Sunday Gazette-Mail from Charleston, West Virginia on July 30, 1972 · Page 130
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July 30, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 130

Publication:
Location:
Charleston, West Virginia
Issue Date:
Sunday, July 30, 1972
Page:
Page 130
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Page 130 article text (OCR)

. ,-»'"'*·'»· "'- ^~^^^^Lj-'':':-:'-·-·'·'··^·^fff' 1 ^ ,. 'V. "· Tfc '"· - . A*. . 77*^^^^^ta^_ · .,·*.·''!.. ' j jmvfrjSta. «*·««·· jiV Sally Speidel, who owns Sa/fy-s Beauty Bout/que /n Bismarck, says that her customer may be m a stylist chair for an hour and a half unburdening herself to the beautician. was having marital problems. With the bartending experiment fresh in mind, Mrs. Wheeler was struck with an idea. Why not beauticians, too?. 'Troubled people are usually reluctant to go directly for professional aid," she explains, "perhaps because they feel it creates a stigma. I thought we should use trained citizens who are in constant contact with people as a bridge or conduit into available services. They could encourage those in distress to get the help they need." In the case of beauticians, however, Mrs. Wheeler went about things a little differently, by approaching the state's 12 beauty colleges and urging them to provide training in mental health care. North Dakota Governor William L Guy did his part, writing a letter to the state Board of Hairdressers in which he called for *broader understanding of 'mental health problems." To help customers As a result, students at all 12 colleges now take a week-long intensive training course in how to be "mental health helpers." In addition, Mrs. Joyce Robson, an experienced beautician and one of the instructors, plans courses for already-licensed operators. As for the bartenders, they were sufficiently impressed by the beauticians' experience to institute training sessions of their own. Soon they will meet on holidays to listen to a psychiatrist, a priest who does counseling, and a recovered alco- holic who teaches on a college faculty. The idea, of course, is not to replace the psychiatrist's couch with a barstool or beautician's chair. Mental health helpers are reminded, however, that "you can do a lot of good by guiding patrons, and encouraging them to get professional help if they seem to need it." Scalp tells Mrs. Robson, who maintains that she can tell when a customer is "shook up" by noting the tightness of her scalp, or unusual dryness or lack of glossiness in her hair, also cautions students against making critical judgments or probing too deeply for information. Rather, she explains, they should provide support by expressing reassurance, warmth, and empathy. "In a way," says Mrs. Robson, "we are sounding boards." Students also visit social agencies, and engage in "psychodrama skits" which demonstrate ways of handling different kinds of problems. Like the bartenders, they are given a directory of various community services. Equally important, they are instructed in the need to respect customer confidences. Real life situations run the gamut of human tragedy: alcoholism, mentally retarded relatives, marital disputes, rebellious children. In Wi'Iiston, N. Dak., a bartender chatted with a regular customer who continued How will you answer your daughter's questions? One moment she's a little girl. Leaping. Running. Playing. The next moment--almost a woman. With dozens of questions to ask. Especially if she's started to menstruate. Think about Tampax tampons for her. Her life may be more complex. But she needn't lose her little-girl freedoms. To swim any day. Wear the kind of clothes she likes-free from any concern. Nothing can show because Tampax tampons are worn internally. And only Tampax Incorporated offers a smaller. Junior absorbencv to help her get started. When you answer her questions about menstruation, you might tell her about Tampax ··" tampons. They answer a lot of *- questions, too. Our only interest is protecting you.

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