The Boston Globe from Boston, Massachusetts • B5

THURSDAY, APRIL 18, 2013 TheBOSTOnGlOBE B5 Business 14 it KAYANA SZYMCZAK FOR THE BOSTON GLOBE Even as officers stood guard over its patio, the Starbucks Coffee on Newbury Street reopened for business Wednesday to a heavy flow of customers. Block by block, Back Bay begins to recover MATTHEW CAVANAUGHEUROPEAN PRESSPHOTO AGENCY By Casey Ross and Jenn Abelson GLOBE STAFF With a heavy police presence and an onslaught of media, the Back Bay streets around the Marathon bombing sites began coming back to life Wednesday. On Boston Common and in the Public Garden, tourists and locals participated in the usual rites of spring: taking Swan Boat rides, throwing Frisbees, and laying on blankets. At the corner of Boylston and Berkeley streets, security officers stood guard as customers lined up for their daily coffee at Starbucks, which had closed 34 Boston-area stores after the explosions and kept one near the blast sites shuttered Wednesday. Nearby, the Rattlesnake Bar Grill opened for the first time since police evacuated customers Monday, leaving behind plates of half-eaten food and unpaid bills.

Patrons sat at the bar on Wednesday afternoon, their eyes darting between cellphones and television screens blaring news updates about the investigation into the bombings. "It's busier than usual," said Tony Castagnozzi, one of the owners of the restaurant, noting that many marathoners stayed in town a couple of extra days. "Everybody wants the news on to keep up with what's going on." The active crime scene in the Back Bay shrunk from 17 blocks on Monday to 12 blocks Tuesday and got even smaller Wednesday with the reopening of Belvidere, Dalton, and Hereford streets, along with several others, according to the Boston Police Department. The easing of restrictions allowed some businesses and BUSINESS RESUMES, Page B7 Everbridge filled gap in communications By Erin Ailworth GLOBE STAFF Most days, the City of Boston uses mass communication software provided by the global technology company Everbridge for routine reminders and alerts: Move your car for street sweeping; beware of a coming storm; check out the latest senior newsletter. But when two bombs exploded near the Boston Marathon finish line just before 3 p.m.

Monday, the software's more sophisticated capabilities became crucial across Boston. The city used the technology to call in additional police and firefighters, mobilize command posts, and direct essential personnel. And companies like Pearson, an education services firm with offices fewer than two blocks from the first blast, used it to check on the safety of employees. "We were anxious to know everyone was safe, and Everbridge gave us that link," said Pearson spokeswoman Wendy Spiegel, "especially since cellphone coverage was spotty during the height of the afternoon." Even as phone lines jammed with an influx of calls from anxious friends and relatives trying to reach their loved ones in Boston on Monday, Everbridge's software was able to bypass overloaded cell towers by using land-based phone lines and Wi-Fi signals to send alerts to phones, e-mail addresses, EVERBRIDGE, Page B7 Race's medal maker decries online sales By Jenn Abelson GLOBE STAFF The owners of a company that manufactures medals for the Boston Marathon said they are disgusted to find out people are selling them on eBay for hundreds of dollars. Kim Ashworth, of Ashworth Awards in North Attlebor-ough, said she was unaware the medals, which feature blue-and-yellow ribbon, are showing up for sale online and is concerned thieves maybe profiting from Monday's tragedy.

As of Wednesday afternoon, there were five active listings on MEDALS, Page B7 Hiawatha Bray First, by HTC Corp. PRICE: $99.99 with two-year TECH LAB contract, exclusively from On this phone, Facebook's right at home PROS: Middle-of-the-road Android phone delivers good performance and very good battery life. Facebook Home feature offers instant access to latest postings from online friends. "Chat heads" feature Too much Facebook? Impossible. I take a peek at the online social network pretty much every waking hour.

That made me easy prey for the rumors about an upcoming smartphone simplifies online messaging. is available only through Inc. HTC has been desperate to gain traction in an Android market dominated by Samsung Corp. I've never understood this, as HTC makes some very nice phones. The First is no exception.

While it's hardly state-of-the-art, it's an attractive little handset with a comfy plastic case, a bright, sharp screen, and a reasonably snappy dual-core proces- TECH LAB, Page B7 Instead, Facebook has delivered something less grandiose but every bit as appealing. Its new Facebook Home software spreads a tasty layer of social interaction atop Google Android smartphone operating system. I've been sampling the results on the first phone to offer the software, appropriately named the First and made by HTC Corp. of Taiwan. Priced at $99.99 with a two-year service contract, the HTC First CONS: Built-in battery can't be swapped; no slot for adding additional memory.

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