Reading Times from Reading, Pennsylvania • Page 8

Eight ERRORS PUBLISHED ONLY IN BASEBALL Sprucing Up of Business if Mistakes Were Aired, Says Advertiser J. Frank Dechant, of the Sheldon School, of Philadelphia, save an in teresting talk on "The Fundamental laws of Advertising," at luncheon on Friday at the Hotel Penn. The luncheon was in charge of the advertising committee, George S. Pomeroy, Jr. chairman.

Mr. Dechant was introduced hy Rev. Scott R. Wagner. He said in part: "Every realm has its code of fundamental laws, and in business they can he classed as the man who does the transacting, the transactor, the thing you are talking about and the meeting of the two minds or the sale Every person is a talesman, even the minister.

If the parson cannot make the sinner believe in the Bible there is no conversion. You hardly believed that before, but there is much that we fcnow that we don't know we know. Bell 'Phone, 1S10 B. Ines, pain DR. SURGEON RAVEL, FIDLER CO.

1 Our I'mierwear and Hosiery Values Are Xot Kxeelled In the Children's Gauze Vests So to 20c hikiren's iinue Drawers 10c to 19c Children's Gauze I'nlon Suits 2o Children's Gauze Pants lc to lic Ladies' Gauze Vests 10c to 2.V: Ladies' Gauze Drawers '5c Todies' Gauze Union Suits 25c to Boys' Shirts and Drawers 2oc Boys' Athletic Shirts Vc to 5c Boys' Tnifin Suits 25c to lien's Athletic Shirts lfc Men's Shirts and Drawers 25c tn 5oc Mnrr's 5'V Kalhriggans 37c lUm's I'nioi! Suits 40c to Men's Knee Drawers 2e and 38c Window Shades, Low rUt Carpets, FTDLKK CO. Children's Dresses at 95c Values? Of pretty percales with embroidery cuffs and collar; the stylish long waist cd effect with belt. Very special, 95c This Summer goods are arriving daily in great quantities, therefore, we are anxious to dispose of Spring merchandise as quickly as possible. These lowered prices will help us to accomplish this. NOTE THE GREAT REDUCTIONS.

You Are Assured Quality and Low Price When You Buy at "The Fashion" IPf in all at at Black. good $1.08 to $2.98 Vntrinuiit Hemp Hats, with silk crowns; assorted colors. Saturday special Xew Panama Huts Just Arriving $4.00 values, at The Fashion's Are attracting hundreds of shoppers You come and look thpm over today 79c WAISTS AT 39c. Of fine lawns, embroidery trimmed; also the popular "Middy Blouses," with red and blue collars, in Children's and Women's Sizes, Very special, at OVC DAINTY NEW Of voiles and lingerie; the largest impossible to describe them, as the styles are too numerous. Come and sec these, at PERFECTLY STUNNING BLOUSES AT $2.98.

Values to 1.00, of crepe de chine of smart styles; every new dainty color. Splendid values, at "The Fashion's" Muslin Underwear Dept ment Oilers Extraordinary Values for Saturday NLW rKTTiro.VTS, XFVV riUXCKSS SUPS. XEW GOWN'S. The Finest ami Host Assortment In Reading. Elaborately trimmed with im ported lace and embroidery; dozens of styles.

Come and see these at THE FASHION, "In the law of sale as applied to the Advertising business which is nothing more or less than salesmanship by writing, there are four prime factor? that enter into it. Firs the factor of attention, that is favorable attention Second the getting of the interest, then the creating of a desire and the fourth the action, which resolves Itself into the actual sale. "Every person living is trying to get the other person to do what he wants him to do. At present there are three prime things that are being sold, merchandise, services and ideas. In all of these the greatest factor is personality Your value is based on the amount of supervision your work needs.

And the onlj' reason you need supervision is because you make errors of omission and commission. Baseball is the only business where these errors are made public each day. If in all businesses these errors were published each day, there certainly would be a snucing up among salesmen and Those present were: I. S. Brant.

F. H. Dechant, Wm. H. Dechant, J.

Mould, John K. Stauffer, Custer S. Ammon, Edward I'engelly, H. Printz, A. J.

Brumbach, V. Clement Jenkins, M. W. Bamford, A. C.

W'eile, C. V. Fencll. Edgar S. Richard son, C.

D. Stahl, Thos. P. Merritt, Jay G. Shumway, Geo.

M. Jones, 'William Diener, Fred II. Ludwig. E. O.

Gault, M. F. Wilkinson, W. McH. Boyer, R.

R. Helms, J. J. Kehler, Andrew J. Pretty Jeeih Preiiv Women The Analgesic Dentist DR.

TAYLOR The Newest Painless Method. ANAIESIC does not put you to sleep like chloroform, gas or other narcotics, but simply destroys all sensation of pain. Fillings, grind extraction or probing without the least or discomfort and no charge for its use. TAYLOR DENTIST. 652 Penn Reading City.

to 2no to 25c Children's Hosiery Ladies' Gauze Hose Indies Silk Hose to Men's 25c Silk Hose, Imperfect loo to 25 to lc 35c. to $1.25 to 43c to J2.M Aic to $1.33 to 49o to 50c to $1.50 to 75c to Wc 8 wauze Hose Men's Special Hose Ladies' Muslin Gowns ladies Corset Covers Girls' White Dresses Girls' Wash Dresses Indies' Lawn Pacques Ladies' Xew House Dresses Ladies' Corsets, New Toadies' silk Gloves Iauies' New Crepe Ties ace Curtains, Floor Oilcloth. RAVEL. FIDLKR CO. ft FASHION S3 FASHION RKADING'S BKST CLOAK We Will Make a Most Meresttfagr Satardlay A Millinery Event ot Utmost Importance Here Today Xew Summer Millinery Arriving Daily at "The Fashion" Stunning new shapes, trimmed with flowers of every description; also wings and rltTbons.

The best values Reading $3.98 $4.98 Xew T'ntrimmcd Hats, in White, Burnt and The most up to date shapes; extra values fxrf nnA 1 7UV 7 68c Splendid shapes; actual $2.98 Dainty Waists to this busy department every day. BLOUSES AT 98c. and prettiest assortment in Reading; 98c and shadow lace; a worthy assortment $2.98 98c Fashion Corner THE READING NEWS TIMES, READING. Fink, H. F.

Towson, Ralph H. MengeL Jno. B. Dampman, J. Hain Mengel, W.

M. Zeehman, Julius L. Cohen. Wm. W.

Keck, Irvln W. Nye. Chas. J. Esterly, W.

A. Sharp. Sig. S. Schweriner.

Ed win C. Baker, Jos. W. Essick, J. Seasholtx, W.

H. Kurtz. H. K. Camp bell, J.

C. H. Lynn. C. R.

Seholl, John G. Miller, Henry S. Erb, R. J. Calm.

W. It Fralm, J. H. Cross. R.

H. Spang ler, Charles E. Mover, Earl M. Reed, F. H.

Howard. Herbert R. Green, C. H. Hunter, H.

J. Hayden, J. Frank Dechant, G. S. Pomeroy, Scott R.

Wagner, R. G. Spotts, S. W. Fox, Joseph S.

Pendleton, Oscar Wanner, Sherrard Ewlng, Paul M. Reed, Edmund W. Thomas, X. B. Keyser, J.

Brumbach, Chas. T. Davies. RESERVE BOARD STILL WANTS GOVERNOR Two Men Still To Be Named by President Wilson WASHINGTON, May 15. Harry Wheeler of Chicago, vice president of the Continental Trust Company, has declined a membership upon the Federal Reserve Board.

President Wilson has received a letter from Mr. Wheeler expressing his regret that he is unable to accept the appointment recently offered him because of busi ness connections which he cannot sever. The President now has two places to fill on the board. Dr. Adolph C.

Miller of San Francisco; Paul M. War burg, of New York city, and W. P. G. Harding of Birmingham, have all accepted.

Besides selecting two more men the President must designate one of them as governor and another as vice governor. He Is can vassing again the list of 150 names which was before him when he made his first choice. He is anxious now to select someone from the Middle West, either Chicago or St. Louis, and someone from New England to preserve a geographical balance on the board. One of the two to be selected will be a Republican.

Hl'RT IV SHOP FIGHT. Daniel Martin Shibe, 23, Temple, R. F. D. was brought to the Homeopathic Hospital on Friday afternoon In the Reading Hose ambulance with his face badly lacerated.

He had been in a fight with a fellow employe at the P. R. shops. FIRE AT JOHNSTOWN JOHNSTOWN. May 15.

The entire business section of Glen Campbell, 20 miles from here, was destroyed by fire today with a loss of $200,000. The fire started in the cellar of the Nelson building from soma cause not yet determined. DJCHSE'S iBWd and Nerve Tablets Fill tne shriveled arteries withBur. rich lilood. increase the weight in aolia flh and tnuscle that give you strength, the brain and orve with freh vital fluid that force new fe and vigor into every part of the body.

WEIGH YOURSELF BEFORE TAKING Prire cents; Special fitrcneth 75 cent, fi r. Chase 224 N. 10th St, Philadelphia, Pa, CORNER 5th St, AND SOT DKPARTMKNT The Fashion's New Summer Dresses Ready for Today Of voiles, crepes, lawns, ratines, linens and lingeries, in all the dainty light colors and white; every new style and ming. Prices ranging. $15.00 Clearance of All Our Spring Coats for Women and Misses AT WOXDERFUMjY LOW PRICES.

$12.98 AXD $15.00 COATS Crepes, eponga, serges and moire; full messaline lined; splendid styles; reduced 90 $10.00 COATS Diagonals, basket weaves and serges; assorted styles; 68 $15.00 AXD $16.50 COATS Crepes, gabar dine and eponge; guaranteed very pleasing styles. Tour choice, at $10.00 Let "The Fashion" Supply Your Glove Needs $2.00 12 Buttnn Mosquetalre 'White Kid Gloves, full cut arms; two pearl clasps at Af Very special, at I T'V Women's and Misses' Suit Prices Drop As the Spring season advances, there is necessarily an accumulation of small lots of Suits from our own stock and recent purchases. These we have marked at big reductions, in many cases Half Price Special Lot of Spring Suits Odds and ends of our stock; $18.00 and $20.00 values; assorted sizes, shades and styles. Saturday $10.00 jj See Our Window Display WANTS HOSBAND TO BE HOME NIGHTS Asks District Attorney to Get Him Out of Jail For She's Lonely want my husband. I want him out.

I'm afraid to stay borne at nights alone." This was the message Mrs. Sarah Jacobs, a mute, wrote to the clerk in the District Attorney's office on Friday morning. It was learned that Israel Jacobs, her husband, was in jail on the charge of drunkenness and non support. The wife caused his arrest, and the few days he has been away she has become afraid to be alone in the dark. Besides the request that he be let out was one that he be ordered to pay her support money.

By mistake, she told the clerk in th9 District Attorney's office that he had been sent to jail hy the Mayor for drunkenness, and she was directed to take up the matter with Mayor Ftratton. After phe left, it as learned that he was detained on her warrant, for non support. EXPLOSION AT RUBBER PLANT At Least Ten Men Wero Killed In Detroit Accident DETROIT, May 15. At least ten men were killed and three terribly injured in an explosion this forenoon which blew the plant of the Mexican Crude Rubber Company to pieces. There were about 25 employes working in the plant Eleven survivors have been accounted for.

Gasoline is believed to have been responsible for the explosion. Most of the victims were skilled mechanics. One body was blown through the building. The factory of the Commerce Mo tor Car Company, abont 100 feet from the rubber concern, was badly damaged. ROOSEVELT WANTS NO RECEPTION Former President's Health Is Reason Give by Family NEW YORK, May 15.

Owing to the state of Col. Theodore Roosevelt's health, members of his family have requested that no public reception. similar to the greeting extended to him on his return from his African trip, be arranged on his arrival in New York from Brazil next week. George W. Perkins and W.

Emlen Roosevelt have been urged by many to arrange a public reception for the returning traveler but have decided to accede to the wishes of Mrs. Roose' velt The Newest Dress Skirts Of crepe, gabardine, serges and checks; actual values to $7.50: every new style; fl $4.98 trim lining; 69c 16 Ruttnn Mosquetalre Silk IJsle Washable Gloves, all col ors. Saturday, at 49c $12.98 Suits at $6.99 Of stylish checks; just the thing1 for summer; nobbiest Coats and Skirts. (( Saturday, 4O.W of These Spledie Values Is SATURDAY MORNING, MAY 16, 1914 A. M.

E. CONFERENCE HERE WEDNESDAY 98th Animal Sesnilon In Bethel Churrh On Tenth Street The 95th annual session of the Philadelphia A. M. E. Conference will convene in Bethel Church, Tenth street, near Washington, next Wednesday at 10 o'clock a.

m. Rt. Rev. Evans Tyree, P. M.

IX, of Nashville, will preside. There are four presiding elder districts: Dr. W. H. Davis.

Philadelphia district: Rev. R. J. Williams. West Philadelphia, (which includes Reading); Rev.

J. B. Stansbury. D. Harrisburg; Rev.

G. E. Bivens, D. Wilmington. The Reading pastor.

Rev. F. L. Harris closing his second successful year in this charge, will probably be returned. Everybody is welcome to the conference.

Three sessions will be held daily, morning, afternoon and evening. On Sunday the 24th, services will be held in the Auditorium at 2.30 and 8 p. m. At the opening session Mayor Strat ton will deliver the address of welcome. The program follows: Welcome address, Hon.

Ira W. Stratton, Mayor. Response by W. B. Williams.

Solo, Mrs. Celia Davis. Welcome address on behalf of the church auxiliaries, Mrs. A W. Patterson.

Solo, Miss Margaret Long. Address, Welcome from Ministerial Union, Rev. Mr. Weaver, president. Response to Dr.

Weaver, E. Bivens. Welcome from the district. Rev. Dr.

R. J. Williams, P. E. Response to P.

by J. OJV. Bur bage. Welcome from the church, Rev. F.

L. Harris, pastor. Singing by the Bethel A. M. Church choir and the rresbyterian Church choir.

Address of welcome from Presby terian Church, Rev. B. F. Glasco, pastor. Reception from ministers, their wives and guests in the lecture room' from 10 to 11 p.

Wednesday, May 20, 1914. The conference will be attended by upwards of 150 delegate who will be entertained at Reading homes. COUNCIL MEETING ullids Opened for aMterinln and Sup. plies for Highways and Rewers The resignation of J. Howard Fritz as a member of the Board of Exam, iners of Journeymen Plumbers was ac cepted at the meeting of City Coun cil on Friday.

Mayor Stratton, for Supt. Eisen brown, presented an ordinance requir ing all officials and agents of the city to furnish bonds. A number of resolutions making transfers of small amounts were passed. The following bills were passed finally: Making an appropriation of $i'00 from the Department of Public Property to the Department of Accounts, and appropriating 1 9,3 3 8 of the unappropriated balance of the estimated receipts of the Bureau of Water for repairs, in that de partment. Revised bids for certain materials and supplies needed in the Bureau, of Water during the present fiscal year were laid over until the chief engi neer of the department can present to explain the figures.

Bids were opened for materials and supplies for the Highway and Sewer Dpartments for the fiscal year, also for the cleaning of improved streets and the paving of alleys. They were referred to the city engineer, who will schedule the same for the next meet Ing. SUFFRAGETTES GET MONTH SENTENCES They Refused to filve Rond to Keep the Peace and Were Jailed LONDON, May 15. Sentences of a month's imprisonment each were pronounced today on "General" Mrs. Flora Drummond and Mrs.

Dacre Fox, two militant suffragette leaders. They were charged with disturbing peace by camping on the doorsteps of the residence of Sir Edward Carson and Lord Lansdowne yesterday. The accused women refused to give bond to keep the peace for six months. They turned the court proceedings into a farce by interrupting the evidence and by jeering' the magistrate while he was pronouncing sentence They were dragged out of the court screaming and shrieking and became violent in their cells. Cricket Stands Rurncd.

Arson squads of militant suffragettes today destroyed the costly grandstands at the county cricket grounds in Birmingham and London. SALE COXTIXTKI). The auction sale of the wholesale liquor license of the Berks County Dis. tributing Company, which was have been held on the premises, southwest corner of Tenth and Tenn streets, Thursday, was continued, the matter being in process of adjustment. The levy was made by Constable Phillippi on a claim for rent.

Federal soldiers in Mexico City barracks mutiny and flee west to Join Zapata. See Ad onPages 2 and 3 CALLS BUSINESS MEN TO POLITICS Charles E. Leippe's Address to National Hosiery Makers PHILADELPHIA. May 15. Two hundred members of the National Association of Hosiery and Underwear Manufacturers, closing their tenth annual convention at the First Regiment Armory last night, departed for their homes, firm in their purpose to wage a ceaseless fight for protection for the textile industries.

President Charles E. Leippe in an interview sounded the keynote of the convention, which was to instill Into ths members a conviction of the necessity of their participation in politics. After drawing a picture of the bad industrial conditions under the new tariff, Mr. Leippe delivered this charge: "It is the business of every business man and every manufacturer to get into politics, nomi MAY SALE. We are agenta for MoCALL PATTERNS.

Thoy are stylish and easy to understand. GOOD MAY SALE NEWS FOR SATURDAY Saturday will be a day of some selling in our Ready to wear Department, unless we are greatly mistaken in your appreciation of unsurpassable values. Coats, Suits and Dresses $4.95 F01 WOMEN'S SPRING DRESSES Neat and well made practical garments, In flowered crepe; color, Copen and rose; skirts finished with a double ruffle; value, $7.50. $5.00 F0R WOMEN'S AND MISSES' SUITS This lot includes navy, black, brown and tan; materials, serges and worsteds; value, $10.00. $6.95 FR WOMEN'S AND MISSES' COATS An excellent assortment of modish styles, including serges, poplins and fancy weaves; color, navy, black, tan, Copen; value, $12.50.

$7.50 F0R WOMEN'S AND MISSES' SUITS This lot includes serges, poplins and crepes; all are well made throughout; colors, black, navy and Copen; value up to $15.00. $8.95 F0R WOMEN'S AND MISSES' COATS A variety of beautifully trimmed garments of poplin, gabardine, serge and checks, in blaok, navy, Copen, tan and mixtures. $9.50 POR WOMEN'S AND MISSES' SUITS An extraordinary offer of handsome cloth in poplin, crepe and moire, In every fashionable style and color; lined and trimmed in fetching manner; value $20.00. $10.98 F0R WOMEN'S AND MISSES' DRESSES These flowered silk.drepses are wonderful values; made up In green, gray and Copen, in a full lln0 of sizes; values up to $18.60. $1.98 For Women's and Misses' Wash Dresses A wonderful assortment of wash dresses, in percale, chambray and gingham; values up to $3.50.

$1.98 For Women's Walking This lot consists of and navy; also a good selection of checks, in green and black, white and black; value, $3.50 and $5.00. OUR MUSLIN WITH 25c CORSET COVERS, 19c. A large assortment of Ladies' Corset Covers, embroidery trimmed. 39c CORSET COVERS, 25c. Ladies' Corset Covers, lace trimmed; also neat embroidery edges.

50c NIGHT GOWNS, 39c. Ladles' Night Gowns, made of cambric with embroidery yoke back, In high and neck; embroidery trimmed. GOOD ITEMS AT THE UNDERWEAR COUNTER. Ladies' Sleeveless Ribbed Vests, taped neck and arm; regular and extra sizes; sale price. 9c Or 3 for 25o, Ladies' Ournfy Vests, the kind' that do not drop from the shoulders; regular and extra large sizes, in cotton, 12C Lisle thread, each, 25c.

Ladies' 29c Knit rants, lace trimmed, each 25c Boys' Fino Ribbed, Vnbleached I'nion Suits, short sleeves and knee length; extra good quality: all sizes; the suit 50c Children's loo Vests, low neck, sleeveless or short sleeves; tight knee pant to match; the garment 12VzC Formerly J. Mould Co. nate and elect such men as will look after your Interests and the interests of your employes. There la no division between the manufacturer and his employee they are paramount, the one cannot succeed without the other. If I have nothing to do my employes have nothing to do." BIDS FOR ALLEYS The following bids were received by Council for paving alleys: Joseph O.

Sherry, Wyomissing Olen Gery block. $2.18 square yard; John K. Fauat. Glen Gery or Hamburg block, Auburn, Pinegrove, John E. Weidner, for paving alley between Locust and Twelfth streets, and Oley and Douglass streets, Glen Gery block, Frank and Ralph Tocum, trading as Yocum Glen Gery block, $1.99 per square yard.

Cleaning paving streets Yocum 16 feet driveway, $9 per square per month; 24 feet. $12; 30 feet, $1J; 34 feet. $17.05, and 48 feet, $17.30. Ceanlng each basin or sewer Inlet, $2.50. Extra flushing per square yard, $1.50.

John A. Rauen bid $13.50 a square a month to clean all paved streets, regardless of width, and 90 cents for cleaning catch basins or inlets. Huerta's peace delegates are now traveling from Key West Washington. ELLIS MILLS. THE DEE HIVC and Misses Skirts serges, in black 98c UNDERWEAR SALE CONTINUES INCREASING INTEREST Boys' Clothing Second Floor Rear Boys' Wash Suiu Made up in Russian blouse styles, with and without collars, dark and light colors, plain and striped materials; sizes, 2y2 to 7 years; suits that can't be duplicated elsewhere under $1.00 to SI.

50. Priced for Saturday, at Boys' Wash Suits of the Better Class Made up in Russian blouse, sailor blouse and the popular and latest Norfolk coat styles. Made up in the season's most wanted fabrics. Prices 41.59, $1.98, $2.25, $2.98, $3.50, $4.50, $5.50. Boys' Hats, Rah Rah and Trolling Styles Made up in cloth, linen and straws, 25c, 50c, 59c, 98c, $1.25 and $1.39.

WE ARE HEADQUARTERS FOR BOYS' CLOTHING. ELLIS MILLS UNION MEN NOT TO JOIN NATIONAL GUARD Federation of Labor Adopts ResohM tion After Spirited Debate ERIE, Pa May 16. After a sharj battle the annual convention of th Pennsylvania Federation of Labor today passed a resolution asking a'J union men not to Join the National Guard or the Pennsylvania Con stabulary. David Williams, of Allentown, opposed the resolution, declaring that union men should Join such organizations and refuse to serve when called TRAIX KILLS THREE ST. LOUIS, May 15.

Thre persons were killed at Kauffman, XW.t today, when an automobile In whlcli they were riding, was struck by a rail road train. PILES! PILES! PILES! WILLIAMS' INDIAN PILE OINTMENT Will enre Blind, Bleeding and Iwhinf PUm. It beof ba the tnmorB, allar Itching ouce, tots a poultice, gie Instant relief. For sale by all druggists, mall 50c and tlMt WILLIAMS Mrfi.CO.. Proon Cleveland, Ohio American Medlrln T10 Pene 8V MAY 6 ALE.

Buy a Two Spool Eldredge Rotary" Sewing MAChine, the grea labor saver. For Women's and Misses Waists If you are in need of several lingerie waists in order to complete your wardrobe, you will find excellent values at the Bee Hive. $1.00 NIGHT GOWNS, 71c. Ladies' Night Gowns, made of nainsook and cambric, embroidery trimmed, also lace and medallion trimmed. $1.00 AND $1.50 PRINCESS SLIPS, 78c.

Ladles Princess, Slips, made of nainsook, embroidery trimmed. $1.50 COMBINATIONS, 98c. Ladies' Combinations, made of embroidery flouncing corset cover and drawers. THESE MAY SALE SPECIALS FOR TO DAY IN HOUSEHOLD LINENS. Hie Toilet Crash, for roller towels, red border, fast selvage, perfect goods.

May Sale price, yard 6c 6'6c Twilled Toweling, red border, fast selvage, perfect goods. May Sale price, yard. 5c 15c Bleached Linen Toweling, 16 inches wide, red border, fast selvage, extra heavy, all pure linen. May Sale price, 12VaC 35c Bleached Linen Huck Toweling, 20 Inches wide, in a range of fancy figures, very desirable for porch chairs. May Sale price, yard 1 9c Kemnants of Table 64' to 72 inches wide, 1 to 3 yards length, perfect goods, at greatly reduced prices.

bpecial 7(and 79cand98c.