The Boston Globe from Boston, Massachusetts • 116

Boston Snn Jif GIoF, F5. 19, 1WI "1 Norwoods Suburban Auto Center Busy, New 4- Each of these dealers some parts of the country has built his reputation on has fallen off, the six Nor-eustomer service. Their wood dealers all report sales staffs art composed healthy increases in sales of friendly men who know the past two years. His Annual Payroll in Massachusetts Totals $93 Millions Auto Dealer Is Neighborhood's Big Business 6 Firms, 1500 Cars Ready for Holiday Automobiles, like other commodities, can now be bought in suburban shopping centers. The newest and most interesting of automotive shopping centers is located on Route 1, just south of Route 128, in Norwood, an area easy to reach from any part of Greater Boston.

With excellent products to offer all feel that they will do even better by their customers during 1961. their business. And in the back rooms you will find corps of mechanics each specializing in a certain aspect of automobile maintenance and renair. about 20,000 persons and pay them more than $93 million annually, a figure which is about 11 percent But these figures do not tell everything about the auto dealer as local businessman. For one thing, he usually owns his own business.

Of By JOHN WM. RILEY Most of us tend to think of automobiles either in a very personal way (involving owners and cars only) or as products of an industry so vast that we just cannot take it all in. Yet we seldom give a thought (until we want to bargain, or file a complaint) to the new and used car dealer, the neighborhood merchant upon whose success the whole industry rests. The auto dealer Is the man who loans cars to high schools for driver training programs. He helps organize charity functions, safety drives, civic functions.

He may sponsor Little League teams. Usually he is a successful business man, and often in small towns, may operate one of the largest local businesses. Of course, Washington's A tour through the serv- Birthday Open House, to ice shops is instructive. be conducted throughout Here, in each of the six weekf is hig gala or dealerships, you will find lix Norwood dealers. the most modern of equipment, from hand They have space and fa-.

cihties to show cars to tools to electronic testing any number of devices. Demonstration rides are of the commonwealth's total retail payrolls. Total dollar volume of the automotive retail business in Massachusetts is estimated at over $900 million, about 13.3 percent of total retail sales. JOHN MACK CHEV-ROLET CO. for the Chevrolet, Corvette sports car and Corvair; ten he is a director ot a local bank, a member of Rotary or other fraternal and business organizations.

He may be an official of his church, perhaps a selectman or other officer of local government DALZELL MOTOR SALES for the Borgward and Volvo; then their favorite way to prove their product There is ample free The fair deals and the service offered by these automotive firms has re- OFGANT JACKSON parking. Many dealers of TAXES TAKE 26 CENTS OF EVERY AUTOMOBILE DOLLAR trucks. Including parts, accessories and vehicles, his total sales amounted to about $880,000. When you add other automotive retailers, and strictly used-car dealers, the to for Studebaker Lark, and suited In a steady run of er refreshments or prizes. Here, one mere than 15 cm are six of the largest auto dealers in eastern Massachusetts.

Between them they have on display dearly 1500 new and used cars, ranging from sports cars and foreign imports, to American economy cars, standard sized and luxury vehicles. reputable dealers re noted for their rapid turnover, fair prices and generous turn-in allowances, and for their high grade service facilities. The six dealers, and their major car lines: BOCH RAMBLER, for the complete American Motors line; the French imports, Ren- repeat sales. While the All have the welcome mat ault and Peugeot automobile business in out for you. 26 Cents Tax MS a The auto industry speaks in terms of millions of vehicles, millions of owner-drivers, and multi-billions of dollars.

But the dealer, the independent local businessman, sells cars, one at a time, just as he services them, one at a time. There are about 36,000 franchised auto dealers in the United States. The average dealer, according to the National Automobile Dealers has an investment of $119,000, has been established in the same community for 21 years, employs 17 persons (mechanics, salesmen and 0 Auto -v 1 CeumL tal number of retail establishments comes to 80,000. The used car people are about every 7 of 10 new cars sales involved trade-ins. The national average is reflected very closely in the Bay State, according to the Massachusetts State Auto Dealers' Assn.

There are nearly 2500 dealers in all types of motor vehicles. Almost 1000 are franchised new car dealers. These dealers employ JACK MADDEN FORD SALES for the Ford, Falcon, Thunderbird and the new Ford Econoline models; CENTRAL MOTORS INC. of Norwood, for Chrysler, Plymouth, Valiant, Imperial and Simca; office help) and pays them about $80,000 a year. In 1959 this Mr.

Average Dealer sold 160 new ears, 259 used cars and 24 AN AVERAGE 26 cents of every automotive retail dollar goes for taxes. Total tax content of a $2500 car delivered in 1959 to a Michigan resident was $662. This includes corporate, Federal excise, sales and property taxes. AUTOMOBILES md (aiime?) ffi aaaat A MM A Mk MM deu; Esum urn autuLjOuile SI10PPIUG GEHTER JUST south of; ROUTE 120 YirOE EJ1SES 0 L1JDM i(Q)F: V' IE 1 i i 1 WHY 5 POPULAR MAKES So) Jo) AT ONE STOP CD (iitlE? xCLD PLYMOUTH SIMCA L-irrrrTiiiTr kar JkaSiaSBaStaaSWr e)kaatA' 1 TTTTTTi 3rd Largest Deafer in U.S. Save Hundreds of Dollars on RAMBLERS AMERICANS AMBASSADORS METROPOLITANS VALIANT CHRYSLER The car of your lift for tht tlmt of your life.

HHb! sV tsTsVs'sV TMPTTPTAT America's Most liVlriVLlL Carefully Built Car CENTRAL MOTORS ROUTE 1 NORWOOD 7-2200 mu mum BO (JMi.VM'l.') Dgm ROUTE 1 NOrwood 7-7200 1 BRAND NEW '61 LARK BRAND NEW '61 Renault Dauphiire THUNDERBIRD HEADQUARTERS IN NEW ENGLAND ALL MODELS ON DISPLAY ll "WE, THE PEOPLE OF" JOHN MACK CHEVROLET "ESTABLISH JUSTICE" BY OFFERING THESE OUTSTANDING DEALS. 1961 FORD 2-DOOR 5 1IK 1795 12 Month DncmidltioRil Fictory Wamntr $99 DOWN $39 MO. $99 DOWN $55 MO. 1959 CHEV, 4 dr. hardtop, grtan, powarfull, radio, hour.

atk. 21 S149B B9 BUICK 4-dr. dn, black, dynaflew, radio, hatter. Stock 148 SU9S 88 FORD 2-dr. hardtop, rairlana 600, baautlful.

ttock 80 S129S 88 FOWD Country Sedan station wagon, lika new. 8tk. 169 S129B 68 CHEV. 4-dr. aedan, aUndard, radio, heater.

8tk. W20 Economical $1298 1957 CHEV. S-cyl. 4-dr. aedan.

Stock 707A Holiday Special 8998 1957 DODGE 'i-ton panel angina 9 moa. old. aicel-lanU Stk. 116A $798 TO CHEV. ST.

WACOM, power glide, radio, heater. Stk. R10A H'day Spec. $99B 56 CHEV, 4-dr. Bel Air, power glide, radio, heater.

Stock 203A. A prlis $898 88 CADILLAC aolld black, beautiful, full power. $998 88 MERCURY Con. Cps. Red body, tan top, radio, heater, sporty.

$695 85 PONTIAC, 2-dr. Hardtop, radio, heater. Stk. 140A H'day Spec. $798 88 CHE VS.

FORDS, DODGES, PLYMOUTHS. All Models. All Low Budget Cara. 87 PLYMOUTH 4-dr. aedan, powerflite, radio, heater, motor completely reconditioned.

Stk. 183 Dependable $798 1957 CHEV. 2-dr. aedan, green, atandard radio, heater. Stk.

674 Holiday Specie! $948 88 PLYMOUTH Bel. 4-dr. aedan, powerflite, power steering, radio, heater. A beauty. Stock 229 $1098 1 957 CHEV.

8-cyl. 4-dr. sedan, atandard trana. radio, heeter 746 Holiday Special $945 1967 OLD8 88, Holiday coupe, power ateer-Ing, power brakee, radio, heater, white body, red trim Interior. Stk.

207 Exceptional $1198 Pays th sotts en a '60 RENAULTS I I '55 VOLKSWAGEN I '58 OPEL STA. WAG. '895 '595 I '895 piss, tudor ndan. Cash or any old car worth 199 Your choice of color uu and equipment. DOWN $199 pirme.

Our big volume trading saves you money. 9 SALESMEN IN ATTENDANCE i ri JACK MADDEN FORD SALES ROUTE 1 Open Eve. till 10 NORWOOD 7-4200 OPEN HOUSE REFRESHMENTS SERVED RENAULT LARK 3 CMSIVMOj) 031 OS) DSHD ROUTE 1 NORWOOD 7-6920 rv a 6 a i a fc.a.