Sunday Gazette-Mail from Charleston, West Virginia on June 16, 1974 · Page 155
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Sunday Gazette-Mail from Charleston, West Virginia · Page 155

Charleston, West Virginia
Issue Date:
Sunday, June 16, 1974
Page 155
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should have had a copy. of this | "bpok when I started housekeeping," says Lady Bird Johnson. "It is indeed the most remark- I jable compilation of information between two covers, a regular encyclopedia, and J believe it will become a handbook in every American home." Mrs; Johnson is talking about the text that forms the basis of the monumental ihew reference work The Cheap Book: 1 The Moneysworth Consumer Encyclopedia. This volume is, indeed, the fundamental book on straightening out the' financial; side of your life. Its chief feature, of course, is telling .-you" how tojget the most for your moriey in buying Such items. as appliances, hi-fi's, $urniture arid automobiles. But the book also reveals how to obtain free medical services; cut your food bill, locate a house that will appreciate in value, get mortgage money cheaply, reduce your electric!bill drastically, recognize home furnishihgs that will increase in value, negotiate for installment credit at lowest rates, plan a family budget, rearrange your kitchen to save motion and money, select children's books and toys that give you your money's worth, enjoy vacations for a song, and buy just exactly the right kinds of insurance--automobile, theft, fire, and life--in precisely the right amounts. In short, The Cheap, Book: The Moneysworth Consumer Encyclopedia gives you at once the kind of wisdom that normally takes years of bitter experience to acquire. -. The Cheap Book: The Moneysworth Consumer Encyclopedia is mammoth in both size and scope. It consists of 496 two-column, large-size pages and over a quarter of a million words of -hard-to- come-by information and sage advice. The work is divided into one hundred and forty chapters and subchapters, and its index alone occupies eight pages and contains two thousand, four hundred entries. The text is supplemented by illustrations, floor plans, botanical drawings, menus, maps, calorie tables, etc. Contributors to this historic work include one hundred and thirty-three top experts in the field of consumer affairs. Among them are the Surgeon General of the United States, Secretary of Agriculture, heads, of over 20 university schools of home economics, high-echelon officials of consumer-protective ageneies-(like the Food and Drug Administration) and renowned chemists, nutritionists,; biologists, architects, economists, etc., etc., etc. Together they constitute the most formidable think tank of experts ever assembled in behalf of thecoMumer. Critics who've seen/the original text 5 upon which this work is based speak of it with the -zeal of apostles. Says The Wall Street Journal: "Want to know how to replace a broken zipper, lose weight, save money on food, choose the right educational toy for your child? How to build a patio, wire a garage, get rid of crabgrass? If you do, beat a path to this how-to book coveringJust about every practical questionTybu carrthink of r relating tp Pantyhose that Won't Let You J)bwn food, clothing arid-shelte^i^ararfe:;"A Mercedes'-Diesel, the "Lifetime" Car/ must for every: household;".The Wash- ,· · ., . · · ...·· ,,.:_ · · ' ' · · - . , ' in^ton Starr "Reads like letter from a: Quadraphonic Hi-Fi Squarely Evaluated '·wise old uncle and covers just about Home Burglar-Alarms that Are a Steal everything but chpbsing armate.^ The Professional Sex Counseling Free Washington Post::" A handy-dandy guide" WOIe ^ ;onw ? ex ^ ounselm g'^ ree bulging with tips on everything from dog ... Microwave Ovens: Product Rating Cars that Are Stingiest with Gas · Air Travel at 50% Off How to Earn V2. l /z% on Your Savings The Killing Facts about Life Insurance Minicaleulators that Add Up to Best IJuys 20% on Your Food Bill bites' to a working wife." .Associated Press: "An all-knowing almanac." Federal Times: "A standard reference book for the homemaker and handyman." The New York Times: "Packs into 496 pages thousands of how-to-do-it facts for everyday living." Other critics have rhapsodized as follows: "It's a gold mine of savvy advice." "A do-it-yourself bible." "Crammed with advice from furniture finishing to child care." "Written by some of our best brains in research." "Once you've opened it,, you're pretty sure to be hooked." The editors of Moneysworth are pleased to announce that, as befits'an Living Afloat without Getting Soaked extraordinary work of this kind, The Opening a:Secret Swiss Bank Account Wristwatches that Win Hands Down Earn Interest on Your Checking Account Heady Buys in American Wines Belted Tires: Ratings without Bias Reel vs. Cartridge vs, Cassette The ABC's of Buying Vitamins Buying Art without Getting Framed Sewing Machines that Seam Fine Stoves that Are.a Turn-On Low-Cost Insurance,for Non-Smokers Moneysworth Consumer Encyclopedia is not being distributed in the usual way: It is not being offered for sale; it is being given away--ABSOLUTELY FREE-to all those who enter eight-month subscriptions to Moneysworth. How much does a subscription to Moneysworth cost? Incredibly, ONLY $2.99! And, as we said, you get the encyclopedia ABSOLUTELYFREEH n case you're not familiar with Mon- eysworth, let us explain ihat it is (as New York critic Robert Reisner has stated) "By far, America's most trustworthy and useful consumer publication." It rates products as to best buys (among cars, cameras, and the like); it offers tips on how to save money (they will astound you with their ingenuity); and it reports on important news concerning the management of your personal finances (telling not only how to reap maximum returns on your savings but also how to protect yourself against the ravages of inflation). Moneysworth commenced publication not too long ago but already has become the most widely read newsletter in the world (with nearly a million readers). Here's a list of the kinds of article* Moneysworth prints: Neat Magazines for: Children CheapSkates ;V 'i. ^;.. Swinging Tennis%ackets^; ' · . ' / ·'· -^f : "';H !?£·:.«..· Onassis' FourR^esfor Financial Success, How to Contestii;Bad £redif -Rating V' Scholarships |Kat Go'Begging , ; ·'. ' ' '.'--li-' - H · · · ' · ·' '' ···-'·* · : * · · · - '· '·'. '·· How to Break aiLease^ " · ; ; . : · ;;~" Are Hay-Fever SKdts fbintless?;. · Baby Foods Xiieji Gr1k^"'' ';"T; '-"; Binoculars Worth Lttoleing" Into ..; '?'* Freeze-Dried Coffees Rated A Look at Illustrated Sex Manuals The Ugly Truth about Be : auiy Aids .- 35MM Cameras: Facts in Black and\Vnite * ' ' Coffee and Heart Attack . ·'·"-. \ ,-· Inaccurate Billing by thePhone Company A Gourmet's Guide toFjceeCpokbtipks Trailers with No ffitcheji ,-." : Dog Foods Fit for Kmg ^ Treasury Bonds for tHe Small Investor Easy-Riding Motorcyfefti:/ "HowWsLtvedn LessttrihSTo a Month" _ h short, Moneysworth is an ever- · ready, up-to-the-minvte source of · consumer intelligence. It's your · trusty aide-de-camp in the battle of · the marketplace. The editors of Moneysworth are a team of hard-nosed, experienced journalists with considerable expertise in the fields of consumer affairs and- quality periodical publishing. The publisher is Ralph Ginzburg, creator of the'. classic magazines Eros and.Avant-Garde (Mr, Ginzburg r was among the first to provide Ralph Nader with a medium through, which to express himself oh auto/safety). Moheysworth's editor-in-chief Is Betty Fier, formerly of Fact magazine. The art director of,Moneysworth is Herb Lubalin, the world's foremost graphic, designer. Radiating from this nucleus of editorial energy are reporters, researchers, product-testers and consultants throughout the United States. Together they create America's first--and only- consumer periodical with charisma. Moneysworth is available by subscription only. Cost: 8 months for ONLY $2.99! This is A MERE FRACTION of the cost of familiar, old-fashioned consumer publications--which, compared to Moneysworth, are boring, ponderous, confusing and nearly unusable. And you get The Cheap Book: The Moneysworth Consumer Encyclopedia ABSOLUTELY FREE! I ; What's rhbre,"we!'re so confident that Moneysworth and The Consumer Encyclopedia will prove indispensable to you that we offer them with what is probably the most generous money-back guarantee in publishing history: We absolutely and unconditionally guarantee that Moneysworth--in combination with The Cheap Book' The Moneysworth Consumer Encyclopedia-will increase the purchasing power of your income by at least 15% or ^you get your money back IN FULL. In other-words, if-you now earn $10,000 a year, we guarantee that Mon- eysworth and the encyclopedia will increase the: ;yalue of yoUirHncPme by at least. $i,50ff-or we'll refund your money. Meanwhile, you will have enjoyed eight months of Moneysworth ABSOLUTELY FREE and you may keep the encyclopedia WITH OUR COMPLIMENTS!! What could possibly be more foolproof? To enter your subscription and receive your free copy of The Cheap Book: The Moneysworth Consumer Encyclopedia, simply fill out the coupon below and mail it with $2i99 to: Moneysworth, 251 West 57th Street, New.York,.-New York 10019: . · : 3" r It would be madness to pass^up this opportunity. Send for your copy pf The Cheap Book today. After all, you can't get much cheaper ; : , P I I I 1 I I I I I I L MONEYSWOR^ 251 WEST 5OT STREET; NEW YORK, N.Y. 10019 v r Y^iJn^ ^M^'S' '$".:. : -"^^-·-·- ^^··i-.'\ 1 enclose $2 : .99 fot, 8 moftms of j Mpheys,worth, the authoritative cbrir sumer fortnightly^: A^^Sp^ci^l Intirpductpry 'Bonus, I · will r^ceiv^ 'ABSOLUTELY ^^a^bpy-6f%^onumehtd^ 496-pag referencis. work The,Cheap BoQk:.The:]Moteys$pr$ConsumerEncyclopeia.l| Moneysworth:-"and 'the ep%cippedia';'$.$ jnot increase the purchMinjJ power of iny income b'y at^eas^l5%^lHvill get mymoftey back'/AT FULL!^More;pver,l may;keep'TJiel^ijeqp'Book with'^yourCprnplimeti^ a . _· . i . _. * _ .--. eiiViaririi'ir\Ti tX ^JtwMi»»*«*Mwil»"A DO/^T rrTirr v cvncicitt: "·' ..'..v ·: su u!iv/np tiionjif II EXTRA BONUS OFFER: Check this bpxD, enclose $5 and get the encyclopedia PLUS a full year of Moneysworth AND a copy of the invaluable Moneysworth booklet that all of America is talking about, "Stake Your Claim! How to Work the Social Security Gold Mine." NAME ADDRESS CITY STATE ZIP "The Cheap Book" 3(50 published as "Consumers AIL" "Moncyswonh" is * registered trade- ITWk. ©MoneysworthMCMLXXIV. . . - / I I I I I 1 I I 1 J i

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