The Pocono Record du lieu suivant : Stroudsburg, Pennsylvania • Page 14

What you see on brochures may not be what you get By JEFF WIDMER Pocono Record Reporter BUSHKILL Hidden Lake beach is in the federal park near Bushkill. Hidden Lake beach is also lire brochure were used lo give prepared il, Hope said lie be- Lakes. Hope said salesmen a general impression of the de- licved all photographs had (old prospective buyers Hidden velopment and the Poconos. he been lakcn in the develop- Lake was nearby but specified said ment. it was not inside the dcvclop- Brida is not the only person The brochure had been pre- mcnl.

concerned about what he calls pared during the early stages At least one federal agency a brochure used six years ago false advertising. The related of Ihe development, when only is not loo concerned about to tempt people to buy properly in the Winona Lakes development near Bushkill. A pic- lure of the lake appears wilh other'photographs atop a line of typo that reads: "Scenes at Winona Lakes." The lake is 2te miles from one section of the development. Louis Brida is a Long Island social worker who is satisfied with his house and the development in general but is rankled about the promotional advertisement. Me believes a matter of alleged misrepresentation of places and accommodations in travel brochures is the subject of an investigation by the Boston office of the Federal Trade Commission (FTC).

The philosophy of what a brochure should be varies. Robert Uguccioni, executive director of the Pocono Mount a i a a i Bureau i Stroudsburg, said some people believe "a brochure is not necessarily a fact sheet. They feel one of five lakes had been Hope's photograph. Mary Don- built another reason why aldson, whose Interstate Land impressionistic pictures were Sales Registration division of the Department of Housing and Urban Development han- used, he said. A he noted, the argument goes both ways: Hope said he built a $1 million ski slope and tow and an indoor pool, amenities that were not promised to prospective homeowners.

Further, the brochure was used to attract people to the development, but prospective buyers svere required to view the land firsthand before they dies consumer a i about land dealing, said the issue is of little importance because lirida has not been damaged. Brida is unsatisfied. "I want him (Hope) lo tell it like il is." That may not be necessary now. Tlio development "is substantially soid out," said Hope. There are 1,258 owners, 270 homes and 31 full- time residents.

developer should not have pre- it should accent and depict the could buy, he said. Brochure fraud rarely reported sented someone else's land as if it were a development ame- nlly. Winona Lakes developer Karl Hope feels the brochure was not a misrepresentation ot the property. Hope said the Hidden Lake photograph "is a typical scene that occurs at Winona Lakes. It could have been taken there." That and other pictures in place in the best possible fashion and at the best possible time." However, Uguccioni said, if a brochure shows a picture of Lake Waltenpaupack, the pam- phlcl should specify that the scene is not on the premises of the resort or development.

When be reviewed the brochure for Winona Lakes shortly after an advertising agency Brida, who is running for a scat on the board of directors oE i a Owners said Hope "is actually selling the national recreation area as a part of a community. It's like selling the Brooklyn Bridge." Hidden Lake is a part of the STROUDSfcUIUi The few people who have made allegations of misleading advertising againsl developers in the Pocono Mountains were mad that they did not receive their Erce gift for viewing lot. That from New Jersey's Division of Consumer A a i which has recorded 30-40 com- Delaware Water Gap National plaints about Pocono develop- "icnt a i A a i borders one section ot Winona The Pocono Record The Stroudsburgs, Pa. Sept. 15, 1977 13 or more buckets' for Middle School roof STROUDSBURG Stroudsburg Area School i i Superintendent John A.

Leuenberger confirmed Wednesday afternoon that the district is a i i a i i i a i against Vito Construction, Inc. of Stroudsburg over defects in the rooT on the Stroudsburg Middle School. I a i a i Wednesday night, the Stroudsburg Area School Board voted to authorize school administrators to make up to $5,000 in emergency repairs on the roof. a i a a Fire Calls Heart attack kills driver EAST STROUDSBURG A Luzerne County man suffered a fatal heart attack at" 10 a.m. Wednesday while driving on Interstate 80.

Richard Howard. 62. of Duryea, was pronounced dead on arrival at Pocono Hospital by Monroe County Coroner Daniel G. Warner, who said the cause of death was a heart attack. According to state police at Swiflwaler, Howard was driving his 1973 Chevrolet sedan when he suffered the attack.

His car ran off the road into a guard raii and several trees, causing some front end damage. Jersey couple hospitalized EAST STROUDSBURG A New Jersey couple were in the intensive care unit of Pocono Hospital with multiple injuries following an accident at 2:30 Wednesday afternoon on Rte. 384 in Coolbaugh Township. In the hospital are James and Philarnena Elder of Lakewood, N.J, Elder is in critical condition and his wife is in guarded condition. In the accident.

Elder's 1972 Chevrolet Nova was destroyed, according to state police at Fern Ridge. Police said Elder had just driven onto the entrance ramp to Rte. 384, had stopped and was about to make a U-turn when his car was hit by a CMC truck already traveling on Rte. 384. The truck was driven by Nevin Dietrich of Easton R.D.

2. Car stolen from dealer EAST STROUDSBURG A brand new 1978 Renault sedan was stolon early Wednesday morning from the Town Garage at Lenox Avenue and Day Street by someone who also burglarized the garage's office. East Stroudsburg police noticed a broken window at the east side of the building at about 1:15 a.m. Wednesday. When the owner, Emery Lord, arrived at the scene, be noticed $40 had been taken from the cash register and two sets of car keys might have been taken.

At 8:37 a.m. Wednesday, Lord telephoned police to report that the keys were missing, along with the $3,900 car they fit. The "Le Car" Renault was stolen from a lot outside the garage, police said, and is a four-door sedan painted several shades of brown. money is being made available only for repairs, and not for any repair contract. "Tliin is a a i of $5.000 emergency repairs.

It's i that or wo buy some more buckets," Parker said. The roof on tlic three-year- old building has leaked virtually from -the day it was completed and patchwork repairs have done little more a move the leaks' locations. Leuenbergcr said lliat the district has hired a roofing expert to inspect the problem and a the district is awaiting the i report. When this report is given to district officials. Leuenbergcr said he expects litigation to begin.

"A problem of this magnitude simply cannot be ignored," Leuenbergcr a i adding (hat permanent repair of the building would "certainly cost in excess of $10,000," Leuenberger said that district solicitor Samuel Newman lias been instructed to inform Vito Construction that the district plans to contract some temporary repair work on the roof in the near future. The notification also offers Vito an opportunity to inspect the roof before the temporary work is done to protect him in case some damage is done in the future. "We don't wan! him claim- i a a a a dont" by the workers who will be doing tho patchwork repairs, Leuenberger said. Emanuel Vito, owner of Vito Construction said through a spokeswoman Wednesday that he is "not aware" of any pending suit against him with relation to tho middle school roof and a he would have "no comment" on the situation. ers since 1975.

Most of those persons look up a developer's ofler of a free gift if they would view a building lot. When they did not buy, they did not receive a i according lo tho consumer office. Other cases where the government has cited Pocono developers or resort owners ior i a i a i i arc hard to come by. The Federal Trade Commission (FTC) JKJS no pending investigations into brochure adv i i i Poconos, a i a Harewood, a tcgal technician with the FTC in Washington. Tho FTC's Boston i is conducting an investigation of the travel industry but will not rovcal any details yet.

according to Kay McNulty. a staff attorney for that office, tie said lie does not recall any previous cases of this type involving Pocono resorts or developments. McNulty anticipates the investigation will result in a new trade law for the travel industry, rather than prosecution of individuals. Tho Now York State A ney General's Office also lias no ponding cases that involve travel or developments in tho Poconos, according to Charles Stickle, the person in charge of the attorney general's public relations office in York Cily. Tlie federal Department ol Mousing and Urban Devclop- has looked into "sweepstakes" rim by Poeono developers but has found the developers are setting aside enough prizes to meet tlie regulations, according to Mary a an employe of i of I a Land -Safes Registration.

In a sweepstakes, a potential customer receives a pitch for property through the a i Attached to tlio correspondence is a voucher number. If tho potential customer matches his number with one held by tlie developer, lie is supposed to receive a Persons who feel they have been deceived by a travel or other brochure may complain to the FTC or the American Society of Travel Agents in New York City. A word to tlie wise for trav- clors come.s from Bruco Anderson of Anderson Travel, He said he is always suspicious of merits or brochures that depict girls in bikinis yet do not show much of the hotel. He also said the low price splashed across the brochure in large type may turn out to be bogus when the restrictions arc read. The restrictions are usually net on tho hrorlnire -they're at tho travel agency.

YOU JUDGE Above Is a scene at Hidden Lake, your lake If you are a taxpayer. It is a federal pork. Below is a photo taken from a brochure used to tempt people into buying property at Winona Lakes. Take away the young lovelies, and what do you hove? (Staff photo by Jeff Widmer) Scenes at Winona Lakes J. C.

Penney signs lease with Stroud Mall Brush fire doused SCOTRUN A small brush fire at Scotrun Estates at about By SHERRIE SPANGLER Pocono Record Repoiter STROUDSIiUKG The J.C. Penney Co. store that has been a a 5 8 6 a i Stroudsburg, since 1D2H will move to a larger store in the Stroud a next year, a leasing official for the mall said Wednesday. The new store will he more than four limes as large as the existing one. Construction is expected to begin late this fall and mall officials are aiming for a September 1978 opening date, according to Louis Mc- slmn.

in charge of leasing for the mall Eor Montgomery Dev Meeting. The old i close shortly before the new one opens probably the weekend before and its employes are expected to be offered jobs at the new store, said Penncy's Pittsburgh regional vice-president David F. Miller. Tho lease for a spot in the Stroud Mall, on Rte. 611 in Slroud Township, was signed Sept, fi after about one year of negotiations.

It will be located at the far square a a Hess's 85,000 square feel but much larger than the existing Pcnncy's, which is a little loss than 15.000 square feet, Meslian said the single- to or store i a a modern decor and lighting and tho lat- The a csl i although Penney 's stores i begin opening next officials would not releu.se the expected construction cost. Miller said Penney 's decided to relocate because a larger. newer store would provide better service for customers, will bo larger, wilh wider aisles, brighter lights, more departments," ht said. i the existing Stroudsburg Penney sells mainly i departments in Hie new store will include family apparel and shops, domestics. yard gond.s, sporting goods.

toys, bikes, a hobby shop, tableware. a lamp shop, home There tire about 10 small un- loascd spaces in tho mall, nut of about '15 spaces, and Meshan said he hopes the announcement of Penney's lease i encourage cither retailors In join Hie mall i i the spring. Stores a 11 a i leases wilh the ma)J the last update by The Record May 25 include: Kay-Uce. a large a i toy a hobby a a of Ka 1 Stroudsburg Savings Loan, United Penn Bank, which will have a free-standing branch in tlie a i parking (jyros. a C.ri'ck fa si food shop; General i i Center, a a food store; and Dipper Dan.

an ice cream shop. Robert Wise, executive director of the Poeonu Moun- a i Chamber of Commerce. that a In? has not boon officially notified of relocation plans, the chamber will keep a close sur- veillam-c on businesses interested in moving into the existing Penney's store. He saic) tlio chamber doesn't want it to a i vacant too long, but that it also wants to sec new tendrils dial will be valuable to the downtown area S-burg school board hires new business manager decorative furnishings not furniture small appliances, a i and a ware. garden and lawn supplies.

stationery, luggage, persons I cfi re ppl i t'S nd expanded catalog department NAACP meets STROUDSBURG Monroe Counly chapter of Die end of the mall closest to open in the mall because, "It National Association for the Jamcsway, anchoring that end wit! fortify the smaller mall 5:30 p.m. Wednesday brought 15 firemen in two trucks to the Advancemenl of Colored Peo- of the mall. The other major retailors. There will bo a traf- scent pic will hold its monthly meet- a store, at the opposite fie flow bolwcen Penney's and Ray Mraz, a i a for the Pocono Township Fire ing 7:30 Thursday in the end, is floss's, wMch opened Itcss's so customers will he- said the woods fire was put out easily in about five minutes- YMCA, Main Street, Strouds- this summer. exposed to all of the smaller The cause of the firo has not been established.

burg. Pcnncy's will be about 65,000 stores in between." Sli'oudsbiirg Area Dist i Board of Directors voted tf-0 Wednesday night at a spec i a i i Lurnsitcn of Indiana, Pa as the district's now business manager. Lumsden, liiretl at an annual salary of 523,000. replaces Mrs. i a Wells, who along Meslian said he is happy to i her husband Samuel 0 announce that Penney's will Wells I I I Uie i i former superintendent, retired Jast month.

l.umsUou is a graduate oE Swatlimore Public School anil holds an associate degree in accounting and business law Gibson Institute in I'liila- delphia, lie is certified by Hip Assot'Jation of School Business i i a if the United States and Canada, Lumsden began his career in liti'J as a business manager for tlie Hose Tree Media School District where ho was responsible not only for all business affairs, but also for ma into- PUC meets EASTON The Public Utilities Commission will hold a public meeting on Sept. 15 in courtroom one of the Easton Courthouse from 6:30 to 9 p.m. concerning a rate hike request bv Met I'M. nance, food service and transportation operations, Kroni lUBfl to 1970 I.umsdon served as comptroller of the Kpiscopal Academy of Morion, Pa and since 1071 lie lias been business manager for tho Indiana -School i i I i a a In I i a a he also had responsibility for the district's trans- a i a a i a programs l.mnsden has also served as president of the Pennsylvania Association of School Business Officials. As business manager for tho Stroudsburg schools, Lmnsdcn i he responsible for preparing I district's budget.

School buses running between Sweet Sue, Crabby Charlie By JIM WOLFfE Pocono Reporter STROUDSBURG Stroudsburg Area School District's first attempt at computerizing its bus routing and scheduling ran into problems because the district began the project without formalized transportation policies and lacking definite information concerning where its students live, according to an official of the computer firm which has been handling the new program. John Thome, president of Ecotran, of Cleveland, said that the number of problems resulting from either of these deficiencies has not been considerably greater tban normal, bul added that few school districts have started the computerization project lacking both sets of data. Thome said that four representatives of his company have been in the Stroudsburg area inspecting the operation of the new system and he said they agree wilh district transportation director John Calkins that by the end ot next week most of the bugs should be worked out. Thome said that it is his understanding that since the first day of school, most ot the complaints from parents have involved changes In bus stop locations. "Tbat has nothing to do with us," he explained.

"The decision on how far apart the stops would be was part of the new policy set up by the district and we just followed He added that some advice from him may have savod the district from experiencing many more requests a il has. Thome explained that Calkins had originally instructed Ecotran lo place stops "about twice as far apart as they are." Calkins confirmed that his original intention had been to have high school bus stops about one mite apart and middle school and elementary stops a half-mile apart. "They warned me that we'd run into a lot of problems with that set up and I'm sure glad we reduced It to where we did. I would expect that they'd know more about setting these things up than I would. After all tbey work at it all (he time," Calkins said.

Thome said that Stroudsburg experienced a situation that every district goes through when it formalizes its bus policies for the first time. Ho called il the "Sweet Sue, Crabby Charlie Phenomenon." He explained Hint in every district lacking formal guidelines Ilicre are bus drivers "who love the kids and i give them door to door service." He called this typo of driver a Sweet Sue. There are also a group of Crabby Charlies, he explained, "who sec no reason why tlie kids shouldn't walk like lie did when lie was a kid." When a i i formalizes its transportation policies, the now guidelines almost always fall somewhere between Sweet Sue's and Crabby Charlies' personal policies, Thome said. When this happens, some people got better service than before and others get worse, The schools only hear from those whose services decline, he said, Calkins reported that he and his staff are still reviewing and personally inspecting the long list of complaints generated by the now system and policies. "We already re-routed three routes in Hamilton Township and we've added some stops in other places whore wo fell there was a hazard," he said.

Calkins and district superintendent John I.cucn- berger agree thai most of the calls the district is now eoiving involve complaints about increased a i distances to bus stops. These increases in distance are not a result of the computerization of the bus routes, but arise from a realization on the part of tlio school board and a i i a i that il would bo both costly and impractical to continue to provide "door-to-door service," I.euonberpcr said. "With the way the area is growing, we just have to reduce the total number of stops. Otherwise we'd be picking kids up loo early or arriving at school an hour late." he explained. Calkins said that another problem wilh providing transportation is beginning to arise.

That is thai much of the population growth is occurring on the fringe areas of the district. Many of the now homos are being built in rural areas requiring longer bus routes to include only few students. he said. "These people pay their taxes and deserve equal service, but it does cost a lot to provide it." ho said..