Sunday Gazette-Mail from Charleston, West Virginia on July 18, 1976 · Page 129
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Sunday Gazette-Mail from Charleston, West Virginia · Page 129

Charleston, West Virginia
Issue Date:
Sunday, July 18, 1976
Page 129
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Page 129 article text (OCR)

Taste Taste-science breakthrough gives low tar MERIT the flavor of cigarettes having 60% more tar. By locating certain flavor~rich ingredients in cigarette smoke, ingredients that deliver taste way out of proportion to tar, researchers at Philip Morris have disproven the theory that cigarette flavor depends on the amount of tar that goes with it. They Ve discovered how to pack flavor--unprecedented flavor--into a cigarette that delivers one of the lowest tar levels in smoking today. The discovery is called 'Enriched Flavor^ Its extra flavor, natural flavor, and only MERIT has it. In taste 8mg."tar;' 0.7 rog. nicotJM a». par cigarette by FTC Method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. TestsWify Taste tests involving thousands of cigarette smokers like yourself, MERIT was reported to deliver as much--or more--taste than five current low tar leaders. Whats really startling is that these five brands have up to 60% more tar than MERIT You've been smoking "low tar, good taste" claims long enough. Now smoke the cigarette. MERIT. Incredible smoking satisfaction at only 9 mg. tar. © Philip Morri. IDC. 1976 MERITand MERIT MENTHOL MERIT

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