Albany Democrat-Herald from Albany, Oregon • 10

OREGONNORTHWEST 3iEiQ liopss it Sdsp eomslbacitk BEAVERTON (AP) Nike Inc. executives art wondering whether their Olympic athletes' harvest of gold medals can be turned Into stronger tales (or the Oregon shoe and apparel company. Nike-sponsored athletes won more than SO medals in the Los Angeles Summer Games. The company outfitted S3 of the 111 U.S. track team members and all of the Chinese contingent.

All but three gold medal winners in men's track events wore Nikes. That performance contrasts sharply, however, with the company's financial track record. Sales have leveled off and profits have Jallcn Into a steep decline. Net income was (40.7 million in the most re- cent focal year on sales of SCO illion earnings decline of 29 percent Shifting tastes in the volatile athletic shoe market caught the company with unattractive Inventories that resulted In write-downs more than three times greater than those of 1983. In thelncreasingly competitive market, Nike shoe stocks had to be reduced from 22 million to 17 million pairs.

To counter the trend, Nike is turning again to its athletes, the subjects of I bold promotional campaip that preceded the games. Billboards and murals of track stars such as marathoner Joan Benoit and sprinter-Jumper Carl Lewis were followed by catchy 30- and 60-second television spots and flashy magazine ads. The company even commissioned its own music video, rock 'n'-roller Randy Newman's paean to Lot Angeles street culture: "I Love Both the ads and the video were studded with athletes such as middle-distance runner Mary Decker and professional tennis ace John McEnroe. The campaign cost Nike most of its $10 million -ad budget. But shoe sales in Southern California went up 30 percent during the month of the Olympics, and some Nike outlets saw tales triple.

Now Nike plans to transfer the Olympic marketing strategy to a doten major metropolitan markets. "We're trying to transfer the campaign and to broaden our appeal a little bit," said l'hilip II. Knight, Nike's chairman and founder. "We feel we've gotten i high penetration in the actual user market, and now we've got to go after others." In the past, Nike ignored hard sell advertising on the theory that putting the best shoes on the best athletes woultl carry company sales. Now, says Nike public relations officer Jack Welch, company marketers have determined that to increase domestic revenues, the shoemaker will have to sell styling as well as function.

Nike has yet to make big inroads in the leisure shoe segment. The campign will continue to use recognized stars in billboards and other advertising, but each market will be shaped to local sports heroes, amateur and profesional. Nike executives hope new products, the new campaign and Nike's evolving sports shoe and apparel line will bring back the days of rapid growth. And the company has some solid foundations on which to build. Apparel sales were up 13 per cent last year to $122 million." Despite the dominance of Adidas in key overseas markets, foreign sales were up 70 percent to $158 million.

1 0 ALBANY (ORE.I DEMOCRAT -HERALD. THURSDAY, SEPT. 6, 1964 S' OSyompScs stairs iGSid to '90 Tech firm may close Oregon plant Bird more likely to recover than feds are to apprehend the person who shot it SAN JOSE, Calif. AP) Onyx IM1 Inc. has announced it is selling its computer disc drive division and will cease production at plants in White City, and Cupertino, by the end of January after losing its major client.

If a buyer is not found to take gver operations at the International Memories Inc. plants, about 440 workers in southern Oregon and 180 workers in Cupertino will be out of work, Onyx Vice President Norman Siegler said Monday. The southern Oregon plant last month got $6 9 million in state industrial revenue bunds to finance a plant expansion. About 100 office, technical, marketing and administrative employees will be laid off this week between the two plants, Siegler added. The move came after Onyx lost its major client lor original equipment disc drives, said Siegler.

The plant in White City has been making 5' inch computer disc drives since and was recently producing about 18,000 per month, Siegler said. 1) lfeTh 1ST 'J got a good set "The first time we set her wing, the X-ray showed it was not quite right" he said. "The second time, we saw there was just a splinter out of place. So we pushed that into place and left the rest alone." The wings are held in place with special wire splints Siddon has developed in his years of work with injured predatory birds. The S-shaped the alignment of the bones in the bird's wing, allowing the application of traction if necessary.

A green gauze that adheres to itself but not to feathers is1 wrapped around the bird's body, giving a foundation for the splints. The wings are also wrapped. The splint is taped to the gauze so the feathers won't be harmed Tracing a blue band on the bird's leg, authorities found it was raised by the Predatory Bird Reserch Croup at the University of California at Santa Cruz and released June 19. GRANTS PASS (AP) Aa endangered peregrine falcon that was shot last monu appears to have a better chance of making i full recovery than federal agents have of bringing charges against the person who shot it "We have a suspect," Wes Moholt. assistant special agent in charge of law enforcement for the U.S.

Fish and Wildlife Service in Portland, sad Tuesday. "Unfortunately, it's difficult getting people to testify in a case like this." The young female falcon, still showing the downy feathers and blue beak of a fledgling hatched last spring, was found Aug. 23 at a gravel pit in Central Point The left humerus bone and right ulna were broken, leading naturalist Dave Siddon to originally speculate the bird wouldn't fly well enough to hunt on it's own. "Now I think she's got a 50-50 chance of healing well enough to bunt on her own," said Siddon, who runs the Wildlife Images wild animal rehabilitation center here. "The X-rays show we Featuring Albany's Most Complete Salad Bar STREET 4 I.

RESTAURANT 426 W. 1st Downtown Albany LP Wounded peregrine falcon glares at photographer. Mew 5ummer hours Oreahfast Lunch 00 Sat. ksmsaj 926-1135 Northwest stocks post big gains in August D) PORTLAND (AP) Last year's losses were not made up although Northwest stocks had their best month of the year during August. All but 14 of the 55 stocks monitored by The Orego-nian registered advances for the month, but two-thirds of them still were trading below their 1983 close.

A strong advance early in the month followed the heaviest trading in history on the stock exchange. By the end of August, the Dow industrial average had soared 109.10 points to 1,224.33, a gain of 9.8 percent "-v Regional stocks posted an even better gain, according to Foster Marshall's Northwest index. It rose 13. 1 percent to finish the month at 786.35. Nearly half the 55 regional stocks 24 posted gains of 10 percent or more.

The 10 leaders increased 22 percent or more, paced by Heinicke Instruments with a move of 41 percent. Comprehensive Care followed with 29 percent, while low-priced Reser's Fine Foods advanced 27 percent. Mentor Graphics and Medford Corp. which con tinued to benefit from merger developments were up 25 percent. S.

Bancorp gained rA percent as did Electro Scientific Industries, which got a new president during the month. Tektronix rose 23 percent and Nike gained 22 percent. Tek remains percent below its 1963 close, however, and Nike still falls short by 29 percent. International King's Table was 23 percent higher for the month but 4 percent below yearend. Grcindparent' Day Sept.

9 Special Brunch just for you on Sunday, Sept. 9 2-4 p.m. Price includes brewed decaf, coffee or tea. for Kt'senathns Vhone 9Jfr2239 14 insurance underwriters leave state over economy Prices good from Sept 6 to Sept. 9 Just a short dfiv to Downtown Jillirton 157 N.

2nd Slreef 327-1287 Sfwcial Price for GramlfKirents $5,25 Nvi pn.x hit tin- ntlest jC't'iA InU tmnt thv ti'li must mi Gtaihl luthfr niinlnui lurimxiis in nr Yuihhiv Vtiw inh'st (It ni) (i Siimplf of your famiM luvtinW tatMl at an IS rvrrml rat U'ilsnn 00 2f0, 1 said. "So companies deliberately set out BEEFY TACO'S in lnc mmwv iui imfofwritins in trAer Spl 716, Fn Sat 7 30 10am BREAKFAST SPECIAL One pancake, one egg, bacon or sausage patty. to generate enough capital to invest in the stock and money markets. "That's fine, until interest rates drop and the stock market goes to a low. Then there's not enough interest income to cover underwriting losses." GIANT TIM lb.

BURGER Garnished with sauce, ketchup, pickn, lettuce and tomato. $149 $100 I Good 9 69 9 I All for ,1 Mon to 6at. MOam to 10pm, Sunday 1 Xlam lo torn 1212 SK. Prit-e Nil (I "i llwy. 2ll Allwny, Orcein The word is out.

'ii 111 pa)i a- PORTLAND (AP) Fourteen Insurance companies have moved all or part of their operations out of Oregon in the last two years, according to industry representatives. Although the moves cost the state a large number of jobs, a top insurance company executive says premiums would have skyrocketed without the shakeout Louis V. Wilson, chief executive officer of North Pacific Insurance Co. "and Oregon Auto Insurance said the state's lagging economy and huge underwriting losses prompted the companies' moves. "Regionalization is the buzzword in the industry these days," Wilson said.

"Instead of raising premiums, companies are cutting their costs of doing -business by moving out of state and consolidating with other offices." Since 1373, the property-casualty insurance industry has lost more than H0 billion in its underwriting operations because its premium income has fallen below what it must pay out in claims. Almost all the losses stem from rate reductions in commercial insurance, which generates about half the $100 billion in property-casualty premiums collected annually. The industry was willing to accept the losses as long as investment income made up the difference. "Underwriting profits are taxed at a 46 percent rate under the corporate income tax while investment profits are Conan the Destroyer plus- Ghccna (PG) in ran a II ALBANY CI HEMAS Sid SHOW lh mOWawrty Drive 8JEj RED DAWN MON-FRI EH 3 15 7 30 9i 31 PG-13 UUUTEKS3 MON-FRI EH 15 30 9 45 REVENGE OF THE NERDS MON-FWl FH IS 7 15 4 30 1212 SE Price Rjad 5 al Hwy 20) Albany, Orrgon 926 2239 WOMAN IN RED MON-FRI EH 5 15 7:00 9 00 PG-13 iiinnniiinninnmnmnm RHILA EXPERIMENT MON-FRI EH 515 7.159 15 PG Introducing to Albany OXKMD fclU3 MON-FRI EH IS 7.15 915 PG-13 MON-FRI EH 5:15 7:30 9 30 PG-13 RUO fCORVALLIS CINEMAS COUPON 1 tin'ii 75 -SHOW UUif 1750 WH 9th Large 2 Topping Gremiina PG-13 Mon -f ft. EH 5 15-7 00-9 00 Thurs.

Sept. 6 thru Sun, Sept 9 FLASHPOINT MONFHI EH 515 7:00900 rat The Last Starflehter (PG) plus 9:00 Ctoak ft Daar (PG) S5 00 Car Load Gremlins (PG) plus ICE PIRATES (PG) S. 4. 55-- 5 IV- 3 $5.00 Car Load Footloose) (PG) plus Sixteen CAndSsa (PG) 7:19:10 Bo Derek In BOLERO (R) I Clint Eastwood In Tight fiopm (R) PG rand Serves 4-6 people PO Gheettnieters Mofl.Ffl.EH5:15 7l5915 ai Coupon expires 919 Seafood Items excluded Dreamacape PG-13 Mon -Frt. EH iO OFF pizzas 1111; i 5 Priori Ci NEMA I I i if Pr f-trwt ALBAflY PLAZA OPEN FOR (next to Pavieu) LUCH DINNER 023-1743 7 wk (fia other coupondicounti viicf 020- -'mi fe uiii iff J- CLOSED urjacelsinthe home Dally iMOpmJ.