Sunday Gazette-Mail from Charleston, West Virginia on July 30, 1972 · Page 126
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July 30, 1972

Sunday Gazette-Mail from Charleston, West Virginia · Page 126

Publication:
Location:
Charleston, West Virginia
Issue Date:
Sunday, July 30, 1972
Page:
Page 126
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Page 126 article text (OCR)

· Beautiful hair is one of the most important adjuncts of a woman's attractiveness. It's also one of the most easily acquired. Yet astonishingly few women know the secrets of hair care, including how much they can do for their own hair beauty, without professional assistance. Now a new book is available, which for the special price of $1 to PARADE readers, discusses simply and straightforwardly the way to attain beautiful hair. Called Hair Care, it is profusely illustrated with photos and line drawings, and written by stylist and'editor Lydia Peraza. Hair Care provides all the information and instructions you will need to care for your hair with a minimum of expense and effort, and with a maximum of return in the form of hair beauty that men will admire and women envy. As Miss Peraza points out, hair is one element of feminine attractiveness that is susceptible to quick improvement and enhancement. "Hair is the world's first miracle fiber," she writes. "It can be washed, tinted, straightened, curled, brushed, combed, teased, rolled, pinned and dried!" Of course, hair problems differ from person to person. Hair Care shows you how to get the most from your hair whether it's straight, curly or kinky, with a full account of the styling that is best for each type. From cutting to coloring, it covers the complete range of hair treatment. It's a practical book that can save you money, because it tells you when you will need the help of a professional hairdresser, and when you can do the job yourself. In addition, Hair Care emphasizes the importance of general bodily health in keeping .your hair in tip-top condition and will show you how proper diet and exercise may bring dividends in more lustrous appearance. Included is the latest information on coloring and setting, brushing and styling, and the use of electrical appliances and commercial hair aids. Products are listed by brand-name, providing a clear and practical guide to their value and usefulness, so that you can tell whether or not they're for you. A list of "do's" and "don'ts" helps you decide which hair styles are best suited to your particular face type, and there's a whole "Q. and A." section covering the most commonly asked questions on hair care, accessories, and even wigs. Hair Care can make a more glamorous you, at only a fraction of the cost of one visit to the hairdresser. It may be the best investment in personal beauty you ever made. Send $1 in cash, check or money order for each copy of Hair Care to PARADE, P.O. Box 4, Department f, Kensington Station, Brooklyn, N.Y. 11218. Please print name, address and zip code and allow three weeks for delivery.

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