The Courier News from Blytheville, Arkansas on March 29, 1955 · Page 11
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The Courier News from Blytheville, Arkansas · Page 11

Blytheville, Arkansas
Issue Date:
Tuesday, March 29, 1955
Page 11
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TUESDAY, MARCH 29, 1955 BLYTHEV1LLE (ARK.) COURIER NEWS PAGE ELEVEN Sportswear Takes on All New Look Long Torso, Fabrics, Color Hold Interest Newsy! Dramatic! Exciting! These are key words to describe the at- ea*e clothes . . , your play togs , and your casual wear fiish-> ions for sprlnjf into summer! Aside from the long toroso influence that has invaded the sportswear and leisure groups, there's a tremendous interest in fabrics and color! Season-spanning separates and coordinates make their smart debut in featherweight Woolens and blends along with newly-styled silks, linens and cottons. Dark "city" colors take on spring airs In tweedy textures . . . dark prints are sparked with shock color accents and linen-like rayons ap- penr in chaired tones. The costume look is important in sportswear lines—in .sheath dresses with jackets or slim, long coats, in suspender skirts or Jaunty pants with "overblouse" jackets, and slim, pleated skirts with middy tops. It's new tliis year—if It's cotton and it's knitted! The lowly T-shirt is elevated into the glamour ranks! Cotton knits appear in hooded, torso length "jag" shirts/named for the Jaguar sports car) ... in dressy cardigans and pullovers . . In gay, sleeveless camisole tops . and in high-styled, T-shirts with Italian accents. Finer gauges, coarser-textured novelty and bulky stitches help make the new Milts noticeably high fashion! Active sportswear items are highlighted by sports Jacket types in novelty fabrics patterned' like men's warm-up jackets . . . or, zip-yoked overblouses, long in line and with big pockets at the hip; crop up colorfully over short to long pants' . . . or, striped over- blouses In woven cotton take styling cues from men's long-sleeved 'sweat" shirts . . . and wide, cuffed necked overblouses with batwing styling are copied from Italian sources. These tops are the upper story for the short shorts, the to-the- knee walking shorts, mid the assorted from-the-calf-down pants of the season. Trim little "bloomer** suits appear, for the active playgirls ... as do the to-the-knee Bermuda shorts . . the somewhat shorter Jamaica shorts, and short shorts that are barely visible when paired off with a long overblouse for that "leggy" Jook. Pants that lace or button smitjly at the calf are the "calf skinner' versions of the popular torero piintf- . i . and slacks that are morr newly-tapered, skinny-looking and well-tailored are pants the gals will be wearing. Exclamation points on the sportswear horizon are , . . suspender. 1 They give emphasis to shorts and to to-the-knee versions and to many, many -skirt fashions. In separates for spring . there's the "rity looh"—of fine fabrics, dark colors and relaxed, narrow styling, particularly heightened by the many costume themes. There's the "Bold Look," big and swashbuckling, appearing importantly in the sportswear picture find inspired by many Italian influences. And, the classic shirt, the tailored jacket, the slim pants shorts and skirts that define the "Ivy League" Look in sportswear. Combine all these ingredients, season well with color, add a dash of imagination, mix well—and lo! your sport-swear wardrobe for the coming season will be a spicy, exciting "dish." The protection of the President, of the United States is under the jurisdiction of the United States Secret Service. ESH - Catalina crentrs a tnntalWng temptress-n two-piece swim suit In Egyptian printed cotton. It is clrapod, form-fitted nncl elastic-shir ret! in the back. A striking creation by Junior Flair of California is modeled by Miss Arden Cuadra, daughter of Mr. and Mrs, Joe Cuadra, of Blytheville. This exclusive number from Hays fashion department is of beautiful silkelene cotton. Offered, in smart pastel shades In sizes r lo 15. Costume Look in New Sportswear Aside from the urban costume- themes—there's a decided co.vtume look to the new and wonderful sportswear lines. Shorts and pants ensembles take matching or contrasting "little overcoats"—with short sleeves, or no sleeves at nil. Suit jackets top swim and sun ensembles . . . tunic tops grace slim, tapered punts . . . and overblouse-styled novelty knits— from the very brief to the 26" length—top everything! It's right, it's bright and so very wearable for .spring and summer— lor town and country—for at-ease and at-play—if it's :m all-Important costume! Orient inspires Fashions for Men The Orient?.! influence in strongly shown this year in many .standard items of mon's clothing, as well as .some brand new items. The "hale mini," a new item, i; nn Oriental knee-length housecoa with traditional deep sleeves. It is frequently .shown with matching boxer-shorls for beachwear. In sport .shirts, the Orient jnflu ence is found in standup mandarin collars and vented sleeves. This fluence is also shown in fabrics and colors . CANDIES fe feterfr&ais ... the finest, freshest you caft fo u y — so u-liolesonie and k'ery delicious. Assorted Chocolates a tempting variety of nuts, creams, chewy and crisp centers, covered with finest dark and milk chocolate. '. Ib. box - $ ]_35 2 Ib. box -$260 Marshmallow 's — a delicious, dipped in milk chocolate. Wrapped in hriglil foil, piickcd in a real e^g carton. 75c Easter Basket surprise basket filled with chocolate eggs, with a variety of centers — al) wrapped in bright foil, nested in grass. , ( Each basket Cindy Eggs 10c and 15o EXCLUSIVE AT WOOD'S DRUG STORE 221 W. Main Ph. 3-4507 ^J&vM^^ 4-r4- /) 44- i»lQMJ2&jw ~^T /ruliette (^reafion bu J • // actwioi&elle 42 98 A beautiful printed tie silk s/eeve/ess sheath dress with V-neck, trimmed in hop sacking to match bolero that hat glove length sleeves, fastens with pearl buckle. The attractive pointed collar tits neatly around the neck. Charcoal background . . . gold, white and turquoise splashes. Bolero in gold hopsacking. Sizes 10-20. Choose From These Famous Dress Lines Madamoiselle Ambassador George Hess Munves Junior House Bettv Barclav Vicki Vaughn Betty Hartford Ton! Todd Kay Windsor Junior Flair Kav Whitnev As advertised in Vogue and Harper's 16 98 Cool, checked chambray duo. Graceful scooped neckline above a whirl-wide full tiered skirt with all-round contrasting checked embroidered insets and Cumberland belt. In black and white with pink and white trim. Sizes 7 to 75. An exclusive Juliette creation exclusively at Hays in Blytheville. SHOP HAYS FOR EXCLUSIVE HIGH STYLE EASTER FASHION

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