Sunday Gazette-Mail from Charleston, West Virginia on August 24, 1975 · Page 34
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August 24, 1975

Sunday Gazette-Mail from Charleston, West Virginia · Page 34

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Charleston, West Virginia
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Sunday, August 24, 1975
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Page 34
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August 24,1975 Ho\v to BUY 7s Sale Price Really Saving to Consumer? By Com*mer Expert for Ctaetle MM/ WASHINGTON-Some of the biggest retail chains recently have been charged by federal and state agencies with exaggerating claims of sale savings on both general merchandise and food Latest to be charged is the giant Sears Roebuck chain. A court complaint filed by California State Attorney General Evelle J. Younger alleges false advertising and unfair business practices. The basic question raised by this and some of the other recent complaints is, when is a sale really a sale? From Yves Saint Laurent for Fall Hipline Suit (left), Flounced Dress Dinner and Silk Shirtdress Inside Fashion Yves Look Is Rich and Casual THE COMPLAINT claims that Sears offers goods at "price reductions" although the sale price really is the price at which Sears usually sells such merchandise. The Attorney General's office charged that the "sale" price doesn't result in any real savings to consumers since it is offered so often and regularly, and such a large percentage of the sales occur at that price, that in fact it is the company's regular price. The complaint alleges that the time limit is also misrepresented; that statements such as "four days only" were misleading in that the goods could be bought at the advertised price any time the consumer went to the store. One of the most interesting aspects of this complaint is the reference to Sears' frequent washer and dryer sales. The complaint alleges that Sears advertises a combination of these two items to create "the misleading impression" that the consumer will save by buying them together. But no savings will be made by buying both, the complaint charges. The complaint has not. of course, been tried and settled by a court decision. IN PAST YEARS Sears often has been the object of charges by competitors that its salesmen tried to "trade up" consumers to high-price models than the advertised specials. Trade papers making surveys of Sears' sales practices have reported experiences both ways in various Sears stores: hard-sell efforts to trade up, and willingness to sell the advertised special without a fight. In 1972 the Wisconsin Office of Consumer Protection also took legal action against Sears. The state agency showed that the two low-priced sewing machines , which appeared almost all the time in Sear's ads actually comprised only 6% of the stores' sales of all sewing machines. The state's records showed that Sears ad- low prices. But the agency said its inves..- gation on these items was not conclusive. * » * THE FEDERAL Trade Commission also has charged Sears with using "bait" ads to try to sell costlier zig-zig sewing machines than the 158 model it had advertised. The FTC also alleged that Sears' compensation system "rewarded" salesmen for selling high-priced models and discouraged sale of the low-priced special. The charges have not yet been decided. This report is not to pass judgment on Sears' values. Nor is Sears the only large chain to have faced charges of bait advertising. The rug. furniture and jewelry- trades have been especially notorious for such complaints. Many large food chains also have been recent targets of complaints for failure to have enough stock to back ads for specials. A P has figured in several such actions. Other large chains that have been targets of FTC or local actions include National Supermarkets. Thriftimart stores and Vons. Another revealing type of questionable "savings" claim was reported by-Gerald (Jold in the New York Times. One chain had posted "Special 69 cents" shelf signs on baked goods when the packages themselves were labeled with the non-special price of 69 cents. Keepsake 8 There is no finer diamond ring. Only the finest gem diamonds bear the name Keepsake. Your Keepsake diamond is permanently registered and protected against loss. By Eugenia Sheppard '.; PARIS -- Yves Saint Laurent is no long- ;er a kid. and he has stopped designing like f ine. His new made-to-order collection I -couldn't be more suave, sophisticated and ;' adult. ',' "It's for luxurious women/' said Yves. * ! Like Givenchy's, Saint Laurent's collec- ^tion reflects the new Paris mood to look * jich, but very casually, and never like new money. An experienced eye can always spot the beautiful fabric, the careful fit and the fine workmanship, but it will take one to know one, as the old saying goes. For his new daytime clothes, Saint Laurent likes dark colors and conservative neutrals. His evening clothes are mostly cover-up with occasional glitter veiled in chiffon, but the overall silhouette is long and sleek and moves with extraordinary grace. Pleats for New Mobility A644 SIZES 8-18 \ PRINTED PATTERN - TOactTMO f.r brenner couture NO PONCHOS for Yves Saint Laurent, but the most interesting coats that Paris has provided. A big, full coat is cut like a shirt with gathered back yoke and curved up sides. He makes it in both velvet and wool Even more dramatic is the coat with gathered back that ties with a black silk rope which ends in silk tassels. Its most luxurious version is outlined in sable and worn over tailored slacks and a white silk jacquared blouse. There are short, flaring coats to complement the shape of the cocktail and dinner clothes and a floor- length velvet for evening. Under the coats, or by themselves, Saint Laurent goes on with the tailored suits that have always been a kind of trademark. They are straight and skinny matchsticks from their squared shoulders to their skirts, which are shorter than in any of the other Paris collections. This time the jackets, with two patch pockets center front, are held close to the body with a band at the bottom and give a clue to the dropped waistlines or no waistline at all in the rest of the collection. SOMETHING NEW for the suits are the knit cardigans that sometimes replace jackets. They are worn over blouses, not skirts, in conservative prints or of jacquard silk in plain colors. With them Saint Laurent is impartial about boots or high- heeled shoes, but stockings always blend with the costume. Saint Laurent's favorite dress for fall drops straight from the shoulders to almost the knees, where It breaks into a full flounce with either another flounce below or a ruffle at the hem. Because the fabrics are such soft featherweight silks, the shape is in constant motion and never becomes stiff. Other dresses have no waistline at all, like the shirtwaist type of pure white silk jacquard that the opening day audience especially liked. Also received with rapturous applause were the simple black tubes with shoestring straps over the shoulders, always worn with chain jewelry anchored by a brooch, black nylons and high-heeled black sandals. Saint Laurent has always loved black velvet and he uses lots of it this time in suits, coats, dinner and evening clothes. Most likely to become the Fords of his collection are the night-time panne velvets. For them Saint Laurent switches from his dark colors to ruby red and pale green. He cuts them like caftans with butterfly fullness through the middle which narrows to the hem. They are soft, silky, sexy and very decorative, especially the one with passementerie at the neckline. vertised its Model 1104 at prices from $46 to $58 at that time--sometimes even less than the $53.64 Sears itself had paid for the machines. Home Furnishings Daily reported at the time. Sears signed a consent order to discontinue the practice but did not admit the charge. It denied it had intentionally used such selling methods. The Wisconsin authorities at that time also reported complaints that Sears salesmen had tried to discourage purchases of TV sets and deep freezers advertised at LILLYS' JEWHERS "For gilts jou'H si»e »ith pride" . -.: DUNBmiLLAH SHOPPING CENTER rX ,' DUNBAR-LOGAN-NIW MARTINSVILU Hingi tr«n 1100 to 110.000 TrMb-Mwk R**. SAINT LAURENT shows a big group of real evening dresses, all floor-length, very simple and very beautiful. The theory is the same in all of them. They are chiffon sheaths that take their individuality from handkerchief--pointed drapery which floats around them. They are black or brown and, most stunning, a deep violet mauve. The only prankish fashions in the collection were the full, flaring, red coat outlined in quilted gray silk and worn with ankle-length pajamas and bright red shoes, and for evening black chiffon with a slightly see-through net middle (though the mannequin almost hid it by swathing herself in a spangled, net veil). Even the bride, who once came in wearing a veil and carrying a bouquet, was dressed elegantly in white chiffon which carried on the handkerchief drapery story. CUSTOM-MADE DRAPERIES AND BED SPREADS 1 CHARLESTON BEAUTY ACADEMY 711V2FIFEST. PHONE 346-9603 OPEN 8 TO 4 TUES. THRU SAT MROU HOW FOR SfPTMBH CUSS! · Low Tuition For A Lifetime Career · Nationally Accredited! · Good Student Loon Available Compare Custom-Made Prices--We will SAVE you about Vi the usual cost. Waverly, Spectrum, Tempo, Riverdale, and all the better brand fabrics to choose from. LABOR 85 «£· Rod Width IT'S PURE PRINCESS ALL THE WAY but with an important difference -- soft pleats give a lovely lilt to the skirt. No waist seam -- Eleanor Brenner's easy, artful shaping accomplishes the smooth flow of line. Printed Pattern A644 is the perfect dress to meet and greet people in. to wear from day through dinner. Notice the high-rise shaping of the neckline, slender sleeves that make you look leaner, elegant. Make your version in wool knit -- the fabric of the Original -- or choose jersey, polyester blends, surah. Printed Pattern A644 is available in "Misses' Sizes 8. 10. 12. 14. 16. 18. Size 12 (bust 34) requires 2*8 yards 60-inch fabric. Please send SI .25 for Printed: Pattern A644 to Sunday Gazette-Mail. Pattern Department. P.O. Box 59. Old Chelsea Station. New York. N.Y. 10011. (Add 25c for each pattern for First Class Mail and Special handling.) Please Print plainly YOUR NAME. ADDRESS with ZIP. STYLE NUMBER and SIZE. THEyTOP DESIGNERS OF 1975 - jjpl- vin Klein. Diane von Furstenberg. Mr. Blackwell. Adri and many many more -are all in our exciting, new 1975 PROMINENT DESIGNER BOOK! Use 500 free coupon inside toward any $1.25 pattern of your choice. See and sew the newest pants put-logethers. skirts, jackets, tops, jumpers, dresses. Misses. Half Sizes. Send 50c now for Book 30. SEW + KNIT BOOK INCLUDES BASIC TISSUE PATTERN adjustable for Sizes 10-20: 40.42. Sew a complete wardrobe -- dresses, gowns, blouses, skirts, jackets, more! Then, go on to knit another complete wardrobe. Hurry, send $1.25 now. INSTANT FASHION BOOK! Learn to look beautifully dressed on the smallest budget, to choose the right lines for your figure. 128 pages, hundreds of picture ideas. Send 51.00 INSTANT SEWING BOOK teaches you how to sew it today so you can wear it tomorrow. Quick, professional techniques. $1.00. Next Week - Watch for a Promtoenl Designer Pattern by Alice Schweitzer. MR. STEAM HYDRO-JET CARPET CLEANING HI TOUR NOME... ·TPtOfiSSKMALS The modern, sanitary way to get deep down imbedded dirt out of carpeting. Jel-sproy cleaning action and powerful vacuum suction gets all the dirt cut. Restores your oW carpeting to new !ife ond appearance. Cd! us now for a LET US TREAT YOUR CARPET I WITH SAFECUARD "l Seo's out dirt, prevents weor. '' f' Keeps carpels cleaner, more «* beautiful, longer. Spills and stains wipe right up. Ask us for details. RESTORE YOVR CARPET TO ITS FULL COLOR! let us dye it with a special, pre-mixed dye that restores to original color. Does not wear or rub off. Restores carpel to new appearance as we clean H. Call us for detail; and a free estimate. \ ^ OUR 28TH YEAR Width- Measure face of rod; Length-Top of rod to length TM needed" ****^^f^F^r ' " --^* ta *--^^ Largest selection in the valley to choose from--All first quality--Work guaranteed! MAUYOURORDfRHOW! TEXTILE MILLS 5303 IMcCtrkk Avt. S.W. OPEN SUNDAY 1 to 6 Men. thru Frl. *»30 to 9 Sat. 9:30 to 5:3C

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