Daily News from New York, New York • 183

ADVERTISEMENT ADVFUTISEMENT ADV.RTIRKirT WPIX to Move to Empire State Mast; Channel II to Give Sharper Picture on 1940,000 TV Sets in New York New PIX Antenna to Increase "Line of Sight'' Reception for Local TV Viewers 3 2 2 5 a New York. January 4 WPIX officials made public this week the good news that Channel ll's forthcoming move to the new TV mast atop the Empire State Building will result in clearer, sharper pictures for the 1.910.000 TV sets in the New York area. At present, WPIX officials explained, the Daily News Building mast is 778 feet high, whereas the new mast will rise approximately 1,400 feet above Fifth Avenue. The resulting pain (P fes 1 jj 1 m- I in height will, to use engineer's language, "increase the area from which line of sight reception is possible." To the TV viewer, this means that many sets now blocked off by tall buildings or hills will be able to get reception direct, instead of pictures that "bounce off" those same buildings or hills. Commenting on WPIX's improved facilities, a station official also said, "Channel 11 is unique among New York stations, because it's the only TV station in the Metropolitan area that caters exclusively to local viewers.

When you get right down to it. New Y'orkers are really small town folk who just happen to live in the I I biggest "small town' on earth. 1 Basically, WPIX is popular with 4 II XTo, I 1 1. i Mm fc iftol lUinci.l Ut" I II If 11 OWri local station. They tune to Channel 11 to check on the doing's at City Hall, the score of the latest ball game, and all the current news and views of their own home town.

Our audience sgrees that here at PIX we set the true pattern of viewing for New York." Golden Gloves It's a safe bet that the eyes of sports fans in this sports-minded town will focus on Channel 11 as the silver anniversary of the nation's annual amateur boxing classic gets underway in mid-January. For the third year, WPIX will have exclusive New York coverage of the tournament. WPIX SCOOPS N.Y. AREA In 19r0, New Y'orkers met their new mayor, "lmpy," for the first time on Channel 11. Over "Lucky "Leven" came the first comprehensive reports of the Long Island Railroad wreck and the Thanksgiving Day storm.

With a staff of eleven editors and photographers, coupled with a complete and modern laboratory, WPIX now boasts the largest TV newsreel organization among N. Y. stations is set to scoop N. area again in "51. 1 i Two Girls and a Smile--Every day is ladies' day, when Ted Steele (above) takes over (2 to 5 p.

m. on Channel 11) emcees, sells and sings his way straight into the arms of this big warm-hearted town. Current favorite with New York's host of daytime TV viewers. Ted presides dailv over PIX's regular afternoon variety show, MR. MATINEE.

MOVIES AT 7:15 I F-, EMPIRE I 1 t-' STATE I -1 A dfl lEVK Dotly Nw Building 5 MUES DISTANT Tonight's Highlights on Channel 1 1 2:00 to 5:00 p. m. "MR. MATINEE" Big, friendly Ted Steele with a variety show featuring songs, fashions, sports, talent tests. 6:33 p.

m. TELEP1X NEWS-REEL Exclusive, on-the-spot coverage of the latest news seen through the lens, of PIX's movie cameras. p. m. THE WEATHERMAN Joe Bjlton reports up to the minute weather data New Y'ork area forecasts.

7:00 p. m. TELEVIEWS OF THE NEWS A quarter-hour of the day's news with Ed Thorgersen reporting-. Melvyn Douglas and Presfon Foster fabove) co-star in "People's Enemv," tonight's feature on MOVIES AT 7:13, emceed by Freddie Bartholemew. MATINEE MOVIES (at 12 noon) and NIGHT OWL THEATRE P.

are also regular daily features on Channel 11. New Empire State Mast Nears Completion World's tallest TV antenna will he used by WPIX to improve its effective coverage of New York's 7 million viewers. Artist's sketch shows how 700-foot-higher mast increases "line of sight" reception area makes for clearer pictures. CHANNEL 77 NOW TOP SPOT FOR AMERICA'S TOP MARKET.