Garden City Telegram from Garden City, Kansas • Page 4

Drew Pearson Reports: New Election Techniques Deserve Scrutiny Indeed! I'll Be Wrestling With This Problem for at Least a Couple Yean 9 editorials Gnritan City Tetatfrm Monday, Nov. 14, A Plan to Win A Glendale, combat veteran is sending letters to newspapers over the nation of a plan to win the war in Viet Nam. This veteran, who says he is opposed to war, said the war can be won in about a month, and our boys brought home. How? Simply with all out destruction of military targets in North Viet Nam. His letter doesn't mention the use of atomic weapons, but does point out that in World War II the U.S.

Air Fofce showered leaflets on certain Japanese cities warning that before a certain date these cities would be bombed and destroyed. Familes were urged to evacuate and survive. He said this worked, and cities were completely and immediately abandoned with no lives lost. (This was before the atomic bombs fell in August.) After destruction of all military targets, the U.S. Navy would blockade the ports.

"The end will come quickly," he added. What about Red China? The writer said China is having too much internal trouble and further isn't equipped for modern warfare, so would not step into the Viet Nam conflict. Perhaps this California veteran is right on military strategy, and even so on prediction of Red China's refusal to step in. After hearing Drew Pearson here last week, who is much closer to the Washington scene than most of us, this plan of all out bombing of North Viet Nam may be carried out in a few months. But first all efforts are being made for a negotiated peace.

A military victory in Viet Nam won't end our commitment there. It will be another Korea, but the sooner the fighting ends, the better. Utttr to Hit Editor Just Another Day? Friday was Veteran's Day, and what did thia mean to the People of Garden City, Kansas? Nothing, just another working day. The Chamber of Commerce, federal government, state, county and city government realized what day it was. Why can't the business places and schools do the same.

Probably many businessmen are veterans of World War I or II. They seem to forget their buddies that were next to them in the fox hole and diod BO they could come back home and be aa sue- cosaful as they are now. And now they can't close their place of business for eight hours on their behalf. Think for a minute. The same goes for Good Friday.

I have heard this expression: "People in Garden City are churchgoing people." Let's prove it for ourselves and practice what we preach and close all day Good Friday. Remember, God giveth and God taketh, so if you don't make a buck today, you'll make two tomorrow. I once was asked by a person from Mexico, "Why do you people in the U.S.A. commemorate outlaws and criminals." I could not give him a satisfactory answer, so lets commemorate Veteran's Day and the next time I will have a good D.C. GARCIA, 305 E.

Santa Fe. Hoi Boyle Soya Cosf of Sleeping Goes Up NEW YORK (AP) Things a columnist might never know if ha didn't open his mail: In these inflationary times even the cost of sleeping is going up. Americans now spend $58 million a year on sleeping pills and potions. Fat does in families, just as most of us have suspected for some time. A scientific study of 1,000 fatties found that 73 per cent had at least one obese parent.

Wouldn't you like to live In Japan? Men retire there at the age of 55. The catch is that the average annual income in Japan is only $670 a year. Most men probably would prefer to be a steeplejack than drive a nitroglycerin truck lor a living. But the steeplejack's job is actually three times as risky. QUOTABLE NOTABLES: "It is desperation, not love, that makes the world go round." Author Thomas Merton in "Conjectures of a Guilty Bystander." ODD LEGISLATION: An old law in Kansas forbade the eating of rattlesnake meat in public or the eating of any snake on Sunday.

MAN AND MOUSE: Man, if you're like a mouse, you'd better beware strenuous weekend exertions after five, sedentary days in the office swivel chair. Researchers have found that mice subjected to sudden unusual exercise developed more heart disease than those which were exercised regularly. Thre has been a marked change in the typical drug addict, according to U.S. authorities. A generation ago he was a 40-year-old Southerner who took morphine.

Today he is a 27 year-old New Yorker who uses heroin. SALESMANSHIP IN THE FAR EAST: Some Japanese insurance firms are hiring widows to sell life insurance. Their sales pitch: "If my husband had taken this policy, I wouldn't be here now trying to sell it." THE PRICE OF INEXPERIENCE: Only five states require tests for motorcycle drivers, and yet a recent study showed that 20 per cent ol those hurt in motorcycle accidents were taking their first or second ride. HOUSEHOLD WARNING: Mother, don't Uavt bottles of furniture polish It causes more lung damage than any other liquid accidentally swallowed by toddlers in the borne. HISTORY LESSON: Can you name the first U.S.

president who regularly wore long trousers instead of knee breeches? He was James Madison, the fourth president, who served from 1809 to 1817. FOLKLORE: Opening an umbrella in the home will bring bad luck. Waiters believo that if they hreak a dish their will he low far the rest of the day. Te cure the whooping cougn, eew a live, fuuy caterpillar in a cloth sack and wear it around yeur aeek. Place a piece of iron under your doorstep to keep witches away.

WASHINGTON There Is one all-important lesson to be learned from the recent election: The time has come for the public to look behind the ylogan. The time has also for Congress to limit the millions of dollars spent to spread slogans and create images. Electing a governor or a Senator has now become a question of selling a candidate with the same Madison Avenue techniques as you sell underarm deodorants. The secret of political success Is not in letting the public know what a candidate stands for, but in hiring the right public relations firm. And that PR firm may decide that the easiest road to victory is to hide what a candidate stands for, not advertise it.

Bob Dresser and Hal Evry, partners in one very successful Los Angeles PR agency, won't take a political client who doesn't score at least 120 on I.Q. tests, but his party principles are of no concern to them. "Political party doesn't mean anything at all any more, 1 Dresser told us. "One half of one per cent of the people are bound by the party. We go after the other 99Vi per cent." The partners also won't permit the clients to do any political stumping.

"The days are gone of those tedious rounds of coffee klatches attended by 12 people who are already on your side." said Dresser. "We believe in exposure, but on our own terms." This means a candidate may buy a million dollars worth of television but never debate. As Evry put it: "Clients who campaign least win the most votes." The agency won a state senate seat for one client with no more campaign than the cnn stant billboarding of the slogan, "Three Cheers for Pat Milligan." "In 30 years," Dresser pi-edicts, "our method will be accepted by everyone. Until the others catch on we'll keep beating them." Next year, Dresser and Evry will promote an unknown Democratic businessman, David Trapp, for governor of Kentucky. They expect the campaign to cost $3 million, of which they will take a 20 per cent cut.

The new election technique Is to poll the voters to find out not what the country needs but what the people want. This is like ninning a school by taking a poll of students as Sorghum Grain Outlook Is Up WASHINGTON (AP) The Agriculture Department forecast a sorghum grain crop of 731 million bushels for 1966, 10 per cent above last year and 36 per cent above the average. The department said Thursday the yield per acre Is estimated at a record 55.3 bushels, compared with 50 bushels last year and 42.4 for the five-year average. Harvest activities were hastened by hard, killing frosts over much of the Great Plains in mid-October. Nebraska and Kansas still expect yields because harvest was well advanced in areas affected by an early season storm.

By Nov. 1. the harvest was 80 per cent complete in Nebraska and 60 per cent in Kansas. Garden City Telegram Published Dally Except Sunday and Five Holidays Yearly by The Tele, gram Publishing Company at 310 N. Garden City.

Kansas. 67846 TELEPHONE BB S-S23? BUI Brown Mnrrin Smith Manager John Frailer MinMlni Editor Second class postage paid at Barden City, Kanaae, 67846. ol Subtrrlptlon By carrier a month In Garden City, $1.55. payable to carrier In advance. By carrier In other citlea whers service la available, 30c per week.

By mail to other addresses In Fln- ney. Lane, Scott, Wichita, Oreeley, Hamilton, Kearny, Grant, Haakell and Gray counties, $9.00 per year: elsewhere $15.00 per year. Member of the Associated Preit The Associated Press to entitled exclusively to the use for reproduction of all the local news printed In this newspaper as well at all AP news and dispatches. All of publication of special diipatchM are also reserved. to which courses are the easiest, then fixing the curriculum according to the students' wishes.

Or it's like taking the TV ratings which (jnd Westerns, crime thrillers, and rock 'n' roll to be the most popular, then gearing the entire network's program to please the lowest common denominator of the public taste. In California, where the majority of voters have usually rejected extremists, the Spencer-Roberts agency carefully steered Ronald Reagan toward the middle of the road. The movie actor, who had swung from the extreme left to the extreme right during hts erratic political career, was presented to voters as a moderate. The Baus it Ross agency, which handled Gov. Pat Brown's campaign, found Reagan's good guy image "one hell of a problem." William B.

Ross explained to us: "I called the troops together and said, 'You can't make this guy Reagan the villain. You can't put the black hat on him. You've got to treat him as the guy who never quite gets the girl a nice guy who just didn't quite get It cost more than $3 million to build up an unknown millionaire electronics manufacturer named Milton Shapp to a point where he had a chance to be governor of Pennsylvania. The man behind Shaup's buildup was Joe Napolitan, a bespectacled, brusk and brilliant ex-newspaperman who used computer-analysed polls to find out what Pennsylvanians liked and disliked. Then he spliced professional movies, staged not-so-talkative TV appearances, sent out 16- page color brochures, took full-page ads and rented billboards to promote Shapp.

Napolitan rejects any suggestion, however, that he is a huckster. He accepts only moderate Democrats, and turns down clients who do not seem "competent and "In four or five years," he assured us. "every ma.ior a- paign will be managed by a political campaign specialist." There is a danger to democracy in selling candidates on the open market like a new brand of map. In the first place, it requires millions of dollars. Only a few wealthy candidates, or candidates willing to put themselves in hock to wealthy backers, can afford this kind of campaign.

Second, by using slogans and simplicities, a Ronald Reagan can be sold to voters on a food-guy appeal alone. His political convictions, which should be the true test of his qualifications, are covered up. Or George Mahoney, running for governor of Maryland, can evade the issues by hammering on the slogan, "Your Home Is Your Castle." Mover before has it been so important for Congress to set up new standards to j'ovirn election campaigns. Otherwise we will become not a government of the people, by the people and lor the people, but government by hucksters and for hucksters, with the people voting according to Madison Avenue images, not integrity. THE POLITICAL WARS are over again for awhile and nearly all of the citizenry will go on about their business, leaving the avid few, full- time politicos to keep the pot simmering for the next round.

SOMEWHERE IN THE past several days we heard again a popular yarn about Harry Truman, former president and the kind of candidate who kept the campaign trails hot and interesting. Mrs. Truman, the story goes, was attending a Grange meeting and was sitting with the wife of the speaker who, discussing soil conservation, told the farmers that they must use "more manure, manure, manure." "Mercy," shuddered the wife to Mrs. Truman, "For years I've been trying to get him to say fertilizer!" Mrs. Truman responded: "I've been trying to get Harry to say manure." it ONE OF THE real reasons that the five-year- old has been so eager to go to school for so long is that she "needed" to get a big stack of pictures of herself to give to her friends.

Well, last week the school pictures arrived, and she has autographed all of hers and it does look as if every one of them will be given away. And, believe it, that'll be a switch. Usually after a day or two of wild trading of pictures with friends, the remaining dozen or so just flap around the house. it it THERE'S A NICE brown and white terrier waiting for its owner (or a new owner) at the home of Purl Harris. Mary (Mrs.

Claude) Owens turned the dog over to Mr. Harris after she found it in Finnup Park, lost and hungry. The pet is wearing a blue collar. "He looks as if he wants to go home," Mary said. BUY PHILCO COLOR TV 3-Day Home Trial Available to customers with good credit rating 21-Inch Swivel COLOR TV with NEW COLOR TUNING makes tuning color TV as easy as tuning a signals when picture is 5506 properly tuned 21" overall diag.

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