Sunday Gazette-Mail from Charleston, West Virginia on September 10, 1972 · Page 49
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September 10, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 49

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Charleston, West Virginia
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Sunday, September 10, 1972
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Page 49
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OS,-- Sepi. Sunda G Ch»fltirtcn. Greeti in Archbishop - I n a n annual Labor ·Day tradition, more than ,300 members of the An- ·tiochan Orthodox Chuch gathered in Charleston. They greeted Metropolitan Michael H. Shaheen, archbishop of the Archdiocese of Toledo which is comprised of 15 states Pictured are Fr. Raphael ·Husson (left), Metropolitan Shaheen, Secretary of State John D. Rockefeller IV, and the Very Rev. George Shaheen, priest of St. George Church in Charleston and brother of the archbishop. Young People Seeking Natural Fibers, Woods fi t. She Picks Trends a Year in Advance By Peace Moffat ·AP Newsfeatures Writer NEW YORK on-Virginia Sorem's job is to publish 12 books a year showing fashions women will want to buy. Sounds easy enough, but there's one hitch--she has to work over a year ahead of time--forecasting f a s h i o n trends long before clothes are off the designers' sketch pads, much less in the stores. How does she do it? The fashion coordinator, catalog division of JC Penney Co. explains: "I talk to a lot of fashion sources, read a lot of domestic periodicals and go to all the fashion showings. Just looking at people helps. And I'm familiar with the markdown racks at the stores-what hasn't sold. Fashion makes sense, too. You don't have to be the smartest graduate of Radcliffe to know that certain seasons will bring on certain colors and styles." Mrs. Sorem, a bright blue- eyed woman, with a trim tailored look, wryly notes that, "there are no erasers in a catalogue," so she has to be sure she knows what she's talking about. She's quick to point out that her work is a team effort, but nevertheless, she's the one who is responsible for the $11 million in paper and ?2 million in ink alone that go into those catalogs each year. THE WAY fashion trends are born has changed in the past 10 years, Mrs. Sorem says. "There used to be a fileting down process," she points out. "The couture houses in Paris would originate trends that would then find their way across the ocean to New York City and the expensive stores on 57th Street. Eventually, those same looks would end up at the cheaper stores, but FASHION PRO AT WORK Virginia Shorem nal had appeared in Europe. "This started changing a decade ago," she goes on. "People in the United States needed clothes to wear for their active lives. In England, there was an uprising of youth. Fashions started coming from the young people on the streets. As a result, trends today come from all over the world." According to this fashion expert, today's look has two ty and a casual manner. "Women don't want to all look alike," Mrs. Sorem says. "Now they can buy separates, put them together and change the look for a job, or for a date." it was months after the origi- main ingredients--individuali- couldn't make SHE ATTRIBUTES this individually partly to the ill-fated midi skirt. "When designers tried to foist the midi off on women, and found it didn't work, they realized they women buy something just to be fashionable. We don't wear our sleeves the same length, so why should, women have to wear their skirts the same length? "The casual look can be misunderstood." she goes on. "It doesn't mean torn sneakers. It can actually mean elegant, and the same care and planning should go into a casual look as it does into a formal one. It does mean a life style that fits what we're doing today, with do's and don'ts replaced by politeness and consideration. Mrs. Sorem became interested in fashion at an early age. At 14, she was a model in the Minneapolis-St. Paul area where she grew up. She attended the University of Minnesota, but says with a laugh, "I was absolutely uninterested in the whole thing." She married, moved to New York City, had two daughters and stayed at home until the youngest was in school all day. "All that time, though, I was planning what I was going to do," she says. She worked in commercial photography for eight years before joining Penney in 1962. ALTHOUGH DECLINING to be specific about her fashion forecasts--"That would be giving information away to the competition"--Mrs. Sorem is willing to talk in general terms about future fashion trends: "There has been a marked trend towards menswear fabrics for years." she says. "Men have always had a neat, tailored look, so women have taken what is attractive about that style. You didn't have to be very smart to know that meant a layered look, with chunky-heeled shoes. "Now the signs are out for a softer look, in two piece outfits and pants. I do think dresses will make a comeback, like the short cocktail dress. In 1973 there is going to be a different look for shoes and sleeves. And women will wear their shirts open at the collar--with just a hint of jewelry showing." By Vivian Brown AP Newxfcatures Writer The psychedelic look is out in youth decorating, "nothing is deader." says youthful interior designer Jane Victor, who designs interiors for many newly-weds. These days she must use "a deeper level of analysis'' to understand what the young New Yorkers and suburbanites are trying to convey to her. She must determine what they want, what they will contribute to their homes with their own handicrafts, and how she can tie the whole thing together before she can begin decorating. For young people. Miss Victor says there are two types of decorating -- primitively oriented and sophisticated. But they are both geared to a ''real home look" with natural fibers and natural woods, she observes. "The whole bit for the sophisticated look is a revival of the '40s with straight draperies and no frills. It is a purist traditional look, but with a "camp" attitude. A sense of hurnor is considered essential to the decorating scheme so fabrics may be fun -- like "itsy-bitsy 1 animal designs. This group is well read and well traveled and they incorporate many of their 'finds' into the decorating scheme." * · * MISS VICTOR says it is not even a surprise if they sug- pcst nutting bunk beds in the living room. Young people have no set formula for furnishing any room. The primitively oriented decor preferred by some young pc-oole can take all kinds of rustic twists, the decorator points out, One girl, for example, fell in love with some swamp wood and in cutting it open she discovered' it had a {jreenish iridescence. Now her husband had covered their living room walls with it, "sort of a log cabin look" Miss Victor observes. The couple also nszd the swamp wood for bookshelves. The husband cut it and grooved it r.ll by hand to achieve various effects. That couple's basic look includes using soy sauce barrels ami pickie barrels at different heights as tables and seats. Nothing is camouflaged. Young couples are willing to wait years to furnish a room. They do not have the feeling they must decorate immediately to please visitors, and they will not pay the high prices for furniture they see in stores. "Years ago parents would do the whole decorating thing for a daughter and daughter- in-law, communicating their own ideas to a decorator. It would be mama's interpretation of what the kids would like to live with if they only realized it. But now kids do their own decorating thing, good or bad. And they don't waste their money. They want to enjoy their homes, and they really do not care what anyone else thinks about their homes or how other people decorate." ALL MISS Victor's youthful clients want a back to nature scene, and use a great many plants and woodsy effects to provide an outdoor theme in their houses or apartments. In the nine years she has been decorating Miss Victor has observed trends from one extreme to the other. "But this 'real look' should be with us for a long time," she says. "It is a process -- no matter how long it takes -- of determining your own identity by being involved with living and trying to do the real thing to achieve a real home. This seems to be the goal of all young people, and they are expressing themselves in everything from rug hooking to jam making. Many are making their own tables and book shelves. There is a great sense of pride in establishing a home and they are all involved in it." Use Want Ads. Dial 348-4848 our A. Go, go GCLOl Soft Brown boots In leather BO rich and beautiful you'd think they'd been imported from Italy, and you'd be right. Zipper front, sizes 5£ to 9. Narrow and medium widths. |43.00 B. Fleeced lined in natural leather also Italian made, Side zipper. One width, sizes 5-10. |30.00. Forward March, RISK'S kanawha city/shop MonThur till 9 *»·········»········»»··»·«·*»»·. % » Givenchy Favorite Son at Bergdorf s By Bernadine Morris New York Times Service NEW YORK-The season for suntans and swimsuits is waning and stores are naturally concerned with what women will wear when it snows. Many of the new fashion offerings have foreign labels, preferably French. The favorite son at Bergdorf Goodman is Hubert de Given- chy, who wraps women in sable or veils them in chiffon and always makes them look like ladies. Neatness counts with Givenchy, who belts his chemises, tosses a short sable jacket over a black sweater and pants and even makes sweaters and skirts look elegant. + * * ABOUT 250 of his American fans turned up Wednesday on the store's second floor to see what he had in mind for the first frost. He hardly left a stone unturned, ranging from knitted sportswear to evening dresses to furs, real and synthetic. After the show, the action moved to the fitting rooms." Women spilled into the corridors trying out, or showing their friends, the tweed suits with matching scarves, the status raincoat (Givenchy always has a status raincoat-this time it seems to be the flaring topper lined in fake fur with metal closures) and the chiffon or velvet evening dresses. * * * A SURPRISE favorite was the black dinner suit in a manmade fur that looks like seal. At $240, it is one of the good fashion buys in the c o l l e c t i o n . Sweaters run around $50. Evening dresses are around $500. Givechy doesn't play any tricks with shapes. His best things are marvels of simplicity, such as the braidedged black velvet coat which tops a matching velvet skirt and a white shirt. The daytime equivalent is the camel hair slender coat worn over a camel color suede skirt and a camel and brown striped sweater. No excesses and "anyone can wear them. lee street at hale juniors love this Ittte-up... lee street at hale the weather prediction it cold, but cashmere and fur trarm the scene Cashmere coats and the elegance they always display, makes the perfect dress coat in palest beige. For blustery weather nothing beats th« styling and warmth of cotton twill topped with real fur. CASHMflE'130. FUt TRIMMED '145. PLAID SMOCK On* of th. gr.oteit looks ever, still tops with pants. Choose from three plaid patterns stylad by Sweat Bab/ Jan* in sett brushed cotton. $U. FLANNEL TROUSERS These pants fit and flar* with the assurance of menswear tailorincg. In camel or navy wool flannel, 5 - 1 5 $22. STRIPED TURTLE Gentle turtle, tiny stripes, in grodations of persimmon, by Outlander. $14. MATCHING VEST Over the turtle or a shirt this persimmon striped patch vest is perfect. Styled by Outlonder. $16. WOOL PALAZZO Swing through foil with the newest look going. Navy, red or white wool knit, wide leg pants by Crazy Horse, $20. ·ANLON SHIRT Once you wear this comfortable shirt you won't want it off your back. In camel, kelly or wine. $14. PLAID WOOL Maroon and white pleid with patch pockets in jeort styling, always ·r.otby logotello. $26.

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