The Ottawa Journal from Ottawa, Ontario, Canada • Page 13

gree that the housewife can leave her dinner in the oven and go out for an afternoon with a clear conscience. Her stove will automatically-turn on the heat at a given hour. maintain it for' the desired period at an even temperature. and turn the current off again when the roast is There arc the additional ad-Vantages bf cleanliness, safety and uniformly successful cookery, and all this Is now accomplished at a saving of fuel as compared with other ranges. Housewives who find them selves for the first time in a zone of cheaper electrical cur- take advantage of the boon ioaeredby-4nerar-'leetric Hotpoint ranges and to discover what strides have been made in making the kitchen a place of freedom Instead of slavery.

1 i SECTION TWO FINANCIAL Page IS VPaies'13to24 VOL.XLVI.-,No.l24.v OTTAWA, TUESDAY, MAY 5. 1931. I'UH'K TWO CENTS. CHARLES OGILVY, LIMITED, OPENS NEW SECTION Home Appliance Department to Occupy Splendid New Fourth Floor of Large Rideau-Nicholas Street Store Will Be Devoted Exclusively to Large Stock Electrical Equipment for the Modern- Home Featuring Refrigators, Ranges. Radios, Washers, and Clocks of Leading Manufacturers I 1 To Feature Most Complete Stock Electric Appliances for the Home Refrigerators, Ranges, Radios, Washers, Vacuum Cleaners, Clocks and Smaller Appliances Are Now on Display on Ncu) Fourth Floor of Enlarged Building 7o Be One -of Most Complete Slocks of Kind in the City Service a Feature.

rjHE great (tore of Charles' aide of Rideau street, at Nicholas, has recently been en-: larged by the addition of an entire fourth floor. Here hat been located the new Home Appliance Department of the firm, an entirely new departure for Charles Ogilvy, Limited. It will be devoted exclusively to supplying electrical labor saving devices and home electrical equipment to the homes of Ottawa and district The Ogilvy Building is now one of the most pretentious departmental store buildings In Ottawa. In appearance it ranks with the best of the larger buildings in the city. Its location is ideal for shoppers, and no retail store in Ottawa standi higher in the estimation of the buying public of the Capital.

The added floor space provided by the recent addition of a fourth storey to the already large building has enabled the Arm to establish its new Home Appliance- Department in a large way right from the beginning. It will be one of the most com- plete departments ot its kind to When it came to selecting the stock for this new department Charles Ogilvy, Limited, chose to represent in Ottawa one of the outstanding Canadian electric equipment firms, rVlrlr Company. For some 18 months the firm has already carried a full stock of General Electric radios and these had proven so satisfactory tob UIOUNUMU Ot tsyuvjr tuawiuwa that the full General Electric line of refrigerators, ranges, -docks;" and smallerelectrte appliances have been added to, the stock of the Home' Appliance Department Hoover" 1 In addition Charles Ogilvy, Limited, will continue to fea- ture the famous Hoover vacuum cleaner and have added the full Una, of the? famous Canadian Thor electric wash ers and ironers. As a of. this: careful selection of merchandise, the new i Home Appliance Department of Charles I Ogilvy, Limited, opens to the -public complete to the last detail jin its ability to.

serve i Ottawa householders with the latest and best in borne electrical equipment i 1 I 1 im in uuw wapiojr mm expert sales force Charles has "already built up -air Electrical Service Department which ranks with the best in Ottawa. This' service fore' has been -built around the Ogilvy- Ser-. vice which became famous in the city almost overnight and was largely responsible for the hJI. IumIhmi within tlii, ahnrt nAh. iod of 18 months.

The service force Is 'divided into eight sections, each of which is located in a definite district of the city, and available to customers at few minutes' notice any. hour of the day or night The new fourth floor of the Charles Ogilvy, Limited, store is spacious, well lighted and altogether a delightful place in which to shop. It has been well arranged to show large stock off to best advantage and affords plenty of space for customers to move about and examine the merchandise under most favorable conditions. Experienced Managers, Each branch ot the new Home Appliance uepartmeni is in charge of a competent manager who has had lengthy experience selling the particular line be specializes in. This plan results in more direct contact between customers and mtnrat and liuurMt that best attention when visiting the store and excellent service on all purchases.

Charles Ogilvy, Limited, is how showing one of the larg est stocks of electric refrigera tors and ranges to be found in Ottawa. A large ol the new Home Appliance Depart. jar. priced very little higher meet is devoted to these, two, than an ordinary soring clock lines which' have so. to- the average recent.

-householder within Ogilvy, Limited, on th south be touna in uanaaa. years, uenerai Electric re frigerators are shown in a range of many different sizes. made for the kitchenette in the smallest apartment as well as for the spacious kitchen of the largest homes. General Elec tric refrigerators are today known as the leaders In their field. The famous Hotpoint electric range is featured in sun an other section of this huge fourth floor of the Ogilvy store.

Electric, ranges today are things of beauty as well as utility. In the stock at Charles Ogilvy, Limited, is shown prac tically all household models of the famous Hotpoint line. Smaller Appliances. In the" branch of the Home Appliance Department devoted to smaller electrical appliances special attention has been paid to the stock of Telechron elec- Electric Refrigerator One of the smaller models of the famous G. E.

electriq tefrigerators now sold by Charles Ogilvy, Limited, and displayed on the new fourth floor jrlome JJeparu trie docks. Electric clocks are the most recent addition to the list ot electric appliances in general use in the 'home. A few years ago they were almost unknown and the price was -prohibitive. Also they were usually of an unattractive, clumsy size, altogether unfitted for display in the home. Today the finest Telechron dock can be purchased in any size and design desired.

It is impossible, to tell them from the familiar' type of clock in eeneral use for years. Some are even encased in cabinets of period design, allowing them to take their place in the home among furnishings of. former Even the great grandfather -lock? with its beautiful chimes can now be secured with the world famour iTaWKmn. naduDlaa.9' The of rood -make and design, and always absolutely accur 7W ate. Time is supplied to them Have Special Staff For New Department A special staff will be in charge of sales in this new Home Appliance Department of the Ogilvy store.

All have been specially trained and are experts in the various lines they will handle. A manager will be in charge of each branch, and customers desiring, special information regarding home electrical appliances will find the Ogilvy staff of great through the ordinary electric service wires from a master clock in the powerhouse. At least a score of models of the Telechron clock are being now on. the Charles Ogilvy, Limited, new fourth floor. They are attractively displayed and are well worth a visit The electric clock fat now considered one of the most attractive and useful wedding or anniversary gifts that-it is possible to give.

Great Radio Display. Ogilvy radio department now so known throughout the city that it hardly needs comment. It was established some 18 months ago, and now naturally becomes part of the Home! Appliance Department A. whole section of the new fourth floor has been devoted to the display of radios, and the new models of the General Electric line are 'now being It is one of the finest radio displays to be found in Ottawa, and every sale is bacYed by the now famous Ogilvy service. Another important branch of thiax new department is that devoted to the well known Thor washers and Ironers.

The electric washer is already firmly established as almost a necessity in the modern household, but only recently has the many advantages of the ironer become generally recognized by 'housewives. Those -whe hive purchased some of the newer, mndrli.xlaim that they would never'again without one. -The Thor washer is one of the oldest manufactured in Canada, and a reputation built up over a long period of years has been enhanced by their recent product Spacious Fourth Large Stock Electric Refrigerators and Ranges rv 4 IT' 8 i 1 Electric Range Made Vast Change Cooking Methods Canada-- Among World Leaders In Thia Form of Household Service Uany New Models. 'Canada is among the world leaders in the use of electricity for domestic purposes, and it only in those areas where power development has not been, sufficiently extensive to reduce the cost of current to an economic level that elec tricity has not yet transformed housework from drudgery to pleasure. Particularly In eock-j ry is electricity popular in Canada.

the Domin ion was more than 15 years be hind England in adopting the electric range, a far larger proportion of women in Canada than In the British Isles are now experiencing the benefits of electric cooking. According to an official of Canadian General Electric, the Crystal Palace, home of many an exhibition that thrilled Lon doners in the gay nineties, was the scene of the introduction to the world of the first electric range. The first electrically-cooked dinner was served, with world-wide interest, in Old London in 1894. It is only 2S years since the first electric range was shown in Canada, and that was an elementary UnodeLof.woflden.foustruction. AH the latest models are now being displayed in the new of Charles Ogilvy, Limited.

Little Attention. Today electrical cooking has been developed to such a do Splendid Radio Service This Branch Has Built Up Fine Reputation in City (Jives 21-Hour Service on All Hakes'. ONE. of finest, radio service organizations to be found in Ottawa is attached to the Home Appliance Department of Charles Ogilvy, Limited. Part of the Radio Department established in the Ogilvy store 18 months ago, this service branch has become part of the new and larger department, and will continue to give radio owners the finest service available.

I Charles Ogilvy, Limited, practically built its now large radio business around its service organization. Every effort was made to see that radio owners received as perfect reception as possible 24 hours out of every day. Eight "service" men' are stationed in different parts of the each to his own district, and all calls are answered within the hour. Service Is given 24 hours a day. In the firm's own radio workshops every type and radio can be repaired.

by experts. A Service organization' similar to that provided for owners will be available for all lines in the new -Home Appliance Department. 1 New Model Here is a G. E. Tadlo that is meeting with popular favor.

The radio department at Charles Ogilvy, Limited, is showing this model. Floor Where Home ElectriCjAppliances Are Featured 1 xy i j---' -fr" jnuraiSaViiii" 'T--'i i ij i 1 u'mm iAaras i '(sOf Refrigeration He Ips To Simplify Cooking, Is Year -round Asset An Electric Refrigerator vides for Many New Dishes Large Stock on Fourth Floor of Charles Ogilvy, Limited. IF the ideal gift for the housewife is one which makes her tasks lighter throughout the year, simplifies housekeeping, lends 1 i- 1 and pleasanter, then an electric refrigerator is the ideal present. In addition to being a thoughtful gift, the electric refrigerator is an investment in health. It makes it safe to be hungry on Christmas Day and on all other days throughout the year.

It not only relieves the housewife of all worry and responsibility of maintaining the required ice supply, but brings unusual helpfulness in preparing and serving three meals a day. The display of electric refrigerators to be found on the new fourth floor of the Charles Ogilvy, Limited, store is one of the largest and most complete in line for the store to handle and every effort was made to choose the outstanding make of refrigerator on the market today. Over a dozen different models are shown In a wide range of An experienced staff of refrigerator salesmen will be glad to demonstrate any of these effluent and beautiful models. Planning and preparing three meals a day can be either endless monotony or pleasant adventure in culinary possibili ties. The General Electric Refrigerator will not plan a meal or prepare IV but will belp in countless ways.

It chilling compartment offers an endless variety of delicacies that require extreme coldness in their make-up. Its even "under 50 degrees' temperature holds left-overs acceptably appetizing until they fit into subse quent menus, thus affecting a worth-while Helps In Many Ways. Users are enthusiastic over the many in which this sef i Igetator helps the prepara tion of meals. The longer life it gives to perishables aids in varying dally menus. Always plenty of ice-crisp lettuce for garnishing sweet, untainted butter and milk.

Always new delights from its magic chilling chamber. Entertaining becomes a sim Color ill Ranges is Needed Touch" Adds Beauty to Modern Kitchen "Hotpoint" Banges, as Sold by Charles Ogilvy, Limited, Were Designed by Practical Women Have Many Unusual Conveniences. Believing that no one knows the housewife's problems as well, as tbejiousewlfe herself and acting on the theory that man's zJI ing ability could be guided by women's experience in the home to produce the most satisfactory electrical range, Canadian General Electric gather ed together, a few years ago, the leading' authorities" on household science in the coun try and evolved the Hotpoint Range. That an electric range "de signed by women for women" was urgently needed has since. been proven in convincing manner.

General Electrics Hotpoint was overnight a sen satlon and now enjoys a popu. larity greater than any other electrical range. Dozens of the new Hotpoint models are now being displayed on Charles Ogilvy 's, Limited, new fourth floor. The women who designed the distinctive General Elec tric Hotpoint beautified it with contrasting shades of dove grey and cream white. They added scores of features that women want and refinements that appeal to every housewife.

The large cooking surface, the easily accessible fuses and the many other appointments which mean more convenience cooking are only a few of the features that contribute to the popularity of Hotpoint Other features developed from the combined efforts of men and women are Hot point's Hi-Speed element, the Super- Automatic Oven Control that cooks meals in the housewife's absence, the Economy Cooker, all-steel construction and stainless enamel finish, 'v. Makes the Ideal Gift Pro Ottawa. This is an entirely new ple matter. Light luncheons of dainty salads and frozen delicacies are quickly prepared for guests. Dozens of other delightful, treats can be made up on the spur of the moment or stored in anticipation of fu- ture needs.

This is feature of electric refrigeration which appeals to the housewife. With- out these aids it sometimes seems an impossibility to play the hostess at alL No Interference. Alt the moving parte of the General Electric refrigerator operate in a 'permanent bath of oil in an airtight case. You barely hear it It is very economical in operation and the rounded corners are easily kept Cabinets are mounted on legs with plenty of broom-room beneath. It is so completely automatic that you never need oil it Moreover, there la no danger of radio The General Electric Refrigerator will not interfere with your radio reception in any way.

Special Attention Given to Aerials A feature of the radio department at Charles Ogilvy, Limited, has been the particular attention paid to the installation, of -aerials. Experts hsve been engaged to do this work and whenever the customer desires this service an expert looks over the location of the receiver, makes various tests and then Installs the aerial along scientific lines. Proper aerials can make a vast difference in radio reception. is this true in districts where there is considerable In some zone? in the city it has been found desirable and necessary to erect aerials 300 to 400 feet from the receiver. For commercial use this is very often necessary.

No longer is a simple copper wire considered sufficient in all cases. Leads of lead covering are quite often used with special aerial wire that is found to greatly improve the quality of reception and reduce the amount of Interference. Still another branch of this new department is devoted to the dozens of small electric appliances now to be found in almost every home. of these are most suitable for gifts" and make very charming wedding presents. The waffle iron is one of the most popu- although electric hair curl- ers, grids' for the quick meal.

chafing dishes, toasters, percolators are' also in great demand..