The Boston Globe from Boston, Massachusetts • 70

70 THE BOSTON GLOBE TUESDAY. JANUARY 28, 1986 Hiiivflif put atings appear ears SporTViewl JACK C3AIG bullish for NEW ORLEANS "If you have IRA or otherwise HEAR WHAT E.F. HUTTON HAS TO OFFER High Yielding Investments for the Conservative Investor CALL TOLL FREE in Mass. 1 -800-221 -21 60 Out-of-State 1 -800-343-791 3 ASK FOR JEFF WETHERBEE please send me more information on high yielding investments Name Address City State Zip to have a blowout, let the Bears do the blowing out, I guess," said NBC publicist Tom Merrltt. The overnight ratings for Su per Bowl XX In 12 markets indicate that despite the mismatch.

the television audience will be 4 comparable in size to the record established for the Bengals-49ers game in Super Bowl XVI. Home Phone Phone Are the Bears tne nrst sports team of the MTV or videocassette ge? Is Jim McMahon tne nrst to My E.F. Hutton Account Number is: IPHutton I E.F. Hutton Company Whan E.F. Hutton talks, peopto Utten.

ol do not have an E.F. Hutton Account Attention: Jeff Wetherbee 62 Derby St Hingham, MA 02018 (617)749-8220 Member SPIC take advantage of instant TV impressions, switching headbands, ticking out his tongue, nammtng before every camera that turns his way, while protesting about invasion of his privacy to the print me 3rd Annual Ground Hog Ski Sale dia that zeroes in. seeking an jy'i swers, not instant impressions? THURS.JAN. It is a fact that NBC hired na. jvn.

inru rm, i. ds sEdDs99 30-ThruSAT. FEB. 1. McMahon and his coach, Mike Ditka.

to feign disagreement in a promotion aired during the game for the "The Last Precinct." which immediately followed the Super Bowl telecast. IB -0LIN LANGE ATOMIC FISCHER K2 R0SSIGN0L It was unorthodox, to say the least. How would It have looked for the coach and his key player if the Bears had been locked in a tough battle at the time? Or would If TV had its way, Super Bowl XX would have had a little less Jim McMahon, who is shown here being BOOTS X-COUNTRY BOOTS s10-s99 s10-s30 LANGE DYN'AFIT SALOMON Over 200 pair ALPINA SALOMON Over 200 Pair SKI PARKAS BIBS X-COUNTRY SKIS $20-s75 s10-s50 no one have cared GLOBE STAFF PHOTO BY BILL GREENE congratulated by Willie Gault. It is a fact that a 60-minute vi deocassette on the Bears' season, priced at $20, will be in stores before Valentine's Day, plus com plete action films of the destruc Rossignol 4S Skis (S300 jgz Ground Hog Wild Prices (not misprints). list! for the hpst fiROI INT) All nwrhanHisp hpino tnlH at holnu.

tion of the Patriots. nuowstume at tneSAU Between 9:15 ground pnces. Most new. Some used. And it is a fact that MTV runs and noon lhurs the 3oui.

Ski All dirt cheap. Anything not sold will 'Super Bowl Shuffle" again and Bag tor anyone in GKOIND HOG be given to chanty. off victories would offset any bad Impressions they left Sunday. ABC will pounce on the Bears, of course, for prime-time coverage. Despite reports to the contrary, John Madden has reached agreement to remain at CBS, says Peter Lund, president of the network's sports division.

"It isn't signed yet. but there are only details to work out," Lund said. Madden made $600,000 last year, but Brent Musburger signed a contract for $1.7 million a year and CBS then upgraded Pat Sum-merall's $700,000 contract to $1.2 million. ABC would like Madden for Monday night games. But its Monday audiences increased 20 percent this season, a contract is in place for Joe Namath and the network is under new ownership.

So when it faced a potential bidding war for Madden, ABC apparently figured: Why bother? again. costume. William Perry, already gargan tuan as an advertising body, BobSmith should grow still more after the Super Bowl. SportingGoods I have never seen a team that Television ratings for Super Bowl XX in the top 12 markets: City Rating Chicago 632 Dallas 52.4 Boston 51.4 Washington 47.0 i Detroit 46.7 Philadelphia 460 Denver 45.8 San Francisco 45.2 Houston 438 Miami 43.4 Los Angeles 43.1 New York 41.4 had such cross-promotion before the game as the Bears," Merrltt Since 1874 66 Franklin Boston. MA (Diagonally across from back of Filene's) 426-44-10 TH SAT 10 said.

A Chicago writer confided just before Sunday's kickoff that he Super Bowl telecast a turn-on for Boston and several of his colleagues had fantasized on the ideal game plan. If you didn't buy it at It called for McMahon to get Diamond imports you paid too much hurt and then play so badly that he would be replaced by Steve Fuller, who would throw the win NEW ORLEANS Boston-area television viewers hung in there Sunday, from the optimistic be that Dallas with a 52.4 attracted a higher rating for the game'than Boston. -JACK CRAIG ning pass at the end and be surrounded by the media in the dress ing room while McMahon was At Diamond Imports $1100 Average Retail $2000 Not a chance. And CBS will not let the Bears or McMahon fade far away in the eight months before The five sports events that have attracted the largest local television audiencessincethei Event Rating its next kickoft. Two years ago, CBS tried to 51.5 Super Bowl XX, Patriots vs.

Bears 49.3 1985-86 AFC title game, Patriots vs. Dolphins schedule the Cowboys on as many national telecasts as possible, and at the start of this season, the 49ers were the chosen team. GUARANTEED LOWEST PRICES Largest ImporterCutter in New England Featuring Diamond Solitaires, Engagement Rings, Colored Gemstones and Custom Jewelry All Diamonds Certified 45.4 40.7 Game 7, 1984 series, Celtics vs. Lakers 1985 AFC semifinal play-off, Patriots vs. Raiders 35.4 Game 4, 1985 NBA championship series, Celtics vs.

Lakers Next fall, the Bears. Patriots coach Raymond Berry was praised on all sides by NBC personnel tor his cooperation trom the beginning through the crush Brockton Cor. West Torrey Sts. 584-5056 Burlington 265 Winn Exit 40 off 128 273-2552 Hyannis 437 Main St. 771-0991 (Next to Myer's Furniture) Call for FREE Buyers Guide Lay-a-way ing loss.

Chicago's Mike Ditka responded to the obligatory network interviews but often in the manner of previous Super Bowl coaches, re garding them as a nuisance. ginning through the bitter end of Super Bowl XX. As a result, the game attracted the largest sports audience in Boston since the introduction of ratings meters in April 1984. Between Sunday's opening kickoff at 5:20 p.m. and the final play at 9:02 p.m., the game on Channel 4 averaged a 51.5 rating, meaning 1,009,565 of the region's 1 ,938,000 homes were tuned in.

There was no falloff in the audience until the last period, and then it was only marginal. The four quarters registered successive ratings of 51.1. 52.1. 52.9 and 49.8. Only the sixth and seventh games of the 1975 World Series between the Red Sox and Reds achieved higher ratings here, 58.2 and 55.0, respectively.

Those numbers were drawn from the less reliable diary format then used for measurement. Sunday's two-hour Super Bowl pregame. show averaged a 24.3, slowly building from a 17.7 at the outset. Between 5 and 5:15, just before kickoff, the audience doubled to 47.3. The Chicago audience for Super Bowl XX outranked that in Boston, finishing with a 63.2 rating and an 87 share.

The latter figure represents that proportion of persons with television sets turned on who were watching the game. The share in Boston was 74.. The higher Chicago number was consistent with the entire season. It is surprising, though, Typical ot Berry manner was sss Diamond bnporm 30 the interview conducted by Ah ins P. Following are the audience measurements for sports events on local television over the weekend.

Each rating point represents one percent of the area's 1.9 million homes: Event Rating Station Day, time Super Bowl XX 51.5 Ch.4 p.m. Super Bowl kickoff show 47.3 Ch.4 p.m. Super Bowl postgame show 39.0 Ch.4 p.m. Super Bowl pregame show 24.3 Ch.4, 3-5 p.m. Road to the Super Bowl 18.2 Ch.4.

10-11 p.m. Celtics-76ers 15.4 Ch. 7 p.m. Battle on the Bayou 11.7 Ch.4 9-10 p.m. John Madden Special 9.9 Ch.

5 8-9 p.m. Wide World of Sports 9.6 Ch. 5 p.m. Those Amazing Patriots 9.5 Ch. 7 7-8 p.m.

Candlepin Singles 7.7 Ch. 5 Noon-1 p.m. Phoenix Open 6.5 Ch. 7 p.m. Game Plan to Super Bowl 5.3 Ch.4 p.m.

Road to the Super Bowl 4.9 Ch. 4 10-11 p.m. Phoenix Open 4.9 Ch. 7 5-6 p.m. Pro Bowlers Tour 4.8 Ch.

5 p.m. Georgia Tech-North Carolina 4.1 Ch.4 3-5 p.m. Notre Dame-North Caroalina 3.3 Ch.4 Sun, 1-3 p.m. St. Johns-Pittsburgh 3.1 Ch.

7 Sat 3-5 p.m. Illinois-Indiana 2.8 Ch. 7 1-3 p.m. Game Plan to the Super Bowl 1.6 Ch.4 a.m. Friday Night Ringside 0.7 Ch.

68 10-11 p.m. 38 on Sports 0.5 Ch.38 p.m. K5 OTJSl mad Rashad in the losers' dressing room. "Berry jokingly told me I must be making a lot of money to have to handle the assignment," Rashad said yesterday. "He was trying to put me at ease.

I didn't tell him then that when I was a young pass' receiver, I tried to model my play after him." Rashad enjoyed one of his better 9 A sessions with Berry, despite the gloom. Despite the embarrassing loss, the Patriots likely will be on three Monday night games next season, the maximum allowed. Val Pinchbeck the NFL's television coodinator, said the positive national TV exposure they received in their three play- i Professional-Level Power WATERPROOF BOOT at a Price for Everyone 10031 8" BOOT r. Ai I jn 1 TN vTS The Leading Edge bSHii modsl Personal computer Drop by any 1st American Bank office and talk to us about our remarkable 10Vfe auto loan on a 1986 car. Or call 436-1500 today.

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