Page 118 article text (OCR)
Is your cigarette less than More? Ifitisn'tMore,it'slessthanMore. Because More is the first 120mm cigarette. More Menthol packs a cooling blast. Puff after puff after puff. It's More in every way except price. You'll find that More and More Menthol smoke slower and draw easy for More has more-Style. It has more flavor. It has more. Over 50% more puffs more enjoyment. They're more flavorful. Yet they're surprisingly mild, than a 100mm cigarette. Yet More doesn't cost more. More and More Menthol. They sit neat in your hand like they were made And what's more, More comes in both regular and menthol. They're both for it and fit your face like they found a home, long, lean and burnished brown. Regular More delivers rich tobacco flavor while Why settle for less? S 1971-R.J. REYNOLDS TOBACCO CO. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. The first 120mm cigarette. Filter, Menthol: 21 mg."tar", 1.6 mg. nicotine-av. per cigarette by FTC method.