Austin American-Statesman from Austin, Texas • F3

AUSTIN AMERICAN-STATESMAN I SUNDAY, NOVEMBER 3, 2013 F3 News: businessstatesman.com or 512-445-3835 Subscribe: statesman.comsubscribe Two Austin gaming studios restaffing least nine positions, according to the website for parent company Zenimax Media. The open jobs range from senior gameplay engineer to environment artist. Raphael Colantonio, the studio president, wouldn't say much about the upcoming game only that it will be in the style that the studio is known for, which he called "first-person games with depth." He did admit to feeling some pressure after the huge success of "Dishonored." "I'm terrified," he said with a laugh. "Yeah, of course." Meanwhile, the new Battlecry Studios is staffing up for an undisclosed project of its own. The studio was started last year by Rich Vogel, who was formerly the head of BioWare Austin branch and executive producer of "Star Wars: The Old Republic." Battlecry, which is also owned by Zenimax Media, has grown to about 35 employees, he said.

The company is hiring for at least 16 positions, from animator to producer to senior studios are currently staffing up. The studios in question -Battlecry Studios and Arkane Studios are both hiring for top-secret projects. And while the upcoming games might be question marks, both studios have good pedigrees. Arkane, which has studios in Austin and France, was responsible for last year's hit "Dishonored," an action game set in Victorian-era England, starring a bodyguard who is framed for murder. The studio is moving to new offices in the Arboretum area and is currently hiring for at engineer.

Vogel, was also tight-lipped about his upcoming project, saying "the good thing about our company is they really don't want to over-hype anything." But he added: "Our studio mission in particular is to build fun, engaging, AAA free-to-play games for the connected world. So you can gather anything you want out of that." The hirings come as the Austin video game scene con- Gamingcontinued onF8 WORKPLACE Lost amid the 'brogrammers' Sexism alive in Silicon Valley Women say they face routine bias in male-dominated tech field. By Jessica Guynn LosAngelesTimes SAN FRANCISCO Speaking before a gathering of women in technology, Facebook Chief Operating Officer Sher-yl Sandberg recalled an uncomfortable exchange with two men on a different stage discussing the scarcity of women in the industry. One commented that he would like to hire more young women but not all are as competent as Sandberg. The other said he, too, would hire more young women but his wife fears he would sleep with them.

Sandberg's husband, Silicon Valley entrepreneur Dave Goldberg, told her later that night that the men did her a favor with their honesty. "A lot of men think that, he told her. "They gave you a chance to address it." It's no secret that the tech industry has a shortage of women. What's less well-known is that the industry famous for its bravado about changing the world still lags decades behind other industries in its treatment of women. Many of the women in technology say they routinely confront sexism in the companies where they work and at the technology conferences they attend.

Many blame the industry's growing gender gap on a "brogrammer" culture -a hybrid of "bro" and "programmer" that's become a tongue-in-check name for engineers. Prominent women such as Yahoo's Marissa Mayer and TECH REVIEW APPLE'S Surrounded by men, a woman watches a presentation at the TechCrunch Disrupt SF 2013 conference in San Francisco in September. Only a fraction of engineers at many tech companies some 2 to 4 percent are women, and the number of women studying computer science is shrinking, david paul morris Bloomberg Brian Gaar Gaming Matters When you've lost scads of jobs, as the Austin video game industry has, any hiring is a good thing. So it comes as welcome news that two high-profile SOCIAL MEDIA YouTube has eyes on mobile Video site looks to get cellphone users to sign up for music service. By Dawn Chmielewski Los Angeles Times LOS ANGELES As YouTube prepares to launch its subscription music service by the end of the year, the digital music giant is seeking to capitalize on music fans' desire to have access to their favorite songs everywhere they go.

The company's free online video site already is the most popular on-demand music service in the world and has surpassed radio as the leading way teens and young adults listen to songs. The new service, designed to give paying subscribers commercial-free access to music videos on their portable devices as well as the ability to store videos and playlists on these gadgets -underscores the importance of smartphones and tablets to YouTube's future. "Mobile is becoming absolutely enormous for YouTube," said Forrester Research analyst James Mc-Quivey. "The fact is that music has always been a medium that most people are going to want to carry with them and have available at all times. When you add the visual component of the music video, you're simply sweetening a pot." YouTube executives have said about 40 percent of its viewing already happens on mobile devices.

Indeed, more than 50.5 million Americans watched videos each month on their cellphones in the second quarter of the year, according to measurement firm Nielsen. Music videos are among the most sought-after content for YouTube's 1 billion global users, with a popular song like Miley Cyrus' "Wrecking Ball" or Robin Thicke's "Blurred Lines" attracting hundreds of millions of views. This has made YouTube the dominant online music site, dwarfing its few competitors. "YouTube is the No. 1 music search directory in the world.

The vast majority of the most-viewed videos on YouTube are music," said Richard Greenfield, a BTIG media analyst. "It's a natural evolution to figure out a way to generate increased engagement around music." YouTube's mobile application lets smartphone or tablet users watch an unlimited number of music videos on these devices, so long as they are connected to the Internet. In some cases, this free mobile access is limited to the official version of the music video. The proposed subscription service, which could launch as soon as December, would allow the user to store, or "cache," these videos or an entire playlist on their devices and watch without the need of a wireless connection. "Caching is what's critical to mobile," said longtime label executive Ted Cohen, who runs a digital media consulting firm.

"Music services are YouTube continued on F8 Kleiner Perkins Caufield Byers, is being sued by a former partner, Ellen Pao, for sexual discrimination. Women say the problem begins in computer science classes where they are marginalized and persists throughout their careers as they are passed over for jobs and promotions. That has set off alarm bells. As one of the most vibrant sectors of the U.S. economy, that startling lack of diversity could deal a double blow: greater income inequality in society at large and fewer innovative ideas coming out of the tech industry as it faces rising competition from overseas.

"At a time when the tech Sandberg have proved they can scale to the top of the technology industry. But they are still the exception, not the rule. Even though women outnumber men at the top schools and in the workforce and use the latest gadgets and apps in equal if not greater numbers, they still represent a small fraction of executives, entrepreneurs, investors and engineers. The number of women studying computer science is shrinking and at many tech companies, only a tiny fraction of the engineers 2 percent to 4 percent in some cases are women. One of Silicon Valley's best-known venture capital firms, MAVERICKS Free Mac OS gives a lot through little changes nology industry is becoming increasingly important, I think it's important to focus on what hasn't changed and what is still very traditional about this world, what isn't so revolutionary and so progressive," said Kate Losse, an early Facebook employee.

Losse is the author of the 2012 Boy Kings: A Journey Into the Heart of the Social Network." "It's not that the industry is bad. This is just something that the industry has to change if it wants to be as progressive as it wants to be seen as," Losse said. Nowhere is that more evident than at technology con-Women continued on F8 the top of a single window. I can access files and move them around more easily. To further assist with file management, Mavericks lets you assign one or more tags to files.

It's similar to the approach Google's Gmail uses to organize email. I've been trying to go paperless by scanning or requesting bills and receipts electronically, but they've been scattered in more than 100 folders and subfolders. The problem is that an individual file might belong in a number of folders. A receipt for a museum membership might go under "receipts," "museum," "charity," "taxes" or in a folder for the credit card I used. With tags, I can label the file with all five and find it more easily come tax time or audit.

It doesn't matter anymore what folder I put it in. Searching by the tag will automatically pull the relevant file up. Mavericks also has features Mavericks continued onF4 77T- From multiple tabs to mapping, Mavericks system worth having. By Anick Jesdanun Associated Press SAN FRANCISCO There isn't one thing that jumps out with Apple's new Mac operating system, known as Mavericks and that's a good thing. Mavericks has plenty of modest refinements that add up to a system well worth the upgrade even if Apple weren't giving it away for free.

Many years ago, Web surfing changed dramatically when the Opera browser offered a way to open multiple Web pages in tabs instead of separate windows that cluttered the computer desktop. Most browsers soon followed. That concept now comes to file management as part of Mavericks, which Apple released Oct. 22 for new Macs and older ones running Snow Leopard, Lion or Mountain An Apple employee demonstrates the new Mac Pro desktop computer Oct. 22 in San Francisco.

Apple also released a free operating system called Mavericks the same day. marciojosesanchez associated press Lion. You can now use tabs rather than separate windows for various folders, disks and networked servers. The change might seem cosmetic, but it saves time. As I opened a file here and move a file there in previous versions of the Mac OS, I could easily have a half-doz en or more windows open.

If I closed them, I'd have to go through the trouble of finding those folders and drives again later. Instead, I resigned to the clutter and the inefficiencies that came with it. Tabs mean I no longer have to accept that clutter. All the tabs are neatly organized at.