The Boston Globe from Boston, Massachusetts • 26

THE BOSTON DAILY GLOBE WEDNESDAY, OCTOBER 8, 1951 1 -Vf TwentySix Shoppers' World I Customer Parks Close to Stores By VIRGINIA BRIGHT Parking will be no worry whatsoever for the customer at Shoppers' World in Fram- ingham. Not only will there be plenty of. free parking space but the customer will also en joy that increasingly rare privilege of parking very near his objective. On an average day, the cus tomers will walk an average only 70 feet to an entrance rampway. Shopper convenience is the basic consideration of the park ing area just as it is of the shop ping center itself.

For this reason, the parking level is placed mid way between the two store levels. The customer approaching the OsEHLl2 GDC center from the parking area comes to a covered ramp which runs either to the first level or the higher level. It was also for the express purpose of cutting car-to-store walking distance that 12 conveniently located entrances connect the parking area to the center itself. For the same reason, the park ing area completely surrounds the store building. The more conventional system of putting parking THE BEAUTIFUL CENTRAL MALL provides not only attraction for the eye, but also an efficient means for shoppers to get from one side of Shoppers' World to the other.

The landscaping was done by Shurcliff Brothers of Boston. space to interior selling space The parking area and Shoppers' space behind on one side of the building would have doubled or tripled walking distance, the planners point out. In all, the area will provide free parking space for 6000 cars. Research experts say that will be adequate for the most crowded Saturday during the Christmas rush. It represents a basic ratio of 3.5 times the amount of parking World roads cover a total of 50 acres.

The private roads total 2.2 miles. Eight entrances and exits connect the parking area to the principal highway of the district including Routes 30, 9, 126 and 27. Jordan's Opens New Huge "Dome" Store The beautiful new Jordan Marsh Company store at Shoppers' World, Framingham, occupying the handsome and unique dome building and stretching far down the lower tier of the right hand side of the central shopping mall, will be one of the world's largest branch stores when it opens this Thursday. All in all, Jordan Marsh Company will occupy 150,000 square feet of space in Shoppers' World, every inch of it designed to bring the maximum of modern beauty and shopping convenience to the customers. LALLY COLUMN Company ORIGINATORS and SOLE DISTRIBUTORS OF.

TP lemune Installed in the Buildings of The SHOPPER'S WORLD LALLY COLUMN COMPANY A concept of the size can be gathered from the fact that one row of aisles stretches unimpeded for 529 feet. from the fact that the dome building i 220 feet in diameter. Erie and Albany Cambridge, Kl 7-4500 signs of the Zodiac drawn in gold on a black background. Shopper Wanders At Leisure From the lower floor of fha dome building the shopper moves easily into the 529-foot long aisles which run down the right-hand side of the central shopping mall. Once there the shoppev finds The come building, unique among stores in America, is the creation of architect George Ely who designed it to give the largest possible clear floor space, free himself or herself wandering down the "aisle of leisure" and of columns or other visual impediments.

It is constructed of steel beams, metal roofing and covering. through one of the most complete and attractive men's sportswear, women's sportswear and sporting goods displays in existence. Both this large branch of the store and the store in the dome building itself are liberally supplied with entrances and exits and Roof Decking, Insulation and Roofing Atlantic Roofing and Skylight Works DISTRIBUTORS AND ERECTORS OF H. H. ROBERTSON CO.

BUILDING PRODUCTS CORNER HAMPDEN AND HOWARD STS. BOSTON, MASS. Inside the dome building Ely has designed and built an upper virtually thousands of automobiles Executive Staff of the Mecomber Co. responsible for some of the finest structures in New England. and lower level on each of the two floors.

Broad stairways lead from floor to floor and from one level to another on each floor. Shoppers' World, largest one-stop shopping center in the world is unique. Big in conception new in design. Shoppers1 World is the latest in a growing list of achievements by New England's largest builder The result is sweeping vistas of counters and merchandise from almost any place in the store. Dome Ceiling Is 48 Feet Hig-h Yhe ceiling of the dome is 48 feet in height and has been nicknamed by Ely "the fly ing saucer ceiling." Here the indirect lighting has been broken up by a varied design of the lights themselves, and by three concentric rows steel wire MOTHER GREAT LIM in the Real Clayjile Field has been completed at the bullseyes.

C. Clark Mo comber, President and Treasurer, tan of the founder of Oeorgo B. H. Macombsr Co. Charles B.

Solomon, Vice-President and General Works Manager, at 34 one of the youngest builders in U. S. President, Associated General Contractors of Massachusetts. Handsome show windows ring almost the entire dome building, and almost all of them offer clear vision right through into the store. can park within easy, reach of the store.

Once in the store as in the rest of Shoppers' World the customer is never exposed to rain or snow. Even the show windows are viewed from the outside of the dome beneath the protection of an overhead balcony. Literally every department in the main Jordan Marsh store is represented completely at Framingham. The hardware department offers a tremendous stock, there is a large and attractive infants' and children's department, household furnishings and appliances, china and glassware, ready to wear departments for both men and women, linens, towels, blankets, spreads, toiletries all are spaciously accommodated in the store. Checking Service Is Free Of course the entire building is air conditioned and an extensive, modern sprinkler system has been installed to guarantee absolute customer protection.

Jordan's has also included a number of innovations in tha Shoppers' World store. "Each time you build a new store, you learn something," Mr. Ely explained. One innovation which they hope to be extremely popular is a checking room (no tips) where shoppers can check their hats and coats as they shop in the air conditioned store. Manager of the new store will be Richard Daggett.

In charge of all branch stores in Newton Walzer. Much of the sales staff has been developed largely from residents of Framinghamr Natick and surrounding community. Jordan's has been running a small employment office at Shoppers' World for the past two or three weeks. WORLD SHOPPERS 5 If "We were after the open air feeling," explained Mr. Ely.

"Made the store itself serves as back' A PARTIAL LIST OF MACOMBER LANDMARKS 4 Petl Office Square Builcjlns rit contract building May 1904. 9 EdiMfa, Boyltton Street Building end leveral tub tations. Wettern EUctric Building Watertown, Moil. Oilchrlit's Buildings Boston end Framinghom. Jordan Marsh Building Projects $inc 1936.

Boston Scitnce Museum. Now England Deaconess Hospitol George F. Baker Clinic and Cancer Research laboratory. Community Memorial Building Brockton Hospital. It.

Paul's School Concord, Now Hampshire. Mt. Holyoko College Gymnasium and dormitories. Carmelite Seminary Hamilton, Massachusetts. Paramount Theater Boston, Massachusetts.

Union Savings Bank Building Boston, Mass, New England Trust Building Back Bay, Mass. SOMS CURRENT CONSTRUCTION PROJECTS Robert Hall Clothe Stores Cambridge, Dor. Chester and Waltham. lasllc Plant Rest Corporation, Acton, Moss. Hereld-Treveler Building Modernization ground for the windows." One of the few places in the uppr floor BY THE of the dome building where you can not see across the store and outside is the shoe department.

Here the architect has back the RINALDI TILE COMPANY, Inc. 326 MAIN CAMBRIDGE department with a magnificent piece of wallpaper with all the Horace P. Altman, Controller; previously Deputy Director of Massachusetts State Housing Board. George Mocombor, L(alon Officer, 3rd genVattoit In the firsts; eoordlnafei moirt 'ffiet and field actlvltlei. 01213 ILAMlttSCAPE ARCMITIECTUIIIE BY ARTHUR A.

SHURCLIFF SIDNEY N. SHURCLIFF LANDSCAPE ARCHITECTS TOWN PLANNERS Marr Scaffolding Co. Distributer Safway Steel Scaffolding "Ai UmcI at tha Shoppers World" RENTALS SALES M-2T So. IsstoR I-IBM Chariot E. Thrasher, Senior Detailed 37 years' eentlnvev John B.

Deary, Project Manager; pravievtly Engineer, 1st District OfHce, U. S. Army Engineort. Michael F. Collins, General Field Superlnlendenlj supervisor of Chrysler Building, N.

and New England Power Building. Clifford f. J. White, Proct Engineer, previously civilian Chief of Operations, 1st District Office U. t.

Amy Engineers. service with I 14 BEACON STREET BOSTON, MASS. BuiMeU Since. 904 STRIPING AND MARKING OF CAR STALL LINES AT SHOPPERS' WORLD BY Saffety-ILiimes Co. 175 WESTERN AVENUE CAMBRIDGE, MASS.

Similar Work Successfully Completed for Supermarkets Harvard University Boston University Coca Cola Bottlinj Co. Niles Management Stop Shop Supermarkets United Aircraft Sears Roebuck Supreme Markets Science Museum Howard Johnson's ALL Waterproofing done by NATIONAL WATERPROOFING CO. Xmt. 191 Waterproofing Building Restoration PointingCaulking Sash Repairing Sand Waiting Staam Cleaning 1679 COLUMBUS AVE. Boston 30, Mas.

HEWWV e. SHCILS. WM. J. HIILS WM.

W. CftOWLIY HI 5-5130-GA 7-7620 TRowbridge 6-2337 NO JOB TOO SMALL. OR TOO LARGE.