Sunday Gazette-Mail from Charleston, West Virginia on June 2, 1974 · Page 161
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Sunday Gazette-Mail from Charleston, West Virginia · Page 161

Charleston, West Virginia
Issue Date:
Sunday, June 2, 1974
Page 161
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I ! should have had a copy of this boolc when I started housekeeping," says Lady Bird Johnson. "It is indeed the most remarkable compilation of information between two covers, a regular encyclopedia, and I believe it will become a handbook in every American home." Mrs. Johnson is talking about the text that forms the basis of the monumental new reference work The Cheap Book: The Moneysworth Consumer Encyclopedia, This volume is, indeed, the fundamental book on straightening out the financial side of your life. Its chief feature, of course, is telling you how to get the most for your money in buying such items as appliances, hi-fi's, furniture and automobiles. But the book also reveals how to obtain free medical services, cut your food bill, locate a house that"will appreciate in value, get mortgage money cheaply, reduce your electric bill drastically, recognize home furnishings that will increase in value in time, negotiate for installment credit at lowest rates, plan a family budget, rearrange your kitchen to save motion and money, select children's books and toys that give you your money's worth, enjoy vacations for a song, and buy just the right kinds of insurance--whether automobile, theft, fire or life-and in precisely the right amounts. In short. The Cheap Book: The Moneysworth Consumer Encyclopedia gives you at once the kind of wisdom that it normally takes years of bitter experience to acquire. The Cheap Book: The Moneysworth Consumer Encyclopedia is mammoth in both size and scope. It consists of 496 two-column, large-size pages and over a quarter of a million words of hard-to- come-by information and sage advice. The work is divided into one hundred and forty chapters and subchapters, and its index alone occupies eight pages and contains two thousand, four hundred entries. The text is supplemented by illustrations, floor plans, botanical drawings, menus, charts, maps, calorie tables, and so on. Contributors to this historic work include one hundred and thirty-three top experts in the field of consumer affairs. Among them are the Surgeon General of the United States, Secretary of Agriculture, heads of over 20 schools of home economics of leading universities, high- echelon officials of consumer-protection agencies (like the Food and Drug Administration) and renowned chemists, nutritionists, biologists, architects, economists, etc., etc., etc. Together they constitute the most formidable think tank of experts ever assembled in behalf of the consumer. Critics who've seen the original text upon which this work is based speak of it with the zeal of apostles. Says The Wall Street Journal: "Want to know how to replace a broken zipper, lose weight, save money on food, choose the right educational toy for your child? How to build a patio, wire a garage, get rid of crabgrass? If you do, beat a path to this how-to book covering just about every practical question you can think of relating to food, clothing and shelter." Parade: "A must for every household." The Washington Star: "Reads like a letter from a wise old uncle and covers just about everything but choosing a mate." The Washington Post: "A handy-dandy guide bulging with tips on everything from dog bites to a working wife." Associated Press: "An all-knowing almanac." Federal Times: "A standard reference book for the homemaker and handyman." The New York Times: "Packs into 496 pages thousands of how- to-do-it facts for everyday living." . The editors of Moneysworth are pleased to announce that, as befits an extraordinary work of this kind, The Mon- eysworth Consumer Encyclopedia is not being distributed in the usual way: It is not being offered for sale; it is being given away-ABSOLUTELY FREE-to all those who enter eight-month subscriptions to Moneysworth,. How much does a subscription to Mon- eysworth cost? Incredibly, ONL Y $2.99! And, as we said, you get the. encyclopedia ABSOL UTEL Y FREEH I n case you're not familiar with Moneys- worth, let us explain that it is (as New York critic Robert Reisner has stated) "By far, America's most trustworthy and useful consumer publication." It rates products as to best buys (as among cars, cameras, and the like); it offers tips on how to save money (they will astound you with their ingenuity); and it reports important news concerning the management of your personal finances (telling not only how to reap maximum returns on your savings but also how to protect your- self against the ravages of inflation). Moneysworth commenced publication not too long ago but already has become the most widely read newsletter in the world (with nearly a million readers). Here's a list of the kinds of articles Moneysworth prints: Can that Axe Stingiest with Gas How to Earn 12%% on Yonr Savings Air Travel at 50% Off Low-Cost Life Insurance for Non-Smokers How to Save 20% on Your Food Bill Pantyhose that Won't Let You Down Professional Sex Counseling, $00 Per Hour Earn Interest on Your Checking Account The ABCs of Buying Vitamins 14 Ways to Save on Your Phone Bill How to Wheel and Deal for a New Bike Outsmarting the Insurance Adjuster How to Sue without a Lawyer Stoves that Are a Turn-On: Product Rating Cheap Skates Hair Dryers that Won't Burn You Dog Foods Fit for King How to Pare Doctor Bills to the Bone Scholarships that Go Begging How Politicians Avoid Income Taxes I n short, Moneysworth is an ever-ready, up-to-the-minute source of consumer intelligence. It's your trusty aide-decamp in the battle of the marketplace. The editors of Moneysworth are a team of hard-nosed, experienced journalists w i t h considerable expertise in the fields of consumer-affairs and quality periodical publishing. The publisher is Ralph Ginzburg, creator of the classic magazines Eros and Avant-Garde. Moneysworth's editor-in-chief is Betty Fier, formerly of Fact magazine, and its art director is Herb Lubalin. Radiating from this nucleus of editorial energy are reporters, researchers; product-testers and consultants throughout the United States. Together, they create the first--and only-consumer periodical with charisma. Moneysworth is available by subscription only. Cost of 8 months: ONLY$2.99! This is ,4 MERE FRACTION of the cost of familiar, old-fashioned consumer publications--which, compared to Moneysworth, are b o r i n g , ponderous, confusing and nearly unusable. And you get The Cheap . Book: The Moneysworth Consumer Encyclopedia ABSOL UTEL Y FREEH. What's more, we're so confident that Moneysworth and The Consumer Encyclopedia will prove indispensable to you that we offer them with what is probably the most generous money-back guarantee in publishing history: We absolutely and unconditionally guarantee that Moneys- worth--in combination with The Cheap Book: The Moneysworth Consumer Encyclopedia-will increase the purchasing power of your income by at least 1 Sfr or you get your money back IN FULL. In other words, if you now earn SI0.000 a year, we guarantee that Moneysworth and the encyclopedia will increase the value of your income by at least $l,500-or we'll refund your money. Meanwhile, you will have enjoyed 8 months of Moneysworth ABSOLUTELY FREE and you may keep the encyclopedia WITH OUR COMPLIMENTS!! What could be more foolproof? To enter your subscription and receive your free copy of The Cheap Book: The Moneysworth Consumer Encyclopedia, simply fill out the coupon below and mail it with 52.99 to: Moneysworth, 251-f-ist 57th St., New York, N.Y. 10019. " * It would be madness to pass up this opportunity. Send for your copy of The Cheap Book today. After all, you can't get much cheaper than free. I I I L MONEYSWORTH, 251 WEST 57TH STREET, NEW YORK, N.Y. 10019 I enclose S2.99 for eight months of Moneysworth, the authoritative consumer fortnightly. As a Special Introductory Bonus, I will receive ABSOLUTELY FREE a copy of the monumental, 496-page reference work The Cheap Book: The Moneysworth Consumer Encyclopedia. EXTRA BONUS OFFER: Check this box Q. enclose 55, and get the encyclopedia PLUS a full year of Moneysworth AND a copy of the invaluable Moneysworth booklet that all of America is talking about, "Stake Youc Claim! How to Work the Social Security Gold Mine. " ADDRESS I I I CITY STATE ZIP © 1974 MONEYSWORTH."THE CHEAP BOOK" ALSO PUBLISHED AS "CONSUMERS ALL." 17

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