Sunday Gazette-Mail from Charleston, West Virginia on July 30, 1972 · Page 73
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Sunday Gazette-Mail from Charleston, West Virginia · Page 73

Charleston, West Virginia
Issue Date:
Sunday, July 30, 1972
Page 73
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Page 73 article text (OCR)

14F--July 30, 1972 Sunday Gazette-Mail -Charleston, Wes^ Virginia- ~««» If a 1 ime to stop Ignoring Millions Not Cool) Groovy...' HIT .GtAttAn *U If w*n*itt*m *···*) !·»*.··»* _.·..! L. u _. __ i n ' ·· · · *·. . . . By Steven H. Kravitz "It's time we stopped i g n o r i n g m i l l i o n s of Americans who are not cool, not groovy, not queer and who simply want their coats back" may well express the fall fashion philosophy for 1972. A sign proclaiming this is posted in the office of George Greenwald, vice president of Frankenberger's. Greenwald said the store has put the philosophy into practice by p u r c h a s i n g c l o t h e s h e describes as "a return to classicism." * * * GORDON SHERMAN of Silver Brand Clothes believes the college fashion trend is toward a dressier look. He said the look will be prevalent in higher-heel shoes, double- knit blazer suits, new types of pants, as well as the already- popular double-knit. flair, leather coats and other items. In shoes, Sherman said "boots are still in," but they are plainer and with a higher heel. Two-tone lace-ups with a capped toe, for dress or casual wear, as well as a s u e d e - t r i m m e d " k n o c k around" look with ringed eyelets. He predicted a resurgence of the saddle oxford in blue and brown and brown and brown combinations. This shoe will have a lower heel. Boots have been ordered in blue, burgundy and grey as well as brown and black." In pants, Sherman said, "The real sleeper for the fall season will be the baggie." The baggie, ordered by both Frankenberger's and Silver Brand, is a new type of cuffed .trouser. They.are being m a n u f a c t u r e d w i t h a n d without pleats, in denims, p l a i d s , c o r d u r o y s a n d flannels. Silver Brand also features a baggie with a 25- inch bottom and a shiny finish. * * -A. DONALD SAYNER, young m e n ' s b u y e r a t Frankenberger's, said "cuffs, pleats and wide bells are real- ·ly the fashion news." Tartan plaid pants will be seen in several colors, although Sayner said double-knit clothing "will be very eminent in the young men's line." Double-knit dress shirts have also been ordered by both stores. The button-down collar has returned, but will not be on the majority of shirts as it was a few years ago. It will be a long-pointed, slightly rolled collar rather than the older narrow collar. ' The buyers at Frankenberger's termed it "almost an era of anything as goes in shirts as long as it is print or plaid." The floral print will again be popular. Sleeveless sweaters and traditional Shetland u-neck --^^^^^^·^^·^··^·^··B shop Moore's T , of*-A° VA( ^ SOLMK-KARTOK AND MIKE MULLINS 1 artan Plaid Pants, 1 wo-Tone Shoes and Midi-Length Coat Popular Items sweaters will be worn over the shirts, Sayner explained. There 1 is a tendency toward a layered look in clothing. Sherman said he has also ordered a large number of zipper-front sweater shirts, in addition to the sleeveless models. He said he expects velours "to be tremendous." OUTERWEAR will see a big influence of leather, both as a coat material arid a trim. Sherman, who said "We look for a banner leather season," has ordered leather coats with and without zip-out linings, in single and double-breasted models. Both beltless 1 and b e l t e d models will be featured. Corduroy coats are also expected to get a large share of the market. ·" In dress clothing, the blazer suit will be a big seller, Sherman predicted. Both stores carry the double-knit blazer, available with or without contrast stitching, with matching and contrasting pants. Silver Brand also has in stock a velour suit with contrast stitching. · It is available in brown, burgundy and navy. Colors will be somewhat changed. Sherman predicts "a fine resurgence in green," with burgundy, chocolate brown and navy popular solid colors. Greenwald said browns, greys, burgundys and greens will be popular new colors, and blue will continue to be big. W ..................NW.%T.V.%V.:. WW ^ 16,800 Expected at WVU M O R G A N T O W N - An estimated 16,800 students, about two per cent more than last year, are expected to at- tend classes that begin Aug. 23 on West Virginia University's Morgantown campuses. And about 3,000 of those students will be from the Kanawha, Cabell, Fayette and Raleigh county areas. Kanawha County will show the largest number with 2,170 full and part-time students. Meanwhile the university's physical facilities continue to Especially for TEACHERS... Bulletin board ideas Flannel board letters and numbers Letters and stencils Duplicating master books Duplicating supplies Educational games Plan and roll books Reference and other books of all kinds · · - a n d , of course, color, style and quality in all kinds of student supplies. AH on the street level, across from the library. THE S.SPENCER MOORE CO. 118 Capitol 342-6185 M oores Perhaps the largest--and certainly the most visible-is the new Personal Rapid Transit System at West Virginia University. When completed the elevated guirtewaj; will,connect!' Morgantown's business district. With 100,15 passenger vehicles and a peak capacity of 1,100 people every 20 minutes, the system will serve as a demonstration^ research'prbject. ' ''·'"'

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