Sunday Gazette-Mail from Charleston, West Virginia on June 27, 1976 · Page 76
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June 27, 1976

Sunday Gazette-Mail from Charleston, West Virginia · Page 76

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Charleston, West Virginia
Issue Date:
Sunday, June 27, 1976
Page:
Page 76
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Page 76 article text (OCR)

Sunday Gazette-Mail, Sunday, June27,1976 r \ Calvin Coolidge was President in 1925 when a method for quick-freezing foods inaugurated the fro?en-food industry. Imagine life without the convenience and enjoyment of frozen foods. How they have grown in popular,,y ,;, attested by the store-long cases of frozen fruits, vegetables, dinners, fruit pies, pot pies, juices · you name it - available in today's Kroger superstore. These include not only the nationally-advertised brands but our own line of Kroger Brand frozen foods. In a variety you want at an affordable price, of course. KROGER SALUTES AMERICA' Vine Ripened--36 Size' Western Cantaloupes for S*k Endive, Escarole or Romaine . . . (or Your Picnic Cost! U! ·J*~.:T, 0 c Ml iJa* , , m k*. %*- ^«*,,--^-. r^sfc' I 1 \_jfV- f.- ^^*^ jfe'«iiSfe. --(Spik j- White Grapes' fQf/f Ib. J · WHERE DOES YOUR FOOD DOLLAR GO? · As a shopper, you may hove heard the comment: "Supermarkets sure must make a big profit on food." How true · is that statement? . . Let's look at what happens to that dollar you spend in · your Kroger store: . . , . -The biggest portion of your food dollar-79c-is immeat- · ately paid out by the store to cover grower and middleman costs for planting, processing and transporting the food · to the store. -But supermarkets have other bills, too. The second largest · expense is the payroll . . . which takes about 14c, This leaves approximately 6fi to pay other operating expenses 9 . . . rent, gas and electricity, employee fringe benefits, store supplies. And, of course, taxes (Kroger in 1975 paid % S93 million in taxes to local, state and federal governments). 9 -After all the bills are paid, about a penny of your dollar is left for net profit. That's just a fraction of the 25°i 0profit that shoppers in a recent survey said they believe supermarkets keep as profit! Profit is needed, both to fi- 0 nance needed store improvements to serve you better ond to give a return on their investment to the 45,000 con- 0sumers who are our shoreowners . . . the owners of the business. A Supermarket profits mean very little in the total price you pay for food. The next time you hear someone tolk about "big profits" in the supermarket, you can set the record straight. Large, Meoty, Northwestern Bing Cherries .. California Santa Rosa Red Plums Mix or Match--Size 700 Lemons or Limes Fresh Slicing Size Cucumbers · · - · New Crop Green Cabbage . . . . . . fresh Tasty Green Peppers Washington Slats Red Golden Delicious Apples l-lb. Cole Slaw 6 Rolls, Serves 4 to 5 Barn-0' Chicken 69« -89 3 59 J5« 3 59 3.1 "Delicafawtt Sfiewifo *T ^ ··sm wft^V Red Ripe Watermelons! Cut Halves, Quarters Slices Ib. or Available At Stores with Deli Virginia Baked Ham ................ Wb Lorraine Swiss , L Cheese .............. wk \onghorn Colby Cheese Picnic Pak. .............. ... 24-ai. Cole Slow or Potato Salad, Pint Baked Beam Jumbo Pak ............ 1 -Ib. Cole Slow or Potato Salad, 9 (tolls, Pint Baked leant Family Pak 3Jo-Jo'iondtltoll Snack Pack ....... 4 tt-Ut. Ul. SliodrfAfpl* Wi Akkra Kmtr ........... .. In Bicentennial Pail Potato Salad

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