El Paso Times from El Paso, Texas • 33

Paie 1 SECTION EHt Sat; irday. December 1, 2007 11 Paw Silurdav. Deiembrr I. 2007 Mi minimi? hits Get out of the VIVA Paso today! I (Tift nnn. manufacturer.

Cars can last forever, so it is more of a lifestyle choice, an emotional choice, when it comes time to buy something Viva means Live. Life is a Journey, Live the experience, Love your Ride! Other benefits of the one name is sharing used car inventory between dealerships. Instead of 100 cars to choose from, you now have 7(X). Top of Mind Awareness of the Viva name is key in the marketing aspect. Using the same name for 10 franchises will certainly get the attention of anyone in the market.

Also, by combining the ad budgets, there will be more to branch out into other areas. "A louder voice with less budget sounds good to El characterized more by con sumer loyalty to a retail brand rather than an automotive name plate. Prior to today, each dealership was treated independent of every other dealership with each having their own general manager and their own unique style. Separate names, logos, and marketing left most of El Paso unaware that they were even affiliated. The name change allows for one big operation instead of 10 competing ones.

Also included in the change is a change in car buying philosophy. Gone are the small groups of salespeople engulfed in a cloud of smoke waiting for you to arrive. Gone are the yelling screaming, jumping on the hood cliches and stereotypes. Gone are all the old sales tricks and tac-tics. Everyone will trwfca Expressway Ford, Midway ChevroletIsuzu, Driveway DodgeChrysler'Jeep Gateway Nissan, Motorway Kia.

Motorway Mitsubishi and Jaguar of EI Paso are primed and ready to change their names to Viva Ford, Viva ChevroletIsuzu, Viva DodgeChryslerJeep, Viva Nissan Viva Kia, Viva Mitsubishi and Viva Jaguar of El Or, for short, Viva Auto Group The Biggest Dealer Group in El Paso. The James A. Dick Family business incorporated in El Paso, Texas, in 1904. They have deep roots dating back to The Mountain Pass Canning Company and Old El Paso Mexican Food. Today, Jimmy Dick IV runs the $300 million a year El Paso Dealer Group, which consists of six new car dealerships, 10 franchises, three used car dealerships, a finance company and two independent collision centers.

Toiiay, Jimmy launches an regressive marketing gambit 'Jut will for the first time, biand the once independent dealerships all under one "umbrella" -Viva. The one name will pro- vide wice back-shop etfi-, ciencies and ready the Viva Auto Giosip and it 5X) ea-. plow, fu'eiuffcijmi will be 1 James A. Dick (Founder of the family business) and respect; employees, employers, customers and even those "just looking." The car business is still about the basics, even ith the Internet, people still like the personal touch and a product that suits their need for that moment in their life. People will be buying a car from VIVA, not just the -Pi.

i a rM ii Zf- Dick. Now that the launch is here, there is time for other areas of life. Jimmy's calling has always been his associa-tion with racing. Currently, he ow ns and operates a two car team that races on the NASCAR West Series Circuit based out of Sacramento California. His son, James A.

Dick V. is one of his drivers. Jimmy also has a love for horse racing. He relaxes by going home to his wife's "labor of love" a 350 acre ranch used for training and breeding race horses. From the race track to the speedway, Jimmy Dick is on the right track with Viva Auto Group.

BLe)B lV 2QDGDS KDECD CFODSDCDCa pus tmxm "-w' I DOWN IK AC CRUISE CD PL AUTO MP3 PW V8 TILT J7 1, 39 MONTH LEAfrifc. XJWN, 1ST PAYtviEN I PLUS TTK.L EXTRA. V. Aimrtt.r tniirri Aiinrnii nrninrn J. 10K MILEAGE LIMITATION.

1 OAC, LEV MSRP 1 9.370 flUt WHPF STllM SIR PFS mrn SW HtT 1 fill III I 1 1 1 I 1ST PAVMFMT AND TTA1 EXTRA irC4 Jw AP-asu 0 DOWN I I REBAJ1 J3.50Q 1 21 BtB Vf If 1 -'Y If AllflNlC MTH LE-ASE 0 DOWN 1 ST PAYWF NT AND TTAL EfTRA 10K mjr 1 QT 1 I 3 FV -i iPfi'a MILEAGE LIMITATION. 1 ffW.2l fjni. tn.853 1 jffii Ai ii IftiL TK HCMO STK NCSOOI STK NTT I 0 77 All. POLS ES(gZl 0(W fM STOCK DOWN Lh-cx rebate $1,500 1 Mrru yjoo Za A 9 4 PWR LOCKS WINDOWS ALLUM. WHEELS FV nicr t7Q, no" ZXOU ,,.1..