Sunday Gazette-Mail from Charleston, West Virginia on July 20, 1975 · Page 29
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Sunday Gazette-Mail from Charleston, West Virginia · Page 29

Charleston, West Virginia
Issue Date:
Sunday, July 20, 1975
Page 29
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7C July 20,1975 Japanese Women Like Western Flavor in Fashion __^_ . ' «^^L^J^^^ no ^ * .1 «· By Kutteya Ttlbctt Japanese Girl in Western Garb Looking Much Lake American Teenager TOKYO (* -- Fashion-conscious Tokyo mirrors the clothing trends of the United States and Europe with amazing speed and accuracy, but there are some exceptions. The Chinese took said to be favored in New York and Paris will probably never catch on in Japan. "Fashion must be something more than life. It must be exotic. Japan is too close to China, so it would be difficult to make the China look fashionable," said Hajime Sak- isaka of the fashion research center of one of Japan's major textile manufacturers. Instead, it is the ethnic look from Switzerland and Germany that Japanese women like. Fashion is big business in Japan and the European influence is conspicuous. Every weekend in Harajuku, one of the more fashionable areas of Tokyo, soft rock music flows from the open doors of crowded boutiques and thousands of young women in long skirts or chic overalls and wedged sandals stroll down the wide tree-shaded sidewalks. Small shops that sell only Japanese- made clothing have French names, and although Japanese designers are becoming increasingly well known internationally, Christian Dior, Yves St. Laurent and Pierre Cardin are more popular. Japanese designer Hanae Mori's butterfly-splashed clothes that made hers a familiar name in New York are said to be less popular here because the prints are identifiably Japanese. And the Japanese preference for Paris fashion made it necessary for one Japanese designer, Jun Ashida, to make plans to have his clothes manufactured in Paris and then brought back to Japan with "Made in Paris" on the label. Western clothing does not have a long history in Japan. Only since World War II -- the last 30 years -- has Western fashion become a point of interest and study. It has been undertaken with characteristic thoroughness, Blue jeans are the uniform for the young, the classic shirtwaist dresses are a perennial and seasonal fashion changes follow close on the heels of Paris. The full tent-like clothing of winter's "big look" has given way to what one of Tokyo's most fashionable department stores calls the "semi-ample" or "controlled look," with below the knee skirts and culottes of flat-woven cotton in earthy colors. They cost between $15 and $30 U.S. There are no Japanese fashion magazines, but foreign fashion magazines are a regular for beauty salons and bookshop browsers. Japan's weekly and monthly women's magazines usually devote a few pages to photographs of fashionable clothing. It has only been in the last four years that Japanese women have been able to afford to dress with individuality and in a va- riety of styles, according to ooe fashion research center. It reports they still are behind the United States. By 1976 they predict the Japanese average income will reach the 1971 U.S. level and make it possible for Japanese women to coordinate their wardrobes, buy better quality goods and have the leisure time that encourages sewing one's own clothes -- a practice not widespread here. The French influence is by far the strongest in the Japanese fashion world, but a Tokyo department store opened a Calvin Klein shop in February and it has been averaging $50,000 U.S. a month in sales. Furs in Vivid Colors Seen in Fall Fashions By Eugeil* Sheppard NEW YORK -- This is the season when most furs are off to a chilly summer in a storage vault. At the same time, illogically, stores and long-range-planning women are looking at the latest minks, sables, beavers, foxes and lesser furs in well-' known designer collections. Bill Blass, whose furs are made by Re- villon, loves beaver for next winter. Beaver has always had a marvelous powder puff quality and his beavers come rich in colors such as forest green, deep purple, burgundy red and oxford gray for a shirt 'jacket. They make a great show and are . well priced under the mink that he has n every shade. Just as colorful as his beavers are the foxes -- red, silver, black and one of those fluffy white fox coats that takes you right back to the '40s and the late, late films. Always a lover of the blond shades, Bill has coats and jackets of natural amber fox, · one of the world's best furs to set off a ' blond. The Tent or Short Caftan BILL BELIEVES in jackets and shows as many, if not more, of them than full- length coats. Probably the gem of the collection is his black broadtail coolie jacket, stitched to look as if it were quilted and lined in black satin. As the accessory of the year, to wear over either slacks or slinky evening dresses, it's well worth its $5,000 price tag. Some of Bill's other jackets are the classic hacking length and others are blazers, shirt types -- slit and curved at the sides -- or even pea jackets. Both coats and Jackets introduce the newest shape that has appeared in the fur collections this season -- the narrow little body with soft, full sleeves. Very feminine, it comes off well in both a sable jacket and coat. The most expensive item in the collection, the sable coat, coits |12,000. Other newcomers in Bill's collection for Revillon are the black cire raincoat, lined in black fox, the classic reefers, including a gray-beige Swakara, and unplucked nutrias, very sporty, and a shade that suggests a slightly graying blond. Whether in coats or jackets, Bill showed most of them with ultrasuede shawls wrapped around the shoulders and, occasionally, long fabric capes to "protect the fur and the fur wearer. Halston's new furs have the elegant, mysterious quality of the legendary international lady spy. The minks and sables are cut close to the body and belted and tied around the waist. They are always worn with the collars turned high and the hands buried in deep, slit pockets. * * * THOUGH HALSTON believes firmly in the quality appeal of both mink and sable and shows mink in all its exotic mutations including pink (it takes a bit of imagina- tion to see the rosy tinge), his collection also caters to lesser spenders. He shows a big, luxurious oyster white beaver and moleskin dyed red, deep green or a new chamois color, natural gray squirrel, very tailored and skinny and looking more than its price, and black and white Swakara that looks almost like a contemporary print. Both Paris designer Pierre Cardin and American Stephen Burrows are represented in the new Michael Forrest collection, which has appeal for fur collectors of all ages. Among the very young pieces in the collection are Cardin's mink jacket dyed a soft, not garish, navy that could be worn over anything from evening clothes to jeans and the same designer's cape coat of mink pieces. The flat cape and the skinny princess coat can be worn separately. Cardin has a real feeling for both shape arid color in furs. The new coats are designed for all kinds of figures, some cut really skinny and others just slightly full from high yokes that still are slim. Among the color effects are the striped raccoons and foxes made by layering two shades so that one raccoon suggests a rust-and- green-striped tweed. An amusing coat of white polar raccoon is layered in a chevron pattern and tied at the collarless neck with white leather strings. Stephen Burrows makes a special Career Girls Japanese Style Wear Western Styles Last Winter's 'Big Look' and Blue Jeans Popular effort for young wearers with tender budgets, though for the more sophisticated he includes a white ermine evening jacket with a scalloped edge and a quilted Chinese jacket or gray broadtail. The Forrest collection always does well by raccoons and, this time, has them in their natural stripes, cognac or dyed to look like fisher. 'Plain Talk' Booklet Tells Every thing About Insurance Ever wonder what was in your life insur : ance policy but were afraid to ask? A new booklet, "Plain Talk About Your Life Insurance Policy" has the answers. A product of the Consumer Affairs Committee of the Institute of Life Insurance, the booklet takes you through a typical life insurance policy, step-by-step, defining its terms in the kind of straightforward language you use yourself. Some typical definitions point up the simplified approach to the policy: · "Face Amount -- The sum of money to be paid to someone you name if you die." "The Beneficiary -- The someone you name." "The Premium -- What you pay the company and how often.' "Due Date -- You'll get a notice from the company about this. It's the date you have to get your premium paid." "Grace period -- Nobody's perfect. If you miss the due date, you'll have about a month to pay the premium without penalty." The booklet takes about 10 minutes to read. Single copies are available free from the Institute of Life Insurance, Department FE 277 Park Avenue, New York, New York 10017. Ask for the booklet "Plain Talk." CHARLESTON BEAUTY ACADEMY 711 Va FIFE ST. PHONE 346-9603 OPEN 8 TO 4 TUES. THRU SAT. ENROLL NOW IF YOU ENROLL START BEFORE JULY 27TH, YOU WILL RECEIVE -50% OFF ON TUITION... IF YOU BRIM IM THIS AD! · Low Tuition For A Lifetime Coreer! · Nationally Accredited! · Good Student Loan Available!. . SUPER PRICE ON SUPER PERM! Spetial Hours: Open Monday 10 AM to 8 P.M. Custom Squire is having a sale! PRINTED PATTERN . A856 SIZES 8-18 IT'S THE TENT OR SHORT CAFTAN -- airiest, easiest thing to slip into for town, country or travel this summer! The adaptable band collar and rolled-up kimono sleeves complement the look of casual softness. Printed Pattern A856 by Skip 2 is basically simple to sew, and marvelous in linen, polyester and cotton blends, voile, denim, poplin, seersucker or tissue-thin jerseys. Wear it free and floating sometimes or cinch the waist with a belt. You'll love the carefree fit and feel of Printed Pattern A856 is available in Misses' Sizes 8, 10, 12, 14, 16, 18. Size 12 (bust 34: requires 3Vs yards 45-inch fabric. Please send $1.25 for Printed Pattern A856 to Sunday Gazette-Mail Pattern ' Department, P.O. Box 59. Old Chelsea Station, New York, N.Y. 10011: (Add 25$ for each pattern for First Class Mail and Special handling.). Please Print plainly YOUR NAME, ADDRESS with ZIP, STYLE NUMBER and SIZE. THE TOP DESIGNERS OF 1975 Calvin Klein, Diane von Furstenberg, Mr. Blackwell, Adri and many, many more - are all in our exciting, new 1975 PROMINENT DESIGNER BOOK! Use 50$ free coupon inside toward any $1.25 pattern of your choice. See and sew the newest pants put-togethers, skirts, jackets, tops, jumpers, dresses. Misses, Half Sizes. Send 50f now for Book 30. SEW + KNIT BOOK INCLUDES BASIC TISSUE PATTERN adjustable for Sizes 10-20; 40, 42. Sew, a complete wardrobe -- dresses, gowns, blouses, skirts, jackets more! Then, go on to knit another complete wardrobe. Hurry, send $1.25 now. INSTANT FASHION BOOK! Learn to look beautifully dressed on the smallest budget, to choose the right lines for your figure. 128 pages, hundreds of picture ideas. Send $1.00. INSTANT SEWING BOOK teaches you how to sew it today so you can wear it tomorrow. Quick, professional techniques. $1.00. Give Your Old Diamonds the Sparkle of Youth With Fresh Mountings Your loveliest diamonds can look listless and drab in worn mountings. Yet they burst forth with stunning sparkle and freshness in a creative new mounting. Let us show you our large selection of truly different and distinctive mountings that put new snap into your jewels as well as your step. Or, set off your diamonds with colorful other jewels in a stylish modern setting. Your diamonds are a smart investment. Keep them at their highest value with an up-to-date mounting. 892 yards of N 10 piece goods ' $1 · · · JL Yard! UPHOLSTERY FABRIC from 1 and up Nylon, Velvet, Prints, Solids, Stripes Polyester Knits -- from DREAM'S I ABRIC SHOP 1tt2T«M 4 fanNrv tttottt li. lute fl !*·!» Irtuw , *H ML, T«MA liaM-Tta». Ifc3M:H Ctorf IMNtfcf I tutu Probably, we're going to have a crowd! You'll also have to wait on yourself, 'cause at these prices we haven't enough sales personnel to handle the traffic. (We'll find someone to take your money or write up your bank card.) Because of these prices, no charges, etc. ALL SALES FINAL! NO APPROVALS! also some of these- 20 Suits, reg. $95 to $139.50 52 Sport coats, reg. $89.50 to $135.00. 63 Slacks, reg. $23.95 to $35.00 48 Shirts, reg. $14.95 to $18.50 58 Sport shirts, reg. $12.95 to $25.00.. 211 Hate St. 342-5081 v__^-uAlcm OUAMIEt STIHT AT HAU 343-96O1

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