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, '' ~ Â«^SÂ®M King Size. Long Size. Viceroy has full-bodied flavor that doesn't flatten out. Always rich . : . always smooth... always exciting. Get a taste of Vicerov. Get a taste of excitement. Viceroy .Where excitement is now a taste. New Viceroy Extra Milds. Now get a taste of excitement in a lowered tar cigarette. "LOS Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.