The Daily Utah Chronicle from Salt Lake City, Utah • 8

Chronicle Page Eight Thursday, February 16, 1989 ACCENT Channel 14 broadcasts alternative pirogfamnnnmiimi Real TV' is new menu for 1 million Utah viewers liliilllliB 1 of not only classic television programs, but a mix of movies, children's cartoons, off-network sitcoms, dramas, modern adventure series and even a morning business program. "We have some fairly recent programs," he said. "Certainly Air Wolf and A-Team aren't old shows. Some of our movies are recent movies, so we have a pretty broad spectrum we hope to fill." Hemingway said he schedules 19 hours of daily broadcasting by evaluating the television target audience. This includes understanding the viewing audience and the hour of the day.

"I try to create a program schedule that's going to be attractive," he said. "I look at who's home and what kind of programming might appeal to them." He said the general future goals of KXIV consist of providing quality entertainment and building a stronger viewership. "Our short term goal was to go on the air," he said laughing. "But we hope people will enjoy what we're doing. We'd like to continue to grow and provide the kind of programs people want to see." KXIV has used billboards, newspapers, radio and even the sides of buses to ask citizens of the Salt Lake metropolitan area, "What is real?" The general aim of the promotion slogan is to suggest a change from viewing "regular TV" to non-formula television termed "Real TV" Station Manager Robert Quigley said Channel 14 offers a choice of programming, not established on other competing affiliates.

He said Real TV offers viewing material with traditional good taste and By Isaiah Stewart Chronicle staff writer 'Gilligan!" "Missed it by that Rooob!" For many avid television viewers, these sentences are easily recognized. To these people, there are no substitutions for classic television shows like Get Smart, Gilligan' Island, The Twilight Zone, Hogan's Heroes, Wild Wild West, and The Dick Van Dyke Show. While these shows could once be viewed regularly in Salt Lake City, newly syndicated shows from Fox and other television networks have pushed more, vintage programs off the airwaves. So for lovers and enthusiasts of the golden days of television, KXIV, Channel 14, offers a return to the delightful programming of the past. Mike F.

Hemingway, the program director of KXTV, said Channel 14 features vintage television because people want to watch these shows. He added that when he first secured his position with KXIV, he polled many people about television shows they would most enjoy viewing. "Interestingly enough, the responses that came back were not the modem shows. People think back on what they used to watch on TV," Hemingway said. "We got lots of responses like, 'I'd love to see Gilligan' Island again, we'd love to see the Dick Va Dyke These shows are so well done that the comedy just keeps playing." Hemingway said KXIV's programming will consist KXTV, Channel 14, began broadcasting Tuesday, with programs including The A-Team.

honest, programming that entertains without assaulting. "We're convinced that Real TV will be a real success," he said. "The networks are steadily losing share to alternative programming sources. Channel 14 offers viewers a real choice of programming not available on the affiliates." Quigley said he also believes Real TV is the sort of television people generally prefer of its diversity. "Real TV is just what people want to watch," he said.

"That may, mean a favorite off-network sitcom or action adventure program one hour, the hottest new syndication offering the next. It might mean one of Hollywood's most durable stars in an acclaimed movie, or one of the most outlandish sci-fi movies ever made." Owned by American Television of Utah, KXIV began its preliminary planning and decision-making process 10 years ago in order to attain FCC approval. Hemingway said one obstacle KXIV had to overcome was getting the station's transmitter built on the top of Famsworth Peak in the Oquirrh Mountains. The transmitter delivers reception from Brigham City to Spanish Fork serving an audience of more than 1 million viewers. Channel 14 began broadcasting at 6 a.m.

on Valentine's Day. When asked if there was a reason why that specific date was selected, for transmitting, Hemingway said, "Sure, it was the 14th." Hogan's Heroes is one of the old favorites KXIV managers say the viewing public prefers. illll The Graduate School of Business and The Marketing Student Advisory Committee present Guest Speaker TGIT presents A BAND CALLED ED Union Deli 11:30 1:30 Attention Undergraduates: The History Department will be offering the following additional courses in the Spring Quarter: History 465N-1, The American West (4 Credits) Prof. Robert Goldberg Life Science 107 History 110-3, Understanding History (5 Credits)Prof. Susan Baker pm Life Science 107 History 48SM-1, Major Issues in American History Focus: African-American Christianity(4 Credits) Prof.

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