Sunday Gazette-Mail from Charleston, West Virginia on July 27, 1975 · Page 86
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Sunday Gazette-Mail from Charleston, West Virginia · Page 86

Charleston, West Virginia
Issue Date:
Sunday, July 27, 1975
Page 86
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2IF_July27,m 5 DONTDODGEOUR DEAD, INFS · How To Get Your Wedding I n The Paper? Glad You Asked! "How jan I get a wedding (or engagement) in the newspaper?" The foregoing with minor variations probably is the question most frequently heard by women's department staffers of Charleston newspapers. Newspaper publication of a wedding or engagement, actually, is a simple procedure -- once one understands the conditions to be met and the rules to be followed. But before getting down to the complexities, it would be well to answer a number of popular follow-up questions posed by prospective brides or their family members. No, it costs nothing to have a wedding or engagement published. Yes, both newspapers have wedding and engagement forms eliciting the information needed for a wedding story. A member of the newspaper staff, using this information, will write the story. Yes, forms are mailed to those telephoning a request, although they also may be picked up at the offices of either newspaper, both located on the second floor of the Charleston Newspaper Building at 1001 Virginia St. E. No, it is not necessary to use a prepared form. The facts may be written out and submitted to the paper. It is not necessary to give the information in a news story format. Only the pertinent facts are needed. Yes, whether or not a form is used, it is wise to include the name and phone number of someone who may be contacted if additional information or clarification should be necessary. No, photographs are not used with engagement announcements. Yes, you must provide your own wedding photograph. The Daily Mail requires that it be a professional photograph. The Gazette and Gazette-Mail accept good quality snapshots as well, although a professional photograph is preferable. Color photographs are acceptable, although they do not reproduce as clearly as those in black and white. A glossy print is not necessary, and the picture may range from wallet size to 8x10. It need not be a picture in bridal gown (a print of a yearbook photo, for instance, may be submitted). Photographs are returned if the name and address of the person to whom it is to be sent is written on the back of the photograph. It is not necessary to send a return envelope or postage. Although a full--length pose may be submitted, only the head-and-shoulders portion of the picture can be printed. Now for the trouble spot -- deadlines. This is the most misunderstood part of arranging for publication of a wedding, and the foremost thing to remember is that absolutely no exceptions are made to the following stipulations. Sunday publication: The only weddings eligible to appear in the Sunday Gazette- Mail are those that take place on the immediately preceding Friday or Saturday. The Charleston Gazette edits the Sunday Gazette-Mail, and in order to have a wedding appear in the Sunday paper it is necessary to have all information -- including photograph, if any -- in the hands of the Gazette women's department no later than 4 p.m. on the Wednesday prior to the ceremony. The same deadline applies for engagements. Weekday publication: Stories and photographs of weddings may appear in both daily newspapers only if material is provided no later than two weeks following the wedding. No specific date of publication can be promised. Material will be printed as space is available. And here it is. the hottest hint for those planning publication of a wedding story: Silver Remains The Favorite BY MARGARET CARROLL Chicago Tribune Stainless steel still is the tableware requested by most brides but sterling silver remains the untarnished choice of many buyers. Though silver prices have been soaring (prices of some patterns have doubled in the last year or so), people are buying flatware and holloware. According to a spokesman for one department store's silver department an engaged couple may choose silverplate or stainless in the hope of receiving a full set- rather than one or two place settings. But older persons, married or not, have begun to look to sterling as a worthwhile investment, a treasure to be possessed, a status symbol likely to appreciate in value. "The basic situation now," says John Ambrose vice president of the Sterling Silversmiths of America "is that although unit sales have decreased, dollar sales have increased. Fewer pieces are being sold at higher prices. People are buying precious metals in other forms, too. "But what can a purchaser do with a silver or gold ingot? Coins tend to be put away. At least tableware has a useful as well as artistic value." Ambrose says buying for oneself has become the trend among silver shoppers, ] and persons who didn't buy silver years ago now are obtaining whole sets. Some stores and companies have financing arrangements. "The bridal market now constitutes only . 40% per cent of our sterling sales," says Raymond Artabasy, senior vice president of the Gorham Company. "The 'mature market' represents 60 per cent. Those who started with stainless steel are coming into the sterling market at 35 or 40. "In this age range we see more purchase of full sets of flatware rather than the fragmented collecting characteristic of the bridal market." Although one bridal registry reports ; 'that more prospective brides are registering for stainless steel than silver a spokesman for another registry says:"Young people today seem to be returning to a more traditional lifestyle than those of three or four years ago. The majority of girls still choose stainless, however." Piecemeal collecting of sterling tableware has not been unusual since the recent silver price jump. With silver pattern prices averaging $125 for a four-piece setting, a prospective bride who.registers for silver wedding gifts is likely to receive a serving piece or part of a place setting rather than a complete setting as an individual gift. Even the traditional patterns still most popular among would-be sterling owners represent a substantial investment. In Wallace's Grand Baroque for example, a four-piece setting runs $145. Individually the fork is $51; the knife, $32 (knife blades in all sterling sets are stainless steel, hence the lower price), the salad-dessert fork, $34.50; and the teaspoon, $27.50. A serving spoon in the same pattern runs $84; meat fork, $69; gravy ladle, $63.50, butter spreader, $18.50; sugar spoon, $39.50. Seafood forks and soup-cereal spoons also are available individually. These prices are not immutable, of course. And periodic sales drop prices substantially. . "It's not unusual for someone to purchase a single piece. But a gift buyer who thinks two salad forks wouldn't be a suitable gift might buy the meat fork or gravy STERLING SILVER is the ultimate wedding gift--more precious now than ever. Included among the place and serving pieces shown are (clockwise from left); cake knife, bonbon or nut spoon, bouillon spoons, pierced tablespoon and cold meat fork; and six-piece place setting. Today's bride is likely to start with the four-piece setting, and to add the soup spoon and spreader later on. ladle," says an employe in a silver department. "After all, that larger piece takes an important place on the dining table." In the past, tableware collectors have had the option of purchasing stainless steel, pewter, or silverplate if sterling were out of the question. (Sterling is 925 parts silver of 1,000; the remainder is zinc or nickel alloy for strength. Silverplate usually one-third as expensive as sterling, is pure silver plated over copper or zinc.) For a Beautiful Wedding have Beautiful Flowers Phone 342-5137 FOR GOOD SERVICE VALLEY CUT FLOWERS KEWEEIUITONOWNEI 1029 WASH. ST. WEST W f J f f f T Clip this, pkase, and file it away until needed thereby sparing your poor overworked wedding editors yet another round of that old familiar how-cac-I-get-a-wed- ding-in-the-newspaper routine. Pretty please? Smart Brides FURNISH THEIR HOMES WITH FURNITURE and APPLIANCES SMITH'S Trendline LIVING ROOM SUITES 25 . . . choosing the photo which is most flattering to her. FOR THE COMPLETE COMPLETE REHEARSAL DINNERS RECEPTIONS BANQUET MOMS NOIDING 20 lo 400 PEOPLE Phillips offers complete facilities! Your guests can stay right here in Holiday Inn -- no back and forth transportation prob- ' lems for your guests! Phillips is known for Quality and our service is for ahead of the second best facility! Besides, we intend to make your event super-nice and fret-free! -JtHERCULON SOFA, LOVESEAT AND CHAIR IN S1AA MIRACLE ViW HERCULON * * EARLY AMERICAN OR MODERN CHOOSE FROM THESE FAMOUS BRAND NAMES FURNITURE · BROYHILL ·MADDEN · BERKLINE ·LA-Z-BOY · TRENDLINE *LANE · TELL CITY ·THOMASVILLE · TEMPLE STUART «LEA · RIVERSIDE Rtteptions Rehearsal Dinners PHILLIPS ENTERPRISES HOLIDAY M = 1 DWKC WOM-Excellent food and service in our spacious dining room; banquet facilities for 120 guests. ' HOLIDAY INN * 2 DMHC WOPR-The finest dining facilities in the Greater Charleston Area; our banquet room cccomrrodates 350. CALL US FOR RESERVATIONS VHILUPS ENfERWISES Phone 346-9773 ·wflinMawwMMHHHiaianMM · GIBSON · ZENITH · MAYTAG · ADMIRAL · KELVINATOR ·ROPER · KITCHENAID ·AMANA · FRIGID AIRE * FULLY GUARANTEED * FREE DELIVERY * BANK RATE FINANCING * PRICED TO BEAT INFLATION! CROSS LANES BIG CHIMNEY DIVISION OF 0 V SMITH (. SONS INC 7164410

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