser, listener contributions came from as far ing students, many station officials see their public service function as foremost. "KOSU is more than just a campus radio station," one station official in Stillwater acknowledged. "It is the mission of KOSU to offer the people in its coverage area the means of enriching their lives." Formats not subject to the shifting inclinations of commericial stations give campus radio stations much of their audience appeal. "Our station gives students music to study and relax by.

And no com-mericials is a big plus," said Russell Guthrie of Panhandle State's KPSU. KCSC in Edmond plays primarly classical music and jazz, a format it instituted in 1979. "Sure, it would be more fun for the students to play rock 'n' roll," said station manager Mike Dunn. "But we couldn't compete at all with that format," said Dunn, who noted that KCSC "very much wants to reflect well upon the university" The combination of classical music and public affairs broadcasting has KCSC reaching an audience of more than 4,000 listeners during certain hours of the day. MERIDIAN MALL GRANT SQUARE 4502 S.

Penn 685-3343 HM-WaaMpttwuMdayl I CLASSEN 2700 N. Classen 524-1461 1515 N. Meridian 946-3114 An Exceptional Value its location in Kay County- Although the 10 campus stations represent a fraction of the more than 130 AM and FM radio stations in Oklahoma, they are situated so that they reach most of the populace. Stations are located in Goodwell, Langston. Du-rant, Stillwater, Ton-kawa, Oklahoma City.

Edmond, Norman, Tulsa and Claremoie. In terms of power, the stations range from 10 watts at Langston University's KALU to 100,000 watts at Central State University's KCSC and at KOSU. Many of the stations, though, plan to increase their broadcasting power. KWGS in Tulsa is increasing from 5,400 to 20,000 watts and KOCC has plans to go from 3,000 to 60,000 watts. KGOU is constructing a new 300-foot tower just outside Norman, an addition that will allow the station to reach the entire metropolitan Oklahoma City area later this year.

KPSU is receiving a new $15,000 transmitter that will improve the quality of its signal to Goodwell and Guymon in the Panhandle. The campus radio stations have a wide spectrum of financial support. While OU has budgeted $200,000 to assist KGOU, KHIB in Durant is not a budgeted item for Southeastern State and thus survives entirely on donations. Like public television stations, many campus stations have programs which are underwritten by individuals and businesses. KCSC recently received an $8,000 contribution from a local automobile dealer.

In general, Oklahoma's college radio stations have some basic goals they want to achieve. Although they are designed as training grounds for broadcast- FLOR6HEIM- aaV tlll CADI! 4 ways to save on heat bills gBates Shoes 6716 NW 39th Exp. CEILING FANS 299 5 li-t-- if finished walnut blades In TPIMP.niTE 10 11,000 BTU KEROSENE HEATER ONLY fixture. Variable npood, reversible. 11,300 BTU KEROSENE HEATER Sdmu-AD Rail.

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ft. C2 In. CANE BL ADES List of Campus Stations Here is a listing of Federal Communications Commission-licensed campus FM radio stations In Oklahoma: KNGX, Rogers State College, Claremore; 91.3. KHIB, Southeastern State University, Durant; 91.9. KCSC, Central State University, Edmond; 90.1.

KPSU, Panhandle State University, Goodwell; 11,7. KALU, Langston University, Langston; 90.7, KGOU, University of Oklahoma, Norman; 106.3. KOCC, Oklahoma Christian College, Oklahoma KOSU, Oklahoma State University, Stillwater; 1,7. 98 149M COMFORT BREEZE Brown or White Brown or White Brown with Brass nroa, 2 baits, not included. 36 in.

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KWGS, University of Tulsa, Tulsa; 89,5,.