Page 97 article text (OCR)
New Tinriehed Flavor'discovery for 9 mg tar MERIT hieves taste of cigarettes having 60% more tar . "Low tar, good taste!' Others have made the claim. Philip Morris just made the cigarette. MERIT Only 9 trig. tar. One of the lowest tar levels in smoking today. Yet MERIT delivers extraordinary flavor. Flavor normally found only in higher tar cigarettes. If you smoke, you'll be interested. 'Enriched Flavor' BoostsTaste-Not Tar After twelve years of intensive research, Philip Morris scientists isolated certain key ingredients in smoke that deliver taste way out of proportion to tar. The discovery's called 'Enriched Flavor! It's extra flavor. Natural flavor. Flavor that can't burn out, can't fade out, can't do anything but come through for you. We packed 'Enriched Flavor' into MERIT and began a series of taste tests. The results were startling: Smokers Report MERIT Delivers MoreTaste 9 mg. tar MERIT was taste-tested against five current leading low tar cigarette brands ranging from 11 mg. to 15 mg. tar. Thousands of filter smokers were involved, smokers like yourself, all tested at home? The results were conclusive: Even if the cigarette tested had 60% more tar than MERIT, a significant majority of all smokers reported new 'Enriched Flavor MERIT delivered more taste. Repeat: delivered more taste. In similar tests against 11 mg. to 15 mg. menthol brands, 9 mg. tar MERIT MENTHOL performed strongly too, delivering as much-or more--taste than the higher tar brands tested. You've been smoking "low tar, good taste" claims long enough. Now smoke the cigarette. MERIT Unprecedented flavor at 9 mg. tar. 'American Institute of Consumer Opinion. Study available free on request. Philip Morris Inc., Richmond. VA 23261. Â© Philip Morril Inc. 1976 9 mg! 'tar;' 0.7 mg. nicotine av. per cigarette fay FTC Method. MERITand MERIT MENTHOL 9-07 J"w". \Jiln m nicotine Wamingf The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.