The Boston Globe from Boston, Massachusetts on May 21, 1995 · 279
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The Boston Globe from Boston, Massachusetts · 279

Boston, Massachusetts
Issue Date:
Sunday, May 21, 1995
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THE BOSTON SUNDAY GLOBE MAY 21, 1995 Rock 'n' rolling the dice at new Las Vegas hotel! By Rick Sylvain KNIGHT-RIDDER SERVICE LAS VEGAS -1 am down to my last $25' ' Jimi Hendrix '"Purple Haze" chip, and Elvis is singing "It's Now or Never." An hour ago, it was the craps table, tumblin dice and Steely Dan warbling "Rikki Don't Lose That Number." It's weird here. Yeah, and there's roulette on piano-shaped tables, "Riders on the Storm" slot machines and sports betting near a chandelier made of gold saxophones. What's goin' on? The new Hard Rock Hotel is - a $100 million wager that rock and roulette not only mix, they're downright fun. Lavished with $2 million in music memorabilia, the world's first rock 'n' roll hotel opened last month as the logical spinoff of those Hard Rock Cafes that dot every corner of the world (including one 200 yards from here). So with wads of rock-star chips (Bob Seger is $5) or with the pull on a guitar-armed slot machine, one can gamble amid Elvis.', gold-lame jacket, Harley Davidsons from Motley Crue and Guns N' Roses, and gold records and guitars from Pearl Jam, Nirvana, ZZ Top and seemingly everyone else who ever made music. Showcases of concert outfits from Aeros-mith, Madonna, Lenny Kravitz, Van Halen and others are like altars drawing worshipful fans. A cathedral-like Gothic facade in the Viva Las Vegas Lounge is inset with screens showing music videos. Church ladies will be mortified. Compared with the MGM Grand and other mega-resorts lining the famed Las Vegas strip a mile away, the Hard Rock is tiny -only 340 guest rooms and a circular, 30,000-square-foot casino. Which is the kind of hip, little hotel owner Peter Morton wanted. Morton founded the first Hard Rock Cafe in 1971. "We broke a lot of rules," said spokeswoman Laura Herlovich. Bettors won't find poker tables, live keno, lounge acts, bargain menus or cheapo guest rooms. No Vegas glitz, either. Halls, walls and gaming areas are stylish. Public areas are done in fine woods and tasteful carpeting. Planners lavished the casino in hot rods, cool costumes and blue globes (Hard Rock's "Save the Planet" theme). Music themes are everywhere, from the guitar-crowned porte cochere to the pool complete with sandy beach to elevators that whisk guests to '50s-moderne guest floors. Name acts perform in the Joint, Hard Rock's handsome 1,200-seat concert venue. Keeping with Hard Rock's "Save the Planet" gospel, profits from one bank of slot machines are donated to a rain-forest fund. Which makes losing less painful. Theoretically. Past showcases of Beatles and Rolling Stones memorabilia and surfboards autographed by the Beach Boys, guitar-handle doors open to the Hard Rock Beach Club ringed by cabanas and faux boulders. Hotel guests can swim in the lagoon - where music plays underwater. David Moreno of Los Angeles was lounging near the beach, a red bag of just-purchased Hard Rock T-shirts at his side. "Unlike the big hotels and casinos, this is just the right size," he chirped. "This is great." It was also the chance to add to his Hard Rock wardrobe. "I'm thinking about the leather jacket at $275." Like other guests, Moreno could enjoy a spacious bedroom with French doors that opened to the desert air. Decor is cool. On your TV you can punch up channels that just play music, from legends to rock to passion. Unlike those busy and brass-railed Hard Rock Cafes, the rock and sports memorabilia don't smother you here. Sni'3 in their Hard Rock caps and sweatshirts, parents and kids breeze among Peter Frampton and Eric Clapton displays, drums used by the Stone Temple Pilots and Buddy Holly's autographed boots. Motown memories pour from the "Soul Case" featuring outfits from the Supremes, Temptations and Smokey Robinson videos. Two of the more sobering displays are the Kurt Cobain showcase (into which fans have slipped notes and loose change) and part of the private plane that carried Otis Redding to his death in 1967. Near the "In Rock We Trust" bank are the only two options for casino dining. Mortoni's is fast becoming one of the best Italian restaurants in Vegas. Lucky's 247 is the open-anytime coffee shop. And always, always, the music plays. Rock 'n' roll never dies at this perky little casino hotel. Room keys are laminated "All Access" passes. Forget vapid "Do Not Disturb" signs, too. What hangs instead from doorknobs: "I hear ya knockin' but ya can't come in." IFYOUGO... Rock on: Las Vegas' cool little Hard Rock Hotel is behind the Hard Rock Cafe roughly a mile from the Lay-' j Vegas strip (that s a liability or bust- fully isolated, depending on your po&j of view). Rates: Rooms range from $85 mid- week to $125 weekends; suites from $250. ,J" Shopping: Like lemmings, guests and visitors line up for Hard Rock tfc-J tel sweats, T-shirts, jackets, mugs, goL?i balls - even Hard Rock colognes and wines. Hard knocks: Not many, except $75 is a lot to reserve a cabana, . ' Room reservations: Call (800) HRD-ROCK anytime (remember that ROCK uses the letter "O" and not the number "0" for operator), or your trav el agent RICK SYLVAIN l ' - -- ' .... - - ' lMf , ,,, , ; , mmmmmmmm- : I ; r-v ll - : i i i n i This year we have over 100 festivals, special events and outstanding performances in an ideal setting between Lake Champlain and Vermont's Green Mountains. Call for a summer events guide and come celebrate summer with us! -' Discover Jazz Festival June 6-1 1 -. More than 1 00 performances in 48 different sites " am. Ben & Jerry's One World One Heart June 24 , Music by renowned national and local musicians Vermont Food Fest-The Green Mt. Chew Chew June 23-25 Over 60 restaurants & Vermont producers great family entertainment - " Shelburne Museum Old Farm Day July 1 ' 4 x Fun-for-the-whole-family: firetrucks, contests, animals, music Music in the Meadow July 2, 9 & 16 I?. Beautiful outdoor setting Trapp Family Meadow Vermont Brewers Festival July 14 & 15 " r A celebration of the art of craft brewing All Breed Dog Show July 15 A " Fantastic event for the dog-lover over 1 20 breeds . iti The Longest Mile Road Race July 20 Fun race to run, walk or stroll great party to follow ---- Shelburne Museum's Big Apple Circus July 25-30 1 0th year at this site animals, acrobatics,! JlVermont Mozart Summer Festival July 16-August 6 Classic music with exquisite Vermont natural beauty Shelburne Farms May 12-October 15 ; 1400 acres walking tours, perennial gardens, children's farmyard Lake Champlain Cruise and Charter May 1 -October 15 A variety of cruises, outings up to 400 passengers Shelburne Museum Described as New England's Smithsonian v Lake Champlain Regional Chamber of Commerce ;60 Main Street, Suite 1 00 Burlington, Vermont 05401 (802) 863-3489 z oin U5 for low Spring Rates and High Mountain Living $91 pp, per night, dbl ooc 3 days or more Including a hearty Vermont country breakfast and a . fiveourse dinner each day. Treat yourself to a long weekend or short vacation at one of the most famous resorts in the U.S. r Includes full use of our fitness center, pool and spa. Stroll our 2,000 acres. Shop at Stowe village. Or just relax with a good hook. 800-826-7000 Stove. Vermont 05672 rate tffbn through June 30, 1995. c MAKE YOUR VACATION PLANS -m WITH THE HELP OF THE 'BOSTON.GLOBE'S TRAVEL PAGES 1 i-riT"a 4.-: f . " I t 7 urea Award-winning unuueus nrrMnnmc. I Spectacular hycAsAO resort vacation. Call today! irf.Rff NOTCH V'E-R'M-O-N-T Spend your July 4th week with us! Family Fun Guaranteed! BABIES, KIDS & ROMANCE! Vermont's Famous Family Resort Inn & 27 Cottages with kids' room(s); all sports, meals. Indooroutdoor heated pools. 7 Infant to Teen Programs; Lower MayJune rates. 802468-3301. THE TYLER PLACE on Lake Champion UJox 513, Highgate Springs, VT 05460 WHEREVER YOU'RE GOING ON VACATION THE TRAVEL PAGES CAN HELP. CHECK THEM OUT THIS SUNDAY IN THE BOSTON GLOBE. Introducing Our Ocean. m i 2 X I ft TA7... ... u.. aJLl'uJ i r v ltn au aue respea to our menas aiong me rtucuiut, you're looking at one massive body of water. In fact, it is the sixth largest fresh water lake in the country. Lake Champlain is the crowning jewel astride Vermont's largest-fwi city. Looking across to the Adirondacks, the lakes panorami? JfJ views are simplv maenificent. Its shoreline stretches out fornoreV3 1-800-VERMONT, ext. 501 Ulan jam iiuie. rui uccujiguciay aaiiui lYinuountiwiiu fishermen, Champlain is like knocking on the door of Paradise. Sound like a place you'd like to meet? Then call us for your free Traveler's Guidebook. And ""uj ' it will change the vmfl be ready for a different point of view. you look at flung? VERMONTti I 1 If 4 Midweek is the best time to get away for a weekend. Don't wait for a weekend to enjoy everything The Equinox has to offer. Take advantage of our midweek packages. Whether you want to play golf or tennis, go fly fishing, hiking, biking, exploring or just relax, midweek is the perfect time. And The Equinox is the perfect place. Green Mountain Golf Package Fun & Fitness Package Explore Historic Vermont Equinox Spa Package Hormoon Anniversary Rekindle the Romance Vermont Sportsman Package Theater in the Mountains These two, three and four-night packages include deluxe accommodations plus other exciting features with prices starting at $234? To reserve your package or receive our free brochure, call The Equinox today at 1-800-362-4747; in Vermont 802-362-4700 or contact your travel agent THE EST.CM . Historic Route 7A" Masckesteh Viluce " Veimcat 95254 GlEJiEACUS' VERMOKT RfSOiT ; prsileibaodnMoirupaBrr.phB&x. 1 ; -r : ' " " 5 ' r " . V-' . " 'V " if A -J: I l TtolHllilIMil rifr -ti:r "tnim .- .rw,? ,-,-,Tft,tVn1 v 1 1 m'i m WW i ft'im i Our Vermont Golf package Isv A Stroke Of Genius. Our midweek Golf Plan is the smart way to play 18 challenging holes $219' $219 per person, double occupancy i Work out in our indoor sports center. on our own Robert Trent Jones Sr. golf Then enjoy superb dining and all the course. Get 3 days2nights in luxurious comforts of the inn. Call your travel agiW accommodations, plus unlimited greens or 800-4(8-7900. Now you can plav'V fees at our own Woodstock brilliant game of golf for not a txF Country Club and more. Just Xtr- Tk 6"- ' Woodstock, Vermont 05091 SMALL Ll XI m mmELS OF TOE WORLD 6 ' 1 I FOR PLANS WITH YOUR VACATION CHECK OUT THE TRAVEL PAGES IN THE BOSTON SUNDAY GLOBE t .r1

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