Sunday Gazette-Mail from Charleston, West Virginia on July 30, 1972 · Page 81
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Sunday Gazette-Mail from Charleston, West Virginia · Page 81

Charleston, West Virginia
Issue Date:
Sunday, July 30, 1972
Page 81
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;ij; unmis'o/cab/y Action Back BRIEFS SI/.KS f-(-? in · \ V H I T K » r i N K » B M I K · MAIXK«I,1LAC SI7,KS8-!)-10in · \VHITK ·PINK »HI.UK New Freedom, new comfort in a pantie via Kiki's unique double paneled back section that follows your contour every time you move and won't ride or bind. Expertly tailored in cool, run-prnnf acetate tricot that dries no quickly. Street Floor f I OK Embees, 214 Capitol St., Charleston, W. Va. Please send me 6 (or more) Kiki Briefs: COLORS WHITE PINK BLUE LILAC MAIZE SIZES QUANTITY NAME ADDRESS CITY Q Charge £] Cosh (lorry, no C.O.D.) (please add 3% Stole Sales Tax) State Magazine Ads How You raise your food bill By Samuel C. Vandevender Drive through any neighborhood within a mile radius of a supermarket and you will probably see ten or. more baskarts that have been discarded. Look at the trash pick-up area of a large supermarket from time to time and you will see from one to a dozen baskarjts that have been smashed beyond repair by an automobile on the store's parking lot. If you are early on the streets, notice how many paperboys use baskarts to complete their daily rounds. One of the city's best known "paperboy" uses a borrowed grocery cart routinely to carry his stock In another part of town, an industrious bottle collector uses a baskart to haul returnable bottles back to the store--a good move for ecology, but. . . The American supermarket industry loses $25 million every year in borrowed, stolen and damaged shopping carts. One leading national supermarket chain here in the Kanawha Valley loses an average of 220 carts per year. A Charleston-based, retail-discount store belonging to a national company loses 250 carts a year. Losses have gone as high as 300. A shopping cart costs $27 or more, depending on the quality and how many are bought at one time. Supermarket managers say a single cart will generate about $28 in gross sales a day. Over a year, that means about $10,220. Or, a loss in gross sales of over $2.5 million if 250 carts disappear. Do it much better Stolen, dismantled carts haul no groceries. CHARLESTON, W.VA. 'Who pays? You do! The tremendous loss in shopping carts is an operating expense. It is tacked on the price you pay-for your groceries. Even if some carts are recovered, you still pay. Store managers send employes out routinely, to scour the neighborhood for abandoned carts. One supermarket chain with 10 outlets in the valley says it pays an average of $64 a week per store just, looking for lost carts. Who is guilty? '''Who isn't?" replies one harassed store manager. 'A nice, old lady pushes her groceries out of the door in a cart. So far as we know, she's taking them to her car. She isn't! She lives four blocks away--and ·she isn't strong enough to carry the groceries in her arms.She isn't stealing the cart! She really isn't! She's borrowing it! But she doesn't bring it back as soon as she gets home, because it means another trip back to the store. She has good intentions She'll bring it back tomorrow, or the next time she comes to the store. "Meanwhile, the cart sits out in front of her house--at the front steps. A couple of youngsters from down the street borrow it to play with. A paper boy uses it to pass his route. It disappears. It goes off to some other store. It gets smashed up. Maybe one of my employes pick it up--if we're lucky." Another way shoppers raise their own food bills: "A customer uses a cart to take his groceries to his car parked out there on the lot. He transfers the groceries to his car, pushes the cart to one side and drives off. Along comes another customer in his car. Crunch! These carts are sturdy. With normal use and mainteance, they're designed to last for years, but they are no match for a 2,000-3,000 Ib. automobile. One mishap on the parking lot and we generally have to junk "em." The reason given most often for taking a cart is "I need it to take my groceries home. I think the store owes me a means of getting my stuff home." "They didn't have anyone to help me get the groceries in the car, so I took a cart to the parking lot and left it for them to pick up." "I do not own a car and had to get my groceries home some way." "Supermarkets can afford to give me a cart considering the price I pay for the groceries." Many large stores dependent on volume to keep prices down and profits up will cater to more .than 6,000 persons in a week's time. Providing a cart for each person is impractical and impossible. Personal, collapsible, two-wheeled carts can be purchased for less than $10.00. The great number of baskarts left abandoned on the streets, sidewalks and parking lots has made it a profibable business for truck owners who pick them up for resale. The present going price is $5 depending on the cart's condition and store involved. Occasionally small neighborhood store owners, who would otherwise not be interested in providing shopping carts, will Sunday Gazette-Mail

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